Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Physical Sciences and Mathematics (12185)
- Medicine and Health Sciences (10314)
- Social and Behavioral Sciences (10086)
- Education (6163)
- Arts and Humanities (6088)
-
- Life Sciences (5934)
- Engineering (5734)
- Law (3786)
- Computer Sciences (3628)
- Psychology (2846)
- Earth Sciences (2674)
- Medical Specialties (2623)
- Environmental Sciences (2002)
- Business (1899)
- Plant Sciences (1845)
- Medical Sciences (1764)
- Public Health (1668)
- Sociology (1647)
- Agronomy and Crop Sciences (1557)
- Agricultural Science (1531)
- Soil Science (1529)
- Artificial Intelligence and Robotics (1500)
- Plant Biology (1493)
- Plant Pathology (1470)
- Weed Science (1469)
- Higher Education (1434)
- Nursing (1398)
- Public Affairs, Public Policy and Public Administration (1262)
- History (1179)
- Chemistry (1081)
- Institution
-
- University of Kentucky (2079)
- University of Texas at Arlington (1715)
- Liberty University (1457)
- The Texas Medical Center Library (1423)
- Walden University (1345)
-
- Arkansas State University (1160)
- Utah State University (956)
- University of Montana (872)
- Singapore Management University (867)
- Old Dominion University (793)
- University of Arkansas, Fayetteville (766)
- University of South Carolina (714)
- Edith Cowan University (705)
- University of New Mexico (705)
- University of Plymouth (698)
- Kennesaw State University (687)
- City University of New York (CUNY) (648)
- University of Texas Rio Grande Valley (642)
- Asbury Theological Seminary (635)
- University of Mississippi (630)
- Design Research Society (605)
- Purdue University (590)
- Nova Southeastern University (583)
- Brigham Young University (578)
- New Jersey Institute of Technology (573)
- Portland State University (571)
- University of Nebraska - Lincoln (552)
- Western Kentucky University (549)
- University of Central Florida (545)
- Missouri University of Science and Technology (542)
- Keyword
-
- Humans (1327)
- Female (876)
- Male (819)
- Mental health (530)
- Adult (505)
-
- Education (482)
- Machine learning (476)
- Middle Aged (475)
- Artificial intelligence (432)
- Aged (393)
- Animals (345)
- COVID-19 (334)
- ICTS (Institute of Clinical and Translational Sciences) (301)
- Machine Learning (287)
- Higher education (281)
- Resilience (274)
- Depression (262)
- Sustainability (262)
- Undergraduate (258)
- United States (251)
- Artificial Intelligence (245)
- Anxiety (244)
- Gender (239)
- Stress (238)
- Burnout (233)
- Trauma (225)
- Adolescent (224)
- Deep learning (224)
- Climate change (220)
- Leadership (216)
- Publication
-
- Theses and Dissertations (2043)
- IGC Proceedings (1977-2023) (1453)
- Walden Dissertations and Doctoral Studies (1260)
- Doctoral Dissertations and Projects (1101)
- All Approved Curriculum (896)
-
- Faculty, Staff and Student Publications (738)
- Electronic Theses and Dissertations (727)
- Research outputs 2022 to 2026 (649)
- Research Collection School Of Computing and Information Systems (588)
- Dissertations (574)
- Faculty Publications (571)
- University of Montana Course Syllabi, 2021-2025 (554)
- The Shorthorn Newspaper Collection: 1970s (545)
- Syllabi (534)
- Faculty, Staff and Students Publications (491)
- Theses (484)
- Honors Theses (456)
- Defensive Publications Series (431)
- International Journal of Exercise Science: Conference Proceedings (372)
- IASDR Conference Series (370)
- 2020-Current year OA Pubs (356)
- Master's Theses (352)
- Neutrosophic Sets and Systems (351)
- Masters Theses (345)
- Silver Bow Creek/Butte Area Superfund Site (322)
- Faculty Scholarship (315)
- Graduate Thesis and Dissertation post-2024 (284)
- Graduate Theses and Dissertations (277)
- Tax Adviser (265)
- Coal Geology & Exploration (264)
- Publication Type
Articles 66331 - 66360 of 67430
Full-Text Articles in Entire DC Network
Reliability Of An Extended Version Of The 3m™ Eargage Tool To Assess Earcanal Size And Assist Earplug Selection, Bastien Poissenot-Arrigoni, Laurence Martin, Alessia Negrini, Djamal Berbiche, Olivier Doutres, Franck Sgard
Reliability Of An Extended Version Of The 3m™ Eargage Tool To Assess Earcanal Size And Assist Earplug Selection, Bastien Poissenot-Arrigoni, Laurence Martin, Alessia Negrini, Djamal Berbiche, Olivier Doutres, Franck Sgard
Études primaires
Objective: Evaluate the ability of an extended version of the 3 MTM Eargage to estimate the earcanal size and assess the likelihood that a particular earplug can fit an individual’s earcanal, ultimately serving as a tool for selecting earplugs in the field. Design: Earcanal morphology, assessed through earcanal earmolds scans, is compared to earcanal size assessed with the extended eargage (EE) via box plots and Pearson linear correlations coefficients. Relations between attenuation measured on participants (for 6 different earplugs) and their earcanal size assessed with the EE are established via comparison tests. Study sample: 121 participants exposed to occupational noise …
Supports For Mental Well-Being Valued By Healthcare Workers: Qualitative Analysis Of Data From A Canadian Cohort Of Healthcare Workers During The Covid-19 Pandemic, Shannon Marie Ruzycki, Anil Adisesh, Quentin Durand-Moreau, France Labrèche, Tanis Zadunayski, Erica Stroud, Nicola Cherry
Supports For Mental Well-Being Valued By Healthcare Workers: Qualitative Analysis Of Data From A Canadian Cohort Of Healthcare Workers During The Covid-19 Pandemic, Shannon Marie Ruzycki, Anil Adisesh, Quentin Durand-Moreau, France Labrèche, Tanis Zadunayski, Erica Stroud, Nicola Cherry
Études primaires
A prospective cohort of 4964 HCWs from four Canadian provinces was established early in the COVID-19 pandemic. Participants were invited to comment about workplace mental health supports at three time points. We performed a thematic content analysis of responses from 1738 participants using the Social Support Behaviour Code framework to categorize barriers to support as informational, tangible, emotional, social, or expressing esteem. Themes were synthesized into suggestions for healthcare organizations to prepare for future crises. Formal and informal peer support, workplace mental health supports, and one-on-one counseling were most often mentioned as valued. Analysis suggested that workplace social networks as …
The Incidence Of Postmenopausal Breast Cancer In Relation To Occupational Exposure To Textile Fibers And Dusts In Montreal, Canada, 2008-2011, Maymouna Myriam Ka, France Labrèche, Mark S. Goldberg, Vikki Ho
The Incidence Of Postmenopausal Breast Cancer In Relation To Occupational Exposure To Textile Fibers And Dusts In Montreal, Canada, 2008-2011, Maymouna Myriam Ka, France Labrèche, Mark S. Goldberg, Vikki Ho
Études primaires
Objective To estimate the associations between occupational exposure to textile fibers/dusts, and incidence of postmenopausal invasive breast cancer.
Methods
A population-based case-control study conducted in Montreal (2008 − 2011) identified hospital cases (N = 695) and population controls (N = 608) from the electoral list. Occupational hygienists examined participants’ occupations and tasks, and attributed exposures to several textile fibers. For all tumors and according to biomolecular subtypes, odds ratios (OR) and 95% confidence intervals (95%CI) were estimated using logistic regression models with different exposure indices, adjusting for potential confounders.
Results
Ever exposure to cotton dust was associated with an increased …
Physiotherapy Experiences Of Injured Immigrant Workers In Quebec: An Intersectional Perspective, Victoria Gómez, Debbie Ehrmann Fieldman, Daniel Côté, Dahlia Kairy, Marie Laberge, Amelia León, Maxi Miciak, Maud Morin, Sara Saunders, Tatiana Orozco, Anne Hudon
Physiotherapy Experiences Of Injured Immigrant Workers In Quebec: An Intersectional Perspective, Victoria Gómez, Debbie Ehrmann Fieldman, Daniel Côté, Dahlia Kairy, Marie Laberge, Amelia León, Maxi Miciak, Maud Morin, Sara Saunders, Tatiana Orozco, Anne Hudon
Études primaires
Purpose: Immigrant workers are more likely to suffer work-related injuries compared to native-bornCanadians. Their physical rehabilitation usually involves physiotherapy. This study sought to betterunderstand the experiences of injured immigrant workers receiving compensation and physiotherapytreatments.Materials and methods: We conducted a qualitative study using an interpretive descriptivemethodology. Semi-structured interviews were completed with 10 compensated immigrant workersabout the physiotherapy services they received. Transcripts were analyzed thematically and with anintersectional lens.Results: Two major themes were identified: 1) complex pathways to physiotherapy, and 2) key pillarsof physiotherapy experiences. The first theme demonstrates that a lack of familiarity with the healthand compensation systems, delayed access to …
Mechanical And Antimicrobial Properties Of Green And Photoactive Agtio2/Poly(3hydroxybutyrate) (Phb) Electrospun Membranes, Safa Ladhari, Nhu Nang Vu, Alireza Saidi, Amine Aymen Assadi, Phuong Nguyen-Tri
Mechanical And Antimicrobial Properties Of Green And Photoactive Agtio2/Poly(3hydroxybutyrate) (Phb) Electrospun Membranes, Safa Ladhari, Nhu Nang Vu, Alireza Saidi, Amine Aymen Assadi, Phuong Nguyen-Tri
Études primaires
The rise of antibiotic-resistant microbes and concerns over non-biodegradable waste highlight the need for innovative materials with integrated functionalities that address these critical issues. In this study, we synthesized poly(3hydroxybutyrate) (PHB) electrospun nanofibers blended with gelatin (Ge) and loaded with photoactive AgTiO2 nanoparticles with improved mechanical and biological properties. Biological tests revealed excellent antibacterial activity of the prepared membrane, with efficiency exceeding 99% against Escherichia coli and 95% against Staphylococcus epidermidis after 90 and 60 min of exposure to low-power commercial LED lights, respectively. Filtration studies using a dead-end stainless-steel cell reveal that both bacteria are eliminated (>99% after …
Organizational And Structural Factors In Building The Therapeutic Alliance In A Work Rehabilitation Program With Injured Immigrant Workers In Quebec, Daniel Côté, Maude Arsenault, Jessica Dubé
Organizational And Structural Factors In Building The Therapeutic Alliance In A Work Rehabilitation Program With Injured Immigrant Workers In Quebec, Daniel Côté, Maude Arsenault, Jessica Dubé
Études primaires
Abstract
The therapeutic alliance is central to occupational rehabilitation, particularly for immigrant workers who face unique challenges of migration and of social and occupational integration. This study explores the development and maintenance of this alliance between immigrant workers with compensated work injuries and their care providers during work rehabilitation. Using ethnography, semi-structured interviews, and focus groups, the qualitative case study involved 7 injured immigrant workers and their interdisciplinary clinical team. The study identified several factors that weakened the alliance, including administrative complexity, conflicting views on pain and disability, cultural stereotypes, and interorganizational communication issues. Many of these challenges were systemic …
การศึกษาแบบแผนการเต้นของหัวใจระหว่างการวิ่ง โดยใช้การเรียนรู้ของเครื่องแบบไม่มีผู้สอนเพื่อการตรวจจับความผิดปกติ, ชวิน หังสสูต
การศึกษาแบบแผนการเต้นของหัวใจระหว่างการวิ่ง โดยใช้การเรียนรู้ของเครื่องแบบไม่มีผู้สอนเพื่อการตรวจจับความผิดปกติ, ชวิน หังสสูต
Chulalongkorn University Theses and Dissertations (Chula ETD)
การศึกษานี้มีวัตถุประสงค์เพื่อวิเคราะห์รูปแบบการเต้นของหัวใจระหว่างการวิ่ง โดยใช้เทคนิคการตรวจจับความผิดปกติแบบไม่มีผู้สอน (Unsupervised Anomaly Detection - UAD) เพื่อการตรวจจับความผิดปกติ ปัญหาหลักในงานวิจัยนี้คือข้อจำกัดทางจริยธรรมในการรวบรวมข้อมูลภาวะวิกฤตเพื่อใช้สอนแบบจำลอง และความแปรปรวนของข้อมูลสรีรวิทยาที่สูงมากระหว่างบุคคลเพื่อแก้ไขปัญหานี้ งานวิจัยนี้ได้พัฒนาระบบเว็บแอปพลิเคชันสำหรับการรวบรวมและกำกับข้อมูล โดยผู้เชี่ยวชาญ และได้สร้างชุดข้อมูลอ้างอิงจากกลุ่มตัวอย่างนักวิ่ง 5 ท่าน จากนั้น ได้ดำเนินการศึกษาเชิงเปรียบเทียบแบบจำลอง UAD จำนวน 7 แบบจำลอง โดยใช้กลยุทธ์การเรียนรู้แบบจำเพาะบุคคล ภายใต้เงื่อนไข การกำหนดค่าไฮเปอร์พารามิเตอร์แบบคงที่ เพื่อจำลองสถานการณ์การใช้งานจริงแบบเริ่มต้น โดยปราศจากการปรับแต่งค่าล่วงหน้า และประเมินผลด้วยค่า F0.5-Score เพื่อเน้นความแม่นยำและลดการแจ้งเตือนที่ผิดพลาดผลการทดลองพบว่า เมื่อไม่มีการปรับจูนพารามิเตอร์ ประสิทธิภาพโดยรวมของทุกแบบจำลองลดลงอย่างมีนัยสำคัญ ซึ่งสะท้อนถึงความท้าทายในการสร้างแบบจำลองสากล อย่างไรก็ตาม แบบจำลอง Matrix Profile (MP) ในกลุ่มคลาสสิก พิสูจน์ให้เห็นถึงความทนทานสูงที่สุด โดยมีประสิทธิภาพเฉลี่ยสูงสุด (F0.5-Score 2.71%) และสามารถตรวจจับความผิดปกติได้ดีในรายบุคคล ในขณะที่แบบจำลองพื้นฐานล้มเหลวโดยสิ้นเชิง (0.00%) สำหรับกลุ่มการเรียนรู้เชิงลึก (USAD, LSTM-AE) พบว่ามีข้อจำกัดในการใช้งานแบบเริ่มต้น (Cold-start) โดยไม่สามารถตรวจจับความผิดปกติได้แม้จะมีปริมาณข้อมูลมาก หากปราศจากการปรับแต่งค่าพารามิเตอร์ ผลลัพธ์นี้ยืนยันว่าระบบเฝ้าระวังสุขภาพในอนาคตจำเป็นต้องมีกลไกการเรียนรู้แบบปรับตัว ร่วมด้วยเพื่อให้สามารถนำไปใช้งานจริงได้อย่างมีประสิทธิภาพ
การคาดการณ์ค่าดัชนีความแตกต่างของพืชและความชื้น โดยใช้เทคนิคการเรียนรู้ของเครื่องอย่างชาญฉลาด เพื่อการติดตามด้านการเกษตรและสิ่งแวดล้อม, ณุทยา เข็มเจริญ
การคาดการณ์ค่าดัชนีความแตกต่างของพืชและความชื้น โดยใช้เทคนิคการเรียนรู้ของเครื่องอย่างชาญฉลาด เพื่อการติดตามด้านการเกษตรและสิ่งแวดล้อม, ณุทยา เข็มเจริญ
Chulalongkorn University Theses and Dissertations (Chula ETD)
ปัจจุบัน ภัยแล้งและการเปลี่ยนแปลงสภาพภูมิอากาศส่งผลกระทบต่อผลผลิตทางการเกษตร โดยเฉพาะพืชเศรษฐกิจของไทยอย่างทุเรียน ซึ่งต้องอาศัยการติดตามสุขภาพพืชและการจัดการน้ำอย่างใกล้ชิด ข้อมูลจากภาพถ่ายดาวเทียม ดัชนีความแตกต่างของพืชและความชื้น จึงเป็นเครื่องมือสำคัญในการวิเคราะห์สภาพพื้นที่เพาะปลูก โครงงานนี้พัฒนาแบบจำลองการเรียนรู้ของเครื่องเพื่อพยากรณ์ทั้งสองดัชนีรายสัปดาห์ โดยใช้การเฉลี่ยและเติมค่าข้อมูลที่ขาดหายด้วยการถดถอยเชิงเส้น ก่อนนำไปฝึกแบบจำลองผสมระหว่างโครงข่ายคอนโวลูชัน และหน่วยความจำระยะสั้นแบบยาว ระบบถูกออกแบบให้ทำงานอัตโนมัติภายใต้แนวคิดการปฏิบัติการด้านการเรียนรู้ของเครื่อง แสดงผลผ่านเว็บแอปพลิเคชัน ติดตั้งและทดสอบบนเครื่องเซิร์ฟเวอร์
A Thousand Weddings: The Memoir Of Hope Hart Of West Tennessee
A Thousand Weddings: The Memoir Of Hope Hart Of West Tennessee
Jackson Purchase Historical Society Journal Archive
A Thousand Weddings: The Memoir of Hope Hart of West Tennessee
Edited by Marvin Downing
Evaluation Of Blending Ability Of Single-Shade Composite Relating To Different Cavity Depths And Abrasive Wear From Toothbrushing, Nattaporn Verayangkura
Evaluation Of Blending Ability Of Single-Shade Composite Relating To Different Cavity Depths And Abrasive Wear From Toothbrushing, Nattaporn Verayangkura
Chulalongkorn University Theses and Dissertations (Chula ETD)
Materials and Method: Eighty extracted human premolars were used for the shade‑matching evaluation. The materials tested in this study were Omnichroma (OC), Vittra APS Unique (VU), Charisma Diamond One (CD), and Filtek Z350 XT (FZ, control). The initial tooth shade was determined using a dental spectrophotometer and the reference color parameters (L, C, and H) were recorded with a laboratory spectrophotometer. A 4‑mm‑diameter cylindrical cavity was prepared in each tooth at restoration depths of either 1 mm or 2 mm. The prepared teeth in each restoration depth group were further divided into four subgroups based on the resin composite material …
Cytotoxic Constituents From Cylindrolobus Mucronatus Against Glioblastoma Cells, Shune Lae Yee Soe
Cytotoxic Constituents From Cylindrolobus Mucronatus Against Glioblastoma Cells, Shune Lae Yee Soe
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study reported the phytochemical investigation of Cylindrolobus mucronatus Lindl., a member of the Orchidaceae family, focusing on its chemical constituents and cytotoxic potential against glioblastoma cells. Eleven compounds were successfully isolated and structurally characterized, including new phenanthrene derivatives, cymucronins A-D, along with seven known compounds comprising confusarin , nudol, erianthridin, coelonin, bleformin I, (2,3-trans)-2-(4-hydroxy-3-methoxyphenyl)-3-hydroxymethyl-10-methoxy-2,3,4,5-tetrahydrophenanthro [2,1-b] furan-7-ol, and blestriarene C. Structural elucidation was accomplished using NMR, MS, IR and UV-Vis spectroscopic techniques, supported by comparison with literature data. Eight compounds were evaluated for their cytotoxic activity against U-87 human glioblastoma cells and three non-cancerous human cell lines: HEK293 (embryonic kidney), …
Thyroid Carcinoma Recurrence Prediction Using Artificial Intelligence On Prognosis Parameter, Supawat Suntornlimsiri
Thyroid Carcinoma Recurrence Prediction Using Artificial Intelligence On Prognosis Parameter, Supawat Suntornlimsiri
Chulalongkorn University Theses and Dissertations (Chula ETD)
Papillary thyroid carcinoma (PTC) is the most common subtype of thyroid malignancy and is increasingly diagnosed worldwide. Although typically localised, PTC exhibits a notable risk of bilateral involvement, with contralateral disease occurring in up to 44 percent of cases. While completion thyroidectomy is recommended in selected high-risk scenarios, it carries potential complications, making accurate prediction of contralateral involvement essential. This study investigates the utility of classical statistical methods and machine learning (ML) algorithms—Support Vector Machines (SVM), Extreme Gradient Boosting (XGBoost), and Random Forest (RF)—in predicting contralateral PTC using a retrospective dataset of 122 lobectomy patients. ML models, especially RF with …
Design And Evaluation Of A Thai Speech Emotion Recognition Corpus With Ambiguous Annotations, Chompakorn Chaksangchaichot
Design And Evaluation Of A Thai Speech Emotion Recognition Corpus With Ambiguous Annotations, Chompakorn Chaksangchaichot
Chulalongkorn University Theses and Dissertations (Chula ETD)
THAI-SER is the first large-scale Thai speech emotion recognition corpus, comprising 41.6 hours (27,854 utterances) from 100 recordings across diverse environments (Zoom and studio). The data includes both scripted and improvised speech by 200 professional actors (112 females, 88 males, aged 18–55), covering five emotions: neutral, angry, happy, sad, and frustrated. Utterances were labeled via crowdsourcing, with rigorous quality control ensuring a majority agreement score above 0.71. Annotation reliability, measured by Krippendorff’s alpha, reached 0.692 (above the 0.667 threshold), and human emotion recognition accuracy reached 0.772 after filtering. We also report benchmark results from models trained and evaluated on both …
Motivations And Experiences Of Thai Fans In Attending K-Pop Hybrid Concerts, Phavaran Wonglek
Motivations And Experiences Of Thai Fans In Attending K-Pop Hybrid Concerts, Phavaran Wonglek
Chulalongkorn University Theses and Dissertations (Chula ETD)
The rise of hybrid concerts, combining live performances with online streaming, has transformed how global K-pop fans engage with performances. While offering flexibility and broad accessibility, this format raises concerns about replicating the emotional and social richness of offline events. This study investigates the motivations, experiences, satisfaction, and future intentions of Thai fans attending K-pop hybrid concerts via live streaming. It adopts the Uses and Gratifications Theory (UGT) and Expectation Confirmation Theory (ECT) as its framework. Data were collected from 401 respondents using a questionnaire and analyzed through descriptive statistics. Findings show that emotional motivations were the main drivers, with …
The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing
The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing
Chulalongkorn University Theses and Dissertations (Chula ETD)
This qualitative study examines the role of food influencers in shaping consumer attitudes and purchase intentions toward local food and beverage (F&B) brands in Myanmar during a period of foreign product scarcity. Framed by influencer marketing strategy, framing theory, and the source credibility model, the research explores how influencers navigate authenticity, credibility, and identity while promoting domestic brands amid the “empty void” left by the scarcity of foreign products. Using purposive sampling, semi-structured in-depth interviews were conducted with five Myanmar-based food influencers active on Facebook and Tik Tok. Thematic analysis revealed that influencers strategically construct authenticity through personal brand alignment, …
The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri
The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to examine the influence of the K-pop group SEVENTEEN as celebrity endorsers on consumers’ brand attitudes and purchase intentions toward Indomilk among Indonesian consumers. A quantitative survey was conducted with 266 respondents who were familiar with both SEVENTEEN and the campaign. The results indicate that the credibility of SEVENTEEN significantly affects consumers’ brand attitudes, with trustworthiness and attractiveness being the most influential dimensions. Moreover, consumers’ brand attitudes significantly impact their purchase intentions. The findings demonstrate the effectiveness of using K-pop artists to influence consumer behavior and highlight the importance of selecting highly credible endorsers to enhance the …
The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand, Haijing Shen
The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand, Haijing Shen
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research uses Stimulus-Organism-Response model and source credibility framework to examine the influence of social media influencer perceived credibility on Chinese Gen Z’s attitude and travel intention toward Thailand after Wang Xing kidnapping crisis. Via utilizing Pearson correlation coefficient and Regression analysis to analyze the data collected by an online survey with 277 respondents as valid sample size, the perceived credibility of social media influencers, especially perceived trustworthiness, has significant influence on affecting Chinese Gen Z’s attitude. Meanwhile, attitude is the strongest factor on influencing Chinese Gen Z’s intention. Noticeably, the result is indicating the mediating role of attitude between …
The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do
The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …
The Influence Of Social Media Advertising Features On Brand Engagement And Purchase Intention Towards Local Cosmetic Brands In Vietnam, Ngoc Khanh Linh Tran
The Influence Of Social Media Advertising Features On Brand Engagement And Purchase Intention Towards Local Cosmetic Brands In Vietnam, Ngoc Khanh Linh Tran
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the effects of social media advertising features on brand engagement and purchase intention for local cosmetic products among Vietnamese Gen Z consumers. Data were collected through an online survey from 211 Vietnamese respondents aged 18–28 who follow and have been exposed to local cosmetic brand advertising on social media. The results indicate that social media advertising features significantly influence brand engagement, with informativeness being the most influential factor, and brand engagement positively affects purchase intention. These findings highlight the importance of well-designed social media advertising features in enhancing brand engagement and increasing purchase intention within Vietnam’s cosmetic …
Vietnamese Gen Z'S Perception Of National Brand Identity Through Cộng Cà Phê Packaging Design, Ngoc Thao Chi Nguyen
Vietnamese Gen Z'S Perception Of National Brand Identity Through Cộng Cà Phê Packaging Design, Ngoc Thao Chi Nguyen
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examined how Vietnamese Gen Z perceive national brand identity expressed through Cộng Cà Phê's packaging design. Through online questionnaires, 247 Gen Z respondents aged 18-27 evaluated the packaging design across four dimensions: cognition, emotion, language, and action. Results showed strong recognition of cultural design elements, particularly the color palette and retro typography that reference Vietnam's subsidy era. Emotionally, the packaging evoked national pride in Vietnamese identity among respondents. Linguistically, participants rated the design as highly authentic in conveying national character. Behaviorally, many respondents indicated they would choose Cộng Cà Phê to introduce Vietnamese coffee culture to international friends. …
The Influence Of Consumption Values On Purchase Intention For Sustainable Fashion Products, Ruochen Liao
The Influence Of Consumption Values On Purchase Intention For Sustainable Fashion Products, Ruochen Liao
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates five consumption values, namely functional, social, emotional, epistemic, and ethical value, along with attitude toward buying sustainable fashion products, subjective norms, perceived behavioral control, and purchase intention. It further examines how consumption values shape attitude toward buying sustainable fashion products, subjective norms, and perceived behavioral control, and how these three constructs subsequently influence purchase intention. Data were collected via online survey from 269 Chinese respondents aged between 18 to 44 years old who had purchased at least one sustainable fashion product within the last six months. Overall, respondents showed positive evaluations of sustainable fashion, reporting high consumption …
Social Media Acceptance Among Myanmar Migrants In Thailand, Thet Myat Noe Thu
Social Media Acceptance Among Myanmar Migrants In Thailand, Thet Myat Noe Thu
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research are to examine the acceptance of social media, Facebook in particular, among Myanmar migrant workers in Thailand by applying the Technology Acceptance Model (TAM). Specifically, the study investigates five key variables, namely perceived usefulness (PU), perceived ease of use (PE), attitude toward usage (ATU), trustworthiness (TW), and intention to continue using (INT), and their interrelationships. Data were collected through a self-administered online and personal survey from 236 Myanmar migrants aged between 20 to 45 years old, who have been residing in Thailand for at least one year and actively using Facebook for a minimum of …
Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying
Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study was to explore Chinese audiences’ perceptions, attitudes, and behavioral intentions toward crisis response strategies in Thai Boys’ Love (BL) romantic drama series. A quantitative approach was employed using an online survey with 200 respondents who are Chinese, living outside mainland China, aged 18-45, and have watched Thai BL series at least once in the last three months. The results indicated that the overall level of respondents’ perceptions is moderate (M = 4.23) toward crisis response strategies. Additionally, the level of respondents’ perceptions is moderate to high to trust the organization and view the information as credible and transparent …
Peripheral Rebels: Western-Derived Symbols Of Resistance In Thai And Colombian Films About Male Youth Subculture, Andres David Garcia Suarez
Peripheral Rebels: Western-Derived Symbols Of Resistance In Thai And Colombian Films About Male Youth Subculture, Andres David Garcia Suarez
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper examines how Thai and Colombian films portrays marginalized male youth reworking Western countercultural symbols as forms of empowerment and resistance. Focusing on Nonzee Nimibutr’s Dang Bireley’s and Young Gangsters (1997) and Víctor Gaviria’s Rodrigo D: No Future (1990), it examines how Thai gangsters in 1950s Bangkok and Colombian punks in 1980s Medellín confront structural violence and generational alienation through the rearticulation of American rock and roll and British punk. Drawing on Homi K.Bhabha´s notion of cultural resignification, García Canclini´s theory of cultural hybridization, and Theodor Roszak´s understanding of counterculture, this paper analyzes how both films depict the adoption …
Enhancing Community Value Through Cultural Product : A Case Study Of Sud Siam Beer, Chonthicha Rungjaroensin
Enhancing Community Value Through Cultural Product : A Case Study Of Sud Siam Beer, Chonthicha Rungjaroensin
Chulalongkorn University Theses and Dissertations (Chula ETD)
This independent study investigates how Sud Siam beer functions as a cultural product that enhances community value and communicates the cultural identity of Yala Province to outsiders. The study pursues three objectives: to examine the role of local craft beer in strengthening Yala’s community value and identity, particularly in external perceptions; to analyze the cultural product development strategies applied by Sud Siam beer; and to explore how Sud Siam beer serves as a medium for Yala community promotion and cultural representation. A mixed-methods approach was employed to the research study, combining a single in-depth interview with the brand owner and …
Curating Difficult Heritage : Interpreting The Thai-Burma Railway In The Museum Context, Eriko Kawaguchi
Curating Difficult Heritage : Interpreting The Thai-Burma Railway In The Museum Context, Eriko Kawaguchi
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines how the difficult heritage of the Thai–Burma Railway is curated and interpreted in Kanchanaburi, Thailand. As debates in contemporary museology evolve, museums are increasingly expected to function as inclusive platforms with social responsibility. Although the railway was constructed in Thailand, its traumatic memories are shared transnationally among Allied prisoners of war (POWs), Asian laborers, Japanese imperial military, and local Thai communities, making its representation complex.The research aims to understand how difficult heritage is curated through a case study of the Thailand–Burma Railway Centre (TBRC), focusing on its curatorial approach, challenges, and representation of transnational narratives. Qualitative methods …
Art, Culture, And Economy In Vietnam's Cultural Revival Movement: Case Studies Of Tired City And Comicola, Ha Phuong Nguyen Vu
Art, Culture, And Economy In Vietnam's Cultural Revival Movement: Case Studies Of Tired City And Comicola, Ha Phuong Nguyen Vu
Chulalongkorn University Theses and Dissertations (Chula ETD)
In recent years, Vietnam has witnessed a strong youth-driven wave of cultural rediscovery, reflected through numerous events, creative projects, artworks, and music inspired by Vietnamese heritageÑwidely reported across national media. In response to this growing cultural interest, the Vietnamese government has increasingly recognized the value of cultural and creative industries and introduced new policies to support their development. However, within this broader cultural landscape, the position of the visual arts remains insufficiently addressed. Economic opportunities for young artists participating in the cultural revival movement have not been clearly examined, and the role and influence of creative businesses specializing in visual …
Exploring Social Issues In And The Reception Of The Thai Television Series The Gifted, Siyu Liang
Exploring Social Issues In And The Reception Of The Thai Television Series The Gifted, Siyu Liang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research explores the Thai television series The Gifted (GMMTV, 2018) as a cultural text that reflects the power dynamics and social inequalities embedded in Thailand’s educational system. Drawing on Michel Foucault’s concept of disciplinary power, the research examines how the series portrays mechanisms of control, compliance, and resistance within a hierarchical school environment. Textual analysis is complemented by a reception study of audience responses collected from YouTube, IMDb, and MyDramaList, revealing how viewers interpret and emotionally engage with the drama’s social implications. The findings suggest that The Gifted functions not only as youth entertainment but also as a critique …
Unlocking Hanoi's Lgbtiq+ Tourism Potential : A Supply-Side And Stakeholder Analysis, Thu Ha Phan
Unlocking Hanoi's Lgbtiq+ Tourism Potential : A Supply-Side And Stakeholder Analysis, Thu Ha Phan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The niche LGBTIQ tourism is a high-spending segment in the global tourism market, opening new opportunities for welcoming destinations that possess existing LGBTIQ-related resources, such as Hanoi. However, LGBTIQ tourism in Hanoi is still underrecognized, understudied, and seriously lacks a tool for potential assessment. This research aims to assess Hanoi’s potential for LGBTIQ tourism development, utilizing three main pillars: Resource Availability, Demand Alignment, and Stakeholder Potential. The objective is to gain a comprehensive understanding of the strengths and weaknesses of this tourism landscape and provide recommendations for systematic development. Through interviewing seven key supply-side stakeholders in the field, this research …
From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni
From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the mechanisms underlying the rapid rise and sustained cultural influence of the “Zibo barbecue” phenomenon, which became a nationwide tourism sensation in China during the spring of 2023. Drawing on 100 highly engaged Douyin short videos and 421 user comments collected through keyword-based sampling, the research combines high-frequency word analysis, sentiment analysis, and semantic network analysis using ROST CM6 to identify visitor motivations and narrative structures. The findings show that tourists were initially attracted by sensory satisfaction, affordability, and the lively street-based dining atmosphere. Semantic network results reveal a two-layer city image system: an experiential-food layer centered …