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2012

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Respons Pemikir Islam Terhadap Modeniti : Wacana Sains Islam Sebagai Kajian Kes Di Malaysia / Maisarah Hasbullah, Hasbullah Maisarah Jan 2012

Respons Pemikir Islam Terhadap Modeniti : Wacana Sains Islam Sebagai Kajian Kes Di Malaysia / Maisarah Hasbullah, Hasbullah Maisarah

Student Works (2010-2019)

In assessing the significance and position of science in modern society in Malaysia which has a majority Muslim population, this study intends to see the relationship between Islam, science and modernity. The response towards modernity is viewed in two dimensions, the social dimension that involves organization such as Akademi Sains Islam Malaysia (ASASI), and the dimension of thought based on selected Muslim thinkers. This thesis describes how Muslim thinkers response to the challenged posed by modernity through the discourse of Islamic science and by using the arguments of history and philosophy. The response of Muslim thinkers on modernity lead to …

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Gamma-Ray Attenuation Coefficients Of Carbon Steel Plates Using Iridium-192 / Siti Madiha Muhammad Amir, Muhammad Amir Siti Madiha Jan 2012

Gamma-Ray Attenuation Coefficients Of Carbon Steel Plates Using Iridium-192 / Siti Madiha Muhammad Amir, Muhammad Amir Siti Madiha

Student Works (2010-2019)

Measurement of gamma radiation attenuation coefficients on carbon steel using gamma radiation beam from Iridium-192 has been made to permit their use for precision measurement, material studies and in various industrial radiographic techniques. The material examined is carbon steel plates with various thicknesses ranging from 2 mm to 13 mm. There are two aspects in this study; determination of the attenuation coefficient using theoretical method, and from experiments. Two types of detectors are used; the film radiography and ion chamber. The gamma ray source is the polychromatic radionuclide Iridium-192. Cross section of the incoherent scattering of every element in the …

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Mophological And Neurohistological Characterization Of Cerebellum With Different Rostro-Caudal Axis Orientations Of Selected Local Freshwater Fishes / Shamiza Ahmad Shaharudin, Shamiza Ahmad Shaharudin Jan 2012

Mophological And Neurohistological Characterization Of Cerebellum With Different Rostro-Caudal Axis Orientations Of Selected Local Freshwater Fishes / Shamiza Ahmad Shaharudin, Shamiza Ahmad Shaharudin

Student Works (2010-2019)

Compared to the rest of the brain, the cerebellum is a small but outstanding structure which is present in all vertebrates. It is a dorsally located metencephalic structure of the rhombencephalon and plays important roles in movements. As in other vertebrates, the cerebellum is expected to be regulating the control of fish movements; related to maintenance of posture and balance, and coordinated movements. Emphasis of the study was on the gross morphology and neurohistology of the cerebellum of selected freshwater fishes. Preliminary studies revealed the existence of different cerebellar orientations in fishes, either rostrally or caudally directed. Four Malaysian freshwater …

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Heavy Metals Distribution In Water, Sediment And Aquatic Species From Matang Mangrove Forest Reserve, Perak, Malaysia / Rahimah Abdullah, Abdullah Rahimah Jan 2012

Heavy Metals Distribution In Water, Sediment And Aquatic Species From Matang Mangrove Forest Reserve, Perak, Malaysia / Rahimah Abdullah, Abdullah Rahimah

Student Works (2010-2019)

The concentration of five heavy metals, namely copper (Cu), cadmium (Cd), zinc (Zn), lead (Pb) and chromium (Cr) were determined in water, sediment, fish, cockles and shrimp collected from eight selected sites in Larut River and Sangga Besar River which are located in the state of Perak. Water quality parameters such as pH, DO, temperature and salinity were monitored. The results were then compared to the recommended Marine Water Quality Standards for Malaysia (MWQS) and DOE Water Quality Criteria for Malaysia. The Atomic Absorption Spectrometry (AAS) and Inductively Coupled Plasma-Mass Spectrometry (ICP-MS) techniques were used to determine concentrations of heavy …

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Understanding Divergence In Channa Striata : A Genetic And Morphological Approach / Song Li Min, Li Min Song Jan 2012

Understanding Divergence In Channa Striata : A Genetic And Morphological Approach / Song Li Min, Li Min Song

Student Works (2010-2019)

The snakehead murrel, Channa striata, or “Haruan” in Malaysia, is well known with its pharmaceutical purpose and hence is extensively studied for its biochemical compound involved in medication while its knowledge on population structure is poorly inventoried. This study was conducted to characterize the naturally occurring populations of C. striata using both molecular and morphological approaches. These specimens were extensively caught from wide geographical range across Malaysia in the aim to propose spatial conservation assessment on this species as well as to investigate the possible hidden cryptic species of C. striata in Malaysia. Our data evidence the presence of variation …

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Conversational Topics Of Urban Malaysia Preschoolers / Evelyn Kow Pei Ping, Evelyn Pei Ping Kow Jan 2012

Conversational Topics Of Urban Malaysia Preschoolers / Evelyn Kow Pei Ping, Evelyn Pei Ping Kow

Student Works (2010-2019)

The central aim of this study is to identify the conversational topics of urban Malaysian preschoolers. Using quantitative and qualitative approaches, this descriptive study elicited data from an urban, English medium child care and development centre, which provided two groups that comprised 18 preschoolers of Chinese, Malay, Indian and Punjabi descent. A compact digital camera with video recording function was used to record the preschoolers’ reading time, activity time, drawing time, playtime and mealtime conversations on a first-hand basis for four consecutive days and on two separate occasions – September 2009 and March 2010. These conversations yielded 26 clips totalling …

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Keberkesanan Bahan Bantu Mengajar Dalam Pembelajaran Bahasa Arab J-Qaf / Norshida Hashim, Hashim Norshida Jan 2012

Keberkesanan Bahan Bantu Mengajar Dalam Pembelajaran Bahasa Arab J-Qaf / Norshida Hashim, Hashim Norshida

Student Works (2010-2019)

The research aims to investigate the effectiveness of teaching aids in Arabic Language learning among Standard 5 j-QAF program students. 60 students from Sekolah Kebangsaan Taman Klang Jaya, Klang, Selangor are chosen as this research respondents. The findings shows that 3 most favorable teaching aids are computer (90.0%), pictures (76.7%) and power point slides (75.0%). The questionnaire given using SPSS version 12.0 software to find out the frequency and percentage. Based the questionnaire also shown that the relations between these factors; students perception towards Arabic Language, students perception towards teaching aids and students perception towards teaching and learning practices in …

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Strategi Membaca Teks Bahasa Arab Dalam Kalangan Pelajar Melayu / Nurul Huda Mohamad, Nurul Huda Mohamad Jan 2012

Strategi Membaca Teks Bahasa Arab Dalam Kalangan Pelajar Melayu / Nurul Huda Mohamad, Nurul Huda Mohamad

Student Works (2010-2019)

The objective of this research are, firstly, to identify the most used and the least used reading streategies among Malay students. Secondly, the research aims to find out the different usage of reading strategies according to gender, and lastly, to identify the correlation between reading strategies and the students‟ achievement. The instrumental used in this research is Survey Of Reading Strategies (SORS). This survey contain 30 item with 5 Likert scale. The strategies is divided into 3 categories; Problem Solving Strategies, Support Strategies and Global Strategies. Beside that, Reading Proficiency in Arabic Test is also used to investigate the students‟ …

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Fertility Responses And Hormone Profiles Of Synchronized Different Breed Of Cows From Different Farming Systems / Syafnir, Syafnir Syafnir Jan 2012

Fertility Responses And Hormone Profiles Of Synchronized Different Breed Of Cows From Different Farming Systems / Syafnir, Syafnir Syafnir

Student Works (2010-2019)

The objectives of this study were to determine the efficiency of controlled internal drug release (CIDR) to synchronize estrus in cow, and to study the success rate of estrus synchronization and fertility responses with respect to animal’s breed, farming system and body condition score (BCS). The study was conducted between January 2007 to December 2008 in three private farms in Gua Musang, Kelantan. The cows aged between 3 to 7 years old were of Charolais crossbreds (n=52), Brahman crossbreds (n=13) and Kedah-Kelantan (n=37) breed. All cows were subjected to estrus synchronization with CIDR. On day 0, CIDR implant with estradiol …

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In Vitro Antibacterial Activity Of Medicinal Lucilia Cuprina Larvae (Diptera: Calliphoridae) Against Selected Pathogenic Bacteria / Teh Chien Huey, Chien Huey Teh Jan 2012

In Vitro Antibacterial Activity Of Medicinal Lucilia Cuprina Larvae (Diptera: Calliphoridae) Against Selected Pathogenic Bacteria / Teh Chien Huey, Chien Huey Teh

Student Works (2010-2019)

Maggot Debridement Therapy (MDT) is a type of biosurgery involving the intentional application of live, disinfected fly larvae into the chronic non-healing wounds of human or animal to debride the necrotic tissue and disinfect the infected wounds. Many studies have demonstrated the potent antibacterial activity of Lucilia sericata larval excretions/secretions against bacteria, however, the antibacterial activity of the local strain of blowfly, L. cuprina (Wiedeman) larval extract against bacteria has never been determined, although MDT using L. cuprina larvae was successfully conducted. In view of this, the objectives of this study are to develop a procedure for the production of …

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The Reproductive Biology And Cytotoxic Activity Of Persicaria Chinensis (L.) H. Gross Var. Chinensis (Polygonaceae) / Wong Min May, Min May Wong Jan 2012

The Reproductive Biology And Cytotoxic Activity Of Persicaria Chinensis (L.) H. Gross Var. Chinensis (Polygonaceae) / Wong Min May, Min May Wong

Student Works (2010-2019)

Persicaria chinensis var. chinensis is a native variety in Malaysia and found in the tropics growing in lowland and lower montane forests. Growth habit and morphological differences were observed between the highland and lowland varieties. The anthesis of the highland wild population was at 0600–0730 hours whereas that of the lowland variety was at 0745–0930 hours. The anther is tetrasporangiate and the wall development conforms to the Monocotyledonous type. Cytokinesis in the microspore mother cells is simultaneous forming tetrahedral and decussate tetrads in the highland variety and mostly tetrahedral tetrads in the lowland variety. The mature pollen grains are shed …

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Identification Of Components In Extracts Of Hericium Erinaceus (Bull.: Fr.) Pers That Stimulate In Vitro Neurite Outgrowth Of Ng108-15 / Wong Yuin Teng, Yuin Teng Wong Jan 2012

Identification Of Components In Extracts Of Hericium Erinaceus (Bull.: Fr.) Pers That Stimulate In Vitro Neurite Outgrowth Of Ng108-15 / Wong Yuin Teng, Yuin Teng Wong

Student Works (2010-2019)

Hericium erinaceus, locally known as cauliflower mushroom, and elsewhere as lion’s mane mushroom, Houtou (monkey head mushroom), Yamabushitake and Harisenbon (balloon fish), is an edible mushroom. It is well known for its medicinal and nutritional values. Hericium erinaceus is reported to have good anti-tumor properties and nerve tonic effects. Although H. erinaceus is a temperate mushroom, it has been successfully cultivated in Malaysia. However, there are very few reported studies on the chemical constituents that stimulate the neurite outgrowth for the locally cultivated species. The crude aqueous ethanol extract of H. erinaceus and its fractionated extracts (hexane, ethyl acetate and …

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Establishment Of Molecular Breeding Lines For Aroma In Rice / Yeap Hui Yin, Hui Yin Yeap Jan 2012

Establishment Of Molecular Breeding Lines For Aroma In Rice / Yeap Hui Yin, Hui Yin Yeap

Student Works (2010-2019)

Aroma is one of the most important traits of aromatic rice grain quality after grain appearance, amylose content, gelatinization temperature and kernel elongation. The genetic control and environmental variation of this trait are reported to be quite complex. To screen and select the F1 individuals with aroma, four molecular markers namely, EAP, ESP, INSP, and IFAP were used in this study together with sensory evaluation. The F1 individuals were obtained from different crosses between Malaysian local rice varieties (MR 219 and MRQ 50) with seven selected aromatic rice varieties from global popular aromatic rice cultivars and advance lines. The F1 …

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Linguistic Strategies Of Politeness In Malaysian Chatrooms / Nur Najla Zainal Anuar, Zainal Anuar Nur Najla Jan 2012

Linguistic Strategies Of Politeness In Malaysian Chatrooms / Nur Najla Zainal Anuar, Zainal Anuar Nur Najla

Student Works (2010-2019)

This study delves into the issues of language and politeness among chatters who use the chat room to communicate via the internet. The medium of communication used in this study is the Yahoo instant messenger where it is a private web based chat room, created specifically for this purpose. In order to find out if politeness is used by chatters in this „faceless‟ community, it is investigated in terms of language forms and functions through the use of emphatic stress, capitalization and excessive punctuation marks, greetings, leave-taking, profanity language as well as a self censorship. Later on, language use is …

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'Interpretive Genres' In Natural History : A Socio-Cognitive Perspective / Yee Chee Leong, Chee Leong Yee Jan 2012

'Interpretive Genres' In Natural History : A Socio-Cognitive Perspective / Yee Chee Leong, Chee Leong Yee

Student Works (2010-2019)

This study is an interdisciplinary research that analyses written discourses in natural history through the genre analysis’ lens. Genres are explored and examined by drawing on insights gathered from different disciplines such as linguistics, communication and environmental humanities. Data collected comprise a corpus of selected natural history texts published by the Malaysian Nature Society, Malaysia’s oldest non-governmental environmental and conservation body. Multiple conceptual and analytical models are combined to examine these resources from a socio-cognitive perspective: Bhatia’s (2004) multidimensional and multi-perspective model for professional discourse analysis and the notion of ‘generic integrity’; Tilden’s (1957) principles of interpretation; and Leftridge’s (2002) …

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Retorik Bahasa Tamil Dalam Pengumuman Pemasaran Nilai Sosial Thr Raaga / Kalaiselvi Shanmugam, Kalaiselvi Shanmugam Jan 2012

Retorik Bahasa Tamil Dalam Pengumuman Pemasaran Nilai Sosial Thr Raaga / Kalaiselvi Shanmugam, Kalaiselvi Shanmugam

Student Works (2010-2019)

This research attempts to scrutinize the usage of rhetoric strategies in a program called PNS which is aired by a private radio channel called THR Raaga. This research aims to identify the rhetoric strategies that are aired in PNS as well as describe them systematically in qualitative and quantitative forms. Phrases that contain a certain rhetoric strategy will also be identified and portrayed. Besides this, the effectiveness of the PNS announcements will also be studied from the listeners’ view about this program. Library research was done as a base for this study. A research framework suggested by Cobert & Connors …

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Studies Of Forensically Important Flies Of Calliphoridae And Sarcophagidae In Malaysia : Morphological Taxonomy, Geographical And Ecological Distribution, Species Succession On Carcasses, And Dna-Based Identification / Tan Siew Hwa, Siew Hwa Tan Jan 2012

Studies Of Forensically Important Flies Of Calliphoridae And Sarcophagidae In Malaysia : Morphological Taxonomy, Geographical And Ecological Distribution, Species Succession On Carcasses, And Dna-Based Identification / Tan Siew Hwa, Siew Hwa Tan

Student Works (2010-2019)

In forensic entomology, knowledge of insect taxonomy, development, behaviour and ecology is required to allow accurate data interpretation from entomological evidence in investigations. In this thesis, five forensic entomology related studies have been carried out and discussed in two Malaysian forensically important fly families, the Calliphoridae and Sarcophagidae. These studies involve the taxonomy, species checklist, ecological distribution, dipteran succession pattern on pig carcasses in Sarawak and DNA-based species identification analysis. A detailed taxonomical study of Sarcophagidae encompasses the examination of external morphological characters, and their terminology was constructed. Several important taxonomical characters were identified and their usefulness in establishing taxonomical …

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Morpho-Syntactic Errors Of Esl Learners' Written Essays : A Minimalist Approach / Mohammed Adam Mohammed Taha, Mohammed Taha Mohammed Adam Jan 2012

Morpho-Syntactic Errors Of Esl Learners' Written Essays : A Minimalist Approach / Mohammed Adam Mohammed Taha, Mohammed Taha Mohammed Adam

Student Works (2010-2019)

This study aims to investigate and analyze morpho-syntactic errors on ESL learners’ essays; it attempts to identify these errors, justifies and provides evidences, and establishes how lexical information affects the sentential structure. The subject of this study comprises of 36 narrative essays written by Sudanese university students, Minimalist Program is used as analytical tool. The results revealed that, agreement features, inflectional morphology, categorical features, and lexical projections of TP to be errors found in the study. I addition the lexical item has an effect on both logical form (meaning) and sentential structure (syntax). Overall, it’s possible to encourage our teachers …

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A Genre Analysis Of Promotional Language In A Brahmin Matrimonial Website / Janet Linda A/P George Martin, Janet Linda George Martin Jan 2012

A Genre Analysis Of Promotional Language In A Brahmin Matrimonial Website / Janet Linda A/P George Martin, Janet Linda George Martin

Student Works (2010-2019)

This paper explores how male and female subscribers in the “Brahmins Matrimony Website” advertise themselves based on Bhatia’s promotional genre analysis moves. Generally, Indians would seek for potential life partners based of the same caste. The Brahmins are the highest caste in the Indian caste system. They are generally known to be very religious with priestly background, allowing marriages only within their own caste in order to maintain their position and also to perserve their cultural background and identity. Therefore, in this study the researcher has chosen the “Brahmins Matrimony Website” (www.brahminsmatrimony.com) as the source of data collection. There are …

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Antioxidant And Antimicrobial Activities Of Sonneratia Albain Vitro And In Vivo : Comparative Study With Rhizophora Mucronata And Bruguiera Gymnorrhiza / Md. Imdadul Haq, Haq Md. Imdadul Jan 2012

Antioxidant And Antimicrobial Activities Of Sonneratia Albain Vitro And In Vivo : Comparative Study With Rhizophora Mucronata And Bruguiera Gymnorrhiza / Md. Imdadul Haq, Haq Md. Imdadul

Student Works (2010-2019)

The present study evaluated the antioxidant and antimicrobial potential of three mangrove species namely, Sonneratial alba, Rhizophora mucronat and Bruguiera gymnorrhiza. The bioactivities of methanol, ethanol and chloroform extracts of in vivo and in vitro explants of S. alba and in vivo explants of R. mucronata and B. gymnorrhiza were evaluated. The effects of growth regulators on seed germination of S. alba, to obtain the in vitro explants, were also studied. In the first part of bioactivity study, total phenolic contents were detected by using the Folin-ciocalteu assay. Ethanol extract of leaves of R. mucronata had the highest result for …

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Assemblage, Recruitment And Ecology Of Fish Larvae In Matang Mangrove Estuary And Adjacent Waters, Peninsular Malaysia / Ooi Ai Lin, Ai Lin Ooi Jan 2012

Assemblage, Recruitment And Ecology Of Fish Larvae In Matang Mangrove Estuary And Adjacent Waters, Peninsular Malaysia / Ooi Ai Lin, Ai Lin Ooi

Student Works (2010-2019)

Spatio-temporal distribution of larval fish in the Matang mangrove estuaries and adjacent coastal waters was examined from monthly surface horizontal tows from May 2002 to October 2003 at seven stations located 10.6 km upstream to 16 km offshore. A total of 92,934 fish larvae, representing 19 families were identified. A further 3 families were recorded in the mangrove waters during diel studies but not found during monthly samplings. Larval fish community using mangrove estuaries and nearshore waters mainly consists of a few key families of residents (e.g. Gobiidae) and euryhaline fishes (e.g. Engraulidae), whereas the wider diversity of other fish …

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The English Language Needs Of Biomedical Science Students At The University Of Malaya / Usha Rani A/P S. Ganapathi, Usha Rani Ganapathi Jan 2012

The English Language Needs Of Biomedical Science Students At The University Of Malaya / Usha Rani A/P S. Ganapathi, Usha Rani Ganapathi

Student Works (2010-2019)

The Biomedical Science Programme in the Department of Molecular Medicine in the Faculty of Medicine, University Malaya offers an ESP course to students in their second year. This aim of this study was to establish the importance of the ESP course that the biomedical students are required to take in their second year and to find out to what extent the course fulfills the students’ needs to use English. The study explored the participants’ frequency of English use in a range of academic and non-academic activities as well as the kind of difficulties they face in using the English language …

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Rpon-Dependent Adaptation Of Burkholderia Xenovorans Lb400 For Biodegradation And Bioremediation Of Dibenzofuran / Noor Faizul Hadry Nordin, Nordin Noor Faizul Hadry Jan 2012

Rpon-Dependent Adaptation Of Burkholderia Xenovorans Lb400 For Biodegradation And Bioremediation Of Dibenzofuran / Noor Faizul Hadry Nordin, Nordin Noor Faizul Hadry

Student Works (2010-2019)

Alternative sigma subunit-54 (RpoN) forms holoenzyme complex when associated with core RNA Polymerase (RNAP) to specifically recognise and initiate transcription of specific sets of genes in response to environmental stimuli. RpoN has important role in many major adaptive responses in bacteria and is involved in various physiological responses such as pathogenesis, quorum sensing and bioremediation. The main focus of this study is to gain insight into the role of alternative sigma factor-54 (RpoN) of Burkholderia xenovorans LB400 in degradation of dibenzofuran via biphenyl degradation pathway. Additionally, this study also investigated the ability of Burkholderia cenocepacia J2315 in utilisation of dibenzofuran. …

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Dynamics And Trophic Role Of Zooplankton Community In The Matang Mangrove Estuaries And Adjacent Coastal Waters (Peninsular Malaysia), With Special Emphasis On Copepods / Chew Li Lee, Li Lee Chew Jan 2012

Dynamics And Trophic Role Of Zooplankton Community In The Matang Mangrove Estuaries And Adjacent Coastal Waters (Peninsular Malaysia), With Special Emphasis On Copepods / Chew Li Lee, Li Lee Chew

Student Works (2010-2019)

Dynamics and trophic role of zooplankton community were studied in the Matang mangrove estuaries and adjacent coastal waters, Malaysia. Monthly zooplankton samples collected from May 2002 to October 2003 at five stations located from the upper estuary (7 km upstream) to 16 km offshore showed highest biomass and abundance of zooplankton at nearshore waters. Both standing stocks decreased towards upstream and offshore waters. Copepods (62% of total zooplankton abundance) dominated the zooplankton, followed by larvae of cirripede (18%) and polychaete (4%). Copepod abundance was higher during the wetter northeast (NE) monsoon and inter-monsoon (IN) period as compared to the drier …

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Realisation Of Politeness Strategies Among Family Members In Casual Conversations / Lim Sing Yuing, Sing Yuing Lim Jan 2012

Realisation Of Politeness Strategies Among Family Members In Casual Conversations / Lim Sing Yuing, Sing Yuing Lim

Student Works (2010-2019)

This study attempts to look into the realization of politeness strategies among family members in naturally occurring conversations. One of the important aspects of this study is to determine the patterns of politeness strategies demonstrated among family members in a family. On top of that, this study also delves into how the interlocutors accommodate face strategies among family members. In this qualitative study, a non-participation observation was deployed. This study comprised seven sets of conversations, with 35 subjects being involved and each set of the conversation lasting between 50 and 60 minutes. A brief follow-up interview session with the subjects …

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Perbezaan Maklumbalas Minima Dan Kekerapan Pengambilan Giliran Di Antara Gender Dalam Interaksi Bilik Darjah / Yogeeta A/P Yogabalan, Yogeeta Yogabalan Jan 2012

Perbezaan Maklumbalas Minima Dan Kekerapan Pengambilan Giliran Di Antara Gender Dalam Interaksi Bilik Darjah / Yogeeta A/P Yogabalan, Yogeeta Yogabalan

Student Works (2010-2019)

The previous studies on language and gender indicate that men and women are using different languages. This is an interactive study which was conducted in a classroom full of male and female students. Therefore this study aims to evaluate the classroom interaction among primary school students as the main component to view the differences in minimal responses and turn taking among male and female students. The main objective of this study is to identify the frequency of turn taking and differences in using minimal responses among the primary school students during classroom interactions. The comparisons in the frequency of turn …

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Gaya Pembelajaran Pelajar Diploma Dalam Mempelajari Bahasa Jerman / Rowinah Jakiwa, Rowinah Jakiwa Jan 2012

Gaya Pembelajaran Pelajar Diploma Dalam Mempelajari Bahasa Jerman / Rowinah Jakiwa, Rowinah Jakiwa

Student Works (2010-2019)

The purpose of this research is to identify the learning style of Diploma students in learning German language at German-Malaysian Institute and to find out the relationship between the learning styles and the academic achievement. A total of 190 Diploma students from different year of studies and courses at GMI involved in this study. The respondents comprised of 108 male and 82 female students. Data which is collected by using Index of Learning Style (1991) questionnaire and analyzed by using Statistical Package for Social Sciences (SPSS) 16.0. The findings of this research show that the student’s main learning style is …

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Penggunaan Bahasa Dan Pemaparan Gender Dalam Iklan Majalah / Hadawiah Junaidi, Junaidi Hadawiah Jan 2012

Penggunaan Bahasa Dan Pemaparan Gender Dalam Iklan Majalah / Hadawiah Junaidi, Junaidi Hadawiah

Student Works (2010-2019)

This study investigates the relationship between language and the gender component seen in magazine commercial advertisements. The focus of this study is on the use of written language as well as symbolic representations in magazine advertisement and their effects on the gender concept. The researcher adopted the concept proposed by Coates as the main framework in this study. According to Coates, masculinity and feminism can be reflected through language such as using specific set of words or phrases in demonstrating the gender in context. The commercial advertisements used in this study are categorized according gender of audience i.e males, females …

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Examining The Factors Of Functional (Healthy) Food Purchase In Kuala Lumpur / Teh Chye Beng, Chye Beng Teh Jan 2012

Examining The Factors Of Functional (Healthy) Food Purchase In Kuala Lumpur / Teh Chye Beng, Chye Beng Teh

Student Works (2010-2019)

No abstract provided.

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Flexible Working Practices As An Employee Retention Tool In Malaysia Banking Industry / Masyanti Mansor, Masyanti Mansor Jan 2012

Flexible Working Practices As An Employee Retention Tool In Malaysia Banking Industry / Masyanti Mansor, Masyanti Mansor

Student Works (2010-2019)

No abstract provided.

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