Digital Commons Network^™

Public Media's Social Media Experiments: Risk, Opportunity, Challenge, Abbey B. Levenshus

Scholarship and Professional Work - Communication

Through a survey of US public radio stations and case studies of four stations successfully using social media, this study provides a snapshot of the realities for US public radio stations wanting to use social media to engage audiences. Results of a survey of 77 station staff, along with case studies of four stations' social media projects, reveal ambivalence about social media.

Checking Out Facebook.Com: The Impact Of A Digital Trend On Academic Libraries, Laurie Charnigo Heathcock, Paula Barnett-Ellis

Research, Publications & Creative Work

While the burgeoning trend in online social networks has gained much attention from the media, few studies in library science have yet to address the topic in depth. This article reports on a survey of 126 academic librarians concerning their perspectives toward Facebook.com, an online network for students. Findings suggest that librarians are overwhelmingly aware of the ‘Facebook phenomenon.’ Those who are most enthusiastic about the potential of online social networking suggested ideas for using Facebook to promote library services and events. Few individuals reported problems or distractions as a result of patrons accessing Facebook in the library. When …

The Pleasure Of The Blog: The Early Novel, The Serial, And The Narrative Archive, Kathleen Fitzpatrick

Pomona Faculty Publications and Research

Blogs have in the last couple of years loomed large in the western imagination, but the ideas about blogs that have circulated both through the mainstream (particularly U.S.) media and through academic circles have been extremely limited in scope. In the first place, there is a common distinction at work in the U.S. imaginary between "blogs," which are assumed on some level to be doing public work, whether political, technical, academic, or journalistic, and "online diaries," which are primarily personal, if not exactly private. The personal blogs often mistakenly labeled "online diaries," as well as the more apparently diaristic forms …

Internet Reviews: Social Networking Software: Facebook And Myspace, Stacey Greenwell, Beth Kraemer

Library Faculty and Staff Publications

No abstract provided.

Voices Raised, Issue 13, University Of Dayton. Women's Center

Women’s Center Newsletter

Included in this issue: Hope for Women Survivors of Sexual Abuse; Stop Hate Week; Love Your Body Month; UD Alumna Leads Women's Engineering Program; Students appreciate friendly campus; Love Yourself, Invest in Yourself; Do employers use Facebook to check employees?; When was the last time you offended another member of the UD community?

The "Data Slant": Why Lack Of Media Generated By Minority Users Online Is An Offline Problem, Laura R. Rochet

Maurer Student Articles

User-generated media, such as blogs, vlogs, and podcasts, are rapidly becoming an integral aspect of political and commercial discourse. However, the information derived from this media is fundamentally biased due to the disproportionately low amount of minority user-generated media on the Web. In order to correct what I term the “data slant,” politicians and commercial entities must seek information from minorities offline to supplement data derived from user-generated media online, or markedly increase investment in measures designed to bridge the digital divide—the primary source of the data slant problem. Failure to act will lead to the neglect of a significant …

Social Marketing Applications And Transportation Demand Management: An Information Instrument For The 21st Century, Enda Mcgovern

WCBT Faculty Publications

Concern has been expressed by planners and policy-makers that the “add capacity” strategy used in building more roads to resolve traffic-induced problems is no longer a feasible option. This article explores private transport behavior in understanding how users can be persuaded to adopt a more blended approach (i.e., integrating car, public transportation, and alternative modes on a daily basis). The research methodology adopted focus groups and travel diaries in presenting a number of social marketing message appeals aimed at inducing a change in participants’ travel behaviors. While weaknesses are identified in the social marketing materials, this research concludes that social …

The Dynamics Of Cyberspace: Examining And Modelling Online Social Structure, Brian S. Butler '89

Doctoral Dissertations

It has been proposed that online social structures represent new forms of organizing which are fundamentally different from traditional social structures. However, while there is a growing body of empirical research that considers behavioral aspects of online activity, research on online social structure structural remains largely anecdotal. This work consists of three papers that combine previous studies of traditional social structures, empirical analysis of longitudinal data from a sample of Internet listservs, and computational modeling to examine the dynamics of social structure development in networked environments.

The first paper (Title: When is a Group not a Group: An Empirical Examination …