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Distressing For People’S Lives When Lights Go Off During Facebook Outage, Ramaswami, S. Oct 2021

Distressing For People’S Lives When Lights Go Off During Facebook Outage, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

The rise of the super app has changed our lives – and livelihoods – as many of us depend on these social media sites to make a living. Are there alternatives or are we always going to be held hostage? SMU’s Seshan Ramaswami gives his take.


Social Media Practices For Churches, Jordyn Helgen Oct 2021

Social Media Practices For Churches, Jordyn Helgen

Theses

This project focuses on providing a resource for churches and similar nonprofit organizations to utilize in order to maximize their social media strategy and generate ideas for content. Furthermore, it will help these organizations to better understand social media and how they can use social media tools to accentuate their religious values and accomplish their mission.


Sink Or Swim? Transitioning Academic Library Outreach In Times Of Covid-19, Lauren Wittek, Maureen Rust Oct 2021

Sink Or Swim? Transitioning Academic Library Outreach In Times Of Covid-19, Lauren Wittek, Maureen Rust

Library Scholarship

This practical article explores the challenges and unexpected benefits discovered when a public regional academic library transitioned its engagement and outreach efforts to a fully online format. The onset of COVID-19 presented a need for a radical change to Central Washington University Libraries’ events and social media communication. While adhering to the core principles of library outreach and engagement, the library has shifted the modality and types of programming offered to meet safety guidelines. Online event assessment, promotion, and engagement will also be discussed.


Explaining Florida Man, Ira P. Robbins Oct 2021

Explaining Florida Man, Ira P. Robbins

Scholarly Articles in Law Reviews & Journals

"Florida Man" is a popular cultural phenomenon in which journalists report on Floridians' unusual (and often criminal) behavior, and readers relish in and share the stories, largely on social media. A meme based on Florida Man news stories emerged in 2013 and continues to capture people's attention nationwide. Florida man is one of the latest unique trends to come from the Sunshine State and contributes to Florida's reputation as a quirky place.

Explanations for Florida Man center on Florida's Public Records Law, which is known as one of the most expansive open records laws in the country. All states and …


Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au Oct 2021

Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au

Research Collection Lee Kong Chian School Of Business

We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of …


Online Activism And Real Life Environmentalism, Emily Grace Anderson Sep 2021

Online Activism And Real Life Environmentalism, Emily Grace Anderson

Dissertations and Theses

Past and present human activities have created and accelerated an array of environmental catastrophes and various systems in the environment remain under threat as a result of human behavior. In hopes of mitigating environmental consequences, a social movement has arisen to encourage people to behave in ways that are more environmentally sustainable. Research shows that individual behavior choices impact the environment, and this influence can be used to positively affect the environment through engagement in pro-environmental behavior. Like with many other social movements, the internet has been a tool in spreading awareness of a cause and allowing people the opportunity …


Social Media Behaviors And Experiences During The Covid-19 Pandemic: Associations With Anxiety, Depression, And Stress, J. Mitchell Vaterlaus, Lori A. Spruance, Emily V. Patten Sep 2021

Social Media Behaviors And Experiences During The Covid-19 Pandemic: Associations With Anxiety, Depression, And Stress, J. Mitchell Vaterlaus, Lori A. Spruance, Emily V. Patten

Journal of Social, Behavioral, and Health Sciences

The majority of research concerning public health crises and social media platforms has focused on analyzing the accuracy of information within social media posts. The current exploratory study explored social media users’ specific social media behaviors and experiences during the early weeks of the COVID-19 pandemic and whether these behaviors and experiences related to anxiety, depression, and stress. Data were collected March 21–31, 2020 from adults in the United States (N = 564) through snowball sampling on social media sites and Prime Panels. Online surveys included questions regarding social media use during the pandemic and the Depression Anxiety and …


Twenty-First Century Skill Building For Homeschooled Students With Special Needs, Jami M. Tipton Sep 2021

Twenty-First Century Skill Building For Homeschooled Students With Special Needs, Jami M. Tipton

Journal of Educational Research and Practice

Although problem-based learning (PBL) is not new, the ways in which homeschool teachers use attributes of PBL with their students with special needs is unknown. Posts were collected from 20 homeschool teachers’ blogs. After I coded 87 blog posts, results showed that homeschool teachers provided a variety of opportunities for their students to practice 21st-century skills. Specifically, they developed lessons that encouraged students to share what they learned and developed cross-disciplinary content, most often with language arts. Results may provide insights for homeschool teachers interested in more purposefully implementing PBL experiences with the purpose of teaching 21st-century skills.


Promoting A Policy For Social Media Use In Nigeria, Adetola Akanbiemu Sep 2021

Promoting A Policy For Social Media Use In Nigeria, Adetola Akanbiemu

Library Philosophy and Practice (e-journal)

The paper discusses the development and promotion of social media policy in academic libraries in Nigeria. Academic libraries are charged with the responsibility of supporting their parent organisation in achieving the institutional objectives which involve providing support for research and educational activities. Having such crucial roles to carry out, the use of social media has become a helpful tool in the delivery of services to users. Social Media has provided new opportunities for libraries and librarians in the world. In academic libraries, they are used as a powerful tool for communication by providing an excellent platform for an active and …


Sexual Health Misinformation And Potential Interventions Among Youth On Social Media, Jahnavi Sunkara Sep 2021

Sexual Health Misinformation And Potential Interventions Among Youth On Social Media, Jahnavi Sunkara

The Cardinal Edge

With the rise of the internet and social media, many adolescents and young adults have turned to the internet and social media for sexual health information. However, this can be problematic because sexual health misinformation on social media utilizes a variety of techniques to quickly disseminate and retain that misinformation in users. Historically, the spread of sexual health misinformation has specifically negatively impacted adolescents and young adults regarding two sexual health topics: contraceptives and HPV vaccination. Current evidence demonstrates that a combination of corrections and inoculation would be effective against general health misinformation. However, there is a lack of research …


Nonprofit Social Media Internships: A Handbook, Allison M. Laroy Sep 2021

Nonprofit Social Media Internships: A Handbook, Allison M. Laroy

The Cardinal Edge

This brief research report provides details on a study that examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and the researcher’s lived experiences as a social media intern, a handbook was developed for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on …


Gaps In Public Awareness About Brca And Genetic Testing In Prostate Cancer: Social Media Landscape Analysis., Stacy Loeb, Philip Massey, Amy E. Leader, Sameer Thakker, Emily Falge, Sabina Taneja, Nataliya Byrne, Meredith Rose, Matthew Joy, Dawn Walter, Matthew S. Katz, Risa L. Wong, Preethi Selvan, Scott W. Keith, Veda N. Giri Sep 2021

Gaps In Public Awareness About Brca And Genetic Testing In Prostate Cancer: Social Media Landscape Analysis., Stacy Loeb, Philip Massey, Amy E. Leader, Sameer Thakker, Emily Falge, Sabina Taneja, Nataliya Byrne, Meredith Rose, Matthew Joy, Dawn Walter, Matthew S. Katz, Risa L. Wong, Preethi Selvan, Scott W. Keith, Veda N. Giri

Department of Medical Oncology Faculty Papers

BACKGROUND: Genetic testing, particularly for BRCA1/2, is increasingly important in prostate cancer (PCa) care, with impact on PCa management and hereditary cancer risk. However, the extent of public awareness and online discourse on social media is unknown, and presents opportunities to identify gaps and enhance population awareness and uptake of advances in PCa precision medicine.

OBJECTIVE: The objective of this study was to characterize activity and engagement across multiple social media platforms (Twitter, Facebook, and YouTube) regarding BRCA and genetic testing for PCa compared with breast cancer, which has a long history of public awareness, advocacy, and prominent social media …


Gaps In Public Awareness About Brca And Genetic Testing In Prostate Cancer: Social Media Landscape Analysis, Stacy Loeb, Philip Massey, Amy Leader, Sameer Thakker, Emily Falge, Sabina Taneja, Nataliya Byrne, Meredith Rose, Matthew Joy, Dawn Walter, Matthew S Katz, Risa L Wong, Preethi Selvan, Scott W Keith, Veda N. Giri Sep 2021

Gaps In Public Awareness About Brca And Genetic Testing In Prostate Cancer: Social Media Landscape Analysis, Stacy Loeb, Philip Massey, Amy Leader, Sameer Thakker, Emily Falge, Sabina Taneja, Nataliya Byrne, Meredith Rose, Matthew Joy, Dawn Walter, Matthew S Katz, Risa L Wong, Preethi Selvan, Scott W Keith, Veda N. Giri

Department of Medical Oncology Faculty Papers

BACKGROUND: Genetic testing, particularly for BRCA1/2, is increasingly important in prostate cancer (PCa) care, with impact on PCa management and hereditary cancer risk. However, the extent of public awareness and online discourse on social media is unknown, and presents opportunities to identify gaps and enhance population awareness and uptake of advances in PCa precision medicine.

OBJECTIVE: The objective of this study was to characterize activity and engagement across multiple social media platforms (Twitter, Facebook, and YouTube) regarding BRCA and genetic testing for PCa compared with breast cancer, which has a long history of public awareness, advocacy, and prominent social media …


Sources Of Covid-19 Information Seeking And Their Associations With Self-Perceived Mental Health Among Canadians, Yanli Li Sep 2021

Sources Of Covid-19 Information Seeking And Their Associations With Self-Perceived Mental Health Among Canadians, Yanli Li

Library Publications

Using two datasets from the Canadian Perspectives Survey Series (CPSS), this study provides a longitudinal analysis of information sources Canadians consulted regarding COVID-19 and their associations with poor self-perceived mental health (SPMH) during March and July 2020. Nearly 20% of Canadians who were surveyed reported poor SPMH. The logistic regression results revealed that at Time 2 (July 2020), after controlling for demographic, socio-economic, and psychobehavioural factors, using social media was significantly associated with higher odds of poor SPMH than using six other information sources including news outlets, federal health agencies, provincial health agencies, provincial daily announcements, places of employment, and …


Forum: Militarization 2.0: Communication And The Normalization Of Political Violence In The Digital Age, Susan Jackson, Rhys Crilley, Ilan Manor, Catherine Baker, Modupe Oshikoya, Jutta Joachim, Nick Robinson, Andrea Schneiker, Nicole Sunday Grove, Cynthia Enloe Sep 2021

Forum: Militarization 2.0: Communication And The Normalization Of Political Violence In The Digital Age, Susan Jackson, Rhys Crilley, Ilan Manor, Catherine Baker, Modupe Oshikoya, Jutta Joachim, Nick Robinson, Andrea Schneiker, Nicole Sunday Grove, Cynthia Enloe

Sustainability and Social Justice

Scholars of international relations frequently explore how states normalize the use of military force through processes of militarization, yet few have analyzed how new information and communication technologies impact on these processes. The essays in this forum address this gap, and consider the political significance of new technologies, new actors, and new practices that shape "Militarization 2.0" and normalize political violence in the digital age. The authors in this forum rely, to varying degrees, on common militarized tropes and dichotomies (such as authenticity, belonging, and (de)humanizing framings) that are key to militarization, including those devices that rest on gender, race/ethnicity, …


Social Media, Disinformation, And The 2022 Barmm Parliamentary Elections, Michael Henry Yusingco Sep 2021

Social Media, Disinformation, And The 2022 Barmm Parliamentary Elections, Michael Henry Yusingco

Ateneo School of Government Publications

The digitalization of almost every aspect of civic life has brought forth a new democratic milestone with many people now having real-time access to information, to cultures beyond borders, and to discourses happening virtually any place in the world. This hyper-connectivity of people in the digital space has likewise put a new spotlight on the importance of constitutional rights such as free speech and press freedom, and its ability to foster community political engagement. Governments must keep social media a safe and vibrant space for citizen engagement and thus, must institutionalize measures against the deployment of online disinformation. To ensure …


Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou Sep 2021

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …


Domesticating The Exotic? An Online Survey Of Attitudes Towards The International Wildlife Pet Trade, Andrea Contina, Christopher E. Anderson, David C. Hille, William F. Oakley, Eli S. Bridge, Jeffrey F. Kelly, Haley O. Smith, Jennifer Koch, Lori L. Jervis Sep 2021

Domesticating The Exotic? An Online Survey Of Attitudes Towards The International Wildlife Pet Trade, Andrea Contina, Christopher E. Anderson, David C. Hille, William F. Oakley, Eli S. Bridge, Jeffrey F. Kelly, Haley O. Smith, Jennifer Koch, Lori L. Jervis

School of Integrative Biological & Chemical Sciences Faculty Publications

There are a variety of perspectives on wildlife management and conservation, necessitating interdisciplinary research to develop better management strategies. We answered the call to action provided by Teel et al. (2018) to integrate social sciences into conservation and explored an important but understudied issue: views on the international pet-trade of exotic animals. Some pet owners advocate the pet trade as a means to promote conservation, where removing wild animals from their natural habitat could protect them from degraded environments. To gauge how prevalent this attitude is in a cross-national sample, we conducted an online survey that asked 882 participants worldwide …


Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel Aug 2021

Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel

Dissertations

Social media has become an integral part of human lives. Social media users resort to these platforms for various reasons. Users of these platforms spend a lot of time creating, reading, and sharing content, therefore, providing a wealth of available information for everyone to use. The research community has taken advantage of this and produced many publications that allow us to better understand human behavior. An important subject that is sometimes discussed and shared on social media is public safety. In the past, Twitter users have used the platform to share incidents, share information about incidents, victims and perpetrators, and …


Pola Tuturan Perundungan Siber (Cyberbullying) Di Kalangan Pelajar Indonesia, Bayu Permana Sukma, Devi Ambarwati Puspitasari, Siti Afni Afiyani, Indah Okitasari, Dian Palupi, Fani Kusumawardani, Husnul Khatimah, Reza Amarta Prayoga Aug 2021

Pola Tuturan Perundungan Siber (Cyberbullying) Di Kalangan Pelajar Indonesia, Bayu Permana Sukma, Devi Ambarwati Puspitasari, Siti Afni Afiyani, Indah Okitasari, Dian Palupi, Fani Kusumawardani, Husnul Khatimah, Reza Amarta Prayoga

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Language evidence is consulted in dealing with cyberbullying cases. Linguistic analysis is used to reveal the nature of speech and cyberbullying expressions that have legal implications. This study aimed to find the speech patterns used by students in cyberbullying, identify the features of insults in cyberbullying speech, and identify the legal implications of cyberbullying speech on social media. 504 speech data were collected from Facebook and Twitter from January to April 2020. They were all written in social media accounts of Indonesian high school students. The cyberbullying speech data was analyzed qualitatively using forensic linguistics analysis, i.e., analyzing the linguistic …


The Role Of Previous Trauma To Stressful Media Encounters, Billy G. Dromgoole Aug 2021

The Role Of Previous Trauma To Stressful Media Encounters, Billy G. Dromgoole

Student Theses and Dissertations

Previous research has shed light on reexperiencing trauma via news coverage (Moyers, 1996). With the growing age of social media, it seems likely that the risk of such reexperiences via social media outlets could be high. Yet, there is a lack of research examining news coverage on social media and its role, if any. This study examined the role of previous trauma, and then the effect of viewing similar traumatic images provided by social media on vicarious trauma, negative affect, and state anxiety. Participants were randomly assigned to view either traumatizing videos (e.g., military or natural disaster videos) or neutral …


Use Of Social Media Effectively In Non-Profit Organization:A Study Of Libraries., Tang Zhiwei Dr, Anwar Muhammad Aug 2021

Use Of Social Media Effectively In Non-Profit Organization:A Study Of Libraries., Tang Zhiwei Dr, Anwar Muhammad

Library Philosophy and Practice (e-journal)

Social media is the best and reliable source that enables people to communicate easily without any obstacles. Social media allow the library staff and library users to interact with each other. Social media enables libraries to promote their sources and services. Social media is the largest virtual platform that is providing the libraries to promote their sources and services.it is obvious that social media is helping libraries to market their services and sources. It would be better for libraries should use or apply social media for better approaches to the library users. Every library is facing too many problems and …


Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith Aug 2021

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith

Dissertations - ALL

Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …


“It’S Like 1998 Again”: Why Parents Still Refuse And Delay Vaccines, Jiana L. Ugale, Heather Spielvogle, Christine Spina, Cathryn Perreira, Ben Katz, Barbara Pahud, Phd Amanda F. Dempsey Md, Jeffrey D. Robinson Phd, Kathleen Garrett Ma, Mph Sean T. O’Leary Md, Mph Douglas J. Opel Md Aug 2021

“It’S Like 1998 Again”: Why Parents Still Refuse And Delay Vaccines, Jiana L. Ugale, Heather Spielvogle, Christine Spina, Cathryn Perreira, Ben Katz, Barbara Pahud, Phd Amanda F. Dempsey Md, Jeffrey D. Robinson Phd, Kathleen Garrett Ma, Mph Sean T. O’Leary Md, Mph Douglas J. Opel Md

Communication Faculty Publications and Presentations

We conducted a qualitative study from 2018 to 2019 to update the reasons why US parents’ refuse or delay vaccines. Four focus groups and 4 semi-structured interviews involving 33 primary care pediatric providers were conducted in Washington and Colorado. A thematic analysis was conducted to identify themes related to reasons for parental refusal or delay. Five predominant themes were identified: (1) vaccine safety, (2) relative influence of information sources, decision-makers, and timing, (3) low perceived risk of contracting vaccine-preventable disease, (4) lack of trust, and (5) religious objection. Vaccine safety was the theme mentioned most frequently by providers (N = …


Follow Us On Social Media Aug 2021

Follow Us On Social Media

Human–Wildlife Interactions

How to follow HWI on social media.


Social Media And The Construction And Propagation Of Populist-Nationalist Discourse, Paula Pineda Aug 2021

Social Media And The Construction And Propagation Of Populist-Nationalist Discourse, Paula Pineda

The Yale Undergraduate Research Journal

The growing overlap between three important phenomena—the increasingly widespread use of social media (especially as a tool for political communication), the current populist zeitgeist (as described by Cas Mudde), and the rise of right-wing nationalism—make the question of how social media can be employed as a platform for the amplification of populist-nationalist discourse particularly pressing. This paper explores the affordances of social media that allow for its employment in the creation and propagation of populist-nationalist discourse, particularly the elective affinity between social media and populism, the way that social media can provide a platform for the emotive element of populist-nationalist …


Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady Aug 2021

Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady

Articles

Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …


Social Media Use For Medical Information Sharing Among Medical Officers In Nigeria: Implication For Librarianship, Yemisi Oluremi Oladapo, Jacob Kehinde Opele, Moses Oladele Adeoye Aug 2021

Social Media Use For Medical Information Sharing Among Medical Officers In Nigeria: Implication For Librarianship, Yemisi Oluremi Oladapo, Jacob Kehinde Opele, Moses Oladele Adeoye

Library Philosophy and Practice (e-journal)

The use of social networking in industry and academic has been recognised in the literature. However, there are dearth of literature on the extent to which medical officers in Nigeria are making use of the social media for disease diagnosis, treatment and follow-up. The current study therefore seeks to investigate the extent of use of social media among medical officers in Nigeria hospitals. The study adopted the survey research design. A total of 250 medical officers were randomly selected across the hospitals in Nigeria. Data for the study was collected via online google form which was sent to the social …


Space Science And Social Media: Automating Science Communication On Twitter, Maia Williams Aug 2021

Space Science And Social Media: Automating Science Communication On Twitter, Maia Williams

Honors Projects

This project analyzes how social media is used to engage general audiences in astronomy and space science, as well as ways to improve engagement through automation. Tweets from five space science organizations were sampled. The engagement rate for each tweet was calculated from the number of interactions it received. Accounts that tweet more per day had more followers, and accounts with more followers received more interactions. This project also investigated how to build a Twitter bot to automate science communication. Using NASA Application Programming Interfaces, a Twitter bot was written in Python to tweet images taken by the NASA Mars …


Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson Aug 2021

Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson

Human–Wildlife Interactions

Wild pigs (Sus scrofa) are a non-native, invasive species that cause considerable damage and transmit a variety of diseases to livestock, people, and wildlife. We explored Twitter, the most popular social media micro-blogging platform, to demonstrate how social media data can be leveraged to investigate social identity and sentiment toward wild pigs. In doing so, we employed a sophisticated machine learning approach to investigate: (1) the overall sentiment associated with the dataset, (2) online identities via user profile descriptions, and (3) the extent to which sentiment varied by online identity. Results indicated that the largest groups of online …