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2019

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Standardization Of Leaf And Stem Of Thunbergia Laurifolia And Quantitative Analysis Of Rosmarinic Acid In Selected Thai Medicinal Plants, Parichart Hongsing Jan 2019

Standardization Of Leaf And Stem Of Thunbergia Laurifolia And Quantitative Analysis Of Rosmarinic Acid In Selected Thai Medicinal Plants, Parichart Hongsing

Chulalongkorn University Theses and Dissertations (Chula ETD)

Rang-Jued or Thunbergia laurifolia Lindl. is a species in family Thunbergiaceae. In Thailand, leaf and stem of T. laurifolia are used to treat fever, inflammation, as well as antidotes. Perilla frutescens (L.) Britton or Nga-Kee-Mon belongs to Labiatae family. The leaf of P. frutescens is used to treat allergy, fever and inflammation. Rosmarinic acid is the active compound in both plants which was used as a standard marker in this study. Quantification of rosmarinic acid in the three samples using TLC-densitometry and TLC-image analysis were not statistically significantly different (P > 0.05). The pharmacognostic specification of T. laurifolia leaf and stem …

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Effects Of Inhaled Essential Oils On Central Nervous System, Autonomic Nervous System, Emotional States And Reaction Time: Randomized Crossover Study, Pakamon Thanatuskitti Jan 2019

Effects Of Inhaled Essential Oils On Central Nervous System, Autonomic Nervous System, Emotional States And Reaction Time: Randomized Crossover Study, Pakamon Thanatuskitti

Chulalongkorn University Theses and Dissertations (Chula ETD)

The odors of essential oils used to cure various symptoms refer to aromatherapy. The effects of inhaled essential oil on humans are therapeutically effective due to both the psychological and physiological effects. A large body of previous studies have been conducted on the effects of essential oil inhalation. However, the studies conducted on the effects on central nervous system and reaction time task are still lacking. Thus, the purpose of this study was to evaluate the effects of selected essential oils including neroli oil (Citrus aurantium Linn.), cinnamon leaf oil (Cinnamomum zeylanicum Blume), and rice paddy herb oil (Limnophila aromatica …

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Prostate Cancer Screening In Thailand: Cost-Effectiveness Analysis And Budget Impact Evaluation, Chavalit Romyen Jan 2019

Prostate Cancer Screening In Thailand: Cost-Effectiveness Analysis And Budget Impact Evaluation, Chavalit Romyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Objectives: As public health insurance schemes in Thailand did not included prostate cancer screening in their benefits package, this study aimed to systematically gather the effectiveness and explore the cost effectiveness of difference prostate cancer screening programs for the Thai population and find the financial impact for adapting prostate cancer strategy. Method: We perform systematic and network meta-analysis, health economic evaluation using Markov’s model to compare four prostate cancer screening strategies with no screening options. And we perform budget impact analysis to assess the potential burden for adopting selected strategy. Result: The result from systematic review and network meta-analysis suggest …

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Risk Factors For Malaria Infection And Dihydroartemisinin+Piperaquine Resistance Distribution Between High And Low Endemic Areas In Indonesia, Irfanul Chakim Jan 2019

Risk Factors For Malaria Infection And Dihydroartemisinin+Piperaquine Resistance Distribution Between High And Low Endemic Areas In Indonesia, Irfanul Chakim

Chulalongkorn University Theses and Dissertations (Chula ETD)

Globally, malaria case is decreasing over decades. This similar trend happens in Indonesia but it is still not even close to elimination. To control and eradicate malaria require a comprehensive and coincident strategy for the parasite and its vector. However, malaria elimination strategy of many countries, including Indonesia, is still considering only treatment which has led to resistance of Plasmodium species over various antimalarial drugs. Recently, resistance to the only and current available drug, artemisinin, has appeared and spread over continents in the world. However, it has not been extensively discovered in Indonesia. Additionally, it was widely known that a …

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Drug Classification Scheme Review And The Economic Impact Analysis Of Abandoning Non-Prescription Drug Reimbursement In Thailand, Doungporn Leelavanich Jan 2019

Drug Classification Scheme Review And The Economic Impact Analysis Of Abandoning Non-Prescription Drug Reimbursement In Thailand, Doungporn Leelavanich

Chulalongkorn University Theses and Dissertations (Chula ETD)

In Thailand, controversies regarding the drug classification system persist; it was believed that the number of schemes should be changed, and most drugs classified into improper schemes. The system is not also fully used to allocate healthcare budgets, while several other countries cease non-prescription (OTC) drugs reimbursement to allocate this expenditure to catastrophic diseases instead. This study thus aims to (i) review drug classification system in Thailand by comparing to other countries, (ii) evaluate the economic impact of delisting OTC drugs from drug reimbursement list using non-sedating antihistamines (AH) in patients suffering from intermittent allergic rhinitis as a case study, …

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Exploring Alcohol Withdrawal Syndrome And Predicting Alcohol Consumption Change In Patients Admitted To A Genenral Hospitals In Vietnam, Loan Thi Mai Nguyen Jan 2019

Exploring Alcohol Withdrawal Syndrome And Predicting Alcohol Consumption Change In Patients Admitted To A Genenral Hospitals In Vietnam, Loan Thi Mai Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Risky alcohol drinking is common in hospitalized patients. Early detecting risky alcohol drinkers in hospital is important to provide appropriate management of Alcohol withdrawal syndrome (AWS). This first aim of this study was to identify the extent to which patients admitted to a general hospital in Vietnam meet the criteria for risky alcohol drinker (RAD), alcohol use disorder (AUD), and alcohol withdrawal syndrome (AWS). The second aim was to identify predictors of intension to change and changing alcohol consumption using the Integrated Behavior Model as a conceptual framework. Design: A prospective survey was conducted in Kien An - a general …

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Study Of Pharmacist Workforce In Public Sector, Of Republic Of The Union Of Myanmar, Lwin Nyein Aye Jan 2019

Study Of Pharmacist Workforce In Public Sector, Of Republic Of The Union Of Myanmar, Lwin Nyein Aye

Chulalongkorn University Theses and Dissertations (Chula ETD)

Health workforce shortage was common across the world including Myanmar. However, there was not previous study about the pharmacist workforce to ascertain the shortage problem in Myanmar. This study was aimed to analyze the current situation of pharmacist workforce in Myanmar especially in public sector and to construct a simulation model to suggest the appropriate policy options to the policymakers in improving the pharmacist workforce situations in the public hospitals.For the first objective, the study design was a cross-sectional survey using a mixed method which consisted of the secondary data analysis and semi-structured face-to-face interviews. The government registry data related …

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Precision Medicine Reimbursement Policy Landscape, Nisita Jirawutkornkul Jan 2019

Precision Medicine Reimbursement Policy Landscape, Nisita Jirawutkornkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Background: Access to precision medicine is limited due to many factors such as precision medicine technology of each country, high-cost technology that requires high finance, limitations on knowledge and competency of personnel and access to precision medicine. Each country manages access to precision medicine differently. The existing evidences of precision medicine reimbursement policy were limited. Objective: To explore reimbursement decision of precision medicine focusing on diagnostic tests and factors associated with reimbursement decision among high-income and upper-middle-income countries. Methods: A targeted review of literatures was conducted through PubMed, MEDLINE, Embase, Cochrane Library, and hand-searching. The study included 13 selected precision …

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Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin Jan 2019

Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin

Chulalongkorn University Theses and Dissertations (Chula ETD)

Diabetes mellitus (DM) is a major contributing factor that leads to end stage renal disease (ESRD) with unsuitable clinical management. Chornic kidney disease (CKD) prediction model could prevent the progression of CKD to ESRD. However, current CKD prediction models in patients with type 2 DM were developed to predict ESRD. This study aimed to develop prediction model for CKD stage 3 in patients with type 2 DM in Thailand. This was a 10-year retrospective cohort study obtaining data of patients with type 2 DM from electronic database of Taksin hospital during 1 January 2008 to 31 December 2017. The outcome …

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Situation Analysis Of Drug Product Information Provision In Yangon And Review On Consumer Drug Information Guidelines Across Countries, Zar Ni Win Jan 2019

Situation Analysis Of Drug Product Information Provision In Yangon And Review On Consumer Drug Information Guidelines Across Countries, Zar Ni Win

Chulalongkorn University Theses and Dissertations (Chula ETD)

The appropriate drug use and successful treatment relies heavily on how patients administer medicines by themselves and thus healthcare knowledge and drug information become crucial for them. Firstly, content analysis was conducted to evaluate drug product information attached with the 30 drug samples of three drug classes. To evaluate written and verbal drug information, standardized simulated patient survey was conducted by using Mefenamic Acid provided in community pharmacies around Yangon. In the second step of this study, targeted literature review was performed to identify and compare different regulations of PILs and PIL development guidelines in terms of contents, designs and …

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The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham Jan 2019

The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study lays a foundation for understanding gender and sexuality within a Thai sociocultural, political, and economic context and goes on to elaborate how Thai boys' love drama series productions are built upon the foundation of their Japanese and Chinese predecessors. An analysis of the evolution of boys' love drama series within Thailand will be conducted from the years 2014 to 2018, utilizing the Uses and Gratification Theory as well as the Media System Dependency Theory in order to rationalize growth and success of the genre. Queer Theory and Social Constructivism are applied in order to better understanding the shifting …

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Social Integration Of Chinese Students In Thai Society: The Case Of Chinese Students In Chulalongkorn University And Dhurakij Pundit University, Caoyi Zhang Jan 2019

Social Integration Of Chinese Students In Thai Society: The Case Of Chinese Students In Chulalongkorn University And Dhurakij Pundit University, Caoyi Zhang

Chulalongkorn University Theses and Dissertations (Chula ETD)

International students may not integrate as successfully and smoothly as has been assumed. These students may experience multiple challenges in their new social and academic host environments. As Chinese student is the majority and the main source of international students in Thailand, promotion for their better integration into Thai society should be done. Therefore, this study aims to investigate social life of Chinese students in Thailand and the factors that influent Chinese students’ integration into Thai society. The author chosen two representative universities as case study. The data was collected from observation and semi-structured interviews about integration in various domains …

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Historical Evolution Of Bangkok(1782-1910): From Water-Basedcity To The Emergence Of Road-Based City, Chunni Wu Jan 2019

Historical Evolution Of Bangkok(1782-1910): From Water-Basedcity To The Emergence Of Road-Based City, Chunni Wu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper focuses on the development process of Bangkok involving its transformation into a road-based city and eventually the ‘real center’ of Siam during 1782-1910. Even though its development into a road-based city was not directly related to its transformation into the real center of the kingdom, this important change significantly enhanced its power-center status. From the time Bangkok was designated to be the seat of royal government in 1782, the city gradually became a ‘floating city’ with a relatively prosperous network of waterways through continuous efforts of the former three sovereigns before King Rama IV and King Rama V …

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The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng Jan 2019

The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng

Chulalongkorn University Theses and Dissertations (Chula ETD)

Ethnic Chinese people have actively participated in Thailand's economic activities throughout history. In the early 20th century, the ethnic Chinese family groups burrowed into the power-base of the economy - the banking industry in Thailand. The purpose of this study is to investigate the role of ethnic Chinese and their business strategy in Thailand’s banking sector development during the formative years of the banking industry. This study finds that ethnic Chinese attempted to establish commercial banks in Thailand before WWII but failed in competition with European capitals, while the European-owned banks could not succeed without hiring Chinese compradors to bridge …

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Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa Jan 2019

Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis examines biennial art festivals in Thailand, namely Bangkok Art Biennale 2018, Bangkok Biennial and Thailand Biennale. Each festival had a different type of biennial respectively and all represented the first biennial in Thailand. The biennial art festival can be traced back to the world fairs and grand tours in Europe. In the 19th century, Siamese elite conducted a grand tour to Europe and participated in world fairs. As Thongchai (2000, 540) illustrates that Siamese elite believed that their participation in major world fairs would increase their recognition and elevate their status on the global stage, the biennials organizers …

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The Awareness Of Mandarin And The Maintenance Of Yunnan Dialect Of Chinese Among Chinese Thais In Lat Krabang, Bangkok, Xiaoshan Du Jan 2019

The Awareness Of Mandarin And The Maintenance Of Yunnan Dialect Of Chinese Among Chinese Thais In Lat Krabang, Bangkok, Xiaoshan Du

Chulalongkorn University Theses and Dissertations (Chula ETD)

There are a large number of Chinese Thais living Lat Krabang, Bangkok. Most of them are native speakers of Yunnan dialect of Chinese and migrated from Yunnan, China. They have become Thai citizens and also speak Thai fluently. Today it has been observed that Mandarin seems to play the most important role in the business of Lat Krabang. Therefore, this study aims to investigate what language (Thai, Mandarin and Yunnan dialect) is chosen for communication in the family, friendship, neighborhood, school, work and market domains and to interpret the degree of awareness of Mandarin and the maintenance of Yunnan dialect …

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The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells Jan 2019

The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells

Chulalongkorn University Theses and Dissertations (Chula ETD)

Muay Thai as the traditional martial art of the Thai people. In the last few decades, Muay Thai has spread throughout the world. The International Federation of Muay Thai Amateurs (IFMA), based in Bangkok, boasts 130 member countries. One of the places Muay Thai spread to and became popularized is California, USA. This paper is an ethnographic study of the phenomenon of how the Thai martial art of Muay Thai has been popularized and localized in California. I did field work at Muay Thai gyms in California and Thailand where I observed the different traditions, practices, and training methodologies. I …

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Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul Jan 2019

Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to analyze the exposure to “Love and Producer” mobile game’s Facebook Fanpage, consumers’ motivation, and loyalty. The research explores the relationship between the exposure to Love and Producer’s Facebook Fanpage and consumers’ motivation, as well as the relationship between consumers’ motivation and their loyalty. This quantitative research was conducted through an online survey which collected data from 200 female respondents, aged between 18 and 50 years old from all over the world in which 49% of the respondents are American. The results from the study reveals that respondents most frequently see photo post (M = 4.45) followed …

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The Relationship Between Brand Experience And Brand Equity Of Marimekko, Bundaree Deewong Jan 2019

The Relationship Between Brand Experience And Brand Equity Of Marimekko, Bundaree Deewong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are as of following: to explore brand experience and brand equity of Marimekko and to explore the relationship among these two variables. The respondents of this research are two hundred and three Thai women who are first-jobbers, living in Bangkok, aged between 18 to 25 years old and recently bought Marimekko’s products in the past six months. The results depicted that the respondents had a positive opinion on brand experience of Marimekko (M = 3.67). Emotional experience receives the highest mean score (M = 4.18). In contrast, the lowest mean score was social experience (M …

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The Relationship Between Potential Chinese Tourists' Motivation, Exposure To Ewom And Intention To Travel To Thailand, Danxin Liu Jan 2019

The Relationship Between Potential Chinese Tourists' Motivation, Exposure To Ewom And Intention To Travel To Thailand, Danxin Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to examine the potential Chinese tourists’ internal and external motivation to travel to Thailand, exposure to eWOM about tourism in Thailand, and intention to travel to Thailand, as well as the relationship between tourists’ motivation and exposure to eWOM, and the relationship between exposure to eWOM and travel intention. The quantitative research was conducted by an online survey, collecting data from 218 Chinese male and female respondents aged between 18 and 70 years old who have not visited Thailand before but have the intention to travel there. The results show that (1) the sample’s …

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Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi Jan 2019

Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research wants to investigate Vietnamese consumers’ attitude toward H&M brand, visual merchandising and their purchasing behavior since visual merchandising in fast fashion has been considered to be one of the most strategic marketing tools among others. Quantitative research method was employed by distributing online questionnaire to collect data from Vietnamese consumers living in Ho Chi Minh city. Two hundred and two survey participants were 18 years old or older, visited H&M stores in the past 6 months, and bought H&M products over the past 12 months. The results showed that there were positive relationships between attitude toward H&M visual …

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Loyalty Of Taylor Swift's Fans And Their Uses Of Social Media During Crisis Regarding Music Ownership Controversy, Nidawan Asavataweechok Jan 2019

Loyalty Of Taylor Swift's Fans And Their Uses Of Social Media During Crisis Regarding Music Ownership Controversy, Nidawan Asavataweechok

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research were to study fans loyalty, fans’ perception on crisis management of Taylor Swift, and their uses of social media and to explore the relationship among these three variables. Two hundred and twenty-three respondents who are Taylor Swift’s fans, aged between 18 and 35 years old were asked to complete an online questionnaire survey. The results depicted that the respondents had a positive opinion about fans loyalty (M = 4.39). Moreover, the respondents had a positive perception on crisis management of Taylor Swift (M = 4.53) and use social media in a positive way (M = …

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The Relationship Between Chinese Viewers' Attitude Toward Fansub Videos And Attitude Toward Sponsorship, Ruiqi Lou Jan 2019

The Relationship Between Chinese Viewers' Attitude Toward Fansub Videos And Attitude Toward Sponsorship, Ruiqi Lou

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper aimed to study Chinese viewers’ attitude toward watching fan-subtitled online courses, attitude toward sponsorship activity, and attitude toward sponsor brand. The relationships among three attitude variables were examined based on Fritz Heider’s balance theory. A quantitative approach was employed and an online questionnaire was distributed on the online forum of the most popular fansub group's website in mainland China. 216 samples were collected. The finding showed that three variables were favorable, and significantly positively correlated. This suggested that sponsoring fan-subtitled video could contribute to a positive attitude towards brands.

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The Effect Of Sales Promotion Types On Consumer Behavior, Warisra Wacharakorn Jan 2019

The Effect Of Sales Promotion Types On Consumer Behavior, Warisra Wacharakorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to explore the effect of sales promotion type on consumer attitude and consumer purchase intention. The independent variable of this study included price-off and premium sales promotion. In addition, this research also explored the relationship between consumer attitude towards sales promotion type and consumer purchase intention. The dependent variables were consumer attitude and consumer purchase intention. The product used in the experiment was drinking water, a low involvement product. The study was conducted using the posttest only design. The data was collected from seventy seven undergraduate students at Chulalongkorn University at the end of …

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Generation Z'S Attitude Towards Music Consumption On Joox Online Music Streaming Application, Ravisrarat Pibulpanuvat Jan 2019

Generation Z'S Attitude Towards Music Consumption On Joox Online Music Streaming Application, Ravisrarat Pibulpanuvat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study is to investigate Thai generation Z’s attitude towards their music consumption on Joox online music streaming application. A qualitative approach was selected, using semi-structured, in-depth interviews. Ten participants, Thai generation Z music listeners, aged 17-24 years old who consume Joox online music streaming application every day for at least six months, were selected through purposive, snowballing sampling methods. The interviews were interpreted using In Vivo coding. This study based on the theoretical framework of Ajzen and Fishbein’s (2000) theory of planned behavior which suggested that actual behavior is motivated by the combination of attitude towards …

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Effects Of Using Tiered Instruction And Gamification Teaching Method On English Oral Communication Ability Of Ninth Grade Students, Pathomroek Phueakphud Jan 2019

Effects Of Using Tiered Instruction And Gamification Teaching Method On English Oral Communication Ability Of Ninth Grade Students, Pathomroek Phueakphud

Chulalongkorn University Theses and Dissertations (Chula ETD)

This quasi-experimental research was conducted with two purposes: 1) to investigate the effects of tiered instruction and gamification teaching method on students’ English oral communication ability in overall and analytical views and 2) investigate the effects between tiered instruction and gamification teaching method and conventional instruction on students’ English oral communication ability. The participants were ninth grade students of a small-sized secondary school in Chumphon, selected by purposive sampling into two mixed-ability classrooms.They were cluster-randomly assigned into experimental group with 22 students learned by tiered instruction and gamification teaching method, and control group of 18 students learned by conventional instruction. …

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Effects Of Tiered English Reading Instruction On Reading Comprehension Ability And Opinions Of Lower Secondary School Students, Piyawadee White Jan 2019

Effects Of Tiered English Reading Instruction On Reading Comprehension Ability And Opinions Of Lower Secondary School Students, Piyawadee White

Chulalongkorn University Theses and Dissertations (Chula ETD)

Differentiated Instruction (DI) is an instructional approach that can be used in English reading classrooms for second language learners to accommodate a wide range of student reading abilities. Tiering is one specific DI strategy that aims to adapt instruction to different levels so all students in a mixed-ability classroom are adequately challenged. This study explored the effects of tiering instruction on the English reading comprehension of secondary school students in Thailand. Three parts of each lesson were tiered: content (reading texts), process (the way students make sense of the reading texts), and product (post-reading tasks). The students were also tiered …

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Effects Of Extensive Reading On English Reading Comprehension Of Thai Vocational Students, Runyarut Singkum Jan 2019

Effects Of Extensive Reading On English Reading Comprehension Of Thai Vocational Students, Runyarut Singkum

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aimed to 1) investigate the effects of extensive reading on English reading comprehension of Thai vocational students, 2) explore the opinions of Thai vocational students toward extensive reading. Fifty-one students majoring in Computer, Information Technology, and General Management from a public college in Thailand participated in this study for 12 weeks. The instruments used to collect data were the Test of English for International Communication (TOEIC) reading test, and extensive reading motivation questionnaire. The TOEIC reading test was used to investigate students’ reading while the extensive reading motivation questionnaire was used to explore their motivation toward Extensive Reading. …

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Effect Of The Scaffolded Reading Experience Using A Graphic Novel On The English Reading Comprehension And Reading Motivation Of Thai Efi Students, Uthumporn Kennedy Jan 2019

Effect Of The Scaffolded Reading Experience Using A Graphic Novel On The English Reading Comprehension And Reading Motivation Of Thai Efi Students, Uthumporn Kennedy

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purposes of this study were 1) to investigate the effect of a graphic novel on students’ English reading comprehension and 2) to explore students’ English reading motivation while reading a graphic novel. Participants included 20 tenth grade Thai EFL students, who were studying in an Intensive English course. The experiment took 12 periods. The instruments used in this research were the English reading comprehension test, reading motivation questionnaires, lesson plans and student journals. The Paired sample t-test was used to investigate the difference between students’ mean scores between the Pre- and Post- English reading comprehension and reading motivation test …

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A New Business Model For Small Food Business In Thailand, Burim Otakanon Jan 2019

A New Business Model For Small Food Business In Thailand, Burim Otakanon

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to investigate the core components of the food business and to develop the food business model for the small food firm. The study is conducting by using a mix-method approach. The finding shows that the food business model constellates six core components, which are innovation, value proposition, value delivery, revenue model, compelling strategy, and the firm’s performance. The six components are statistically validated the model relationship by using a correlation coefficient. The correlation indicates that a change of a component affects all the other components in the model as a whole. This study complementarity extends the contribution …

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