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2021

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Model Of Relationships Among Marketing Public Relations, Service Quality And Attitude Toward Brand, Viet Dung Trinh, Hoang Mai Nguyen Nov 2021

Model Of Relationships Among Marketing Public Relations, Service Quality And Attitude Toward Brand, Viet Dung Trinh, Hoang Mai Nguyen

ASEAN Marketing Journal

Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach: This research is based on quantitative data collected from 317 respondents who took part in various MPR programs of RMIT International University Vietnam (RMIT Vietnam) in 2016. Research Findings: Through multiple regression analysis, it was concluded that MPR has a positive relationship with ATB and the tangibles dimension of SERVQUAL; MPR also indirectly affects ATB through this service quality dimension. This research concluded with a model of the relationships among MPR, service quality and ATB. Theoretical Contribution/Originality: This research is based on the perspective that public relations may have significant value …

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The Impact Of Destination Exposure In Reality Shows On Destination Image, Familiarity, And Travel Intention, Stacia Reviany Mege, Daniel Tumpal H Aruan Nov 2021

The Impact Of Destination Exposure In Reality Shows On Destination Image, Familiarity, And Travel Intention, Stacia Reviany Mege, Daniel Tumpal H Aruan

ASEAN Marketing Journal

The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the …

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Contextual Marketing Based On Customer Buying Pattern In Grocery E-Commerce: The Case Of Bigbasket.Com (India), Nesya Vanessa, Arnold Japutra Nov 2021

Contextual Marketing Based On Customer Buying Pattern In Grocery E-Commerce: The Case Of Bigbasket.Com (India), Nesya Vanessa, Arnold Japutra

ASEAN Marketing Journal

The objectives of this research are to identify customer purchase behavior, obtain the number of customer clusters, and form customer profile in order to find situation-based customer purchase be- havior pattern. From the given data, the RFM method and K-Means clustering are used to identify the customer purchase behavior and profiles. The result of this research showed that the customer clusters are formed differently in every product category based on the RFM value and K-Means clustering. There are also differences in peak hour for each customer cluster. The best time to deliver notifica- tions and personal messages is near the …

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Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers, Jeanne Ellyawati Nov 2021

Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers, Jeanne Ellyawati

ASEAN Marketing Journal

The purpose of this study is to identify customers’ response to service failure. The response is about why some customers are likely to complain and others are not. This study adopts the concept of customer complaint behavior (CCB) with three-dimensional model: private response, voice response, and third party response. It is also identified the relationships between CCB and customers demographic backgrounds such age, gender and education levels; and their complaining behaviors. Based on a survey of 173 randomly selected of Indonesian consumers who have experienced with service failure, complainers and non-complainers are identified. It is also identified the type of …

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Purchasing Massive Prestige Brands: The Exploration Of Consumers’ Value Perceptions, Iin Mayasari, Iyus Wiadi Nov 2021

Purchasing Massive Prestige Brands: The Exploration Of Consumers’ Value Perceptions, Iin Mayasari, Iyus Wiadi

ASEAN Marketing Journal

The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively …

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How Consumers Respond To Corporate Social Responsibility Initiative: Cause Related Marketing Vs Philantrophy, Lisia Astari Pertiwi, Tengku Ezni Balqiah Nov 2021

How Consumers Respond To Corporate Social Responsibility Initiative: Cause Related Marketing Vs Philantrophy, Lisia Astari Pertiwi, Tengku Ezni Balqiah

ASEAN Marketing Journal

Increasing in demand of CSR from various stakeholders has caused company¡¯s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. This study investigate whether CSR motives could enhance customer trust and satisfaction. Focus on two CSR initiatives conducted by GrabTaxi (transportation industry) and Alfamart (retail industry), the purposes is to demonstrate how two type CSR initiative could delivered perceived motives and create loyalty. Cross-sectional offline and on- line survey was conducted on 175 respondents of GrabTaxi and …

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Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion, Theresa Victory Gloria, Adrian Achyar Nov 2021

Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion, Theresa Victory Gloria, Adrian Achyar

ASEAN Marketing Journal

At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a promotional tool, or mobile instant messaging promotion (MIMP). This study focuses on the factors that affect loyalty and satisfaction in MIMP. The results suggest that …

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E-Procurement Service Quality In Malaysia, Shafirah Latifah Binti Syed A Kadir Nov 2021

E-Procurement Service Quality In Malaysia, Shafirah Latifah Binti Syed A Kadir

ASEAN Marketing Journal

The government in Malaysia has fully adopted and developed the applications and practices of information communication technologies (ICTs) to provide better online services to enhance the government’s credibility. To understand service quality issues within this new delivery channel, this paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL) and E-Recovery Service-Quality (E-RecS-QUAL) scales by employing a questionnaire survey distributed to 400 respondents. The collected data were analyzed using Smart PLS 3.0 to test the relationships among efficiency, system availability and privacy, responsiveness, and contact. The results show that both E-S-QUAL and E-RecS-QUAL strongly influence perceived service quality and behavioral …

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Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands, Wahid Zahid, Omkar Dastane Nov 2021

Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands, Wahid Zahid, Omkar Dastane

ASEAN Marketing Journal

The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship …

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100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia, Imam Salehudin Nov 2021

100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia, Imam Salehudin

ASEAN Marketing Journal

This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ¡°buy local¡± campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does …

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Socio-Economic Classification And Its Scope In Crafting Rural Segments, Rinalini Pathak Kakati, Shazeed Ahmed Nov 2021

Socio-Economic Classification And Its Scope In Crafting Rural Segments, Rinalini Pathak Kakati, Shazeed Ahmed

ASEAN Marketing Journal

With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can help in crafting rural market segments. The socio-economic classification (SEC) 2011 which segments the market based on education level and possession of consumer durables. This study examines income as another key market variable together with education in the creation of distinct segments or hybrid segments. It then further identifies important …

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Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid Nov 2021

Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid

ASEAN Marketing Journal

This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.

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The Existence Of Islamic Banking In Indonesia From Non-Muslims Perceptions, Budi Setiawan, Ratih Puspitasari, Tarida Marlin Surya Manurung Nov 2021

The Existence Of Islamic Banking In Indonesia From Non-Muslims Perceptions, Budi Setiawan, Ratih Puspitasari, Tarida Marlin Surya Manurung

ASEAN Marketing Journal

This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been …

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Application Of Text Mining To Extract Hotel Attributes And Construct Perceptual Map Of Five Star Hotels From Online Review: Study Of Jakarta And Singapore Five-Star Hotels, Arga Hananto Nov 2021

Application Of Text Mining To Extract Hotel Attributes And Construct Perceptual Map Of Five Star Hotels From Online Review: Study Of Jakarta And Singapore Five-Star Hotels, Arga Hananto

ASEAN Marketing Journal

The use of post-purchase online consumer review in hotel attributes study was still scarce in the literature. Arguably, post purchase online review data would gain more accurate attributes thatconsumers actually consider in their purchase decision. This study aims to extract attributes from two samples of five-star hotel reviews (Jakarta and Singapore) with text mining methodology. In addition,this study also aims to describe positioning of five-star hotels in Jakarta and Singapore based on the extracted attributes using Correspondence Analysis. This study finds that reviewers of five star hotels in both cities mentioned similar attributes such as service, staff, club, location, pool …

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Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson Nov 2021

Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson

ASEAN Marketing Journal

This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …

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The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi Nov 2021

The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi

ASEAN Marketing Journal

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, …

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The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara Nov 2021

The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara

ASEAN Marketing Journal

Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, …

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Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari Nov 2021

Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari

ASEAN Marketing Journal

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher …

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Different Perspectives Between Product And Marketing Division Towards Product Critical Success Factors And Its Strategic Importance In Telecommunication Sectors, Rachmi Rida Utami, Reza Ashari Nasution Nov 2021

Different Perspectives Between Product And Marketing Division Towards Product Critical Success Factors And Its Strategic Importance In Telecommunication Sectors, Rachmi Rida Utami, Reza Ashari Nasution

ASEAN Marketing Journal

Todays situations force telecomunication company to continuously evaluate, select and prioritize its product portfolio in order to determine the strategically important products. An analysis of critical success factors that determine product’s strategic importance acts as a good introduction to review and manage the product portfolio as well as to seek ways to develop the product. To achieve this, the company is required to have good alliances and collaborations between departments, develop a clear focus and seek innovative ways of doing business, particularly between marketing and product divisions. This study analyzed the alignment between product and marketing divisions of a telecommunication …

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Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff Nov 2021

Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff

ASEAN Marketing Journal

This research demonstrates that brand performance can be enhanced not only through brand personality congruence with customer personality, but also through brand personality fit, namely the moderating fit of customer value proposition to brand personality. Through a study covering 125 brands, the result demonstrates that the moderating fit between brand personality and the different level of customer value proposition positively affects brand performance. Price-quality relationship for attribute-based customer value, self-construal for consequences-based customer value and self-regulatory focus as goal-based customer value are used to test this moderating fit relationship. Other findings show that this moderating fit is strongest toward the …

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Relationship Between Social Media For Social Marketing In Family Planning, Ardiansyah Ardiansyah Nov 2021

Relationship Between Social Media For Social Marketing In Family Planning, Ardiansyah Ardiansyah

ASEAN Marketing Journal

This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning) The Research employed Structural Equations Modeling (SEM). Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence …

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Antecedents And Consequences Of Female Consumer Expectations And Evaluations Toward Csr Activities, Bery Prima Nov 2021

Antecedents And Consequences Of Female Consumer Expectations And Evaluations Toward Csr Activities, Bery Prima

ASEAN Marketing Journal

Many firms see Corporate Social Responsibility (CSR) as necessary investments in the community where the firms operate in order to ensure and safeguard sustainable operation for the future. This paper investigates the causal relationship between the antecedents and consequences of consumer expectations and evaluation to CSR activities. The original contribution of this study is that it focuses on the perceptions of female consumers on CSR activities of a multinational company.The research employed 175 women in the Greater Jakarta region as respondents, which consists of 92 housewives and 83 career women. Respondents are existing customer of a multinational consumer goods firm …

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Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar Nov 2021

Effects Of Perceived Trust And Perceived Price On Customers’ Intention To Buy In Online Store In Indonesia, Ricky Setiawan, Adrian Achyar

ASEAN Marketing Journal

Price and trust are important factors that influence customer purchasing decision in online shopping. However, the synergy of these two factors in customer intention to buy still needs to get higher attention. This paper examines the relative influence of perceived trust and perceived price on customers intention to buy, both for customers who have bought item from the store (repeat customers) and who have not (potential customers), and examines whether a difference exists on the strength of influence of price and trust to purchase intention in those groups. Data are analyzed with the multiple group analysis structural equation modeling, comparing …

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Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani Nov 2021

Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani

ASEAN Marketing Journal

This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has …

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Stakeholder Analysis On Boycott Movement: A Preliminary Study Using Media Contexts, Kresno Agus Hendarto Nov 2021

Stakeholder Analysis On Boycott Movement: A Preliminary Study Using Media Contexts, Kresno Agus Hendarto

ASEAN Marketing Journal

Just like the celebrities, social movement depends, to an extent, on media in communicating its activities to the public. The relationship between social movement and media is transactional. On the one hand, social movement needs media to disseminate its activities. On the other hand, media needs social movement as the news source. Scant (beyond very few notable exceptions) empirical research is not available on boycott product as a social movement and stakeholder analysis in Indonesia. The objective of this study is to perform stakeholder analysis on boycott product as a social movement. To do so, the study attempts to answer …

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Technological Innovations And Consumer Needs: An Analysis Of Mobile Communications Market, Norlia Ahmad, David T. Methe Nov 2021

Technological Innovations And Consumer Needs: An Analysis Of Mobile Communications Market, Norlia Ahmad, David T. Methe

ASEAN Marketing Journal

Technology, consumer needs, mobile communication, Japan

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Perceived Justice In Political Marketing: An Exploratory Study, Ihwan Susila Nov 2021

Perceived Justice In Political Marketing: An Exploratory Study, Ihwan Susila

ASEAN Marketing Journal

The purpose of this study is to criticize and develop the construct of equity theory within the framework of perceived justice. Specifically, this study aims to investigate perceived justice construct in political marketing perspective. Sample of the research consist of voters of political parties in Indonesia.Data were collected through interviews and a survey using a structured questionnaire with a purposive sampling method to 150 respondents. The study use exploratory factor analyses and Cronbach Alpha method to test the construct validity. The research also use measurement model of structural equation model (SEM) which is the same as confirmatory factor analysis procedure. …

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11.29.21., Zoe Iseri Nov 2021

11.29.21., Zoe Iseri

ASWC Meeting Minutes

No abstract provided.

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Doing Ethnography, Joanna M. Burkhardt Nov 2021

Doing Ethnography, Joanna M. Burkhardt

Library Impact Statements

No abstract provided.

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Simulations Based On Actual Cases – Why Reinvent The Wheel?, John Lande Nov 2021

Simulations Based On Actual Cases – Why Reinvent The Wheel?, John Lande

Faculty Blogs

This post describes Debra Berman’s use of materials from actual cases for simulations in her negotiation and mediation courses. She provides litigation documents, including the complaint, motions, and other documents such as discovery requests, disclosures, and scheduling orders as well as a short settlement memo that she drafts. She observed dramatic improvements in her students’ performance. They were excited to work with real cases and were more prepared.

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