Digital Commons Network^™

Ebola And Social Media, Kathryn C. Finch

GS4 Student Scholars Symposium

We were interested in knowing the impact of social media during the 2014-2015 West Africa Ebola epidemic. The aim of this systematic review is to provide clinicians, public health practitioners and policy-makers with a comprehensive overview of the up-to-date literature on Ebola and social media. We critically appraised the quality and utility of these studies, and identified the gaps in our current understanding that invite further research efforts. In particular, we focused on the research questions and the methods of the studies: a) What were the research questions of a given study? b) What study design and research methods were …

The Analysis Of The Social Media Among The Youth In The Catholic Diocese Of Moshi And The Implications For Youth Faith Sharing, Faustine Tarimo

Masters Theses

The purpose of this study is to examine evangelization in the Catholic Diocese of Moshi in the advent of social media in the 21st century. It investigates the use of social media among youth to find out what social media young people are using and how they are using it to share their faith. It explores the question of whether the use of social media among youth helps them actively in the use in their faith. A survey of 220 youth was conducted across four Vicariates of the Catholic Diocese of Moshi. The results show themajority of the sampled population …

Of Reasonable Readers And Unreasonable Speakers: Libel Law In A Networked World, Lyrissa Barnett Lidsky, Ronnell Andersen Jones

UF Law Faculty Publications

Social-media libel cases require courts to map existing defamation doctrines onto social-media fact patterns in ways that create adequate breathing space for expression without licensing character assassination. This Article explores these challenges by investigating developments involving two important constitutional doctrines-the so-called opinion privilege, which protects statements that are unverifiable or cannot be regarded as stating actual facts about a person, and the actual malice rule, which requires defamation plaintiffs who are public officials or public figures to prove that the defendant made a defamatory statement with knowledge of or reckless disregard for, its falsity. Given the critical role these two …

Social Customer Relationship Management In Higher Education, Victorian A. Farnsworth

Open Access Theses

Customer Relationship Management is a concept that has become a requirement for any successful entity to attract and retain desired constituents. It is a set of processes and tools that help track, analyze, and act upon customer related data. Over the last decade, the toolsets have evolved to include social media as another source of information and connection. Nowhere is this information and connection more important than in higher education where globalization and tighter budgets have created a competitive market. This research evaluated the use of this most recent social toolset and its effectiveness in a higher education institution, all …

The Influence Of Social Media On International Students: Case Study Analysis Of International Students From Arabian Gulf, Faisal A. Almutairi

Graduate Theses & Dissertations

Social media is increasingly becoming an important tool mainly for communication. However, organizations and institutions are embracing the platforms for marketing. Educational institutions have not been left behind in this regard, with most leveraging these platforms to increase their numbers while mainly targeting international students. This dissertation thus delves into the influence of social media on international students. The focus is on the effectiveness and efficiency of social media in influencing international students’ decision-making during selection of their preferred educational institutions.

The Use Of Social Media To Make Personnel Decisions In Education, Tamra Davis, Hulda G. Black

International Journal for Business Education

Given the ubiquitous nature of social media, it is important for prospective and current teachers to be aware of the impact of a personal digital footprint upon their career. Teachers are held to a higher standard due to the public nature of their employment. Teachers represent the school district not only during the school day, but beyond the work day. The study surveyed school principals or hiring managers in Illinois, USA about the use of social media to screen or censure teachers. Approximately 2300 principals were contacted; however, only 80 responded to the survey. Of the responses, approximately 50 percent …

Rhetorical “Slacktivism”: Activism In The Age Of Social Media, Katherine Mcconnell

Masters Essays

No abstract provided.

Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou

Marketing Theses & Dissertations

A key issue in social media marketing is insufficient consumer participation and engagement. Oftentimes companies have to devise tactics to encourage more social sharing of brand messages, such as through the use of incentives and rewards. Previous research has investigated incentive effects under the traditional offline context, which addresses mostly economic exchanges and fails to consider the social dynamics of the social media environment. Addressing this gap, this research aims to answer the following research question: how can companies target different consumers with different incentives to maximize consumer sharing through social media? Specifically, the present research proposes three factors that …

Using Social Media To Engage And Educate Teen Parents, Kim Allen, Christina Jolly, Jenna Barnes

Journal of Extension

Employing social media to engage youth in real-time learning is a growing trend. Although the use of social media by youth is increasing, barriers exist for Extension educators wanting to capitalize on youth interest in social media, including a lack of information on how best to employ social media in programming. This article highlights a teen parenting program's use of asynchronous learning through a variety of social media platforms.

Extension Master Gardener Social Media Needs: A National Study, Karen A. Vines, Karen Jeannette, Emily Eubanks, Maggie Lawrence, Rama Radhakrishna

Journal of Extension

An online survey was conducted to assess the feasibility of providing training on the use of social media for the Extension Master Gardener (EMG) program. Volunteers (n = 1,275) and coordinators (n = 111) responded. Findings indicate the existence of sufficient interest in a nationally coordinated social media training. Inclusion of social media as a qualifying activity in EMG programs should be explored. Findings support inclusion of volunteers in future surveys and the possible need for increased involvement of volunteers in setting program direction. Training is being developed on the basis of the data. Future surveying of the EMG population …

Come On Baby, Light My Fire: A Study On Dutch Millennial Usage Of Dating Applications And Morals, Hannah Stokes

Independent Study Project (ISP) Collection

This is an explorative study of Dutch Millennials and their usage of mobile dating applications in better understanding the connections between youth culture, technology, and intimate relationships. This research also explores common behaviors and beliefs of a specific age group using generational theory. Five qualitative interviews with Dutch Millennials born between 1983 and 1997. The data from the interviews was analyzed using a generational theory framework, but also in relation to common understanding of the Millennial generation’s characteristics and behaviors. Participants spoke about their identities as Millennials, their relationship with technology and social media, as well as their experiences dating …

Celebrities’ Expansive “Right Of Publicity” Infringes Upon Advertisers’ First Amendment Rights, Jon Siderits

The University of Cincinnati Intellectual Property and Computer Law Journal

No abstract provided.

The Impact Of A Sense Of Online Privacy On The Development Of The Consumer 3.0 Model, Oskar Szumski

European Management Studies

The main target of this article is to analyze the impact of a sense of online privacy on the development of the Consumer 3.0 model. In order to verify the above, a study was conducted on a selected group of individual users mostly aged up to 22. The study includes the characteristics of people actively using social media and mobile devices, and presents their approach to privacy with respect to the use of various technological solutions. It also discusses the findings and identifies areas where entrepreneurs should put emphasis on consumer education.

Cultural Trends Of Audience Online Interaction With Vocal Talent Shows: A Comparative Study Between China And The Us, Yafei Zhang, Andrea Mm Weare, Heungseok Koh, Li Chen

Communication Faculty Publications

This study examined cultural reflections online of audience comments on social network sites regarding vocal talent shows in China and the United States. The study applied dimensions of cross culture to investigate audience comments on the official social networking sites of The Voice of China and The Voice. Findings reflect Hofstede’s dimensions as applied to social media and illustrate how individuals alter their “local” cultural norms in the new media environment. The study specifically enhances the exploration of cultural manifestations in cyberspace, which fewer cross-cultural studies have researched.

Maximizing The Impact Of Your Publications In An Open Access Environment, Peter Griffiths

Biennial Convention (CONV)

The pressure on nursing scholars to publish their research findings has never been greater. Publications bring scholars and their employing institutions recognition, raise the likelihood of further research funding and are the pathway to a successful academic career. However, publishing practices and the publishing environment are changing. Whereas frequency of publication was once the main criterion for academic success (Norman & Griffiths 2008) the emphasis today is on producing fewer papers, but ones that are highly used and cited and published in high impact journals. Added to this the long and sometimes heated debate about the merits or otherwise of …

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

Social Media Policy Implications In Higher Education: Do Faculty, Administration, And Staff Have A Place In The "Social Network"?, Jonathan W. Stoessel

Seton Hall University Dissertations and Theses (ETDs)

Abstract

The creativity, collaboration, and advanced communication afforded by the use of social media also opens privacy and safety concerns for potential users inside and outside the realm of higher education. As the promise of the positives afforded by weaving social media into the fabric of higher education has been realized, so too have concerns over how this “social network” is governed and managed at colleges and universities. News stories, predominately negative in nature, have highlighted the unprofessional conduct of college and university employees and the issues surrounding the implementation of social media policies at institutions of higher education. Consequently, …

Overview Of Altmetric Tools Available As Of Spring 2016, Megan Sapp Nelson

Libraries Faculty and Staff Scholarship and Research

Engineering faculty members are increasingly looking at the pros and cons of the number of research communication tools that are available but are overwhelmed by the variety and lack of evidence that the tools will have a positive influence on research impact, promotion, and tenure. Engineering faculty are drawn to altmetrics for a more complete picture of real world impact while simultaneously dubious of the validity of these emerging measures. This paper reviews the literature on altmetric tools, identifies the existing tools, as well as pros and cons of using those tools. The author investigates how the tools can be …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Sexualization, Sex Discrimination, And Public School Dress Codes, Meredith Johnson Harbach

University of Richmond Law Review

This essay joins the conversation about sexualization, sex discrimination, and public school dress codes to situate current debates within in the broader cultural and legal landscapes in which they exist. My aim is not to answer definitively the questions I pose above. Rather, I ground the controversy in these broader contexts in order to better understand the stakes and to glean insights into how schools, students, and communities might better navigate dress code debates.

A Business Zone Recommender System Based On Facebook And Urban Planning Data, Jovian Lin, Richard Jayadi Oentaryo, Ee Peng Lim, Casey Vu, Adrian Wei Liang Vu, Philips Kokoh And Prasetyo

Research Collection School Of Computing and Information Systems

We present ZoneRec—a zone recommendation system for physical businesses in an urban city,which uses both public business data from Facebook and urban planning data. The systemconsists of machine learning algorithms that take in a business’ metadata and outputs a list ofrecommended zones to establish the business in. We evaluate our system using data of foodbusinesses in Singapore and assess the contribution of different feature groups to therecommendation quality.

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.

Successfully Changing The Landscape Of Information Distribution: Extension Food Website Reaches People Locally And Globally, Alice Henneman, Lisa Franzen-Castle, Kayla Colgrove, Vishal Singh

Journal of Human Sciences and Extension

The goal of the Food website was to develop Internet-based content that was relevant and reached the general public and multiplier groups, such as educators, health professionals, and media outlets. The purpose of this paper was to examine whether a multi-modal approach to information delivery through increases in and changes to content, electronic mailing list creation, and social media posting impacted user access, traffic channels, and referrals from 2010 to 2014. When comparing 2010-2011 versus 2013-2014, there was a 150% increase in total pageviews, 197% increase in unique pageviews, and a 39% increase in average time spent on a page. …

The Grizzly, February 25, 2016, Brian Thomas, Deana Harley, William Diciurcio, Leighnah L. Perkins, Tingyue Gong, Valerie Osborne, Tyler Arsenault, Briana Keane, Johnny Cope, Hunter Gellman, Bryce Pinkerton

Ursinus College Grizzly Newspaper, 1978 to Present

Students, Faculty Talk About Changes to CIE • Community Celebrates Life of Michelle Buck • Community Comes Together During Norovirus Outbreak • Learning More About Housing • International Perspective: Differences Within the Classroom and Without • Double Trouble • The Woman Behind the Screen • Opinion: Advice on Studying Abroad • Men's Lacrosse Looks to Ride Dominant Defense to Another Record-Breaking Year • Porada and Polimeni Partner Together to Join 1,000 Point Club • Women's Swimming Three-peats

Social Media And Persuasion - Great Expectations, Bruce Kuiper

Faculty Work Comprehensive List

"Using social media is often considered a standard, and any time you’re not using a standard, you ought to have good reason."

Posting about the appropriate use of new forms of communication from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/social-media-and-persuasion-great-expectations/

Engaging Students Into Lifelong Learning Using Social Media, Allison Gibson

Winthrop Conference on Teaching and Learning

We’ve all seen it: Students distracted in class checking their phones under a desk or with Facebook pulled up on their laptops. Social media can often serve as a distraction for students’ education, but when implemented carefully social media can also serve as an effective tool to bringing the “real world” into the classroom. This presentation will review current research and pedagogy on the use of social media in the classroom. The presenter will share practices utilized in preparing and implementing different social media tools as well as specific concerns and challenges that can be problematic in implementing such educational …

Meeting Students Where They Are Online, But Leading Them Somewhere More Interesting: Reflections On Teaching The Facebook Class, Jeffrey T. Manuel, Matthew Schunke

SIUE Faculty Research, Scholarship, and Creative Activity

This article describes a unique interdisciplinary course on social media and the self developed and taught by the authors at Southern Illinois University Edwardsville. The article describes challenges facing humanities faculty who wish to teach on topics with high societal currency and student interest. Current research into humanistic approaches to social networking sites such as Facebook and Twitter is summarized. The authors discuss their inquiry-driven pedagogy in the classroom, how the course was redesigned based on student feedback, and assignments designed to encourage critical thinking about students' use of social media. Finally, the article argues that humanities faculty should offer …

Political Messaging On Social Media: Facebook Campaigning And Political Silos, Morgan Williams, Jeremy C. Pope

Journal of Undergraduate Research

The make-up of political campaigns has transformed with the creation of the internet. What used to be a world of door to door canvassing and mass produced mailers sent to party members is now a world of entertaining YouTube videos and Facebook likes. It is no longer easy to gather and track the political advertisements that people are exposed to, because they come from so many different sources. It used to be that if you were a Republican, it would be likely you would only be exposed to Republican messaging with the same pattern reflected in the Democratic Party. This …

Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics, Traci Thomas Pierce

Doctor of Business Administration (DBA)

An emphasis on marketing ethics instruction in higher education may be needed now more than ever. The Ethics Resource Center (ERC) reports that employees of the millennial generation are less cognizant of unethical practices in the workplace than previous generations, and suggests that the millennials' exposure and frequency to social media contributes to their disregard of unethical workplace behavior (―2011 National Business Ethics Survey,‖ 2012). Social media communication is popular among the millennial generation and is a requirement for modern-day businesses; yet, the nature of social media seems to be affecting this new generation of employees negatively. Could social media …

Incitement, Threats, And Constitutional Guarantees: First Amendment Protections Pre- And Post-Elonis, Mark Strasser

The University of New Hampshire Law Review

[Excerpt] "While the First Amendment to the United States Constitution protects the freedom of expression, individuals issuing threats or advocating illegal conduct may be subject to punishment. What constitutes proscribable speech has long been evolving, and the recent jurisprudence suggests that First Amendment protections are more robust for advocacy of illegal conduct than for threats. Elonis v. United States provided the Court with a golden opportunity to clarify First Amendment threat jurisprudence; however, those hoping for an illuminating analysis cannot help but be disappointed. Part I of this Article discusses the developing First Amendment jurisprudence regarding the regulation of incitement, …