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Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri

School of Business: Faculty Publications and Other Works

A book chapter written by Jenna Drenten and Lauren Gurrieri for The Dark Side of Social Media: A Consumer Psychology Perspective (2017).

Am I Who I Say I Am? Unobtrusive Selfrepresentation And Personality Recognition On Facebook, Margeret A. Hall, Simon Caton

Interdisciplinary Informatics Faculty Publications

Across social media platforms users (sub)consciously represent themselves in a way which is appropriate for their intended audience. This has unknown impacts on studies with unobtrusive designs based on digital (social) platforms, and studies of contemporary social phenomena in online settings. A lack of appropriate methods to identify, control for, and mitigate the effects of self-representation, the propensity to express socially responding characteristics or self-censorship in digital settings, hinders the ability of researchers to confidently interpret and generalize their findings. This article proposes applying boosted regression modelling to fill this research gap. A case study of paid Amazon Mechanical Turk …

Tweeting The Anthropocene: #400ppm As Networked Event, Lauren E. Cagle, Denise Tillery

Writing, Rhetoric, and Digital Studies Faculty Publications

Social media platforms have been widely available for over 10 years, and communication research has responded in part by exploring how Facebook and other social media sites are used for advocacy and public discourse. Environmental issues, including climate change, have also been the focus of recent work on social media, including Environmental Communication's 2015 special issue on Climate Change Communication and the Internet. Bruno Latour's actor-network theory allows people to account for the roles played by users, links, hashtags, and other actants in the effort to move information through a larger network. The high percentage of tweets in the dataset …

Integrating Search Engine Capacity Within Social Media From A Gender Viewpoint, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall

Atlantic Marketing Association Proceedings

No abstract provided.

Native And Non-Native Advertising On Facebook: A Content Analysis, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Who Are The Centennials: Marketing Implications Of Social Media Use And Preferences, Sue Y. Mcgorry, Meghan R. Mcgorry

Atlantic Marketing Association Proceedings

No abstract provided.

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joseph D. Cangelosi, David Kim, Ken Griffin, Edward Ranelli

Atlantic Marketing Association Proceedings

No abstract provided.

Solving The Mystery Of Social Media For Small Business Ventures, Mike Serkedakis

Atlantic Marketing Association Proceedings

No abstract provided.

Mcsa Executive Minutes 09/13/2017, Morris Campus Student Association

Morris Campus Student Association

No abstract provided.

Tinkering With Tinker: Applying A New Test To Peer On Peer Bullying In Social Media, January Turner

Oklahoma Journal of Law and Technology

No abstract provided.

Who Steps In To Defend Online, Amanda J. Cross

Student Theses and Dissertations

This article looks at who steps in to defend people online. The article examines how the internet has changed our world, how hate groups use websites and social media to disseminate hate, and how social learning theory and collective efficacy can be used to talk about hate online. Next, the article delves into the topic of who steps in to defend people online by looking at a number of variables taken from a 2015 survey of internet users age 15-36. This article is a deep dive into the variables that impact standing up for people online including online collective efficacy, …

Jihad And Hashtags: Women's Roles In The Islamic State And Pro-Jihadist Social Networks, Rachel K. Inch

MA Research Paper

Over a one-year period from January 2015 to January 2016, a team of researchers collected nearly 100,000 Tweets from female operated Twitter accounts that exhibited pro-Islamic State (IS) affiliations. The following exploratory research paper aims to address two questions: (1) will identifiable patterns of engagement be revealed through a thematic analysis of Tweets posted by pro-IS women?, and (2) do these patterns illuminate the roles pro-IS women occupy online and in real-time social networks? This research paper intends to challenge the gendered assumption that women play strictly supportive roles within the boundaries of the IS, and demonstrate that IS female …

Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont

Big-Game and Trophy Hunting Collection

Understanding hunter satisfactions can lead to improved wildlife management policy and practice. Whereas previous work has suggested that hunters often seek multiple satisfactions (achievement, affiliation, appreciation), little is known about how satisfactions might vary with target species. Additionally, past research has mostly gathered data using interviews and surveys, which might limit scope as well as introduce strategic bias for potentially provocative subjects such as hunting. To address these gaps, we analyzed data from online hunting forums, which provide an open-access source of peer-to-peer discussion that is geographically and taxonomically broad. We used directed qualitative content analysis to analyze hunting narratives …

An Unsupervised Multilingual Approach For Online Social Media Topic Identification, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

Social media data can be valuable in many ways. However, the vast amount of content shared and the linguistic variants of languages used on social media are making it very challenging for high-value topics to be identified. In this paper, we present an unsupervised multilingual approach for identifying highly relevant terms and topics from the mass of social media data. This approach combines term ranking, localised language analysis, unsupervised topic clustering and multilingual sentiment analysis to extract prominent topics through analysis of Twitter’s tweets from a period of time. It is observed that each of the ranking methods tested has …

Social Media Use And Media Literacy In Relation To Adolescents' Understanding Of The Internet, Kasey L. Powers

Dissertations, Theses, and Capstone Projects

Digital media has permeated American culture among users of all ages. By early adolescence, youth are using and consuming media at unprecedented rates. While the majority of content consumed remains largely television and movies, often streamed through new channels like Amazon and YouTube, video games and apps also comprise a portion of the media diet. As youth enter adolescence, their usage of social media, defined as any platform that allows interactive communication in response to online posting, becomes more prevalent.

In this study, I explore Internet and social media use and its impact on adolescents’ understanding of media in three …

Lyme Disease And Youtube™: A Cross-Sectional Study Of Video Contents, Corey H. Basch, Lindsay A. Mullican, Kwanza D. Boone, Jingjing Yin, Alyssa Berdnik, Marina E. Eremeeva, Isaac Chun-Hai Fung

Environmental Health Sciences: Faculty Publications

Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources.

Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources.

Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease …

Tackling ‘Bias’ And Fake Coverage In The Indian Media, Buroshiva Dasgupta

First Global News Literacy Conference

In India, there are a vast number of vernacular newspapers and TV channels in addition to the standard English newspapers and channels. Their strategies for covering news differ from place to place, language to language as well as their political or business “affiliations”. Unfortunately, in recent times most of the media platforms in India have moved away from their ‘objective’ standpoint. To understand or decipher fact from fiction the first method would be to go for a comparative study of the news items and then try to source out their ‘affiliations’ ! both political and business – to place the …

Says Who? Challenges Of Teaching News Literacy In A Culture Of Secrecy, Kanchan Kaur

First Global News Literacy Conference

India might be the world’s largest democracy, but it is still fraught with challenges that plague the underdeveloped world. India is quickly moving to a digital democracy—the ability to receive information in almost real time through mass media and to make one’s voice heard through social media (1) --with complex consequences. One of them has to do with a post-fact environment and non-state actors who try to influence public opinion to serve their own ends. Social media, especially WhatsApp, serves their purposes well, for instead of exposing people to diverse views, it mainly creates an echo chamber (2). Making matters …

Overcoming The Dark Side: Seeing Through The Spin Of Public Relations In The News, Samantha Stanley

First Global News Literacy Conference

In its current state, news literacy curriculum covers all the information types that consumers will see when they read, watch, listen to, and interact with news content. While current lessons do explain how press releases distribute information in the “promotion / publicity” neighborhood, there is much more nuance to the practice of PR that impacts information people read as ‘news’. In today’s climate of political spin cycles, it is more important than ever for news consumers to understand what public relations is and how its strategies influence news content. Because the practice of public relations is so often misunderstood and …

What’S In It For Me? Consumer Perceived Value Of Marketing Activities As A Driver Of Consumer Brand Engagement On Social Network Sites., Mary Jane Gardner

Doctor of Business Administration Dissertations

Social network sites are transforming the way companies, both big and small, communicate and market to consumers. Many businesses recognize the need for incorporating a social networking strategy as part of their overall marketing efforts. This strategy involves the use of social network sites as a means of promoting and communicating about a focal brand to consumers, attracting and building relationships with consumers, and increasing sales. However, an effective social network strategy is much more complex than simply having a Facebook page to which companies occasionally post. The effectiveness of marketing on social network sites depends at least in part …

Web-Based Interactive Social Media Visual Analytics, Diego Rodríguez-Baquero, Jiawei Zhang, David S. Ebert, Sorin A. Matei

The Summer Undergraduate Research Fellowship (SURF) Symposium

Real-time social media platforms enable quick information broadcasting and response during disasters and emergencies. Analyzing the massive amount of generated data to understand the human behavior requires data collection and acquisition, parsing, filtering, augmentation, processing, and representation. Visual analytics approaches allow decision makers to observe trends and abnormalities, correlate them with other variables and gain invaluable insight into these situations. In this paper, we propose a set of visual analytic tools for analyzing and understanding real-time social media data in times of crisis and emergency situations. First, we model the degree of risk of individuals’ movement based on evacuation zones …

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

Unique Approach To Creating And Implementing A Social Media Strategic Plan, Jamie Davis, Karissa Dishon

Journal of Extension

Social media is a valuable communication, outreach, and marketing tool, yet Extension educators often underutilize social media due to concerns related to lack of guidance and perceived risks. This article showcases a unique approach to creating a social media strategic plan that applies best practices from the field of marketing and addresses Extension educators' apprehensions about using social media. The development and implementation of a statewide plan provided opportunities for each Extension educator to support the plan in varying meaningful ways according to his or her time availability, interest, and comfort level.

The Role Of Knowledge Sharing Via Organizational Social Media In The Workplace, Murad A. Moqbel, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

Although a plethora of studies have been recently conducted on organizational social media, little research has specifically examined how organizational social media can contribute to organizational workers’ performance through knowledge sharing. The objective of this research is to fill this gap by investigating the role of knowledge sharing in organizational social media use and its effect on in-role and innovative performance through the lens of social capital and social cognitive theories. Hypotheses were developed and a survey study is proposed.

Black And Blue: Competing Social Constructions Of Police On Instagram And Twitter, Mary Frances Thornhill

Master's Theses

Mass media outlets newspapers and television were traditionally where individuals gathered their news information; however, with the growth of new media platforms like Twitter, Facebook, and Instagram, individuals are now co-producers of the content that is seen by the public. Previous research indicated that media-generated images of the police influence public perception and that new media outlets are becoming increasingly influential, particularly in regards to social and political conflicts. This means that research on the role of new media outlets in socially constructing reality is essential, though not much of this research has yet been completed. This current analysis fills …

A Novel Surveillance Approach For Disaster Mental Health, Oliver Gruebner, Sarah R. Lowe, Martin Sykora, Karen Shankardass, S V. Subramanian, Sandro Galea

Department of Psychology Faculty Scholarship and Creative Works

Background

Disasters have substantial consequences for population mental health. Social media data present an opportunity for mental health surveillance after disasters to help identify areas of mental health needs. We aimed to 1) identify specific basic emotions from Twitter for the greater New York City area during Hurricane Sandy, which made landfall on October 29, 2012, and to 2) detect and map spatial temporal clusters representing excess risk of these emotions.

Methods

We applied an advanced sentiment analysis on 344,957 Twitter tweets in the study area over eleven days, from October 22 to November 1, 2012, to extract basic emotions, …

Conectándonos Con La Comunidad Local En Entornos Digitales Y Presenciales, Jesús Alonso-Regalado

University Libraries Faculty Scholarship

Presentation focusing on library experiences about connecting with our local communities in both digital and physical environments.

Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen

JLAMS

This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

JLAMS

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.