Digital Commons Network^™

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Through The Screen: Examining Peer Relationships, Social Anxiety, Loneliness, And Social Media In Undergraduates, Lindsay Sappington

Honors Theses

Interpersonal connections are a fundamental human need, and as technology becomes more ubiquitous, these connections have shifted to frequently occur online through social media platforms. Two factors that independently influence peer relations are loneliness and social anxiety. However, no study to date has concurrently examined the relation of these psychological factors, social media use, and peer relationships. As such, the aims of the current study were to 1) examine the associations between peer relationships, social media use, loneliness, and social anxiety; 2) investigate the moderating role of quality of peer relationships in the relation of social anxiety and loneliness; and …

The Red Swimsuit: Essays, Jacqueline Knirnschild

Honors Theses

This thesis is a collection of creative non-fiction essays that offers a collage of ethnography, reportage and memoir. The Red Swimsuit blurs the lines between what is considered social science, journalism and art. These essays will become part of a book- length work of creative non-fiction that will explore what it’s like to grow up as a woman in a globalized world wrought with social media, hookup culture and cross-cultural interactions. The Red Swimsuit provides first-hand experience, reflexive narration, and reflection on life as a member of Generation Z, also known as iGen.

Navigating Lgbtq+ And Disabled Intersections Online: Social Support And Identity Construction In The Age Of Social Media, Bianca Sturchio

Thinking Matters Symposium

There is a lack of research about the lived experiences of self-identified lesbian, gay, bisexual, transgender, queer, and otherwise-identified (LGBTQ+) young adults with disabilities who use the Internet to achieve particular social aims. Using open-ended survey questions, the researcher applied multidimensional and overlapping frameworks of intersectionality, feminist-disability theory, and social work to answer the following: What are the experiences of LGBTQ+ adults with disabilities who use the Internet, and more specifically social media, for online social support and identity construction? Using secondary data, fifteen (N=15) cases of LGBTQ+ disabled young adults aged 18 to 31 living in the United States …

Engagement Behaviors On Social Media In Higher Education: Content Analysis Study On Facebook Pages Of 12 Universities, Caroline E. Jessup

Senior Honors Projects, 2020-current

This study provides insight into factors that influence audience engagement behaviors on the official Facebook pages of higher education institutions. Many current and prospective students at universities, as well as recent alumni, are looking at Facebook as a way to gather information and build trust with colleges. Similarly, organizations such as universities see social media as the most effective way to reach their publics and build relationships with them. However, there is little literature that illustrates what factors such as inclusion of pictures, hashtags, hyperlink and even size and region of university affect audience engagement on Facebook. A content analysis …

The Perception Of Lgbtq Influencers On Social Media, Stephanie Sabala

Theses

Social media brand influencers have become one of the biggest marketing and public relations trends of 2017, especially those who promote lifestyle brands (Glucksman, 2017). While many social media users are capitalizing on the “brand influencer” trend, people who identify as the LGBTQ, still struggle to connect with the heterosexual audience as brand influencers source. YouTube and Instagram are visual mediums that allow brand influencers to craft their expertise verbally and visually to communicate their expertise and enhance credibility. Using the source credibility theory, which posits that persuasiveness of the message is based on the perceived credibility of the source …

Facial Recognition And Mass Media Use: Effects Of Technology On Perceptions Of Privacy, Muize Lemboye

Theses and Dissertations

Muize Oluwadamilare Lemboye FACIAL RECOGNITION AND MASS MEDIA USE: EFFECTS OF TECHNOLOGY ON PERCEPTIONS OF PRIVACY Artificial intelligence is used to explain how technologies perform human activities the way humans do them. Facial recognition is an aspect of Artificial intelligence that explains how technologies recognize and humans’ face to perform human activities. As facial recognition technologies (FRTs) have become increasingly popular components in today’s globalized society, this thesis aims to discover people’s perception on its effect on privacy. In-depth interviews were conducted among 15 students and staff of UA Little Rock School of Mass Communication to discover this perception. The …

Assessing The Utility Of A Brief Abstinence Test To Reduce Smartphone And Social Media Use, Taylor B. Stanley

Masters Theses, 2020-current

The purpose of the current study is to investigate the efficacy of implementing a Brief Abstinence Test (BAT) for reducing smartphone and social media (SM) use among college students. A BAT is a temporally condensed version of contingency management (CM), a reinforcement-based behavioral intervention. Participants (N = 32, males = 6) self-reported using an iPhone updated to iOS 12 and using SM on their iPhones for at least two hours per day. Once enrolled, participants completed an online battery of health-related questionnaires and learned how to capture electronically their smartphone-use data. Participants experienced a BAT for one week, during …

Blurring Boundaries: Exploring Tweets As A Legitimate Journalism Artifact, Zhaoxi Liu, D. Berkowitz

Communication Faculty Research

This study explores journalists’ use of Twitter and what it means for their craft. Based on 8 weeks newsroom observation and more than a dozen in-depth interviews with reporters and editors at a big metro newspaper, the study found that journalists had contradicting views on whether or not to accept tweets, a form of snippet artifact, as a legitimate journalism artifact, leading to the blurring artifact boundary. Related, journalists faced uncertainties and ambiguities regarding the implications of such snippet artifact for the journalism craft and its core mission of informing the public.

International Civic And Citizenship Education Study, Australian Council For Educational Research

Assessment GEMS

The International Civic and Citizenship Education Study (ICCS) identifies and monitors students’ knowledge, attitudes and activities related to civic and citizenship education. The study is grounded in core themes in civic and citizenship education such as young people’s understanding of civic principles and institutions, their knowledge of how to engage in civil society, exercise critical judgment, and their understanding and appreciation of the rights and responsibilities of a citizen. In addition, ICCS embraces concrete themes that have become of increasing importance in the twenty-first century, such as global citizenship, environmental sustainability, the use of new social media for civic engagement, …

Young People, Social Media, And Impacts On Well-Being, Andreana Nop

School of Professional Studies

Millennials and Generation Z were born into an age where social media and digital technology have been integrated in nearly all aspects of their lives. While social media has proven to be a valuable communication tool in connecting with each other and sharing information, the long-term psychosocial effects are beginning to become more apparent as social media matures. This study analyzes what these effects are and how communication is impacted for these young people. It questions how young people can leverage social media and decrease harm. The study will be conducted through a literature review and analysis. Its goal is …

Exploring The Characteristics And Behaviors Of Nurses Who Have Attained Microcelebrity Status On Instagram: Content Analysis, Hanna Kerr, Richard Booth, Kimberley Jackson

Paediatrics Publications

Background: Instagram is a social media platform that enables users to share images and videos worldwide. Some nurses have used Instagram to document their experiences as a nurse and have subsequently gained microcelebrity status-that is, a user who purposefully seeks to amass a substantive Web-based following and has become recognized as a niche area of interest. Objective: This study aimed to identify the characteristics and behaviors of microcelebrity nurses who act as influencers on Instagram and use their nursing profile to gain attention and presence on the Web. Methods: A qualitative, exploratory, nonparticipatory content analysis of media and text generated …

Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum

Journalism Student Works

In recent years, journalism has completely transformed to adapt to the digital age. Modern journalists use social media for breaking news updates and adapt their stories for all platforms. Advertisers and journalists have more opportunities than ever to advertise their products online and on social media, however, it is imperative that professionals in this field report and advertise ethically on every platform. As social media trends and platforms change, so do the opportunities for online advertisers. TikTok is a rapidly growing social media app that is used by youths around the world. While there is plenty of opportunity for advertising …

Understanding Personal Data In The World Of Social Media, Nicholas Scott Rodgers

Undergraduate Honors Capstone Projects

Personal data is behind many of the online interactions that people have through social media and other online sites and services. This data allows sites to understand their users, which in turn allows them to provide better content for their users. This data is also used to determine user interests, which these online services use to target more relevant advertising to their users, and share the information that they collect about their users with third parties. It is only recently that this personal data is being regulated by lawmakers, the businesses running these sites are held accountable for managing the …

#Thisiswhatanxietyfeelslike: Twitter Users’ Narratives About The Interpersonal Effects Of Anxiety, Raechel B. Russo

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Tweets containing the popular hashtag #ThisIsWhatAnxietyFeelsLike were analyzed in this study. Six themes emerged from our phenomenological analysis of relational experiences with anxiety as conveyed by the Twitter users including: (a) deflated self in relation to others and their perceptions; (b) fear, worry and avoidance behaviors that influence relationships; (c) negative emotional responses leading to feeling misunderstood, lonely, and like a failure (self-fulfilling prophecy); (d) social triggers; (e) anxiety management strategies; and (f) things for others to avoid. This paper will highlight how anxiety symptoms affect relationships and interactions with others, and implications for clinical work and future research.

From The Desk Of Philip D. Hall, Pharm.D, Professor And Dean, May 1, 2020, Philip D. Hall

College of Pharmacy From the Dean's Desk

No abstract provided.

Creating Covid-19 Stigma By Referencing The Novel Coronavirus As The "Chinese Virus" On Twitter: Quantitative Analysis Of Social Media Data, Henna Budhwani, Ruoyan Sun

All publications

Background: Stigma is the deleterious, structural force that devalues members of groups that hold undesirable characteristics. Since stigma is created and reinforced by society-through in-person and online social interactions-referencing the novel coronavirus as the "Chinese virus" or "China virus" has the potential to create and perpetuate stigma.

Objective: The aim of this study was to assess if there was an increase in the prevalence and frequency of the phrases "Chinese virus" and "China virus" on Twitter after the March 16, 2020, US presidential reference of this term.

Methods: Using the Sysomos software (Sysomos, Inc), we extracted tweets from the United …

Social Media And The Modern Scientist: A Research Primer For Low- And Middle-Income Countries, Junghwan Kevin Dong, Colleen Saunders, Benjamin Wachira, Brent Thoma, Teresa M. Chan

Emergency Medicine, East Africa

Social media has changed the way we communicate. Wherever you are in the world, various forms of social media are being used by individuals to share information and connect without borders. Due to its ubiquity, social media holds great promise in linking clinicians, scientists, investigators, and the public to change the way we conduct scientific discourse. In this paper, we present a step-by-step guide on optimizing your social media strategy with regards to: research/scholarly practice (discourse, collaboration, recruitment), knowledge translation, dissemination, and education. This guide also highlights key readings that provide guidance to those interested in incorporating social media into …

Exploring The Relationships Of Social Media Usage And Symptoms Of Anxiety And Depression In Adolescents, Morgan Culpepper

Electronic Theses and Dissertations

Social media is a popular form of communication and entertainment among youth. Inconsistencies are present in the literature on the potential effects it can have on mental health. Depression and anxiety disorders are common among all age groups in the US, and this study aimed to determine the relationship social media has on symptoms of anxiety and depression. The Social Anxiety Scale for Adolescents (SAS) and the GAD-7 were used to measure symptoms of anxiety, as well as the CES-D scale to evaluate depressive symptoms in adolescents. The number of social networking sites and number of hours spent on social …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Behind The Handle: Exploring The Experience Of Social Media Managers For Professional Sports Teams, Megan Courage

All Theses

The current study aims to expand sports communication literature from an organizational standpoint. Current literature does not recognize social media departments as an integral part of organizational communication, but rather as a function of public relations (PR) strategy. This study consists of semi-structured, in-depth interviews with social media managers currently working for a professional sports team. Participants discuss their experience working within a professional sports organization, including their interdepartmental structure and relationships, and aspects of their job that they think the general public would be surprised to learn. The study builds upon existing literature concerning sports communication, social media, PR, …

Curbing The Spread Of Disinformation Through User Interface Design, Mary Margaret Herring

Communication Honors Theses

Solutions to the problem of the spread of disinformation have come from a variety of disciplines. However, little academic research has examined the whether or not the user interface design of social media platforms could affect the spread of disinformation. Drawing from research from the uses and gratifications paradigm and technological affordances, this study examines user behavior on three versions of a researcher-created news sharing social networking service, called "The Hive." Findings were inconclusive about the modifications tested in this study but nevertheless revealed interesting patterns in user behavior. This project, by closely examining the relationship between user interface design …

Exploring Connections Between Social Anxiety And Social Media Use In College Students, Alexandra Deman

Theses/Capstones/Creative Projects

When young adults enter college their identity and self-esteem are tested in a novel environment. Interacting, forming new relationships, having some sense of independence for the first time, and often living in a new area can take a toll on someone who has not sufficiently developed a stable identity. This, in-turn, may create a negative outlook on one’s self and the individual’s capabilities to participate in social interaction, or ultimately a desire to avoid them altogether. If such a negative view further intensifies and remains present, it may develop into social anxiety disorder. Social media can either alleviate or escalate …

Complex Conversations: A Creative Exploration Into Language Used Over Direct Messages On Social Media Platforms, Arden Craft

Honors Theses

This paper details a series of paintings that explore how the language used virtually over direct messages (DMs) on social media platforms can allude to how complex notions of gender, violence, and behavior function in reality. This research questions how forms of communication or interaction exist within different spaces and contexts, as well as how the recontextualization of language can disrupt power and produce new forms of interpretation. This paper acts as a secondary source of knowledge in relation to the paintings under review and provides further explanation of their conceptual motivations. In particular, the paintings engage with Sara Ahmed’s …

Health Communication Via Social Media: How Pharmaceutical Companies Are Using Instagram For Corporate Social Responsibility, Abisoluwa Akinboboye

Electronic Theses and Dissertations

This study examines the depth of audience engagement with six dimensions of Corporate Social Responsibility (CSR) via the Instagram platforms of pharmaceutical companies. Recent research on the relationship between CSR and health communication has established a robust link between both variables but created a gap on the level of audience engagement. Drawing on Voluntary Disclosure, Agenda Setting and Media System Dependency theories, this study finds that voluntary communication of CSR strategies has the maximum potential to set the agenda for audience engagement on social media. The remodeled digitization of the media has increased the level of media dependency making social …

Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to explore how Utah State University (USU) Extension Sustainability uses Facebook to engage followers. The researcher conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used. Text-only posts and posts containing videos were used the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other pages in Facebook messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly …

Assessment Of Social Media Technical Support Efforts For Extension Agents, Mary Annabelle Stokes

Theses and Dissertations

Extension agents are tasked with disseminating educational content, announcing events, and promoting the outreach efforts of Extension. Social media can be a powerful resource for Extension agents (Skrabut, 2014). Integrating social media into outreach efforts can be an efficient way for agents to meet increasing work demands (Gharis & Hightower, 2017). Still, many Extension agents are not fully integrating social media as a means to communicate with their audiences (Garcia et al., 2018). To address this, Extension communication units are developing social media technical support efforts to increase the agents’ social media activity (Garcia et al., 2018, Newbury et al., …

Communication Technology And Parent-Caregiver Relationship Quality In Early Childhood, Stephanie Haney

Theses and Dissertations

Early childhood is one of the most critical times in a child’s life, and research has shown that quality experiences in an early childhood program can have many positive impacts on a child’s wellbeing. One critical determinant of success within early childhood programs is the quality of the relationship between the parent and caregiver, which is profoundly impacted by communication patterns between the two. As communication technology continues to rapidly develop, there exists a need to explore how technology is used to facilitate communication between parents and caregivers in early childhood programs. By exploring the use of communication technology, we …

Social Media: Impact On Adolescents, Mary Breen

Capstone Projects and Master's Theses

It is likely that adolescents are not aware of the impact of social media on their self-esteem and overall well-being. Adolescents, between the ages of 12 and 17, increase their usage of social media (Cookingham & Ryan, 2015). Adolescents indicate that social media is important to maintain constant contact with their friends and peers. However, social media can have both positive and negative impacts on adolescents’ mood and other mental health outcomes (Wood, Bukowski & Lis, 2016).

Interwoven Worlds? A Mixed Methods Study Of Student Engagement And Student Belonging Within The University Classroom When Courses Use Social Networking Sites, Christie Gardner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The recent decade of technological advancements has shaped an increasingly digital experience in the everyday lives of people around the globe. One popular digital landscape for people is social networking sites (SNSs). Facebook, Twitter, Snapchat and Instagram in particular, have a large following of users from the adolescent and college-age demographic (Pew Research Center, 2019). In response, educators are integrating SNSs into classrooms to increase student engagement (Carpenter & Krutka, 2014). This raises concerns from all involved stakeholders as the social and psychological impacts of SNSs are still largely debated (Verduyn et al., 2017). This study confronts research lacunae across …