Digital Commons Network^™

Condoms, Cigarettes, And Cell Phones: Does Brand Advertising Increase Generic Demand?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose:

This article aims to stimulate discussion of how the advertising of brands affects the product category by creating generic demand.

Design/methodology/approach:

The article outlines the author's personal viewpoint.

Findings:

Although greater emphasis has been given to generic advertising's effect on brands, there is evidence that brand advertising can stimulate generic demand.

Practical implications:

The article takes the discussion of the issue to a different level.

Originality/value:

The article not only explores ways of increasing generic demand, it also provides theoretical explanations for how it can occur.

The Role Of Sse1 In The De Novo Formation And Variant Determination Of The [Psi+] Prion, Jaou-Chen Huang

Faculty, Staff and Student Publications

In several species, a family of nuclear receptors, the peroxisome proliferator-activated receptors (PPARs) composed of three isotypes, is expressed in somatic cells and germ cells of the ovary as well as the testis. Invalidation of these receptors in mice or stimulation of these receptors in vivo or in vitro showed that each receptor has physiological roles in the gamete maturation or the embryo development. In addition, synthetic PPAR gamma ligands are recently used to induce ovulation in women with polycystic ovary disease. These results reveal the positive actions of PPAR in reproduction. On the other hand, xenobiotics molecules (in herbicides, …

Mainstream And Alternative News In Seattle: A Comparative Media Frame Analysis Of Wto Protest Coverage, Richard Feffer S.

Master's Theses - Sociology and Anthropology

Seattle was the site of one of the largest protests in recent American history. In 1999, tens of thousands of demonstrators representing a multitude of causes gathered in downtown Seattle to protest the meetings of the World Trade Organization and the larger issue of globalization. While many of the protest events consisted of peaceful marches and demonstrations with isolated incidents of violence, research on the media coverage of these events found that the mainstream media often minimized the contributions of the protesters, portrayed them as violent and disruptive, and showed support for the ability of the police to maintain order. …

Sli Prevelence [Sic] Among Military Dependent Children, Nicole Reybok

Theses and Dissertations

No abstract provided.

Design Requirements Of A Sustainable Habitat For Off Grid Operations, Michael Dennis Sisk

Theses and Dissertations

No abstract provided.

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• COBA Programs: AACSB Accredited
• Study to Define Football Options
• A Message from Dean Shiffler
• State-wide Water Plan
• Corporate Leadership Council Scholars
• Gentry 2008 Beta Gamma Sigma Chapter Honoree
• 18th Annual Accounting Day Celebration
• StAR Awards
• MBA in the Spotlight
• MSAE: New Online Economics Degree
• MAcc: Forensic Accounting
• Alumniville
• COBA’s Business Advisory Council
• Veteran Banker Honored
• Spring Commencement
• 2008 University Alumni Awards Dinner

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• President Grube achieves goals...
• The Jane White Marketing Scholarships
• A message from dean Shiffer
• SAP Certification Planned for COBA Grad Studies
• The Becker CPA Review
• CIT Advisory Board Meets
• Verdict: Taking a Real World Approach
• New IS Minor
• Farewell from the Director
• WebMBA® Offers Opportunity
• MBA in the Spotlight
• MBA in the City
• Alumni in the spotlight
• The Center for Entrepreneurnial Leadership
• SOA Professor Certified
• WTOC Economic Crisis Forum
• MAcc Tax Research in Tampa
• COBA welcomes new faculty
• 2008 facts & figures
• Eagle Executive Society Charter Members
• Alumniville

2008-2009 Graduate Catalog, Armstrong Atlantic State University

Armstrong Office of the Registrar: Graduate Catalogs (Archived)

Academic catalog for Armstrong Atlantic State University.

Undergraduate And Graduate Catalog [2007-2008], Georgia Southern University

Undergraduate & Graduate Catalogs

No abstract provided.

Fundamentals Of Speech, Steelman Library, Nickolas J. Dixon

Syllabus Repository

No abstract provided.

Communication Seminar, Steelman Library, Chad Neuman

Syllabus Repository

No abstract provided.

Use Of Trees By The Texas Ratsnake (Elaphe Obsoleta) In Eastern Texas, Josh B. Pierce, Robert R. Fleet, Lance D. Mcbrayer, D. Craig Rudolph

Biology: Faculty Publications

We present information on the use of trees by Elaphe obsoleta (Texas Ratsnake) in a mesic pine-hardwood forest in eastern Texas. Using radiotelemetry, seven snakes (3 females, 4 males) were relocated a total of 363 times from April 2004 to May 2005, resulting in 201 unique locations. Snakes selected trees containing cavities and used hardwoods and snags for a combined 95% of arboreal locations. Texas Ratsnake arboreal activity peaked during July and August, well after the peak of avian breeding activity, suggesting arboreal activity involves factors other than avian predation.

Sino-American Relations In The 21st Century: The Political, Social And Economic Realities Of China's Rise, Larry Buster Stewart

College of Graduate Studies: Theses & Dissertations

This paper examines the political, social and economic realities of Chinas rise in an effort to better understand the potential evolution of Sino-American relations. Engagement reasons a prosperous China will become democratic and socially pluralistic, but by observing the development of freedom and rule of law in China and comparing their relationship with economic growth, trade and investment, this analysis challenges the idea that China will have to democratize to meet the pressures of globalization. Economic growth has legitimatized the authoritarian regime in China, freedom is not related to decisions of trade and investment, and the Chinese people have not …

Preferred Coaching Qualities In Ncaa Division I College Athletes: A Qualitative Analysis Of Basketball Players From The Millennial Generation, Edward Carl Hoffman

College of Graduate Studies: Theses & Dissertations

The millennial generation, otherwise known as the Echo Boomers, is a generation with characteristics that few previous generations have possessed. In the world of sport, this generation is currently dominating the ranks of collegiate athletics. Moreover, the coaching ranks are just beginning to experience the characteristics of this exceptional group of people. Thus, the purpose of the study was to examine the preferred coaching styles of athletes from the millennial generation at the NCAA Division I level from a semi-structured qualitative perspective. A secondary purpose was to examine these characteristics from a gender perspective. After analyzing the data, five themes …

Roles And Responsibilities Of The Georgia Special Education Paraprofessionals And The Impact Of The Nclb Mandates: An Assessment By Georgia Administrators, Special Education Teachers, And Special Education Paraprofessionals, Donna Lynn Archibald

College of Graduate Studies: Theses & Dissertations

This descriptive study was based on quantitative data from a total of 76 school personnel that consisted of 18 administrators, 37 special education teachers, and 21 special education paraprofessionals from two high schools, one middle school and two elementary schools. The purpose of this study was to investigate the frequency of roles and responsibilities performed by the Georgia special education paraprofessionals and the impact of the No Child Left Behind Act (NCLB) on those roles and responsibilities as perceived by administrators, special education teachers and special education paraprofessionals. A survey was sent to all respondents for their input that covered …

Individual-Based Artificial Ecosystems For Design And Optimization, Srinivasa Shivakar Vulli, Sanjeev Agarwal

Electrical and Computer Engineering Faculty Research & Creative Works

Individual-Based modeling has gained popularity over the last decade, mainly due to its proven ability to address a variety of problems, including modeling complex systems from bottom-up, providing relationships between component level and system level parameters, and relating emergent system level behaviors from simple component level interactions. Availability of computational power to run simulation models with thousands to millions of agents is another driving force in the wide-spread adoption of individual-Based modeling. in this paper, we propose an individual-Based modeling approach to solve engineering design and optimization problems using artificial ecosystems (AES). the problem to be solved is "mapped" to …

2008 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• General Information

2008 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

• Media Guide

National And Global Health Law: A Scholarly Examination Of The Most Pressing Health Hazards, Lawrence O. Gostin

Georgetown Law Faculty Publications and Other Works

The health of individuals, families, and communities has deep, intuitive meaning. So much of what we aspire to be as individuals or as members of society relies on health. Our shared intuitions about the value of health manifest themselves in public and political concerns. The media widely reports threats to the public's health, such as a traveler with multi-drug resistant tuberculosis, E-coli from contaminated spinach, miners' deaths, unsafe children's toys, and dangerous pharmaceuticals. Election years predictably spur new, or refashioned, proposals for health care reform. And there remain enduring, intractable health hazards, such as tobacco, obesity, motor vehicle crashes, and …

Student Perspectives On The Benefits Of Cooperative Learning Skills Taught In Fifth Grade Classrooms In The Archdiocese Of San Francisco And The Impact Of Bullying Behaviors Schoolwide, Julie Alexander

Doctoral Dissertations

unavailable

Over The Seas, Over The Generations : Narratives Of Multigenerational Korean Women In Japan And Japanese American Women In The United States, Kayoko Aoki

Doctoral Dissertations

unavailable

Firing The Canon : Identity Negotiation Among Chinese American Youth Through The Mediation Of Multicultural Literature, Susan Katrina Gold

Doctoral Dissertations

unavailable

Student Satisfaction And Empowerment Through Complaining In Institutions Of Higher Learning, Farbod Karimi

Doctoral Dissertations

unavailable

Warrior Women : A Qualitative Content Analysis Of The Perceptions Of The Experiences Of Native American Women In The Academy, Onllwyn Cavan Dixon

Doctoral Dissertations

unavailable

Refiguring Technology : Emerging Understandings In Adult Learning, Scott M. Rosen

Doctoral Dissertations

unavailable

Horizons Of The World : Imagining Coexistence In Language Through Understanding And Refiguring Of Reality, Ayman A. Moussa

Doctoral Dissertations

unavailable

Beginning In The Midst Of The World : Ethics, Poetics And Social Change On An International Stage, Michael Fontaine

Doctoral Dissertations

unavailable

Imagining And Creating New Possibilities For Self And Society : Narratives Of Nepalese University Students Gone Abroad, Kristine Nelson

Doctoral Dissertations

unavailable

Transnational Engagement In International Community-Based Learning In Higher Education : A Study In El Salvador, Mary E. Gallo

Doctoral Dissertations

unavailable

Educators As Adult Learners Creating Sustainable Community Development Through Solicitude And Care For The Other : Critical Inquiry In Northern California And North East Thailand, Patricia G. Perez

Doctoral Dissertations

unavailable