Digital Commons Network^™

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr

Honors Projects in Marketing

The main objective of the research is to study how convenience and shopping products impact how consumers react to rivalry appeals in advertisements. The authors examine the effectiveness of rivalry appeals in advertisements and how they are impacted by the product type considered by consumers. In two studies, a 2 (prime: distinctiveness vs. inclusiveness) x 2 (message: competition vs. collaboration) ANOVA methodology was conducted on survey data. In Study 1, participants primed with distinctiveness (inclusiveness) and considering convenience products experienced an assimilation effect where they preferred competitive (collaborative) rivalry appeals. In Study 2, participants primed with distinctiveness (inclusiveness) and considering …

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr, Sukki Yoon, Kacy Kim

Honors Projects in Marketing

The main objective of the research is to study how convenience and shopping products impact how consumers react to rivalry appeals in advertisements. The authors examine the effectiveness of rivalry appeals in advertisements and how they are impacted by the product type considered by consumers. In two studies, a 2 (prime: distinctiveness vs. inclusiveness) x 2 (message: competition vs. collaboration) ANOVA methodology was conducted on survey data. In Study 1, participants primed with distinctiveness (inclusiveness) and considering convenience products experienced an assimilation effect where they preferred competitive (collaborative) rivalry appeals. In Study 2, participants primed with distinctiveness (inclusiveness) and considering …

The Utah Statesman, November 16, 2020, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan

Travel Motives And Golf Tourists: An Exploratory Study, Chris Brown, Yuri Feito

Journal of Tourism Insights

Over the past 25 years the concept of sport tourism has taken on numerous forms and broadened tourism and sport research tremendously. Hui, Wan, and Ho (2007) indicated that the global tourism industry has become increasingly competitive, and golf tourism, as a subcategory of sport tourism, has received more recent attention within the tourism industry. Thus, it is becoming more important for golf courses and golf destinations to identify the variables which attract and retain their golfing clientele. The identification of common characteristics and travel motivations among golf tourists could provide useful information to golf destination marketers in targeting their …

Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson

Journal of Tourism Insights

The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21^st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past …

Voiding The Ncaa Show-Cause Penalty: Analysis And Ramifications Of A California Court Decision And Where College Athletics And Show-Cause Penalties Go From Here, Josh Lens

The University of New Hampshire Law Review

In late 2018, a Los Angeles County Superior Court judge sent shockwaves through college athletics by ruling that the NCAA’s Committee on Infractions (“COI”) unlawfully restrained now-former University of Southern California (“USC”) assistant football coach Todd McNair’s career when it imposed a “show-cause” penalty on him. Judge Frederick Shaller therefore declared NCAA show-cause penalties void under California employment law.

For decades, the COI has utilized show-cause penalties to punish individuals who break NCAA rules. Reserved for more egregious violations, universities and administrators long treated show-cause orders as scarlet letters, typically terminating or refusing to hire coaches subject to them. That …

The Minutes Of The Marshall University Faculty Senate Meeting, November 12, 2020, Marshall University Faculty Senate

Faculty Senate Minutes

No abstract provided.

Hawks' Herald -- Nov. 12 , 2020, Roger Williams University

Hawk's Herald

No abstract provided.

Augmented Reality In Sport Marketing: Uses And Directions, Chad Goebert

Faculty Articles

The augmented reality (AR) market is expected to grow to $60.55 billion by 2023 and there are currently an estimated 4.2 billion AR-capable devices in the hands of consumers. Experts believe that sport is a high-value market for AR as it is uniquely positioned to utilize AR in multiple marketing contexts (Haber, 2019). The COVID-19 pandemic has accelerated the rate at which sport organizations are utilizing AR as they attempt to reach fans and consumers that are limited or restricted from attending events in person. This article introduces augmented reality to sport managers and practitioners and defines AR, detailing how …

The Utah Statesman, November 9, 2020, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan

Video: No, You Can’T Touch My Hair: The Importance, Necessity, And Controversy Of The Crown Act, Randolph Bracy Iii, Adjoa B. Asamoah, The Honorable Ashleigh Parker Dunston, Doris "Wendy" Green, Linda Harrison, Dr. Stephen Wigley, Dpm

NSU Law Seminar Series

The Black Law Students Association welcomes you to our Fall 2020 panel event, which focuses on the 2019 CROWN Act. The CROWN Act, which stands for “Creating a Respectful and Open World for Natural Hair,” is a law that prohibits race-based hair discrimination, which is the denial of employment and educational opportunities because of hair texture or protective hairstyles including braids, locs, twists or bantu knots.

This panel focuses on the legal perspective from different vantage points. Attendees will learn more about the Act, how it was handled, and the current political climate surrounding the Act. National CROWN Act and …

Hawks' Herald -- Nov. 5 , 2020, Roger Williams University

Hawk's Herald

No abstract provided.

Spectrum, November 4, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Fairfield Listed as a "Red Zone" -- The Great Debate -- Why is Among Us So Popular -- Theta Phi Alpha Open Recruitment -- Public Relations Students Society of America -- Pinky Swear PACK Club -- Film and Zoom Reunions

November 4, 2020 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

Points Of Pride, Georgia Southern University

Points of Pride (2013-2023)

• Rankings
• Academics
• Athletics
• Facilities
• Outreach
• Research

2020-November-03-Meet Austin Seay.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

(November 3, 2020) The opportunity to work as a graduate assistant at the Basler Center for Physical Activity was a deciding factor for Austin Seay when he was looking for a graduate program in sport management.

“I had worked in campus recreation while I was an undergraduate, and when I toured the ETSU facility and met the staff, it all clicked,” Seay said.  “I knew this campus was the place for me.”

Seay is currently the graduate assistant for business operations and helps oversee member services.  This includes providing leadership for the student staff, selling memberships to new patrons and …

The Utah Statesman, November 2, 2020, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan

Partners At Play: Engaging Parks And Recreation Departments In Extension’S Health Promotion Work, Annie Hardison-Moody, Lindsey Haynes-Maslow, Jason Bocarro, Jill Kuhlberg, Michael Schulman, Sarah Bowen, Alyssa Anderson, Lauren Morris, Yvonne Murphy

Journal of Human Sciences and Extension

As Extension assumes a more prominent role in health promotion efforts at the national and local levels, it is increasingly important to build strong, sustainable partnerships with organizations that address health and health disparities across the socio-ecological model. Given the role that the built environment plays in fostering and impeding health and physical activity, we argue that state and local Extension staff should build and maintain strong partnerships with organizations that carry out this work at the national, state, and local levels, such as Parks and Recreation departments. This article presents a case study of how Extension staff in one …

Kelly Welker Joins Women’S Golf Coaching Staff, Georgia Southern University

Athletics: News & Publications

• Kelly Welker Joins Women’s Golf Coaching Staff

Caffeine Timing Improves Lower-Body Muscular Performance: A Randomized Trial, Patrick S. Harty, Hannah A. Zabriskie, Richard A. Stecker, Brad S. Currier, Grant M. Tinsley, Kazimierz Surowiec, Andrew R. Jagim, Scott R. Richmond, Chad Kerksick

Faculty Scholarship

To determine the optimal pre-exercise time interval to consume caffeine to improve lower-body muscular performance. A secondary aim was to identify the presence of any sex differences in responses to timed caffeine administration.

To Act Or Not To Act?: Student-Athlete Perceptions Of Social Justice Activism, Andrew Mac Intosh, Eric M. Martin, Yannick Kluch

Kinesiology Faculty Publications and Presentations

Issues related to social justice and activism have always permeated sports, but recently, due to the high profile cases of several elite-level athletes (i.e., Colin Kaepernick, Megan Rapinoe), these issues have become much more prominent in the contemporary sporting climate. Even though these highly visible actions are publicized in today’s media environment, little is known about how collegiate student-athletes perceive engaging in social justice activism. Therefore, the current study surveyed 2,092 collegiate student-athletes on their attitudes toward activism engagement using a theory of planned behavior framework with particular attention paid to how gender and ethnicity/race influenced these relationships. A series …

Tee Time: A Case Study On Sustainability Practices Implemented At Pebble Beach Golf Links, Megan Popovich

Experience Industry Management

In the 1990’s, the golf industry was under fire from environmentalists for the use of natural resources and the creation of pollution. Therefore, golf courses began to implement and establish sustainability practices to generate ecofriendly courses. The purpose of this study was to examine the sustainability practices at Pebble Beach Golf Links. The researcher designed and utilized a best practices instrument to analyze the three pillars of sustainability, environmental, economic, and social, at Pebble Beach Golf Links. The study found that Pebble Beach effectively implemented sustainable practices within all three pillars of sustainability. Pebble Beach should continue to minimize environmental …

Effects Of Satisfaction, Subjective Norms,And Self-Efficacy On Job Application Intentions Of Student Interns, Ibnu Handono Putra, Debora Eflina Purba

Psychological Research on Urban Society

Internship programs can serve as recruitment and selection strategies that facilitate data collection on the abilities of potential employees to manage their daily work duties. This study aims to examine factors that may influence a student intern’s intentions to apply to convert the internship into a permanent employee position at the same company after graduating from university. The study is grounded in the theory of planned behavior to probe whether internship satisfaction, subjective norms, and self-efficacy are predictors of the intentions of student interns to apply for jobs at companies that offer internship programs. Data collected from 261 Indonesian university …

The Bates Student - Volume 151 Number 02 - October 28, 2020, Bates College

The Bates Student

No abstract provided.

Points Of Pride, Georgia Southern University

Points of Pride (2013-2023)

• Rankings
• Academics
• Athletics
• Facilities
• Outreach
• Research

Campus Assembly Minutes 10/27/2020, Campus Assembly

Campus Assembly

No abstract provided.

Gwu Alumna Named Teacher Of The Year At Charter School In Rutherford County, N.C., Office Of University Communications

Gardner-Webb NewsCenter Archive

Gardner-Webb University alumna Chasity McCraw, ’17, approaches math problems like giant puzzles. Her goals as a teacher at Thomas Jefferson Classical Academy (TJCA) in Rutherford County, N.C., are to share the excitement of finding a solution and to help her students overcome their fear of math. For her innovative classroom strategies, contagious spirit and other qualities, McCraw was recently honored as TJCA’s Upper Campus Teacher of the Year for 2020-’21.

Godbold College Of Business Offers Master Of Sport Management Degree By Office, Office Of University Communications

Gardner-Webb NewsCenter Archive

The Gardner-Webb University Godbold College of Business has added a Master of Sport Management (MSM) degree program. Designed for students who want to advance their careers in this growing field, this fully-online program addresses a need identified in a survey of GWU business students.

Mahalla - As An Important Institute Of Civil Society Has A Leading Effect In Youth Education, Djumaqulovа Shukhrat

Eurasian Journal of Sport Science

Aim: study the role of the mahalla in the life of our people, the leading force in educating young people, the role of the mahalla in the works of our great scholars Abu Nasr Farobi, Abu Jafar Narshahi, Alisher Navoi and the role of the mahalla as an important institution of civil society.

Methods: In the spiritual and educational events held in the mahallas, large-scale reforms in the development of the mahalla institute in the country using the methods of "Why?", "Group discussion", recommendations on the role of the mahalla in educating young people.

Results: In recent years, raising the …

The Utah Statesman, October 26, 2020, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan