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Big Data Customer Knowledge Management, Joseph O. Chan Jan 2016

Big Data Customer Knowledge Management, Joseph O. Chan

Communications of the IIMA

Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for value creation for businesses in the new economy. Customer knowledge management (CKM) results in the merging of KM and CRM, where the knowledge management process is applied to customer knowledge, and customer knowledge is applied to customer relationship management operations. With the emergence of big data as the latest phase in the evolution of technology in business, CKM strategies need to be adjusted to meet the new challenges, changing from an internal organizational focus to new external channels such as social media and machine communications. This paper explores …


Oh Deer! Analyzing The Impact Of Rit Expansion And Development On White-Tailed Deer (Odocoileus Virginianus) And Vehicle Collisions From 1993-2014, Gina De Naples Jan 2016

Oh Deer! Analyzing The Impact Of Rit Expansion And Development On White-Tailed Deer (Odocoileus Virginianus) And Vehicle Collisions From 1993-2014, Gina De Naples

Theses

Increases in both human and deer populations, combined with habitat loss, habitat fragmentation, and decreased predation, have led to increases in deer-vehicle collisions (DVCs). The development of RIT over the past 20 years mimics typical urban/suburban development patterns, with documented deer-vehicle collisions. This research examines deer-vehicle collisions in regards to campus development, notably Park Point, to determine whether collisions are increasing or decreasing and to evaluate landscape variables that might be contributing factors. Data from 1993-2014, contributed by the RIT Campus Safety Office and the Monroe County Sheriff Office are modelled using ArcGIS software. This research builds on a previous …


"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong Jan 2016

"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …


From Transaction To Interaction: Socio-Materiality, Reliability And Transparency In An Age Of "Unbound Documents", Christopher W. Colwell Jan 2016

From Transaction To Interaction: Socio-Materiality, Reliability And Transparency In An Age Of "Unbound Documents", Christopher W. Colwell

Proceedings from the Document Academy

Social media applications, such as Facebook, have been described as “documents without borders”. (Skare & Lund, 2014). In an Australian Government context these documents (which may also be records) exist outside the boundaries of the organisation to which they relate, and which created them. Unlike other documents in an organisational setting, they are “unbound” from the usual organisational processes of creation, management and control but still subject to relevant legislative and recordkeeping obligations (Hesling, 2014).

This paper explores initial themes from the first case study of a larger doctoral study into the perceptions of records in Australian Government agencies. Among …


Wikia: Between Documentary Simulacra And Documented Fictions, Caroline Courbières, Sabine Roux Jan 2016

Wikia: Between Documentary Simulacra And Documented Fictions, Caroline Courbières, Sabine Roux

Proceedings from the Document Academy

Wikis are digital community spaces that have attracted high traffic but virtually no study as socio-communicational platforms. These platforms offer individuals the possibility of engaging in unique writing activities by defining a distinct material configuration and imposing a protocol of enunciation. Wikis are platforms developed through the contributions of anyone, and constitute collaborative encyclopedias dedicated to a cultural topic. This article more specifically examines the Harry Potter Wiki, which is devoted to the literary universe of J.K. Rowling. Our semio-communicational analysis concerns the structure, the authors and the contents of the French and Anglo-Saxon versions of this wiki. First we …


A Critical Review Of The Literature Of Social Media’S Affordances In The Classroom, Olivia G. Stewart Jan 2016

A Critical Review Of The Literature Of Social Media’S Affordances In The Classroom, Olivia G. Stewart

Education Specialties Faculty Publications

Even though the use of social media in education is a now widely-studied topic, there still does not seem to be a general consensus for what social media may afford students or how best to use them in the classroom. In this article, I aim critically discuss some of the most prominent qualitative studies that explore the use of social media in the classroom. I critically consider some of the claims for affordances that social media can offer in the classroom, in particular the affordances of the interactive features that are unique to social media, the affordances for authoring to …


The Nlra And Social Media: Why The Nlrb Can Be "Facebook Friends" With Both Employees And Employers, Nicholas J. Caplin Jan 2016

The Nlra And Social Media: Why The Nlrb Can Be "Facebook Friends" With Both Employees And Employers, Nicholas J. Caplin

Louis Jackson National Student Writing Competition

No abstract provided.


#Foam - The Impact To Date, Paige Mason, Alan Batt, Dugg Steary Jan 2016

#Foam - The Impact To Date, Paige Mason, Alan Batt, Dugg Steary

Faculty & Staff Publications - Public Safety

The purpose of this study was to characterize and evaluate the content of #FOAMems tweets in the first two years of operation.


#Foamems - The Impact To Date, Paige Mason, Alan Batt, Dugg Steary Jan 2016

#Foamems - The Impact To Date, Paige Mason, Alan Batt, Dugg Steary

RID Posters

The purpose of this study was to characterize and evaluate the content of #FOAMems tweets in the first two years of operation.


2016 Research & Innovation Day Program, Robin Painter, Carly Vignault, Teresa Fisher, Taylor Graham, Jenny Rensby, Ashley Sherry, Kelly Maloney, Allison Speck, Victoria Beardshaw, Megan Loucks, Michelle Giffin, Amal Muselmani, Cassandra Melon, Erin Tulett, Candice Thomas, Megan Taylor, Marissa Macdonald, Kayla Bailey, Kate Sadler, Jessica Wilkins, Allyson Richter, Taylor Myers, Jessica Bouchard, Kristina Pepe, Haylee Siddall, Alyssa Churchill, Maureen Cullen, Anthony Currie, Jaimie Cameron, Kevin Co, Mary Alias, Marguerite Mayr, Christian Mclean, Kelsey Fischer, Paryank Dave, Todd Young, Rick Martin, Bronwyn Johns, Catherine Mallinger, Jessica Yassine, Victoria Ngo, Kristen Clendinning, Amy Mcmillan, Dominique Ste. Croix, Pooja Relekar, Krittika Sarkar, Feyisayo Olakanye, Onyekachukwo Okonji, Samiksha Puppalwar, Kajal Patel, Jayeshbhai Parkhiya, Alexander Ware, Victoria Rodrigues, Meghan Bondy, Alana Vandelaar, Richard Cliffen, Adam Desjardins, Brittany Usher, Anthony Valle, Jessica Cutting, Vimoshana Vijayakumar, Anthony Yip Chuck, Ashley Bilyea, Karlie Cooper, Sarah Broadfoot, Russell Vey, Andrew Ross, Jesse Bourret-Gheysen, Cole Drake, Kaitlynn Rawson, Candice Etmanskie, Allan Humphrey, Elliott Law, Julia Bowering, Deion Farrington, Ryan Figueiredo, Romik Vadhvana, Amol Pai, Aisling Laverty, Ryan Chin, Johanna Garzon, Linnea Smith, Ronak Zareardalan, Cassandra Marks, Sarah Dykstra, Jonathan Ferreira, Joshua Zeledon, Kevin Greenspan-Praktik, Nicholas Ireland, Caitlin Lam, Matthew Walcher, Jessica Pesant-Simpson, Chris Robins, Serena Teng, Asha Ramji, Melissa Lambert, Alex Stegmann, Jamie Louwagie, Zachary Alexander Klassen, William Johnston, Jacqueline Payne, Phil Waldie, Brendan Dunn, Paige Mason, Mike Vandenbrink, Kelly Donovan, Craig Docking, Jordan Mcdonald, Jesse Milley, Cameron Kok, Nick Hollinger, Nolan Leclerc, Ken Mcdonald, Sarah Benbow, Cheryl Forchuk, Carolyne Gorlick, Helene Berman, Catherine Ward-Griffin, Natalia Aguillon, Helen Harrison, John Bennett, Robert Haaf, Jodi Hall, Karen Jenkins, Holly Weaver, Billy Jones, Julie Baumann, Debbie Rudman, Lorie Donelle, Karen O'Brien, Katie Sudnicka, Seyed Goosheh, Mona Khadelwal, Annette Woloszyn, Peter Sturm, Lori Ranieri, Karen Katsademas, Matt Farrell, Sam Roodi, Kim Cechetto, Sheryl Third, Mike Sloan, Brad Smith, Pat Bethune-Davies, Karen Jenkins, Sarah Benbow Jan 2016

2016 Research & Innovation Day Program, Robin Painter, Carly Vignault, Teresa Fisher, Taylor Graham, Jenny Rensby, Ashley Sherry, Kelly Maloney, Allison Speck, Victoria Beardshaw, Megan Loucks, Michelle Giffin, Amal Muselmani, Cassandra Melon, Erin Tulett, Candice Thomas, Megan Taylor, Marissa Macdonald, Kayla Bailey, Kate Sadler, Jessica Wilkins, Allyson Richter, Taylor Myers, Jessica Bouchard, Kristina Pepe, Haylee Siddall, Alyssa Churchill, Maureen Cullen, Anthony Currie, Jaimie Cameron, Kevin Co, Mary Alias, Marguerite Mayr, Christian Mclean, Kelsey Fischer, Paryank Dave, Todd Young, Rick Martin, Bronwyn Johns, Catherine Mallinger, Jessica Yassine, Victoria Ngo, Kristen Clendinning, Amy Mcmillan, Dominique Ste. Croix, Pooja Relekar, Krittika Sarkar, Feyisayo Olakanye, Onyekachukwo Okonji, Samiksha Puppalwar, Kajal Patel, Jayeshbhai Parkhiya, Alexander Ware, Victoria Rodrigues, Meghan Bondy, Alana Vandelaar, Richard Cliffen, Adam Desjardins, Brittany Usher, Anthony Valle, Jessica Cutting, Vimoshana Vijayakumar, Anthony Yip Chuck, Ashley Bilyea, Karlie Cooper, Sarah Broadfoot, Russell Vey, Andrew Ross, Jesse Bourret-Gheysen, Cole Drake, Kaitlynn Rawson, Candice Etmanskie, Allan Humphrey, Elliott Law, Julia Bowering, Deion Farrington, Ryan Figueiredo, Romik Vadhvana, Amol Pai, Aisling Laverty, Ryan Chin, Johanna Garzon, Linnea Smith, Ronak Zareardalan, Cassandra Marks, Sarah Dykstra, Jonathan Ferreira, Joshua Zeledon, Kevin Greenspan-Praktik, Nicholas Ireland, Caitlin Lam, Matthew Walcher, Jessica Pesant-Simpson, Chris Robins, Serena Teng, Asha Ramji, Melissa Lambert, Alex Stegmann, Jamie Louwagie, Zachary Alexander Klassen, William Johnston, Jacqueline Payne, Phil Waldie, Brendan Dunn, Paige Mason, Mike Vandenbrink, Kelly Donovan, Craig Docking, Jordan Mcdonald, Jesse Milley, Cameron Kok, Nick Hollinger, Nolan Leclerc, Ken Mcdonald, Sarah Benbow, Cheryl Forchuk, Carolyne Gorlick, Helene Berman, Catherine Ward-Griffin, Natalia Aguillon, Helen Harrison, John Bennett, Robert Haaf, Jodi Hall, Karen Jenkins, Holly Weaver, Billy Jones, Julie Baumann, Debbie Rudman, Lorie Donelle, Karen O'Brien, Katie Sudnicka, Seyed Goosheh, Mona Khadelwal, Annette Woloszyn, Peter Sturm, Lori Ranieri, Karen Katsademas, Matt Farrell, Sam Roodi, Kim Cechetto, Sheryl Third, Mike Sloan, Brad Smith, Pat Bethune-Davies, Karen Jenkins, Sarah Benbow

Centre for Research and Innovation Publications

A one day showcase of applied research, social innovation, scholarship projects and activities.


Social Media: Creating Student Awareness Of Its Use In The Hiring Process, Justin Blount, Carol S. Wright, Ashley A. Hall, Judith L. Biss Jan 2016

Social Media: Creating Student Awareness Of Its Use In The Hiring Process, Justin Blount, Carol S. Wright, Ashley A. Hall, Judith L. Biss

Faculty Publications

As the use of social media permeates our lives, it is important for business educators to promote the effective use of this technology to students for both their role as job seekers as well as potential hiring managers. This article will present current perceptions among business students on using social media in the job search process, primary research from recruiters in an attempt to understand employers’ policies and practices with respect to the use of social media in the hiring process, key laws which students should be aware of with respect to the use of social media by employers, and …


Citizen Journalist To Activist: The Language Behind Black Lives Matter, Valeriana Colon Jan 2016

Citizen Journalist To Activist: The Language Behind Black Lives Matter, Valeriana Colon

Teaching and Learning Publications

This study explores the discourse surrounding an event in the social movement, Black Lives Matter, to gain insights into how digital literacy practices influence and mediate participation in the 21st century civil rights movement for a new generation of activist. This study examines three points of engagement, (1) the experience of the event as it is initially interpreted and shared online, (2) the intermingling of consciousness through social media, and (3) the post social media interpretation and action. Data was collected from Twitter analyzed using discourse analysis.


Education All A'Twitter: Twitter's Role In Educational Technology, Rikki Elaine Mccormick Lowe Jan 2016

Education All A'Twitter: Twitter's Role In Educational Technology, Rikki Elaine Mccormick Lowe

Theses, Dissertations and Capstones

The purpose of this mixed methods study was to examine whether current uses of Twitter by educators correlate with the literature on the uses and advantages of using Twitter in education through an examination of United States educators and West Virginia educators. Data was obtained from responses to the online survey, Education All A’Twitter: Twitter’s Role in Educational Technology, content analysis of public Twitter feeds, and semi-structured interviews that were sorted, coded, organized, and analyzed to identify emergent themes. The study had a population that included 97 survey responses, 78 Twitter feeds, and 8 semi-structured interviews. There were survey respondents …


The Use Of Social Media By Alleged Members Of Mexican Cartels And Affiliated Drug Trafficking Organizations, Justin Nix, Michael R. Smith, Matthew Petrocelli, Jeff Rojek, Victor M. Manjarrez Jan 2016

The Use Of Social Media By Alleged Members Of Mexican Cartels And Affiliated Drug Trafficking Organizations, Justin Nix, Michael R. Smith, Matthew Petrocelli, Jeff Rojek, Victor M. Manjarrez

Criminology and Criminal Justice Faculty Publications

Focusing on Mexican cartels and affiliated drug trafficking organizations, this article examines how self-proclaimed cartel members use social media to further the criminal activities of their organizations. Employing an opensource, intelligence-driven methodology, the authors identified, followed, and mapped the connections between and among 75 alleged cartel members over a period of 4 months. Results indicated that cartel members actively use Facebook to plan, organize, and communicate in real-time. These findings provide tentative validation to the utility of using open-source social media platforms to study the social structure and operations of Mexican drug cartels. Implications for law enforcement, homeland security, and …


Leveraging The Methodological Affordances Of Facebook: A Model Of Social Networking Strategy In Longitudinal Writing Research, Jenna Sheffield, Amy C. Kimme Hea Jan 2016

Leveraging The Methodological Affordances Of Facebook: A Model Of Social Networking Strategy In Longitudinal Writing Research, Jenna Sheffield, Amy C. Kimme Hea

English Faculty Publications

While composition studies researchers have examined the ways social media are impacting our lives inside and outside of the classroom, less attention has been given to the ways in which social media—specifically Social Network Sites (SNSs)—may enhance our own research methods and methodologies by helping to combat research participant attrition and build a community around a research project. In this article, we share some of the successes and shortfalls of using SNSs for research purposes, based on our own experiences using Facebook in the context of our writing program’s Longitudinal Study of Student Writers. Specifically, we present five considerations related …


Keeping Up Appearances: Perfectionism And Perfectionistic Self-Presentation On Social Media, Emily Hellmann 16 Jan 2016

Keeping Up Appearances: Perfectionism And Perfectionistic Self-Presentation On Social Media, Emily Hellmann 16

Honor Scholar Theses

No abstract provided.


“Popcorn Tastes Good”: Participatory Policymaking And Reddit’S “Amageddon”, Alissa Centivany, Bobby Glushko Jan 2016

“Popcorn Tastes Good”: Participatory Policymaking And Reddit’S “Amageddon”, Alissa Centivany, Bobby Glushko

FIMS Publications

In human-computer interaction research and practice, policy concerns can sometimes fall to the margins, orbiting at the periphery of the traditionally core interests of design and practice. This perspective ignores the important ways that policy is bound up with the technical and behavioral elements of the HCI universe. Policy concerns are triggered as a matter of course in social computing, CSCW, systems engineering, UX, and related contexts because technological design, social practice and policy are dynamically entangled and mutually constitutive. Through this research, we demonstrate the value of a stronger emphasis on policy in HCI by exploring a recent controversy …


A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase Jan 2016

A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase

FIMS Publications

No abstract provided.


Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts Jan 2016

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Media Studies Publications

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …


Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts Jan 2016

Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts

Media Studies Publications

The story of a rogue Canadian garbage barge attempting to offload illegal garbage in the Philippines opens this article on techno-trash, in order to underline both the relationships between countries of the Global North with countries of the Global South in matters of waste, as well as to reframe discussions of techno-trash as one fundamentally tied to material things. The definition of techno-trash is then expanded, to cover digital detritus created through an entirely digital set of practices I term “Commercial Content Moderation.” The attempt to offload mounds of e-waste and the similar ways in which a great deal of …


In/Visibility, Sarah T. Roberts Jan 2016

In/Visibility, Sarah T. Roberts

Media Studies Publications

In online life there is a normative supposition that the information- and image-rich environment of the web and other platforms should provide unfettered access to the circulation of all types of content. Less attention is paid to what is not seen, to the invisible—be it actual content that is rescinded, altered or removed, or the opaque decision-making processes that maintain its flow. In/visibility online is central to the intertwined functions/mechanisms of user experience and platform control, further operationalized under globalized, technologically driven capitalism. A digital labour phenomenon that is both responsible for it and relies upon it: is …


Social Media, Networking, And Marketing Performance : A Study Of Social Enterprises In Hong Kong, Hiu-Kan, Ada Wong, Wing Lam, Felix Tse Jan 2016

Social Media, Networking, And Marketing Performance : A Study Of Social Enterprises In Hong Kong, Hiu-Kan, Ada Wong, Wing Lam, Felix Tse

Hong Kong Institute of Business Studies Working Paper Series

Over the past few years, the number of social enterprises has been increasing in Hong Kong. The marketing performance of these social enterprises, however, are found to be problematic. Although some studies have investigated the ways for improving marketing performance of social enterprises through launching various marketing activities, this is surprising that the roles of social media and networking are lacking attention in the literature. In this conceptual paper, we aim at investigating how the implementation of these cost-effective marketing activities, namely (i) social media and (ii) networking, may improve the marketing performance of social enterprises in Hong Kong.


Fashion Photography On Social Media: Insights From Hong Kong Fashion Image Producers, Athena Choi Jan 2016

Fashion Photography On Social Media: Insights From Hong Kong Fashion Image Producers, Athena Choi

Staff Publications

This study draws on fashion and culture theories to explore the influence of visual sharing culture on social media in fashion. The objective is to interpret the perceived creative values and the meanings of such cultural phenomenon from the perspective of fashion media industry in Hong Kong. In-depth interviews, in the exploratory semi-structured format, were adopted in which 20 fashion image producers in Hong Kong were interviewed regarding their increasing involvement in professional fashion image making and blogging. Among the 20 respondents, 12 respondents were younger generation of image producers with experience around 3 years, while 8 respondents have been …


Digital Intimacy, Katherine Landers Jan 2016

Digital Intimacy, Katherine Landers

Ethics and Social Justice Center Essay Prizes

This papers seeks to determine how, and to what extent, social media affects humans as moral beings. The discussion revolves around the idea of media detaching humans beings from the world around them, and in turn, other humans.


Social Media And Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople, Clint Warren Jan 2016

Social Media And Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople, Clint Warren

Journal of Applied Sport Management

This paper examines current implementation of social media strategies by ticket salespeople. A sample of 126 ticket sales professionals across professional, collegiate, and minor league sport responded to a survey measuring social media usage rates across a variety of platforms, social media use throughout the sales process, and sales performance. Results indicate that overall ticket salespeople are not incorporating social media into their regular sales initiatives. However, top-performing sales professionals do tend to use social media more regularly than baseline ticket sales representatives when approaching and discovering the needs of their customers. Given the rise of social media as a …


Rejected For Exposure, Jessica Hanes, Seth Quidachay-Swan Jan 2016

Rejected For Exposure, Jessica Hanes, Seth Quidachay-Swan

Law Librarian Scholarship

A story published recently in the Detroit News about a Michigan man “asserting a constitutional right to take ‘ballot selfies’ by challenging the state’s long-standing ban on voting station and polling place photography” sparked our interest in whether generational social media preferences might be the driving force for citizens who seek to overturn such laws. After all, the plaintiff is among the earliest born into the Millennial generation, over half of which (55%) have shared a selfie on social media as of 2014, a practice that has become ubiquitous even in politics.


Persuasion And Resistance: The American Public And The Mass Media, Emily C. Beebe Jan 2016

Persuasion And Resistance: The American Public And The Mass Media, Emily C. Beebe

Honors Capstones

This study tests the hypothesis that people who have stronger media literacy skills and who better understand social media, framing, agenda setting, and entertainment/soft news – will be better able to make informed political decisions. The author researched social media, framing, agenda setting, and entertainment/soft news in an effort to better understand how the media influences the American people and American government and what the effects of those influences might be. As technology continues to advance, the way American people interact with politics and the government changes. Because of these continual changes, it retains significance to research media literacy and …


U.S. Media Law Update, Lyrissa Lidsky, Racheal Jones Jan 2016

U.S. Media Law Update, Lyrissa Lidsky, Racheal Jones

Faculty Publications

In June 2015 the United States Supreme Court completed what was hailed as its most ‘liberal term of the ages’, issuing major decisions on controversial issues, such as same-sex marriage, affirmative action and the Affordable Care Act. The Court’s free press jurisprudence, however, remained largely unchanged after its last term. The Court did not decide any significant press cases. Instead, the Court sidestepped the opportunity to resolve important questions about the constitutional limits on the prosecution of threats made via social media in one notable case, and set a new, more speech-protective standard for determining when a law is content-based …


Successfully Changing The Landscape Of Information Distribution: Extension Food Website Reaches People Locally And Globally, Alice Henneman, Lisa Franzen-Castle, Kayla Colgrove, Vishal Singh Jan 2016

Successfully Changing The Landscape Of Information Distribution: Extension Food Website Reaches People Locally And Globally, Alice Henneman, Lisa Franzen-Castle, Kayla Colgrove, Vishal Singh

Department of Nutrition and Health Sciences: Faculty Publications

The goal of the Food website was to develop Internet-based content that was relevant and reached the general public and multiplier groups, such as educators, health professionals, and media outlets. The purpose of this paper was to examine whether a multi-modal approach to information delivery through increases in and changes to content, electronic mailing list creation, and social media posting impacted user access, traffic channels, and referrals from 2010 to 2014. When comparing 2010-2011 versus 2013-2014, there was a 150% increase in total pageviews, 197% increase in unique pageviews, and a 39% increase in average time spent on a page. …


The Effect Of Social Media On Sexual Cognitions And Behaviors, Joshua Duarte Jan 2016

The Effect Of Social Media On Sexual Cognitions And Behaviors, Joshua Duarte

Honors Undergraduate Theses

Pop culture and social media have become a prime source of entertainment and communication. The current study focuses on the potential effects of consuming this form of media and how it affects our sexual cognitions and behaviors. A sample of nine hundred and two university students were given self-reporting questionnaires concerning demographics, sexual cognitions, and exposure to sexual content in music. An analysis of music artist’s posts on social media was also performed. It was hypothesized that artists who have sexual content published in their work will also have the same amount of sexual content on social media. However, there …