Digital Commons Network^™

2015 Major League Baseball All-Star Game, Mick Conrad Sawinski

Master of Arts in Sport Management

This capstone looks specifically at the planning, and execution of the 2015 Major League Baseball All-Star Game. Covering all aspects from marketing, financial planning, sports law and more, this project breaks down baseball's mid-summer classic from a professional sport management perspective.

Little League Baseball World Series, Courtney C. Moriarty

Master of Arts in Sport Management

This research reflected an examination of the history and current trends of the Little League Baseball World Series and its parent organization Little League. The tournament, held in South Williamsport, Pennsylvania each August draws hundreds of thousands of fans from across the globe, and creates a multi-million dollar revenue stream. Little League is one of a handful of international non-profit entities, which introduces a unique set of business management techniques. Several of these facets were explored, including financial data, marketing initiatives, employee, and risk management as well as ethical practices in regards to the League as a whole, and more …

The Big Wish, Concordia College, 2015, Bruno A. Surdo

Master of Arts in Sport Management

The purpose of this Capstone project was to create an event centered on an existing event within the sports industry. The "Big Wish - Concordia College" an event based off a wish granting experience through the Make-a-Wish Foundation along with a football game at Concordia College in Moorhead, Minnesota. Further research was conducted to identify how the Make-a-Wish Foundation grants wishes to children. Some of the findings indicated that a child must be between 2.5 and years old, have a life threatening illness, referred by someone, and have not had a wish granted previously. Using the research shown through the …

National Football League Combine, Ricardo Jones

Master of Arts in Sport Management

The NFL Combine is an annual event where potential professional football players get the opportunity to interview with professional teams. The Combine is an invite-only event where the athletes prepare for weeks before the actual event. This paper discusses the marketing plan of the NFL Combine with a goal to market to current and new football fans across the globe. This paper also covers strategies that will be used to retain employees along with a feedback process. A risk management plan was included to protect participants and employees. This risk management plan also includes a contingency plan in case issues …

2015 Gsba Conference Abstracts, Gsba

Global Sport Business Journal

No abstract provided.

Undergraduate Catalogue 2015-2016, Seton Hall University

Undergraduate Catalogues

No abstract provided.

2015 Uni Women's Soccer Media Guide, University Of Northern Iowa

Athletics Media Guides

Contents:

--Quick Facts --1
--Rosters --2
--Outlook --3
--Head Coach James Price --4
--Assistant Coaches --5
--Student-Athlete Profiles --6-15
--2014 Final Stats --16-17
--2014 MVC Recap --18
--Records --19-20
--All-Time Results --21-22
--Series Results --22
--All-Time Roster --23
--President Bill Ruud --24
--Director of Athletics Tony Dannen --25
--Media Information --26

Ohio Northern University Catalog, 2015-2017, Ohio Northern University

University Catalogs

No abstract provided.

2015 - 2016, Gardner-Webb University Academic Catalog, Gardner-Webb University

Academic Catalogs (Combined Undergraduate & Graduate)

2015 - 2016, Gardner-Webb University Academic Catalog. A. Frank Bonner, president.

Ua12/2/2 2015 Talisman: Resurgence, Wku Student Affairs

WKU Administration Documents

2015 Talisman yearbook.

• Osborne Sam. Into the Woods – Big To-Do Music & Arts Festival
• Spalding, Shelley. The Outliers – Greeks
• Badjie, Haddy. The Right to Live – Racism
• Gibson, Helen. Net Worth – Soccer
• Greer, John. Sustaining Seasons – Sustainability
• Wegert, Sally. Bloom – Eva Ross
• Cislo, Everett. Harvest – Hemp
• Kolb, William. Preserve – John All
• Voorhees, Jessica. Making Strides – Track & Field
• Greer, John. The Science Guy – Bill Nye
• Cole, Tanner. Lip Service – Rocky Horror Picture Show
• Belknap, Abby. Race to the Senate
• Gibson, Helen. Game of Loans – Student Financial Aid
• Belknap, Abby. …

Likes, Comments, And Shares: A Multivariate Multilevel Analysis Of Facebook Engagement, Rebecca M. Achen

Global Sport Business Journal

This study investigated the impact of content type, number of Facebook fans, market size, and winning percentage on engagement with NBA teams’ Facebook pages using a multivariate multilevel model. Posts were coded into five content categories including external commerce, fan interactivity, organizational promotion, player and personnel promotion, and team information and number of likes, comments, and shares were collected. Data were tested first for the need for multivariate and multilevel modeling and then two models were used to determine the impacts of predictors on engagement. Results indicated engagement data should be treated as multivariate and the effect of team should …

The Impact Of Control Mechanism And Video Game Playing Experience On Brand Awareness And Consumer Brand Loyalty In Sport Video Games, Eric A. Brownlee, Megan B. Shreffler, Clinton Warren

Global Sport Business Journal

The majority of recent sport video game brand awareness research has focused on the increase of advertisers and changes to the in-game experience. The major objective of this study was to conduct one of the first ever studies related to brand awareness in mobile sports video games while also examining the potential differences in brand awareness due to the type of control mechanism. A total of 176 participants took part in this quasi-experimental study that used two different control mechanisms (PS4 and iPad) and one control group (Pictures) to investigate the influence of control mechanism on brand awareness and brand …

Youth Olympic Games Awareness: An Analysis Of Parents Of Elite Youth Sport Athletes, Jeffrey C. Petersen, Sarah Deitz, Brianna Leitzeler, David Bellar, Lawrence W. Judge

Global Sport Business Journal

The Youth Olympic Games (YOG) were established to bolster interest in the Olympic movement among the world’s youth. However, several prior studies have documented low levels of YOG awareness among multiple populations. As parents form a primary stakeholder group in the development of youth sport, this study sought to determine the awareness of the YOG compared to other mega-sport festivals, specifically within a group of elite youth athletes’ parents. A 24-item survey instrument was developed based upon prior YOG research surveys with additional comparative questions related to the 2012 London Olympic Games (LOG) and the Winter X Games (WXG). The …

Organizational Representation Through Twitter: An Examination Of The Wnba, Megan B. Shreffler, Meg G. Hancock, Samuel Schmidt

Global Sport Business Journal

Formed in 1996, the Women's National Basketball Association (WNBA) did not have a profitable team until 2011. By the end of 2013, however, 50% of WNBA teams turned a profit. In an effort to better understand how WNBA organizations are moving toward the trend of profitability, this study employed the excellence theory of public relations to examine how WNBA organizations are utilizing Twitter both during the season and off-season, and examined if there was a difference in Twitter usage between profitable and non-profitable teams. Using the codes provided by previous studies on social media engagement, results indicated that In-Game Information …

The Clash Of Missions: Juxtaposing Competing Pressures In South Africa's Social Enterprises, Emmanuel T. Kodzi

Faculty Publications

Social enterprises seek critical resources to fulfill their mission in a defined domain of action. However, this quest also constitutes a distraction that complicates the operations of any social enterprise. By analyzing the logic of control versus the logic of empowerment for operating scenarios in South Africa, we examine the process trade-offs that enhance or limit social impact. Our findings prioritize efficiency in resolving process trade-offs, since the focus on value creation diminishes the replenishment cycle for value capture. We propose that value chain processes be controlled to the extent that the enterprise acts as a custodian of community empowerment …

President's Report Card - February 2015, Clemson University

President's Reports to the Board of Trustees

No abstract provided.

What Children Love About Athletes: An Exploratory Assessment Of Athlete Brand Associations Among Youth Consumers, Antonio S. Williams, Dae Yeon Yeon Kim, Wanyong Choi, Patrick Walsh

Global Sport Business Journal

Sport marketers are continuously looking for ways to build and leverage brand equity, due to its effects on revenue generation, extension opportunities and consumer loyalty. In particular, athletes and their constituents must have knowledge of the brand associations consumers hold for them in order to build and leverage brand equity. However, limited research exists as to how brand associations may differ for athletes amongst various target segments of sport consumers. Therefore, this study aimed to fill this gap in the body of literature by examining the brand associations children hold for athletes and comparing those findings with those of previous …

Ua19/16/1/1 Hilltopper Baseball 2015 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2015 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Graduate Catalog Of Studies, 2014-2015, University Of Arkansas, Fayetteville

Graduate School Catalog of Studies

No abstract provided.

Annual Report, 2014-2015, University Of Arkansas, Fayetteville. College Of Education And Health Professions

College of Education and Health Professions Annual Reports

Beginning in 2004/2005- issued in online format only

2015 Media Guide, George Fox University Archives

Baseball

2015 Men's Baseball Media Guide, George Fox University

Ncaa Fencing Championship, Zachary Moss

Master of Arts in Sport Management

This paper examined the many aspects of planning, organizing, and managing a sporting event. Specifically, it focused on the management of the 2019 NCAA Fencing Championships utilizing Welsh-Ryan Arena at Northwestern University as the host site. Every aspect of the event is examined beginning with the organization responsible for it, going through the structure of the event itself, outlining a marketing plan for the event, analyzing the management of employees and volunteers, discussing of potential risks associated with the facility for this event, analyzing ethical concerns of the event itself, and concluding with personal reflection from the paper's author. Included …

Ua19/16/1 Wku Hilltoppers 2015-16, Wku Athletic Media Relations

WKU Administration Documents

2015-16 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Clemmer College Extramural Funding Research Impact Report - 2015, Clemmer College, East Tennessee State University

Clemmer College Research Impact Reports

No abstract provided.

Upper Limb Ambidexterity In The Wrestling Snap Down Technique, Nicholas A. Decastro

Undergraduate Review

The sport of wrestling dates back as far as recorded history. Folk style is a subdivision of that ancient sport, considered the most popular form of wrestling in U.S high schools and universities. An important skill used by Folk style wrestlers is the snap down technique. However, there is a lack of scientific literature that examines the kinematic motions of the snap down technique bilaterally. Understanding athletic ambidexterity is an important factor in athletic performance and injury prevention, particularly in wrestling. Therefore, the purpose of the research study was to bilaterally examine the kinematic motions of the upper extremity in …

2015 Nsu Sharks Baseball Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

General Undergraduate Catalog, 2015-2016, Marshall University

Marshall University Catalogs 2010-2019

Marshall University Undergraduate Course Catalog for the 2015-2016 academic year.

Ua56/1 Fact Book, Wku Institutional Research

WKU Administration Documents

Statistical and demographic profile of WKU.

Ua3/2/1 President's Office-Garrett Correspondence/Subject File, Wku Archives

WKU Archives Collection Inventories

General correspondence and subject files regarding Western Kentucky University.

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2015-16 season.