Digital Commons Network^™

Sales Force Automation: Crm, Dashboards, And Empowering Mobile Technology Used By Millennial Salespeople, George Gannage

Atlantic Marketing Association Proceedings

No abstract provided.

Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr

Atlantic Marketing Association Proceedings

No abstract provided.

Facebook's Alternative Facts, Sarah C. Haan

Scholarly Articles

In this short essay, I argue that Facebook’s adoption of the alternative-facts frame potentially contributes to the divisiveness that has made social media misinformation a powerful digital tool. Facebook’s choice to present information as “facts” and “alternative facts” endorses a binary system in which all information can be divided between moral or tribal categories—“bad” versus “good” speech, as Sandberg put it in her testimony to Congress. As we will see, Facebook’s related-articles strategy adopts this binary construction, offering a both-sides News Feed that encourages users to view information as cleaving along natural moral or political divisions.

Why The Duty To Self-Censor Requires Social-Media Users To Maintain Their Own Privacy, Earl W. Spurgin

2019 Faculty Bibliography

Revelations of personal matters often have negative consequences for social-media users. These consequences trigger frequent warnings, practical rather than moral in nature, that social-media users should consider carefully what they reveal about themselves since their revelations might cause them various difficulties in the future. I set aside such practical considerations and argue that social-media users have a moral obligation to maintain their own privacy that is rooted in the duty to self-censor. Although Anita L. Allen provides a paternalist justification of the duty that supports my position that social-media users are obligated to self-censor what they reveal about themselves, I …

Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments. Design/methodology/approach: Using a very large data set of tweets (i.e. over 2.6m) about Company A’s food poisoning case (2015–2016). This case was selected because it is widely known, drew attention from various stakeholders and had many dynamics (e.g. multiple outbreaks, and across different locations). This study employed a supervised machine learning approach. Its sentiment polarity classification and relevance classification consisted of five steps: sampling, labeling, tokenization, augmentation of semantic …

Rethinking Social Media, Benjamin N. Cardozo School Of Law

2018–2019 Flyers

No abstract provided.

Rethinking Social Media: An Expert Panel Discussion, Howard M. Squadron Program In Law, Media And Society, Bonavero Institute Of Human Rights, Cardozo Law Moot Court Honor Society

2018–2019 Flyers

This expert panel discussion, moderated by Professor Monroe Price, explored the evolving challenges and regulatory efforts related to social media. Held on Thursday, January 31st, from 6–8pm in the Moot Court Room at Cardozo School of Law, the event addressed pressing issues such as child pornography, cyberstalking, hate speech, terrorist content, and the impact of social media on U.S. elections. Panelists included Robyn Caplan (Data and Society), Jessa Lingel (University of Pennsylvania), and Cardozo Professor Felix Wu, whose work focuses on freedom of expression and cybersecurity. Presented by the Howard M. Squadron Program in Law, Media and Society in partnership …

Assessing The Use Of Social Media In Physician Assistant Education., Gregory K. Wanner, Andrew W. Phillips, Dimitrios Papanagnou, Md

Department of Emergency Medicine Faculty Papers

Objectives: This study aims to assess physician assistant (PA) students' experiences with social media (SM) as a part of their medical education.

Methods: The study is split into two phases: Phase 1- A cross-sectional survey emailed to all PA students at four PA school campuses to assess students' prior SM experiences (226 responses, 71.1% response rate); and Phase 2- Inclusion of SM educational resources, via Twitter, within lectures performed at two PA schools. A phase-2 survey assessed students' opinions of educational SM (50 responses, 59.5% response rate) and SM usage was tracked.

Results: The phase-1 survey respondents indicated that 97.3% …

The Impact Of Social Media In Research Publicity And Visibility, Chiegonu Nwachi, Josephine Igbokwe

Library Philosophy and Practice (e-journal)

This study is on social media and its impact on research publicity and visibility. Social media has grown beyond its original purpose of connecting people all over the globe. Today, the ease of interacting with millions of social media users in a cost effective and real-time manner has given rise to the creation of highly engaging online content by users from diverse professional and personal backgrounds. In the past, knowledge constructs consulted by scholars were mostly in the form of printed or hard copies (books, newspapers, journals, etc), and although this format was instrumental in the development of knowledge generation …

The Effects Of Self-Presentation To Engage In Physical Activity, Duygu Gurleyik, Alison Ede, Deborah Feltz

International Journal of Exercise Science

International Journal of Exercise Science 12(5): 263-276, 2019. In order to improve physical activity levels, it has previously been suggested that the use of rewards can potentially have an impact on exercise behavior. One type of reward, the opportunity to present a good impression in the eyes of others (e.g., self-presentation), has not been previously examined in an experimental task. Therefore, the purpose of this study was to investigate if linking an exercise task to a prosocial, self-presentational reward in the form of a charitable giving opportunity influences the amount of effort expended in a single bout of exercise on …

It’S Your Data: A Blockchain Solution To Facebook’S Data Stewardship Problem, Cynthia Alvarado, Nithya Devadoss, Rob Rivens, Daniel W. Engels

SMU Data Science Review

Abstract. Social Media has quickly become a worldwide phenomenon, acting as a repository for capturing the most intimate levels of human behavior. Many social media companies have discovered ways to exploit users’ desire and willingness to share information, by not only mining, analyzing, profiling and selling user’s data, but also exposing user’s data to malicious cyber-attacks via inadequate and/or antiquated data security protocols. As the line between consent and abuse continues to thin, individuals’ right to privacy has become an important topic for lawmakers in many developed nations. As stewards of user’s data, social media companies have a responsibility to …

When You Give A Terrorist A Twitter: Holding Social Media Companies Liable For Their Support Of Terrorism, Anna Elisabeth Jayne Goodman

Pepperdine Law Review

In the electronic age, the internet—and—social media specifically, can be a tool for good but, abused and unchecked, can lead to great harm. Terrorist organizations utilize social media as a means of recruiting and training new members, urging them to action, and creating public terror. These platforms serve as the catalyst for equipping the growing number of “lone wolf” attackers taking action across the United States. Under civil liability provisions created under JASTA and the ATA, material supporters of terrorism can be held liable for their actions, and with the key role social media sites now play in supporting terrorism, …

Frequency Of Social Contact In-Person Vs. On Facebook: An Examination Of Associations With Psychiatric Symptoms In Military Veterans, Alan R. Teo, Benjamin K. Chan, Somnath Saha, Christina Nicolaidis

School of Social Work Faculty Publications and Presentations

Introduction: Social isolation is closely associated with negative mental health outcomes. Social media platforms may expand opportunities for social contact, but whether online interactions are as effective as face-to-face, or in-person, interactions at protecting against the negative effects of social isolation is unclear.

Methods: Participants consisted of U.S. military veterans who served since September 2001 and used Facebook (n = 587). Our independent variables were frequency of social contact occurring in-person and on Facebook. Dependent variables were probable psychiatric disorders and suicidality, measured using several validated screening tools. The independent effect of each form of social contact was assessed using …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

University Libraries Scholarship and Creative Works

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

The Ironic Privacy Act, Margaret Hu

Scholarly Articles

This Article contends that the Privacy Act of 1974, a law intended to engender trust in government records, can be implemented in a way that inverts its intent. Specifically, pursuant to the Privacy Act's reporting requirements, in September 2017, the U.S. Department of Homeland Security (DHS) notified the public that record systems would be modified to encompass the collection of social media data. The notification justified the collection of social media data as a part of national security screening and immigration vetting procedures. However, the collection will encompass social media data on both citizens and noncitizens, and was not explicitly …

Gender Differences In Social Media Use And Cyberbullying In Belize: A Preliminary Report, Grace Mariko Kasahara, Daniel Houlihan, Collin Estrada

Psychology Department Publications

Cyberbullying is a global issue that usually occurs with increased social media usage. A number of studies have found significant gender differences in social media use and cyberbullying, although gender differences are not consistent across studies. Despite the increase in access to cellphones and Internet in Belize, no studies have investigated how adolescents are using these resources. The purpose of this study was to investigate gender differences involving how adolescents in Belize are using social media and if cyberbullying is a problem. Results provide preliminary information about social media use and cyberbullying in Belize. It indicates that gender differences exist …

Implementing Educational Courses On Social Media Within Prisons To Decrease Unemployment Rates Among Ex-Prisoners And Reduce Recidivism In The United States, Shannon Hernandez

Regis University Student Publications (comprehensive collection)

This paper focuses on whether or not it would be beneficial to implement educational courses on social media within prisons in order to prepare prisoners for release, improve post-release unemployment rates, and improve recidivism rates in the United States. Since the early 1990s, technology has grown to a point where it has become a part of everyone’s daily life, which includes social media platforms (Greenstein, 2012). While society has adapted to these advancements, prisoners who have been removed from society for many years are unable to achieve the same levels of social media comprehension, which can cause disparity between their …

Exploring The Role Of Twitter As A Public Sphere That Facilitates Civil Discourse, Niamh Smith

Theses

Recognising the polarising nature of discourse today, this research analyses online discussion platforms and their potential as modern public spheres. It is particularly concerned with the importance of civility as an aspect of conversation, and whether the online environment aids in civil discourse. Twitter has been chosen as the online platform that is the focus of this study. This is to allow for a more in-depth exploration of a public sphere that exists online. Key themes that distinguish Twitter from public spheres that exist offline are discussed. These include: anonymity, public shaming, social control, and distortions. This research relies on …

#Lovemyfdl Social Media 2019 Report, Samantha Reardon

Collection Development Unit

No abstract provided.

Show Me A Sign: How Signs Embedded Within Social Media Shape And Influence Outdoor Recreational Tourists' Decision-Making Processes At Colorado State Parks, Sarah Marie Norlin

Electronic Theses and Dissertations

The purpose of this project was to determine the ways in which signs within social media posts on Instagram and Facebook frame the way that outdoor recreational tourists make decisions about Colorado state parks' locations, services and activities. Surveys were conducted at 6 Colorado state parks in the 2018 spring, summer, and fall months. These surveys asked respondents to answer multiple choice and open ended questions about their social media habits, their outdoor recreation habits, and their opinions about images displayed on Colorado Parks and Wildlife's social media pages.

A total of 93 surveys were collected during the research period. …

Who Posted That Story? Processing Layered Sources In Facebook News Posts, Anne Oeldorf-Hirsch, Christina Devoss

2019 Faculty Bibliography

With social media platforms becoming primary news sources, concerns about credibility judgments and knowledge grow. This study (N = 233) experimentally tests the effects of multiple source cues on Facebook news posts on credibility and knowledge. Judgments of story credibility were directly influenced by media source cues, but not friend source cues. Involvement in the source topic moderated the effects of these source cues, such that particular combinations influenced credibility differently, and also influenced cognitive elaboration about the topic. Theoretical implications for cognitive mediation model of learning from the news and the heuristic-systematic model of information processing are presented.

Analytical Framework For Evaluating Digital Diplomacy Using Network Analysis And Topic Modeling: Comparing South Korea And Japan, Sejung Park, Dahoon Chung, Han Woo Park

2019 Faculty Bibliography

This study introduces a data-driven approach for assessing the practices and effectiveness of digital diplomacy, using the cases of South Korea and Japan. The study compared the networking power of public diplomacy organizations based on social media use, engagement with the public, interaction patterns among the public, and public perceptions and attitudes toward organizations. This was accomplished through a three-step method employing social network analysis and topic modeling. The network analysis found that the Korean public diplomacy organization generated a larger, more loosely connected, and decentralized comment network than the Japanese organization, which presented a “small-world” connectivity pattern with highly …

Social Media And Censorship: Rethinking State Action Once Again, Michael Patty

Mitchell Hamline Law Journal of Public Policy and Practice

No abstract provided.

Development And Validation Of The Secondary Traumatic Stress Scale In A Sample Of Social Media Users, Megan Nicole Mancini

ETD Archive

This study examined the psychometric worth of a piloted measure, Secondary Traumatic Stress Scale for Social Media Users (STSS-SM). The STSS-SM is a 17-item instrument designed to measure intrusion, avoidance, and arousal symptoms associated with indirect exposure to traumatic events via social media use. Young adult social media users (N = 144) completed a survey containing the STSS-SM and measures of depression, trauma history, social media use, and demographics. A confirmatory factor analysis supported a three-factor model of secondary traumatic stress in social media users. Additionally, evidence for internal consistency and convergent and discriminant validity were found. These findings suggest …

Stock Returns And Investor Sentiment: Textual Analysis And Social Media, Zachary Mcgurk, Adam Nowak, Joshua C. Hall

Economics Faculty Working Papers Series

The behavioral finance literature has found that investor sentiment has predictive ability for equity returns. This differs from standard finance theory, which provides no role for investor sentiment. We examine the relationship between investor sentiment and stock returns by employing textual analysis on social media posts. We find that our investor sentiment measure has a positive and significant effect on abnormal stock returns. These findings are consistent across a number of different models and specifications, providing further evidence against non-behavioral theories.

The Use Of Deep Learning Distributed Representations In The Identification Of Abusive Text, Susan Mckeever, Hao Chen, Sarah Jane Delany

Conference papers

The selection of optimal feature representations is a critical step in the use of machine learning in text classification. Traditional features (e.g. bag of words and n-grams) have dominated for decades, but in the past five years, the use of learned distributed representations has become increasingly common. In this paper, we summarise and present a categorisation of the stateof-the-art distributed representation techniques, including word and sentence embedding models. We carry out an empirical analysis of the performance of the various feature representations using the scenario of detecting abusive comments. We compare classification accuracies across a range of off-the-shelf embedding models …

We Love Or Hate When Celebrities Speak Up About Climate Change: Receptivity To Celebrity Involvement In Environmental Campaigns, Sejung Park

2019 Faculty Bibliography

This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the …

Live Ambience And Homestead Away From Home: Social Media Use And Dependency By Visiting Chinese Students In The United States, Zixue Tai, Jue Lu, Fengbin Hu

Journalism and Media Faculty Publications

This study investigates social media dependency relations among Chinese college students during their three-month study abroad sojourn in the United States. Data were collected using a multimethod approach of ethnography, field observation, and in-depth interviews. Inspired by the lens of media system dependency (MSD) theory, the analysis focuses on the diverse goals and motivations that drive student behavior in social media engagement, as well as various contextual factors leading students to adapt and transition to the U.S. social networking sites (SNS), and the subsequent outcomes. The findings indicate that task-driven and assignment-centered goals dominate social media use, and that multidimensional …

The Effects Of Social Media In The Overall Job Satisfaction Of School Administrators, Tiffany R. Maher

Cal Poly Humboldt theses and projects

Literature suggests school administrator shortages worldwide. A number of factors are blamed for this trend, one of which is overall job dissatisfaction. This case study examines the effects of social media on the overall job satisfaction of five school administrators in small town America. Through semi-structured interviews, this research indicates that school administrators in the study avoid reading the comments section of online news media forums. Research participants share their strategies of working proactively with the press, and they reveal how social media has changed their job. Social media has altered the landscape of what it means to be a …

Ask Me Anything: Promoting Archive Collections On Reddit, Sara May

Articles

Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called “Ask Me Anything” (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology. It also provides practical tips including how to choose an appropriate “subreddit” (or Reddit community), promote the AMA, and respond to …