Digital Commons Network^™

How Does Social Media Enhance Access To Information And Criticism In Vietnam?, Linh Vu

International Programs

Social media appeared in Vietnam in the 90s when people had less free space to access diverse information. By presenting compelling interactive platforms, social media has become a game-changer to create profound impacts.

Social Credibility: Trust Formation In Social Commerce, Lena Cavusoglu, Deniz Atik

Marketing Faculty Publications

Trust formation in informal social commerce, also considered lateral exchange markets (LEMs) on social media platforms, has different dynamics from e-commerce and traditional consumerto‐ consumer (C2C) exchange. These online markets are massive in scale; thus, it is an important phenomenon in consumer research. With a holistic perspective, we conducted in-depth interviews with Instagram consumers and sellers. Our research is among the first to reveal an empirical understanding of the critical dynamics of trust formation in LEMs within social commerce and contribute to theory by introducing a novel dimension termed social credibility. Social credibility surpasses the source credibility evaluations one step …

A Social Media Misinformation Label And The Postrhetorical Presidency, Ethan Mcginty

Undergraduate Honors Theses

In May 2020, presidential communication on social media was—for the first time—subject to a misinformation label applied by the social media site on which the communication originated. This development indicates a turning point in social media sites’ relationship with presidential communication and demands adaptation in the scholarly understanding of presidential rhetoric during the present era. Drawing from the theoretical framework of the postrhetorical presidency, I perform dual rhetorical analyses of this landmark artifact. The first round of analysis ignores the label and analyzes the presidential communication alone to understand its function, while the second analysis reveals the rhetorical impact of …

Using Sentiment Analysis To Craft A Narrative Of The Covid-19 Pandemic From The Perspective Of Social Media, Taylor Breanna Ray

Theses and Dissertations

Throughout the COVID-19 pandemic, people have turned to social media to share their experiences with the coronavirus and their feelings regarding subjects like social distancing, mask-wearing, COVID-19 vaccines, and other related topics. The publicly available nature of these social media posts provides researchers the chance to obtain a consensus on an array of issues, topics, people, and entities. For the COVID-19 pandemic, this is valuable information that can prepare communities and governing bodies for future epidemics or events of a similar magnitude. However, clearly defining such a consensus can be difficult, especially if researchers want to limit the amount of …

Ways Of Using Social Media Technologies In The Strategic Development Of Tourism In The Aral Region, Umidjon Matyakubov

International Finance and Accounting

In recent years, as in all sectors of the economy of the world countries, the role and place of social networks in the development of the tourism industry has been increasing. One of the most actual issues today is the effective use of social networking technologies and research in this area to promote Uzbekistan's tourism products in the domestic and international markets. This article describes the role of social media networks in the strategic development of tourism in the Aral Sea region in Uzbekistan. The study conducted interviews with tourism stakeholders in the region on social media strategies for tourism …

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

From Humble Brags To Insincere Flattery: An Examination Of Social Media Impression Management, Julia Hylton Whitaker

Psychology Dissertations - Archive

The purpose of this research was to develop and validate a self-report measure of social media impression management (SMIM), which could be used to examine the prevalence rates of these behaviors among job seekers, as well as to investigate behavioral differences in SMIM across Facebook and LinkedIn. Through examining a series of exploratory and confirmatory factor analyses (Study One, N = 548), a 38-item SMIM scale was produced (as well as a 20-item abbreviated scale) that is comprised of five-factors (i.e., honest self-promotion, deceptive self-promotion, honest ingratiation, deceptive ingratiation, defensive image protection). Through construct validation efforts, several dispositional attributes (e.g., …

Social Media Framework For Businesses, Nawel Amrouche

University of South Florida (USF) M3 Publishing

Social media is gaining popularity and many studies are investigating the topic by providing contradictory conclusions about its effectiveness. To scrutinize this incongruence, we first differentiate social media from other communication tools and describe its challenges. Next, based on an extensive literature review collecting research papers from 2004 to 2016, we propose a structural framework explaining the role of managerial, individual, and contextual variables that affect the social media value chain. We find that social media has a controversial effect on businesses’ objectives depending on the context of studies. We also find that social media’s objectives could be classified into …

Accelerated Modernity: What Are The Social Media Stories Undergraduate Students Engage With?, Pericles A. Rospigliosi, Sebastian Raza-Mejia

University of South Florida (USF) M3 Publishing

This paper aims to show how current undergraduate students use social media in their daily lives, taking the first ten minutes of the day as a concentrated insight into their priorities of practice. The work draws on primary data from four focus groups of UK business students in higher education. Through the application of Rosa’s construct of social acceleration, initial findings indicate a hierarchy of priorities, shaped by economic, cultural and structural drivers in what social media is engaged with, in what sequence, and for what purpose. These choices reflect acceleration in the changes to the technology, the pace of …

Marketing A Destination On Social Media: Case Of Three Municipalities Of Izmir, Huseyin O. Altin, Ige Pirnar

University of South Florida (USF) M3 Publishing

Social media, which emerged as a result of rapid developments in information and communication technologies, is known all over the world. Social media and Web 2.0 systems provide huge benefits to its users when compared with conventional media tools such as newspapers, televisions and radio. Destinations from all over the world utilize social media liberally to compete with each other to grab bigger market shares in an overly-saturated market. Aware of the benefits it provides, municipalities use social media for various reasons such as mass announcements, information dissemination and self-promotion. Within this context, main aim of this study is to …

Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay

University of South Florida (USF) M3 Publishing

This study examines the role of social media in promoting the standard of return festivals and revisiting intentions in Badagry, Lagos, Nigeria. The festival, also known as the Door of Return festival, is a cultural event commemorating 400 years of African ancestors who were forcibly taken away as slaves and are now back to their mother land as queens and kings. The African ‘door of experience’, which took place in Lagos Nigeria is the 3rd door of return ceremony reflecting the significance of the slave trade activities that took place in the ancient town of Badagary. Data was collected in …

Linking Social Media, Medical Literature, And Clinical Notes Using Deep Learning., Mohsen Asghari

Electronic Theses and Dissertations

Researchers analyze data, information, and knowledge through many sources, formats, and methods. The dominant data format includes text and images. In the healthcare industry, professionals generate a large quantity of unstructured data. The complexity of this data and the lack of computational power causes delays in analysis. However, with emerging deep learning algorithms and access to computational powers such as graphics processing unit (GPU) and tensor processing units (TPUs), processing text and images is becoming more accessible. Deep learning algorithms achieve remarkable results in natural language processing (NLP) and computer vision. In this study, we focus on NLP in the …

Cancel Culture: A Qualitative Analysis Of The Social Media Practice Of Canceling, Samantha Haskell

Boise State University Theses and Dissertations

Unlike previous forms of public shaming, canceling is a product of Web 2.0 and the boom of social media. The act of canceling is inherently tied to the word “canceled,” however, how the public defines a cancellation is not static. Instead, how those on social media partake and understand canceling is due to consistent strategies that emerge during a cancellation. In this research, I conducted a case study of the cancellation of Kevin Spacey that took place in 2017. Over 1700 tweets discussing Kevin Spacey’s cancellation were captured in order to determine the process of canceling. Through qualitative content analysis, …

Great Awakening 2020: The Neoliberal Wellness Journey Down The Rabbit Hole, Melissa Ann Mclaughlin

Electronic Theses, Projects, and Dissertations

2020 was a good year for conspiracy theory. From COVID denialism to QAnon, the usual cast of conspiracy influencers was joined by mommy bloggers, yoga teachers, and social media opportunists to spread disinformation and sow doubt in the American psyche across the vast network of the internet. While the news media and popular entertainment often portrays the conspiracy theorist as a paranoid quack, the reality is far more conventional. We are all conspiracy theorists, in one way or another. Each of us arrive at a conspiracy theory with unique worldviews which include our political and spiritual belief systems. We are …

The Curious Cases Of Cancel Culture, Loydie Solange Burmah

Electronic Theses, Projects, and Dissertations

Cancel culture is a complex phenomenon that challenges our notions of civic practices, perpetuates surveillance practices amongst individuals who encourage digital public shaming and obscures communal ideas regarding accountability. Hence, it is imperative to complicate and nuance “cancel culture” to understand the different meanings derived from its diverse mechanizations. Other matrices such as power, platform governance, decoloniality, and more bolster ideas about the phenomenon’s extensive sociocultural reach. Using a critical digital ethnographic approach, I exemplify with the analysis two cancel culture cases uncovering themes such as selective cancelations, cancelation effectiveness, performative activism, performative wokeness, hypocrisy, victimization, and empathy. This study …

A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo

Research outputs 2014 to 2021

Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 …

Development And Validation Of A Novel Social Networking Site Use Measure, Alison Tuck

Arts & Sciences Graduate Student Theses and Dissertations

No abstract provided.

Social Media Usage And Psychological Well-Being In Adolescents: A Comparison Among Demographics, Heather A. Mccall

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to examine social media use of adolescents in the U.S. and their psychological well-being to expand the research of this quickly changing topic. The researcher collected online responses from 409 adolescents between the ages of 13-17 years old concerning their social media use and psychological well-being.

Variables in the research included time spent on social media, number of platforms used, active use, parental mediation, and emotional connection. The two variables that had a statistically significant relationship with psychological well-being included parental mediation and emotional connection to social media.

Recommendations for continued research could include …

Visual Representation Of Black Students And Its Effect On Enrollment At Predominantly White, Faith-Based Universities, Namon Pope

McNair Scholars Research

As higher education institutions diversify their student body, they employ tactics specifically aimed at reaching prospective students from minority groups. This study examined marketing tactics used by universities through a content analysis of photographs posted to the Instagram accounts of three faith-based universities in the United States. Photographed individuals were classified into different ethnic groups to understand how frequently members of those groups were visually represented. A Pearson Correlation using data gathered from the content analysis and each university’s enrollment and retention data for Black students did not find statistical significance. Limitations of the study and future research are discussed.

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

Positive Body Image And Cognitive Processing Style, Brittney Dumas

Electronic Theses and Dissertations

Social media use among young people is ubiquitous and has been associated with body image concerns. Though prior work has overwhelmingly focused on “screen time,” increasing evidence highlights the role of subjective social media experiences in driving this association, rather than mere frequency of use. In the current study, body appreciation was tested as a trait-level variable that may protect women from the negative impact of appearance-focused fitspiration images, which have become common in social media platforms. Appearance schema activation and appearance-related self-discrepancy were examined as two social-cognitive processes in which self-protective tendencies may emerge. Fitspiration exposure predicted appearance schema …

Attachment Style And Jealousy In The Digital Age: Do Attitudes About Online Communication Matter?, Kieran T. Sullivan

Psychology

Romantic jealousy, a complex response to a real or perceived threat to a romantic relationship, can have serious negative consequences for individuals, partners and perceived rivals. The likelihood of a jealous response is heightened among individuals who experience attachment anxiety, and online communication and social media provide unique fodder for romantic jealousy. The purpose of the current study is to test whether the association between attachment anxiety and online jealousy (jealous response to ambiguous hypothetical online scenarios) is moderated by negative attitudes about online communication. Individuals in dating relationships were asked about attachment anxiety and attitudes about online communication (i.e., …

General Public Perception Of Social Media, Impact Of Covid-19 Pandemic, And Related Misconceptions, Rabiya Ali, Shireen Jawed, Mukhtiar Baig, Ahmed Azam Malik, Fatima Syed, Rehana Rehman

Department of Biological & Biomedical Sciences

Objectives: To investigate the general public perception of social media (SM), impact of COVID-19 (SARS-CoV-2) pandemic, and related misconceptions among Pakistani population.
Methodology: Cross-sectional study conducted during the peak of COVID-19 in Pakistan between May-June 2020 comprised of 2307 Pakistani male and female participants. Subjects under 18 years of age and nationality other than Pakistani were excluded. An online questionnaire was administered via the Internet using various kinds of social media.
Results: The study comprised of 2307 male and female participants; 2074(89.90%) were using SM for seeking COVID-19 information, 450 (20%) were using both Facebook (FB) and WhatsApp (WA) and …

Four Tips To Create Inclusive And Accessible Content For Everyone In The Social Media Conversation, Office Of University Communications

Gardner-Webb NewsCenter Archive

Did you know—people connect on social media for an average of 144 minutes every single day. Whether through Facetime video, a quick text filled with emojis and a few too many exclamation marks, or a direct message (DM) of cute puppies on Instagram to brighten a loved one’s day, social media has redefined how people connect and interact with family, friends and the world.

Information Diffusion On Social Media During Elections In Nigeria: Extrapolating The Constructs Of Dual Process Theory, Kenneth O. Irenoa Mr

Library Philosophy and Practice (e-journal)

The paper reports the findings of a qualitative case study that tested the Dual process theory in the Nigerian social setting. It reports the findings of a dissertation that sought to understand the role that social media played in the generation and diffusion of information during the 2015 general elections in Nigeria. Nine (9) respondents were purposively sampled for the research and a content analysis of their social media pages was conducted. Inductive approach was employed in analyzing the data realized from the content analyzed pages from the respondents. The findings of the study showed that there was a higher …

The New Editors: Refining First Amendment Protections For Internet Platforms, Mailyn Fidler

Notre Dame Journal on Emerging Technologies

This Article envisions what it would look like to tailor the First Amendment editorial privilege to the multifaceted nature of the internet, just as courts have done with media in the offline world. It reviews the law of editorial judgment offline, where protections for editorial judgment are strong but not absolute, and its nascent application online. It then analyzes whether the diversity of internet platforms and their functions alter how the Constitution should be applied in this new setting. First Amendment editorial privilege, as applied to internet platforms, is often treated by courts and platforms themselves as monolithic and equally …

Problematic Social Media Use: Are There Gender Differences In Control And Craving, Aaniyah Childs, Robert West Phd

Annual Student Research Poster Session

Problematic social media use is characterized by being overly concerned about social media, having an uncontrollable urge to use social media, and devoting ample amounts of time to social media that impairs other important life areas. According to Statista, 15% of people from 23-38 years of age admit they demonstrate problematic social media use, and 30% of all the participants surveyed admit they somewhat demonstrate problematic social media use. Problematic social media use is a growing problem, especially during a time where the world took a momentary pause and people turned to social media during quarantine amidst the pandemic. The …

Toleration Of Free Speech: Imposing Limits On Elected Officials, Amos N. Guiora

Utah Law Faculty Scholarship

Tolerance is a nuanced issue, inevitably raising concerns regarding tolerant of what and whom. There is a sense of subjective judgment in the tolerance-intolerance debate; the terminology reflects particular norms, mores, customs, and traditions. What one might perceive as a healthy and tolerable challenging of existing acceptable “ways,” another would not tolerate because of the very challenge it poses to society. That split between tolerance-intolerance applies to both speech and conduct. It reflects everyday tensions, challenges, and conflict. In examining the tolerance-intolerance debate in the speech context there are a number of assumptions integral to a robust, liberal democracy: the …

Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa

Staff publications

This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …

Involuntary Celibates’ Experiences Of And Grievance Over Sexual Exclusion And The Potential Threat Of Violence Among Those Active In An Online Incel Forum, Anne Speckhard, Molly Ellenberg, Jesse Morton, Alexander Ash

Journal of Strategic Security

This article represents the largest ever primary data-based study of involuntary celibates (incels), previously studied nearly exclusively through analysis of online postings. The incel movement has been characterized by some as a radical ideology, with mass murderers such as Elliot Rodger, Alek Minassian, and Chris Harper Mercer being portrayed as prototypical of the movement. However, there is a dearth of research through direct questioning of incels and therefore very little nuanced understanding of the community, its shared grievances, and its opinions regarding violence in its name. The present study of over 250 self-identified incels demonstrates that although the majority of …