Digital Commons Network^™

The Minefield: Designing And Implementing Human Resource Policies In The Age Of Social Media, Christopher R. Mcmillan

The Graduate Review

Human resource managers have had to navigate a minefield of laws and regulations while continuing to manage the traditional business functions of the employer. Now, human resource departments across the nation are tasked with managing the traditional employee-employer relationship in light of an ever-changing technological and legal landscape. Businesses across the nation have had to adjust to a rise in the use of social-media and have suffered the consequences of instantaneous communication between employees and the media. These same businesses must reconcile the need to protect its goodwill and livelihood, while incorporating the safeguards provided by legislation and regulations in …

Friends, Followers, Connections, Lend Me Your Ears: A New Test For Determining The Sufficiency Of Service Of Process Via Social Media, Christopher M. Finke

University of Baltimore Law Review

The emergence of social media as a driving force in modern society has brought it to the forefront of legal discussion in all areas of law. Fields of study such as evidence, ethics, and constitutional law are all currently wrestling with how social media ought to be handled. In particular, courts have attempted to determine whether service of process (or simply “service”) should be satisfied by the use of communication through social media. Since 1950, courts have relied upon the same test, regardless of the method used, to determine the sufficiency of service: the Mullane test. Mullane as currently applied, …

The Interaction Between Body Image, Eating Attitudes, And The Use Of Social Media Platforms, Alexis Wells

Senior Honors Theses and Projects

It has been established that the media (such as television, magazines, etc.) can have a significant effect on body image and eating behaviors, but very few studies have examined the interactions between body image, eating behaviors, and social media. Where media is largely visual, in that material is presented to the viewers for consumption without conscious interaction, social media is almost entirely based upon interactions between the users and the accounts or "friends" they follow. We hypothesized that gender and the specific social media platforms used would be the most significant variables in relation to disordered eating and a low …

Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst

VCU Libraries Faculty and Staff Publications

Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.

Social Media Content Analysis: Study On Brand Posts Of Electronics Companies, Zoha Rahman, Kumaran Suberamanian, Hasmah Zanuddin, Mohd Hairul Nizam Md Nasir

Research Publications (2016 to 2020)

Social Media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts periodically on these fanpages. According to different posts or contents placed on the fanpages, consumer responses in different manners. Usually users click like button on particular brand fanpages and then put like, comments or keep sharing on particular posts of fanpages. These types of consumer activities in fanpages reflect brands' post interactivity and engagement. …

An Analysis Of Hateful Contents Detection Techniques On Social Media, Maw Maw

Research Publications (2016 to 2020)

Background: Detecting hateful contents on social media becomes a broad and important research area along with the popularity of social media. Objective: This paper aims primarily to understand the different techniques applied within the scope of detecting the use of hateful language on social media, their strengths and challenges to provide a solid and concrete reference to future researchers and practitioners. Methodology: In this paper, we investigated previous researches done in the domain of hateful contents detection on social media. We selected relevant published journal articles and conference proceedings from 2010 to 2015. Results: We observed that Support Vector Machine …

The Impact Of Information Technology On Patient Engagement And Health Behavior Change: A Systematic Review Of The Literature, Suhila Sawesi, Mohamed Rashrash, Kanitha Phalakornkule, Janet S. Carpenter, Josette F. Jones

Pharmacy Faculty Articles and Research

Background: Advancements in information technology (IT) and its increasingly ubiquitous nature expand the ability to engage patients in the health care process and motivate health behavior change.

Objective: Our aim was to systematically review the (1) impact of IT platforms used to promote patients’ engagement and to effect change in health behaviors and health outcomes, (2) behavior theories or models applied as bases for developing these interventions and their impact on health outcomes, (3) different ways of measuring health outcomes, (4) usability, feasibility, and acceptability of these technologies among patients, and (5) challenges and research directions for implementing …

Determining The Relationship Between Fanpage Contents And Pta Metrics, Zoha Rahman, Hasmah Zanuddin, Kumaran Suberamanian, Sedigheh Moghavvemi, Mohd Hairul Nizam Md Nasir

Research Publications (2016 to 2020)

Social Media is now determined as an excellent communicative tool to connect directly with consumers. One of the most significant ways to connect with the consumers through these Social Networking Sites (SNS) is to create a facebook fanpage with brand contents and to place different posts periodically on these fanpages. According to different posts or contents placed on the fanpages, consumer responses in different ways. Usually users become fans of particular brand fanpages or put like, comments or keep sharing on particular posts of fanpages. These types of consumer activities in fanpages reflect brands' post popularity. Most importantly, in measuring …

Sm Analytics: Impact Of Sm Engagement Metrics On Online Purchase Intention, Zoha Rahman, Kumaran Suberamanian, Hasmah Zanuddin, Mohd Hairul Nizam Md Nasir

Research Publications (2016 to 2020)

Online sale is now the most targeted and striking selling strategy for most of the business enterprises. SM (Social media) now is the most attractive segment to attract consumers and to contact them directly. Many researches have been conducted on identifying the importance of SM on purchase intention. In social media, users tend to do different types of activities (e.g. comment, like, share, view) and these users actions create SM (Social Media) engagement metrics. Users of different Facebook fanpages tend to engage with different pages in different ways. Marketers definitely now need to explore the actual impact of Social media …

Challenges Of Internet And Social Media Use In Adolescents, Mandakini Sadhir, Stephanie J. Stockburger, Hatim A. Omar

Pediatrics Faculty Publications

There has been tremendous growth in use of technology in recent decades. The majority of teens now have access to a desktop/laptop computer as well as a gaming console and smartphone. With growing internet and social media use teens now face challenges including cyberbullying, sexting and problematic internet use that result in various health implications. Health care providers are in unique position to educate adolescents and families about current challenges and provide age appropriate guidance to promote healthy internet behaviors.

The Impact Of Facebook, Twitter, And Youtube On Millennials' Political Behavior, Nicholas M. Njegomir

Communication & Leadership Dissertations and Theses

Social media plays a prominent role in the daily lives of Millennials. The majority of Millennials use some form of social media, and with the amount of political content on various social media sites, it is worth examining how social media influences Millennials’ political behavior. This study focused on three social media sites: Facebook, Twitter, and YouTube. This research was rooted in George Gerbner and Larry Gross’ Cultivation theory (1976), which states that long-term media exposure shapes reality. The study consisted of survey and focus group research, which attempted to determine how much time Millennials spend on each site, how …

Call-Out Culture: How Online Shaming Affects Social Media Participation In Young Adults, Ethan M. Huffman

Communication & Leadership Dissertations and Theses

Communication via social media is important to many young adults. While participation affords benefits, it can lead to acts of online shaming. This study hypothesized that young social media users are concerned that the information they post online could cascade out of control leading to a verbal attack by an anonymous crowd. As a result, users reduce the frequency of posting content to social media after witnessing or experiencing acts of online shaming. Academic attention has not focused on social media participation, or the lack thereof, as a behavioral trait akin to organizational silence. Drawing on Morrison and Milliken’s (2000) …

This Is Not A Cage Match, Joseph C. Shepard

Communication & Leadership Dissertations and Theses

During the 2016 presidential election season, Senator Ted Cruz’s use of social media to promote his campaign and build up a grassroots following was masterful. This case study explores Cruz’s digital outreach efforts in the shadow of GOP rival Donald Trump’s commanding use of traditional earned media. This case study views the Cruz campaign’s digital outreach strategy through the lens of the Agenda Setting theory of communication, which seeks to explain the mass media’s ability to influence what the important issues are to the public, and through the reverse agenda setting effect, meaning if the airtime is unavailable through traditional …

Crossing The Troll Bridge - The Framing Of Fat Bodies On Social Media, Amanda Levitt

Wayne State University Theses

As the use of social media grows, cyber bullying and trolling plague the way that people interact online. Even within spaces specifically dedicated to deconstructing dominant discourse around fatness, cyber bullying is an everyday occurrence. Data for this research came from a randomly selected sample of 500 messages sent to moderators of This is Thin Privilege, a Tumblr blog that explores and critiques the experiences of fat people in society. This study contributes to the growing body of literature on online communication by analyzing how commenters’ messages construct fatness and reify dominant narratives, the common tactics commenter’s use, and the …

United States Media Law Update, Lyrissa Barnett Lidsky, Rachael Jones

UF Law Faculty Publications

In June 2015 the United States Supreme Court completed what was hailed as its most ‘liberal term of the ages’, issuing major decisions on controversial issues, such as same-sex marriage, affirmative action and the Affordable Care Act. The Court’s free press jurisprudence, however, remained largely unchanged after its last term. The Court did not decide any significant press cases. Instead, the Court sidestepped the opportunity to resolve important questions about the constitutional limits on the prosecution of threats made via social media in one notable case, and set a new, more speech-protective standard for determining when a law is content-based …

Using A Blog And Social Media Promotion As A Collaborative Community Building Marketing Tool For Library Resources, Alyson Vaaler, Steve Brantley

Faculty & Staff Research & Creative Activity

PurposeThe purpose of this report is to explain the process of how Booth Library developed an online Wordpress blog in order to market physical and electronic resources in the library’s collection.  This report looks at specific tools that are used to maintain the blog and sample topics that the blog covers.DesignWordPress software was installed on library servers, making the blog a cohesive part of the library’s website. A PHP script called “List It!” was developed in order to produce book lists with cover images from a list of scanned library barcodes.  After the book lists are inserted into blog posts, …

Empirical Analysis Of Socio-Cognitive Factors Affecting Security Behaviors And Practices Of Smartphone Users, Joseph P. Simpson

CCAC Theses and Dissertations

The overall security posture of information systems (IS) depends on the behaviors of the IS users. Several studies have shown that users are the greatest vulnerability to IS security. The proliferation of smartphones is introducing an entirely new set of risks, threats, and vulnerabilities. Smartphone devices amplify this data exposure problem by enabling instantaneous transmission and storage of personally identifiable information (PII) by smartphone users, which is becoming a major security risk. Moreover, companies are also capitalizing on the availability and powerful computing capabilities of these smartphone devices and developing a bring-your-own-device (BYOD) program, which makes companies susceptible to divulgence …

Mathematical Foundations Of Sentiment Classification : A Probabilistic Approach, Syed Shahzad Raza

Legacy Theses & Dissertations (2009 - 2024)

This thesis is an introduction to the mathematical formalization of sentiment classification. It presents two popular probabilistic machine learning models to classify tweets downloaded from Twitter during the US Election Period, 2016. The thesis analyses accuracy of the two classification algorithms used. Namely, Multinomial Naïve Bayes and Bernoulli Naïve Bayes algorithms. Supervised learning approaches implemented in this thesis use approximately 600 manually labeled tweets containing information regarding the US presidential candidates. It is shown with 80% accuracy that majority of twitter users spoke in favor of Donald Trump before and after the presidential election through their tweets. We also discuss …

Work, Play, Tweet: Public University Regulation Of Employed Student-Athlete Social Media Use, Darius Love

Marquette Sports Law Review

None

The Television Spoiler Nuisance Rationale, Lisa Glebatis Perks, Noelle Mcelrath-Hart

Communication and Media Faculty Publications

This essay explores tensions surrounding television spoilers through interviews with thirteen people who are paid to write or edit discourse about television. These professionals include television critics, editors, an entertainment reporter, a popular culture writer, and a television columnist. Analysis of interview transcripts revealed that varying attitudes toward television pleasure undergird the spoiler debate. After describing three divergent television pleasure attitudes, we present the second half of our analysis: interviewees’ statements about the timing of their publications, the content of their writing, and the packaging of their writing. Properly packaging articles so that readers need to “opt in” was the …

Conversations On Controversy: An Examination Of Internet Discussions On High-Profile Incidents Of Recorded Police Brutality, Brittany Nicole Jefferson

Wayne State University Theses

The purpose of this study is to examine the conversations that Internet user have when discussing publicized, recorded incidents of police brutality. This study examined the deaths of Tamir Rice, Eric Garner and Walter Scott and the subsequent discussions about the incidents on YouTube.com, MSNBC.com and NYTimes.com. This was accomplished by using an exploratory content analysis to establish what are the general topics of these discussions. This analysis found that there are 2 major themes that are discussed by Internet users when they comment; the content of the video and the social context of the incident itself. However, the popularity …

A Study Of The Media's Portrayal Of The Measles Outbreak, Ashley K. Lawrence

Honors College Theses

This thesis project examines how social media was used during the measles outbreak in the United States from February 1, 2015-April 30, 2015. This content analysis research project will examine social media, specifically Twitter and Facebook, on the basis of the Center for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The media outlets will be observed in order to determine the context of the measles outbreak, and the responses from the public (positive and negative) about how they felt or reacted to the information. In order to examine the social media outlets, research from the CDC …

Social Media And The Future Of U.S. Presidential Campaigning, Annie S. Hwang

CMC Senior Theses

The new technological mediums of each era, such as the radio in the 1920s and 30s, television in the 1950s and 60s, and today’s Internet and social media platforms, allow presidential candidates the opportunity to control their messaging and the potential to reach a greater audience than ever before. Candidates today are increasingly using social media and the Internet as a vital campaign source for spreading information, raising money, and rallying voters. Whether social media will measure into offline votes and political influence is yet to be seen, but presidential candidates who quickly recognize the potential of the latest technologies …

Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh

Educational Leadership & Workforce Development Faculty Publications

In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …

#Trademarklaw: Protecting And Maximizing The Value Of Trademarks In An Evolving Social Media Marketplace, Betsy A. Butwin

Cybaris®

No abstract provided.

Viability Of Using Twitter To Support Peer Instruction In Teacher Education, Tian Luo, Danielle E. Dani, Li Cheng

STEMPS Faculty Publications

This paper reports on a case study in which Twitter served as a backchannel to mediate and support the peer-teaching activity in a face-to-face teacher education course. Surveys and interviews were utilised to understand the effectiveness of the Twitter integration and students' perceived learning in a Twitter-supported peer teaching environment. Tweets were used to determine how preservice teachers used Twitter to support peer instruction. Most students were able to use the Twitter platform to produce and retrieve peer feedback, while some encountered technical difficulties. Our current analysis suggests the Twitter-based peer feedback was moderately successful in this peer teaching activity. …

Mediating Islam: Representation And Muslim Identity, Kristian Petersen

Religion Faculty Publications

This essay argues that there is a predominant media narrative that asserts that Islam is inherently violent, Muslims are foreign and dangerous, we should remain alert and suspicious, and policies or acts of aggression against them are therefore justifiable. Routinized replication of simplistic, patterned, and easily recognizable Muslim identities leads to real social consequences. I demonstrate the dynamics at work in constructing Muslim media identities through an investigation of recent incidents, including the Charlie Hebdo and Chapel Hill shootings, several anti-Muslim crimes, and the media declarations encircling these events. These types of events are best understood within a context where …

The Use Of Micro-Blogging For Teacher Professional Development Support And Personalized Professional Learning, Saress Ellerbe Smith

Theses and Dissertations

The purpose of this qualitative study was to look at how teachers use micro-blogging, in this case Twitter (www.twitter.com), for their own personalized professional learning and how effective Twitter is as a professional development (PD) tool. In order to measure the effectiveness of the tool, the researcher first gleaned nine essential characteristics of effective PD from the literature. This list was validated by experts in the PD community. The significance of this study was to reveal how participants actually used Twitter for PD, what their perspectives on the tool were, and how effective their experiences were with Twitter as a …

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem

Williams Honors College, Honors Research Projects

The purpose of this feature article is to identify the reasons why some social media users disclose their religious beliefs through sites such as Facebook and Twitter. According to the Pew Research Center, 20 percent of Americans share their faith online. After a series of in-depth interviews, I discovered that for some, religious-related posts serve as personal religious reminders. Others share their religious views on social media to feel a sense of community, or to eliminate stereotypes and ignorance surrounding their religion.

Practices And Perceptions Of Social Media Among Leaders In Higher Education: A Quantitative Study, Melissa Elizabeth Holmes

Graduate Student Theses, Dissertations, & Professional Papers

This quantitative dissertation study explored the social media practices and perceptions of 452 leaders of 142 public and private non-profit four-year degree granting institutions in the western United States. Descriptive statistics were calculated for gender, position title, age, social media use, and attitudes regarding themes revealed in a review of current literature. Then, a Spearman Rho analysis was used to measure the strength of correlation between hours using social media and rank scores of social media attitudes. The study revealed that about 85% of leaders use social media for an average of 4.54 hours per week (SD=5.59, N=452). Social media …