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Articles 160261 - 160290 of 165319
Full-Text Articles in Entire DC Network
Association Between Sanitary Toilet Coverage Rate And Intestinal Infectious Disease In Jiangsu Province, China, Tingting Chen
Association Between Sanitary Toilet Coverage Rate And Intestinal Infectious Disease In Jiangsu Province, China, Tingting Chen
Chulalongkorn University Theses and Dissertations (Chula ETD)
Intestinal infectious diseases are one of the most common disease group prevalent worldwide. It is also the commonly report acute infectious diseases in Jiangsu Province, China. This problem may result from the use of unhygienic toilet. Chinese government had announced the China's toilet improvement campaign for more than decades. The purpose of this ongoing campaign is to improve the hygiene and promote health. However, there is limited study evaluating the effect of toilet improvement and the incidence of intestinal infectious diseases. This study aims to determine the association of the increasing of sanitary toilets and intestinal infectious diseases in Jiangsu …
The Effect Of Home Visit And Telephone Tracking Program On Knowledge, Caregiver Burden And Quality Of Life Among Dementia Caregivers Ratchaburi Province Thailand, Worarat Magteppong
The Effect Of Home Visit And Telephone Tracking Program On Knowledge, Caregiver Burden And Quality Of Life Among Dementia Caregivers Ratchaburi Province Thailand, Worarat Magteppong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Elders with dementia have serious behavioral problems and require extensive care from caregivers. This poses a significant problem for patients’ families. Multicomponent interventions have been reported to be more effective than interventions targeting one point of caregiver functioning. This study aims to examine the effect of a home visit and telephone tracking program on knowledge, caregiver burden, and quality of life among dementia caregivers. Methods: This study was a quasi-experimental with two group comparisons during November 2018 – July 2019. The participants of this study comprised 62 dementia caregivers (31 participants in intervention and 31 participants in control group) …
Effectiveness Of The Enhanced Psychological Well-Being Intervention In Family Caregivers Of Schizophrenic Patients, Yada Thongthammarat
Effectiveness Of The Enhanced Psychological Well-Being Intervention In Family Caregivers Of Schizophrenic Patients, Yada Thongthammarat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Most of the family-based interventions focus on assisting patients more than the family caregivers. Family caregivers of schizophrenic patients require intervention which focuses more on their strengths than on solving problems for schizophrenic patients. For this study with 127 family caregivers of schizophrenic patients in Nonsung District, Nakornratchasima Province, Thailand, 63 were in the intervention group and 64 were in the control group. The 4-session intervention was held every other week. Psychological well-being and burden of care were assessed pre-intervention, post-intervention, and at 3-month follow-up. The intervention group had significant increase in psychological well-being after receiving the intervention, but did …
The Utilization Of Institutional Delivery Service Among Mothers Of Under 2 Years Old Children In Gambella Region Ethiopia, Menna Okok Ojulu
The Utilization Of Institutional Delivery Service Among Mothers Of Under 2 Years Old Children In Gambella Region Ethiopia, Menna Okok Ojulu
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Home delivery is common in sub Saharan states including Ethiopia leading to cause morbidity and mortality of maternal and child health. This study aims to determine factors affecting utilization of institutional delivery among mothers of under two-year-old children in Gambella regional state, Ethiopia Method: A cross sectional study which approach 404 mothers of under too years old children in Gambella region, western Ethiopia. By using multistage and purposive sampling technique. Data was collected by self-administer questioner to find predisposing, enabling, need factors. Descriptive, Pearson’s Chi-square, and Fisher exact were performed to describe and determine the associations. Result: The study …
Depression And Domestic Violence Experiences Among Postpartum Women In Nepal, Pallavi Koirala
Depression And Domestic Violence Experiences Among Postpartum Women In Nepal, Pallavi Koirala
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Postpartum Depression is an important cause of maternal and infant morbidity as well as mortality. This study aimed to determine the prevalence of postpartum depression and domestic violence experience as well as to identify association of postpartum depression with domestic violence experiences and other factors among women in Nepal. Methods: The study was a cross sectional hospital-based research conducted in Kathmandu, Nepal among women who were 6 weeks to 6 months postpartum; chosen by simple random sampling. Self-report questionnaire was used Results: The prevalence of PPD was found to be 20.7% while that of the different forms of domestic …
Factors Influencing ‘Stage Of Change’ Among Alcohol Use Disorder Patients In Rehabilitation Centers In Kathmandu, Nepal, Pranab Dahal
Factors Influencing ‘Stage Of Change’ Among Alcohol Use Disorder Patients In Rehabilitation Centers In Kathmandu, Nepal, Pranab Dahal
Chulalongkorn University Theses and Dissertations (Chula ETD)
INTRODUCTION: The ‘stages of change’ model defines behavior change as a process with a series of stages. Alcohol use disorder which includes ‘harmful use’ and ‘alcohol dependence’ is a serious public health concern. With the ever increasing prevalence of ‘alcohol use disorder’ there is an increasing need to better understand the complexities of behavior change among this group. METHODS: A cross- sectional survey was conducted in 8 alcohol and drug rehabilitation centers (residential treatment centers) of Kathmandu, Nepal, in September 2018, involving 225 male patients. AUDIT screening test was used to screen patients with alcohol use disorder. A self-report questionnaire …
Lead Poisoning Among Communication Radio-Repair Workers In Signal Department Royal Thai Army Samutsakhon Province, Thailand, Manasawee Thongsringklee
Lead Poisoning Among Communication Radio-Repair Workers In Signal Department Royal Thai Army Samutsakhon Province, Thailand, Manasawee Thongsringklee
Chulalongkorn University Theses and Dissertations (Chula ETD)
Chronic exposure to low dose of lead can affect to every systems and organs of the human body. Lead poisoning have been found among communication radio-repair workers because lead is routinely used for soldering. The longitudinal study design was used to investigate blood lead level (BLL) and hair lead level (HLL), to determine the association of BLL and HLL with signs and symptoms of lead poisoning among workers and to determine the health risk assessment of lead exposure among workers. There were 66 repair workers in exposed group and 54 office workers in low exposed group at baseline. And, there …
Breast Self-Examination Among Akha Women In Chiang Rai Province Thailand: Policy Recommendations Based On The Formative Research Study Design, Sirinan Suwannaporn
Breast Self-Examination Among Akha Women In Chiang Rai Province Thailand: Policy Recommendations Based On The Formative Research Study Design, Sirinan Suwannaporn
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: The mortality rate of breast cancer has increased in several countries in Asia. In Thailand, this fact is confirmed by the hospital–based cancer registry annual report which ranked breast cancer as first of all female cancer patients. One an urgent concern of prevention and education on early detection is Breast Self-Examination (BSE). ‘Akha’ women, the largest ethnic group in Chiang Rai, northern part of Thailand, have a significantly low percentage of BSE practice because of language barrier and other problems. This study aims to identify factors associated with BSE among this ethic group to better understand the reasoning for …
Effects Of Modified-Continuous Ambulatory Peritoneal Dialysis (Capd) Patient’S Handling Process Among Community Nurses Towards Patient’S Quality Of Life And Treatment Outcomesin Nan Province, Thailand, Prichavijy Promjak
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Continuous Ambulatory Peritoneal Dialysis (CAPD) is an important kidney replacement therapy that highly increased after increasing ESRD patients which required renal replacement therapy and after the Thai government promoted PD first policy under a universal coverage scheme in the year 2008. The potential advantage of CAPD modality is home therapy which is less costly than haemodialysis nevertheless, CAPD’s patients facing lifelong physical, psychological and social problems related to their illness and its treatment care especially lack CAPD programme in primary care level. Consequently, this study aims to assess the “modified CAPD patient’s handling process” among healthcare providers at the …
Household Pyrethroid Insecticides Exposure In Relation To Pyrethroid Metabolite And Gaba Level Effects Of Young Children In Urban Area, Bangkok Thailand, Jadsada Kunno
Chulalongkorn University Theses and Dissertations (Chula ETD)
Pyrethroids are commonly used in households and affect to nervous system in children. Data on pyrethroids exposure related to neurotransmitter gamma-aminobutyric acid (GABA) is unknown. This study investigated the relationship between 3-PBA metabolites and GABA concentrations, and also determined the factors influencing pyrethroids metabolites among young children in urban areas. A repeated cross-sectional design was designed to collect the information on PYR insecticide exposure between wet (November – December 2018) and dry (April – May 2019) seasons. To collect the data, urine samples were collected from children age 2–3 years(n = 80), and the questionnaires were used with parents. The …
Effect Of Peer Support Intervention On Anxiety, Depression And Quality Of Life Among Female Breast Cancer Patients On Chemotherapy In Yangon, Myanmar: Randomized Controlled Trial, Min Thu Naung
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: The physical and psychological symptoms occurring after diagnosis and during chemotherapy have a negative effect on the quality of life (QOL) of breast cancer patients. Anxiety and depression are also linked with a deprived QOL and prognosis. This study evaluated the effect of peer support intervention on knowledge about chemotherapy, self-efficacy, empathy, consumer satisfaction, anxiety, depression and QOL of female breast cancer patients on chemotherapy in Yangon, Myanmar. Methods: A randomized controlled trial was conducted at Shwe Yaung Hnin Si Cancer Foundation clinic in Yangon. A total of 74 patients participated and they were assigned randomly into an intervention …
Undernutrition And Its Determinants Among Under-Five Children Of Indigenous Thami Population In Dolakha District, Nepal, Keshav Dahal
Undernutrition And Its Determinants Among Under-Five Children Of Indigenous Thami Population In Dolakha District, Nepal, Keshav Dahal
Chulalongkorn University Theses and Dissertations (Chula ETD)
Undernutrition is a major public health issue leading to morbidity and mortality in children of age under-five, especially with higher rate of prevalence in very low or low-income countries including socially deprived and marginalized group of population. This study was carried out to identify the prevalence of undernutrition and its determinants among under-five children of indigenous Thami population in Dolakha District, Nepal. A community based quantitative cross-sectional study was conducted during the period of August to September 2019 with multistage sampling technique among 366 under-five children and their biological mothers. Anthropometric measurement tools were used to collect the data as …
Standardization Of Leaf And Stem Of Thunbergia Laurifolia And Quantitative Analysis Of Rosmarinic Acid In Selected Thai Medicinal Plants, Parichart Hongsing
Standardization Of Leaf And Stem Of Thunbergia Laurifolia And Quantitative Analysis Of Rosmarinic Acid In Selected Thai Medicinal Plants, Parichart Hongsing
Chulalongkorn University Theses and Dissertations (Chula ETD)
Rang-Jued or Thunbergia laurifolia Lindl. is a species in family Thunbergiaceae. In Thailand, leaf and stem of T. laurifolia are used to treat fever, inflammation, as well as antidotes. Perilla frutescens (L.) Britton or Nga-Kee-Mon belongs to Labiatae family. The leaf of P. frutescens is used to treat allergy, fever and inflammation. Rosmarinic acid is the active compound in both plants which was used as a standard marker in this study. Quantification of rosmarinic acid in the three samples using TLC-densitometry and TLC-image analysis were not statistically significantly different (P > 0.05). The pharmacognostic specification of T. laurifolia leaf and stem …
Effects Of Inhaled Essential Oils On Central Nervous System, Autonomic Nervous System, Emotional States And Reaction Time: Randomized Crossover Study, Pakamon Thanatuskitti
Effects Of Inhaled Essential Oils On Central Nervous System, Autonomic Nervous System, Emotional States And Reaction Time: Randomized Crossover Study, Pakamon Thanatuskitti
Chulalongkorn University Theses and Dissertations (Chula ETD)
The odors of essential oils used to cure various symptoms refer to aromatherapy. The effects of inhaled essential oil on humans are therapeutically effective due to both the psychological and physiological effects. A large body of previous studies have been conducted on the effects of essential oil inhalation. However, the studies conducted on the effects on central nervous system and reaction time task are still lacking. Thus, the purpose of this study was to evaluate the effects of selected essential oils including neroli oil (Citrus aurantium Linn.), cinnamon leaf oil (Cinnamomum zeylanicum Blume), and rice paddy herb oil (Limnophila aromatica …
Prostate Cancer Screening In Thailand: Cost-Effectiveness Analysis And Budget Impact Evaluation, Chavalit Romyen
Prostate Cancer Screening In Thailand: Cost-Effectiveness Analysis And Budget Impact Evaluation, Chavalit Romyen
Chulalongkorn University Theses and Dissertations (Chula ETD)
Objectives: As public health insurance schemes in Thailand did not included prostate cancer screening in their benefits package, this study aimed to systematically gather the effectiveness and explore the cost effectiveness of difference prostate cancer screening programs for the Thai population and find the financial impact for adapting prostate cancer strategy. Method: We perform systematic and network meta-analysis, health economic evaluation using Markov’s model to compare four prostate cancer screening strategies with no screening options. And we perform budget impact analysis to assess the potential burden for adopting selected strategy. Result: The result from systematic review and network meta-analysis suggest …
Risk Factors For Malaria Infection And Dihydroartemisinin+Piperaquine Resistance Distribution Between High And Low Endemic Areas In Indonesia, Irfanul Chakim
Risk Factors For Malaria Infection And Dihydroartemisinin+Piperaquine Resistance Distribution Between High And Low Endemic Areas In Indonesia, Irfanul Chakim
Chulalongkorn University Theses and Dissertations (Chula ETD)
Globally, malaria case is decreasing over decades. This similar trend happens in Indonesia but it is still not even close to elimination. To control and eradicate malaria require a comprehensive and coincident strategy for the parasite and its vector. However, malaria elimination strategy of many countries, including Indonesia, is still considering only treatment which has led to resistance of Plasmodium species over various antimalarial drugs. Recently, resistance to the only and current available drug, artemisinin, has appeared and spread over continents in the world. However, it has not been extensively discovered in Indonesia. Additionally, it was widely known that a …
Drug Classification Scheme Review And The Economic Impact Analysis Of Abandoning Non-Prescription Drug Reimbursement In Thailand, Doungporn Leelavanich
Drug Classification Scheme Review And The Economic Impact Analysis Of Abandoning Non-Prescription Drug Reimbursement In Thailand, Doungporn Leelavanich
Chulalongkorn University Theses and Dissertations (Chula ETD)
In Thailand, controversies regarding the drug classification system persist; it was believed that the number of schemes should be changed, and most drugs classified into improper schemes. The system is not also fully used to allocate healthcare budgets, while several other countries cease non-prescription (OTC) drugs reimbursement to allocate this expenditure to catastrophic diseases instead. This study thus aims to (i) review drug classification system in Thailand by comparing to other countries, (ii) evaluate the economic impact of delisting OTC drugs from drug reimbursement list using non-sedating antihistamines (AH) in patients suffering from intermittent allergic rhinitis as a case study, …
Exploring Alcohol Withdrawal Syndrome And Predicting Alcohol Consumption Change In Patients Admitted To A Genenral Hospitals In Vietnam, Loan Thi Mai Nguyen
Exploring Alcohol Withdrawal Syndrome And Predicting Alcohol Consumption Change In Patients Admitted To A Genenral Hospitals In Vietnam, Loan Thi Mai Nguyen
Chulalongkorn University Theses and Dissertations (Chula ETD)
Risky alcohol drinking is common in hospitalized patients. Early detecting risky alcohol drinkers in hospital is important to provide appropriate management of Alcohol withdrawal syndrome (AWS). This first aim of this study was to identify the extent to which patients admitted to a general hospital in Vietnam meet the criteria for risky alcohol drinker (RAD), alcohol use disorder (AUD), and alcohol withdrawal syndrome (AWS). The second aim was to identify predictors of intension to change and changing alcohol consumption using the Integrated Behavior Model as a conceptual framework. Design: A prospective survey was conducted in Kien An - a general …
Study Of Pharmacist Workforce In Public Sector, Of Republic Of The Union Of Myanmar, Lwin Nyein Aye
Study Of Pharmacist Workforce In Public Sector, Of Republic Of The Union Of Myanmar, Lwin Nyein Aye
Chulalongkorn University Theses and Dissertations (Chula ETD)
Health workforce shortage was common across the world including Myanmar. However, there was not previous study about the pharmacist workforce to ascertain the shortage problem in Myanmar. This study was aimed to analyze the current situation of pharmacist workforce in Myanmar especially in public sector and to construct a simulation model to suggest the appropriate policy options to the policymakers in improving the pharmacist workforce situations in the public hospitals.For the first objective, the study design was a cross-sectional survey using a mixed method which consisted of the secondary data analysis and semi-structured face-to-face interviews. The government registry data related …
Precision Medicine Reimbursement Policy Landscape, Nisita Jirawutkornkul
Precision Medicine Reimbursement Policy Landscape, Nisita Jirawutkornkul
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Access to precision medicine is limited due to many factors such as precision medicine technology of each country, high-cost technology that requires high finance, limitations on knowledge and competency of personnel and access to precision medicine. Each country manages access to precision medicine differently. The existing evidences of precision medicine reimbursement policy were limited. Objective: To explore reimbursement decision of precision medicine focusing on diagnostic tests and factors associated with reimbursement decision among high-income and upper-middle-income countries. Methods: A targeted review of literatures was conducted through PubMed, MEDLINE, Embase, Cochrane Library, and hand-searching. The study included 13 selected precision …
Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin
Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin
Chulalongkorn University Theses and Dissertations (Chula ETD)
Diabetes mellitus (DM) is a major contributing factor that leads to end stage renal disease (ESRD) with unsuitable clinical management. Chornic kidney disease (CKD) prediction model could prevent the progression of CKD to ESRD. However, current CKD prediction models in patients with type 2 DM were developed to predict ESRD. This study aimed to develop prediction model for CKD stage 3 in patients with type 2 DM in Thailand. This was a 10-year retrospective cohort study obtaining data of patients with type 2 DM from electronic database of Taksin hospital during 1 January 2008 to 31 December 2017. The outcome …
Situation Analysis Of Drug Product Information Provision In Yangon And Review On Consumer Drug Information Guidelines Across Countries, Zar Ni Win
Chulalongkorn University Theses and Dissertations (Chula ETD)
The appropriate drug use and successful treatment relies heavily on how patients administer medicines by themselves and thus healthcare knowledge and drug information become crucial for them. Firstly, content analysis was conducted to evaluate drug product information attached with the 30 drug samples of three drug classes. To evaluate written and verbal drug information, standardized simulated patient survey was conducted by using Mefenamic Acid provided in community pharmacies around Yangon. In the second step of this study, targeted literature review was performed to identify and compare different regulations of PILs and PIL development guidelines in terms of contents, designs and …
The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham
The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study lays a foundation for understanding gender and sexuality within a Thai sociocultural, political, and economic context and goes on to elaborate how Thai boys' love drama series productions are built upon the foundation of their Japanese and Chinese predecessors. An analysis of the evolution of boys' love drama series within Thailand will be conducted from the years 2014 to 2018, utilizing the Uses and Gratification Theory as well as the Media System Dependency Theory in order to rationalize growth and success of the genre. Queer Theory and Social Constructivism are applied in order to better understanding the shifting …
Social Integration Of Chinese Students In Thai Society: The Case Of Chinese Students In Chulalongkorn University And Dhurakij Pundit University, Caoyi Zhang
Chulalongkorn University Theses and Dissertations (Chula ETD)
International students may not integrate as successfully and smoothly as has been assumed. These students may experience multiple challenges in their new social and academic host environments. As Chinese student is the majority and the main source of international students in Thailand, promotion for their better integration into Thai society should be done. Therefore, this study aims to investigate social life of Chinese students in Thailand and the factors that influent Chinese students’ integration into Thai society. The author chosen two representative universities as case study. The data was collected from observation and semi-structured interviews about integration in various domains …
Historical Evolution Of Bangkok(1782-1910): From Water-Basedcity To The Emergence Of Road-Based City, Chunni Wu
Historical Evolution Of Bangkok(1782-1910): From Water-Basedcity To The Emergence Of Road-Based City, Chunni Wu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper focuses on the development process of Bangkok involving its transformation into a road-based city and eventually the ‘real center’ of Siam during 1782-1910. Even though its development into a road-based city was not directly related to its transformation into the real center of the kingdom, this important change significantly enhanced its power-center status. From the time Bangkok was designated to be the seat of royal government in 1782, the city gradually became a ‘floating city’ with a relatively prosperous network of waterways through continuous efforts of the former three sovereigns before King Rama IV and King Rama V …
The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng
The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng
Chulalongkorn University Theses and Dissertations (Chula ETD)
Ethnic Chinese people have actively participated in Thailand's economic activities throughout history. In the early 20th century, the ethnic Chinese family groups burrowed into the power-base of the economy - the banking industry in Thailand. The purpose of this study is to investigate the role of ethnic Chinese and their business strategy in Thailand’s banking sector development during the formative years of the banking industry. This study finds that ethnic Chinese attempted to establish commercial banks in Thailand before WWII but failed in competition with European capitals, while the European-owned banks could not succeed without hiring Chinese compradors to bridge …
Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa
Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa
Chulalongkorn University Theses and Dissertations (Chula ETD)
This thesis examines biennial art festivals in Thailand, namely Bangkok Art Biennale 2018, Bangkok Biennial and Thailand Biennale. Each festival had a different type of biennial respectively and all represented the first biennial in Thailand. The biennial art festival can be traced back to the world fairs and grand tours in Europe. In the 19th century, Siamese elite conducted a grand tour to Europe and participated in world fairs. As Thongchai (2000, 540) illustrates that Siamese elite believed that their participation in major world fairs would increase their recognition and elevate their status on the global stage, the biennials organizers …
The Awareness Of Mandarin And The Maintenance Of Yunnan Dialect Of Chinese Among Chinese Thais In Lat Krabang, Bangkok, Xiaoshan Du
Chulalongkorn University Theses and Dissertations (Chula ETD)
There are a large number of Chinese Thais living Lat Krabang, Bangkok. Most of them are native speakers of Yunnan dialect of Chinese and migrated from Yunnan, China. They have become Thai citizens and also speak Thai fluently. Today it has been observed that Mandarin seems to play the most important role in the business of Lat Krabang. Therefore, this study aims to investigate what language (Thai, Mandarin and Yunnan dialect) is chosen for communication in the family, friendship, neighborhood, school, work and market domains and to interpret the degree of awareness of Mandarin and the maintenance of Yunnan dialect …
The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells
The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells
Chulalongkorn University Theses and Dissertations (Chula ETD)
Muay Thai as the traditional martial art of the Thai people. In the last few decades, Muay Thai has spread throughout the world. The International Federation of Muay Thai Amateurs (IFMA), based in Bangkok, boasts 130 member countries. One of the places Muay Thai spread to and became popularized is California, USA. This paper is an ethnographic study of the phenomenon of how the Thai martial art of Muay Thai has been popularized and localized in California. I did field work at Muay Thai gyms in California and Thailand where I observed the different traditions, practices, and training methodologies. I …
Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul
Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aims to analyze the exposure to “Love and Producer” mobile game’s Facebook Fanpage, consumers’ motivation, and loyalty. The research explores the relationship between the exposure to Love and Producer’s Facebook Fanpage and consumers’ motivation, as well as the relationship between consumers’ motivation and their loyalty. This quantitative research was conducted through an online survey which collected data from 200 female respondents, aged between 18 and 50 years old from all over the world in which 49% of the respondents are American. The results from the study reveals that respondents most frequently see photo post (M = 4.45) followed …