Digital Commons Network^™

Identifying Diversity Of Thought On Social Media, Beth Bullemer

Browse all Theses and Dissertations

This dissertation considers what it means to think differently, using naturalistic verbal evidence. This problem is inspired by a gap within the Wisdom of the Crowd (WoC) literature, but relevant to the study of language processes, mental models, and the vast emerging resource of social media data. I propose a methodological framework to characterize diversity of thought through the quantification of social media data. Four stages of research considered: a) the properties of a sample domain, b) how to identify and select diagnostic content using classification methods, c) how to quantify qualitative content in order to categorize and compare individuals, …

#Blacklivesmatter: A Mixed Methods Exploratory Study Of Tweets And Individuals Participating In The Black Lives Matter Movement, Jesusa Fortunata Jackson

Theses and Dissertations

The Black Lives Matter movement is a social movement that seeks to stop the persecution and mistreatment of Black people. The research goal is to explore the Black Lives Matter movement through Twitter (https://twitter.com) posts and participant interviews, using the frameworks of framing and new social movement. Insight on how to address social injustice issues can derive from this study. There is very little research about the Black Lives Matter organization and social media. Social justice is at the heart and soul of these movements, prompting activists and social media users to get involved. The Black Lives Matter organization was …

Are They Even Following Us?: Using Market Research Data To Understand Students’ Social Media Preferences, Mark Aaron Polger, Dan Sich

Publications and Research

The purpose of this paper is the exploration of students’ preferred social media (SM) tools for receiving information about their academic library. The authors administered a questionnaire at their prospective institutions: the College of Staten Island (CSI), City University of New York, USA and the University of Western Ontario (UWO) in London, Ontario, Canada. The authors examine students’ preferences for various SM tools, and analyzed the types of information students expect from the library’s SM accounts. The authors argue that the library’s SM postings should be curated based on market research that provides a better understanding of the target audience.

Library Users’ Attitudes Toward Social Media Applications For Dissemination Of Information In Selected Nigerian University Libraries, Dumebi Otulugbu

Library Philosophy and Practice (e-journal)

Social media is one of the most engaging communication tools of modern era. The use of the social media has permeated all aspect of human endeavour be it commerce, education, social, health and entertainment. Library as a social institution has adopted the use of the media to engage the clients and share information. However, the preliminary investigation conducted by the researcher indicated that the use of the media in the libraries has been confronted with different reactions among the clients. This study therefore explored users’ attitudes toward the use of social media applications for information dissemination in selected Nigerian university …

Privacy Preservation In Social Media Environments Using Big Data, Katrina Ward

Doctoral Dissertations

"With the pervasive use of mobile devices, social media, home assistants, and smart devices, the idea of individual privacy is fading. More than ever, the public is giving up personal information in order to take advantage of what is now considered every day conveniences and ignoring the consequences. Even seemingly harmless information is making headlines for its unauthorized use (18). Among this data is user trajectory data which can be described as a user's location information over a time period (6). This data is generated whenever users access their devices to record their location, query the location of a point …

The Flow: Educate. Empower. Change, Kirsten Tucker, Shaylee Ragar, Madison Haynes, Lea Graham, Monica Paul

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Menstruation is often misrepresented, stigmatized, and ignored. A lack of education and distorted view of periods in society greatly impacts young menstruators as they begin to have periods and can have long-term negative effects on their physical, mental, and emotional well-being. In order to design a project that effectively addressed this global problem, we used the Human Centered Design approach. This process has three steps: Inspiration, Ideation, and Implementation. During the Inspiration phase, we conducted expert interviews with professionals in the field of menstrual health and completed a literature review to further our understanding of the issues facing menstruators. After …

Content Moderation In An Age Of Extremes, Rebecca Tushnet

Journal of Law, Technology, & the Internet

No abstract provided.

Data-Driven And Knowledge-Based Strategies For Realizing Crowd Wisdom On Social Media, Shreyansh Bhatt

Browse all Theses and Dissertations

The wisdom of the crowd is a well-known example of collective intelligence wherein an aggregated judgment of a group of individuals is superior to that of an individual. The aggregated judgment is surprisingly accurate for predicting the outcome of a range of tasks from geopolitical forecasting to the stock price prediction. Recent research has shown that participants' previous performance data contributes to the identification of a subset of participants that can collectively predict an accurate outcome. In the absence of such performance data, researchers have explored the role of human-perceived diversity, i.e., whether a human considers a crowd as a …

Digital Rhetoric Of Cosmopolitanism: A Case Study Of Thai Students At Michigan Technological University, Aranya Srijongjai

Dissertations, Master's Theses and Master's Reports

This dissertation lies at the intersection of social sciences and humanities. It aims to examine digital rhetoric of cosmopolitanism of people from a marginalized culture as situated in the context of a transnational experience. I view that this rhetoric encompasses digital practices of cosmopolitanism or cosmopolitan repertoire, a set of skills or strategies used in communication via social media in everyday life. I also argue that this rhetoric is connected to other elements in its broader social and cultural networks.

To illustrate these ideas, a case study of Thai students at Michigan Technological University in the United States is conducted …

Making Social Media More Social: A Literature Review Of Academic Libraries’ Engagement And Connections Through Social Media Platforms, Elia Trucks

University Libraries: Faculty Scholarship

This chapter explores how academic libraries have used social media for broadcasting information, responsive communication, and engagement. Many libraries focus on the marketing aspect of social media, since it is a successful method of promoting events, services, and resources. However, exclusively using social media as a marketing tool ignores the best part of social media: the connections it fosters between people. The online community is just an extension of the in-person community that the academic library serves. This chapter examines the state of the literature on libraries’ use of social media through the lens of increasing engagement and connections with …

Using Social Media To Engage Toronto Communities For Resiliency And Stress Planning, Martha Ta

Theses and Dissertations (Comprehensive)

As Toronto’s low-income areas grow, the city’s neighbourhoods experience a segregation by low- and high-income, contributing to chronic stress as environmental determinants and leading to negative health outcomes and chronic diseases. This study identified Crescent Town as one of the Toronto neighbourhoods with potentially high levels of chronic emotional stress through an analysis of emotions indicated by Tweets, as well as triangulation with administrative data describing relevant neighbourhood indicators. Crescent Town community members (n=23) were engaged using concept mapping to identify existing neighbourhood stressors and assets and empowered to strategize solutions. The ten-cluster solution created with six clusters describing neighbourhood …

Investigating The Effects Of Personalization On Brand Love: A Study Of Facebook, Trang P. Tran

AMTP Proceedings 2019

This paper investigates how personalized advertising affects customer brand relationship in social media. In particular, this paper develops and tests a conceptual model that captures the impact of perceived personalization on customer brand relationship through an online survey where respondents are free to describe a personalized ad they see on their Facebook.

Eight hypotheses are developed and tested using PLS-SEM. The results show that all hypotheses are accepted except for Hypothesis 7 (the effect of self-expressive brands on brand love). More specifically, the findings confirm that personalized advertising has an impact on consumer perceptions of a brand. Stated differently, as …

Do Perceptions Of Businesses Differ Between Higher And Lower Counts Of Social Media Post Engagements?, Tally Shaw, Melinda A. Mclelland

AMTP Proceedings 2019

Social media is a popular marketing tool that directly connects businesses and consumers. This is a relatively new phenomenon, which requires more understanding on the part of marketers. Understanding how consumers respond to social media posts made by the business is vitally important to the continued success of businesses utilizing social media as part of their marketing efforts. Using social metrics such as “likes” and “shares”, businesses can both measure and influence consumer attitudes and behaviors. This study features an experiment that manipulates the effects of high versus low counts of Facebook likes/shares on Facebook timeline posts. This research extends …

A Risk Reduction Education Intervention For Cardiovascular Risk Factors Among College Students, Mary Suzanne White

DNP Projects

ABSTRACT

BACKGROUND: Cardiovascular disease (CVD) is the leading cause of death for both men and women in the U.S. Although cardiovascular disease is often associated with middle aged and older adults, modifiable CVD risk factors are also present in young adults.

PURPOSE: The purpose of this pilot study was to determine whether a cardiovascular risk reduction educational intervention delivered via Facebook is feasible and effective for modifying risk factor reduction such as decreased body mass index and increased fruit/vegetable consumption among college students.

METHODS: This study involved the use of pre-test and post-test surveys modified from the Behavioral Risk Factor …

Useless Med School Notes; Medical Education Through Mnemonics, Aaron B. Miller

Phase 1

BACKGROUND: The volume of content required for synthesis by medical students is immense and continues to grow as more insight and information is added to the existing compendium of medical knowledge. Mnemonics, memory palaces, and other visual memory aids have been used throughout history for assisting students and scholars in recalling information; offering an alternative to the practice of rote memorization. While technology has advanced and a shift towards paid-subscription services that offer pre-made mnemonics has gained great popularity among medical students, studies have shown that the act of creating the mnemonic in of itself serves as a powerful memory …

What Does It Meme? A Qualitative Analysis Of Adolescents’ Perceptions Of Tobacco And Marijuana Messaging, Jessica Liu

Public Health Theses

With increasing popularity of e-cigarettes and legalization of marijuana, messaging from online sites and platforms are shaping product perceptions and use. Quantitative studies have examined social media statistics of posts; however, there is a lack of research explaining the aesthetic appeal of these advertisements from the adolescents and young adults (AYA) perspective.

Twenty-four participants were recruited from a larger study of adolescents' perceptions and tobacco use (N=772 high school students). Participants were grouped by whether or not they had used tobacco or marijuana products before, with N=8 non-users and N=16 users. Data were collected through individual semi-structured interviews, where participants …

Using Twitter To Support Reflective Learning In An Asynchronous Online Course, Tian Luo, Smruti J. Shah, Helen Crompton

Teaching & Learning Faculty Publications

The purpose of this study was to further our understanding of the use of Twitter for promoting reflective learning. Specifically, this study investigated how students participate in Twitter-supported activities, what type of knowledge are manifested when Twitter is used to reflect on the course readings, and how students perceive the Twitter-supported activities. The data showed that Twitter was successful in keeping the learners engaged in the reflective discussion activities for a prolonged period compared to Blackboard. Students overall had a positive perception towards the integration of Twitter to support reflection and discussion along with active participation. Twitter was effective in …

What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert

All Graduate Theses, Dissertations, and Other Capstone Projects

Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.

Social Media Effects On Millennials' Counterterrorism Type Of Behaviors, Laura C. Domasneanu-Miulescu

Walden Dissertations and Doctoral Studies

Social media is a critical and omnipresent component in Millennials' lives. Using social media can lead to significant social change for societies both online and offline. Social media can be used as a tool to combat domestic and foreign terrorism and to protect our society. Prosocial perceptions and behaviors exhibited on a social media platform can transcend online social culture and produce replicas of those behaviors in the real world. Research in social activism portrayed by Millennials via social media is limited, and research regarding social media use and counterterrorism behaviors of Millennials has not yet been attempted. The current …

Fake News, Alternative Facts, And Disinformation: The Importance Of Teaching Media Literacy To Law Students, Marin Dell

Touro Law Review

No abstract provided.

Social Media Use In Initial Teacher Education: Lessons On Knowing Where Your Students Are, Narelle Lemon, Siobhan O'Brien

Australian Journal of Teacher Education

The use of social media in initial teacher education offers connection to a community of learners. As teacher educators we planned to use Twitter with pre-service teachers (PSTs). But at the end of the semester it was revealed that PSTs insisted on using a different platform; offering valuable perspectives and insights into the boundaries that are set by PSTs when moving from personal to professional use of social media. Through this paper we share our voices as initial teacher educators who valued the voices of PSTs in navigating the integration of Twitter into a semester of study. Revealed are insights …

Youth Study Recruitment Using Paid Advertising On Instagram, Snapchat, And Facebook: Cross-Sectional Survey Study, Kelsey Lynett Ford, Tashuna Albritton, Tara A. Dunn, Kacy Crawford, Jessica Neuwirth, Sheana Bull

Publications and Research

Background:The use of paid social media advertising for targeted study recruitment is an effective strategy in health research and evaluation, specifically to reach diverse youth participants. Although the literature adequately describes the utility of Facebook in recruitment, limited information exists for social media platforms that are more popular with youth, specifically Instagram and Snapchat.

Objective:This paper outlines a paid advertising approach using Instagram, Snapchat, and Facebook to evaluate a statewide youth marijuana prevention campaign. The objective of this study was to compare recruitment metrics across Instagram, Snapchat, and Facebook for two surveys documenting youth knowledge, attitudes, and behaviors related to …

Social Media Best Practices In Academic Libraries (2018), Bettina Peacemaker, Sue Robinson

VCU Libraries Faculty and Staff Data

In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).

The VCU Libraries survey consisted of 23 multiple-choice, multiple-answer, and open ended questions. The survey was distributed to email discussion lists frequented by library professionals involved in management or communications. The data …

In Their Own Words: A Qualitative Study Exploring Influences On The Food Choices Of University Students, Michelle Lambert, Paola Chivers, Fiona Farringdon

Health Sciences Papers and Journal Articles

Issue addressed: University students generally make independent decisions regarding food choices. Current research about knowledge of Australian Dietary Guidelines (ADG), sources of nutrition information and influences on food choices for this group is scarce.

Methods: Qualitative data were collected from gender‐separated focus groups comprising four female (n = 31) and four male (n = 18) to identify: knowledge of ADG; sources of nutrition information; factors that influence food choices; perceived relevant nutrition messages and how best to deliver them.

Results: Gaps in knowledge were identified particularly regarding number of serves and serving size for food groups. Social media was the …

Narcissism And Social Media Usage: Is There No Longer A Relationship?, Christina M. Frederick, Tianxin Zhang

Publications

In previous studies, narcissism has been found to relate to social media behaviors, such as how often one posts and how many friends or followers one has (McCain & Campbell, 2016; Singh, Farley, and Donahue, 2018). The present study attempted to create a model of social media use predicted by narcissism and selfconsciousness. A sample of 397 adults with a mean age of 29 years was collected using MTurk. Participants completed a social media use survey, the Narcissistic Personality Inventory (Raskin & Hall, 1979) and the Self-Consciousness Scale (Scheier & Carver, 1985). Results showed that while narcissism and selfconsciousness were …

Identifying Key Topics Bearing Negative Sentiment On Twitter: Insights Concerning The 2015-2016 Zika Epidemic, Ravali Mamidi, Michele Miller, Tanvi Banerjee, William Romine, Amit Sheth

Publications

Background To understand the public sentiment regarding the Zika virus, social media can be leveraged to understand how positive, negative, and neutral sentiments are expressed in society. Specifically, understanding the characteristics of negative sentiment could help inform federal disease control agencies’ efforts to disseminate relevant information to the public about Zika-related issues.

Objective The purpose of this study was to analyze the public sentiment concerning Zika using posts on Twitter and determine the qualitative characteristics of positive, negative, and neutral sentiments expressed.

Methods Machine learning techniques and algorithms were used to analyze the sentiment of tweets concerning Zika. A supervised …

Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton

STEMPS Faculty Publications

The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …

Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch

Antioch University Dissertations & Theses

More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …

World War Web: Rethinking "Aiding And Abetting" In The Social Media Age, Rebecca J. Cambron

Case Western Reserve Journal of International Law

ISIS's use of social media presents a new challenge for counterterror efforts. The organization aims to recruit followers and incite violence through social media. Given that this is a new medium for terrorist organizations, social media companies have come under fire for indirectly providing ISIS with farreaching platforms to spread its content. The companies, as well as national governments and international entities, have attempted to respond to the threat posed by such content. These responses, however, have proven ineffective. This Note argues that to effectively respond to and combat the threat posed by terrorist speech, national governments should adopt a …

Message Factors That Favourably Drive Consumer’S Attitudes And Behavioural Intentions Towards Social Network And Media Platforms, Sarhang Majid

Plymouth Business School Theses

As consumers are increasingly utilising social network and media platforms for pre-purchase information, managers are confronted with producing effective social network and media platform (SNMP) messages that can favourably influence buyers’ attitudes and behavioural intentions towards brands and products. To ensure a thorough investigation of this research realm, and to develop awareness of the factors influencing the effectiveness of social media marketing, this study adopted a mixed methods approach involving a combination of both qualitative and quantitative research. An exploratory sequential research design was followed, starting with an in-depth, elite interview investigation with social media marketing experts. Adopting a thematic …