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2006

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Customer Lifetime Value : An Integrated Data Mining Approach, Chen Xu Aug 2006

Customer Lifetime Value : An Integrated Data Mining Approach, Chen Xu

Lingnan Theses

Customer Lifetime Value (CLV) ---which is a measure of the profit generating potential, or value, of a customer---is increasingly being considered a touchstone for customer relationship management. As the guide and benchmark for Customer Relationship Management (CRM) applications, CLV analysis has received increasing attention from both the marketing practitioners and researchers from different domains. Furthermore, the central challenge in predicting CLV is the precise calculation of customer’s length of service (LOS). There are several statistical approaches for this problem and several researchers have used these approaches to perform survival analysis in different domains. However, classical survival analysis techniques like Kaplan-Meier …


Search Optimization Techniques In The Creation Of An Online Store Website, Anna Y. Boriskina Aug 2006

Search Optimization Techniques In The Creation Of An Online Store Website, Anna Y. Boriskina

Theses

Business organizations involved in e-commerce recognize the importance of how commerce searches are conducted by individual customers. In 2005, 80% of all Website visits began with Internet searching. Altering a Website so that it ranks higher for particular terms used in Web searches is called 'search engine optimization.' The present study investigates how search engine marketing activities may result in higher rankings by such search engines as Google, Yahoo, MSN and Ask. One method of search engine marketing is illustrated by optimizing a new Website, www.thelightingdivision.com. The results may interest online marketers and search engine optimizers wishing to increase the …


Minutes_06_08_29, Unm Faculty Senate Aug 2006

Minutes_06_08_29, Unm Faculty Senate

Faculty Senate Meeting Minutes, 1920 - 2013

Minutes from the August 29th, 2006 Facutly Senate meeting.


Faculty Senate Summarized Minutes, 8/29/2006, Unm Faculty Senate Aug 2006

Faculty Senate Summarized Minutes, 8/29/2006, Unm Faculty Senate

Faculty Senate Meeting Minutes, 1920 - 2013

No abstract provided.


Faculty Senate Meeting Minutes, 08/29/2006, P 284-292, Unm Faculty Senate Aug 2006

Faculty Senate Meeting Minutes, 08/29/2006, P 284-292, Unm Faculty Senate

Faculty Senate Meeting Minutes, 1920 - 2013

No abstract provided.


Subcommittee Report On The Establishment Of A State Ethics Commission, Jim Noel, Leonard Sanchez, Stuart Bluestone, Kathy Mccoy, Brad Winter, John Carey Aug 2006

Subcommittee Report On The Establishment Of A State Ethics Commission, Jim Noel, Leonard Sanchez, Stuart Bluestone, Kathy Mccoy, Brad Winter, John Carey

Governor Richardson's Task Force on Ethics Reform (2006)

The establishment of a State Ethics Commission relates directly to ethics reform in the state of New Mexico. Such a commission does not exist in New Mexico, the establishment of which would represent a tangible and concrete manifestation of a state commitment to ethics reform, as well as the top-down expectation that state officials (elected or otherwise) will be held to the highest standard of conduct in the performance of their duties. In addition, while New Mexico does have statutory proscriptions against certain kinds or conduct or requiring other kinds of conduct (i.e., the Government Conduct Act, the Procurement Act, …


Faculty Senate Meeting Minutes, 08/29/2006, P 284-292, Unm Faculty Senate Aug 2006

Faculty Senate Meeting Minutes, 08/29/2006, P 284-292, Unm Faculty Senate

Faculty Senate Meeting Minutes, 1920 - 2013

No abstract provided.


Vol. 57, No. 1, August 28, 2006, University Of Michigan Law School Aug 2006

Vol. 57, No. 1, August 28, 2006, University Of Michigan Law School

Res Gestae

•Tips for Early Interview Week and Beyond •All I Ever Needed to Know About OCI I Learned Doing My Laundry •Get Your Dream Job in Your Dream City •Top 10 Things Not to Say on Callbacks •If You Can Dodge the Wrench You Can Dodge These Interview Questions •The OCI Drinking Game! •The Opening of Law School Dating Season •10 Things Not to Do as a Summer Associate •Crossword •Green OCI


Saving Trade Secret Disclosures On The Internet Through Sequential Preservation, Elizabeth A. Rowe Aug 2006

Saving Trade Secret Disclosures On The Internet Through Sequential Preservation, Elizabeth A. Rowe

ExpressO

When a trade secret is stolen from its owner and posted on the Internet, the default rule is that it becomes a free for all. By virtue of the fact that it has been posted, it becomes public, and consequently loses its trade secret protection. The ensuing result is that independent third parties, including competitors, are entitled to use it, and the trade secret owner, despite years of laudable efforts to maintain the secret, suffers a fatal loss at the hands of a wrongdoer. The apparent injustice in that conclusion does not go unnoticed.

Given that trade secret law is …


A Battle Between Geography Indication And Trademark, Jia Xu Aug 2006

A Battle Between Geography Indication And Trademark, Jia Xu

Cornell Law School J.D. Student Research Papers

In 2005, Administration for Quality, Supervision, Inspection and Quarantine (AQSIQ) issued “Administrative Regulation on Indications of Original Source and Regulation on Protection of Products from Original Sources,” but “Implementing Rules of the Trademark Law of the People's Republic of China” has included the protection of Geography Indication into the trademark law. The two separate tracks of protection of GI have caused much confusion to the intellectual property right holders regarding their property rights. This thesis introduces and compares the concept of trademark and geography indications, analyzes the current protection mode both in China and abroad and discusses how to eliminate …


Individual And Familial Stressors Among Rural Nebraskan, Bilingual, Paraprofessional Educators, Rochelle L. Dalla, William E. Lopez, Vicky O. Jones, Yan Ruth Xia Aug 2006

Individual And Familial Stressors Among Rural Nebraskan, Bilingual, Paraprofessional Educators, Rochelle L. Dalla, William E. Lopez, Vicky O. Jones, Yan Ruth Xia

Department of Child, Youth, and Family Studies: Faculty Publications

Individual (e.g., depression, learning styles) and familial (e.g., social support) factors affecting the psychosocial well-being of bilingual, rural Nebraska, paraprofessional educators were examined. Of 26 participants, 15 were first and 5 were second generation Hispanic immigrants. All were currently (n = 20) or formerly (n = 6) involved in an online, distance education, bachelor’s degree program in elementary education, with English as a second language certification. Results from data analyses are presented, as are suggestions for working with unique populations.


Quantifying Sulfate Components And Their Variations In Soils Of The Mcmurdo Dry Valleys, Antarctica, Huiming Bao, David R. Marchant Aug 2006

Quantifying Sulfate Components And Their Variations In Soils Of The Mcmurdo Dry Valleys, Antarctica, Huiming Bao, David R. Marchant

Faculty Publications

Many soils of the McMurdo Dry Valleys (MDV), Antarctica, being old, hyperarid, and frigid, have accumulated abundant atmospheric salts over the last several million years. This salt repository offers an opportunity to study atmospheric chemistry (past and present), the origin and transport of ions in soils, the weathering activity of soils, and postdepositional soil-leaching processes within this unique environment. In particular, soil sulfate in the MDV is known to have multiple origins, but the precise proportions of different sulfate components remain elusive. Here we test a hypothesis that soil sulfate in the MDV is a predictable mixture of three major …


Quantifying Sulfate Components And Their Variations In Soils Of The Mcmurdo Dry Valleys, Antarctica, Huiming Bao, David R. Marchant Aug 2006

Quantifying Sulfate Components And Their Variations In Soils Of The Mcmurdo Dry Valleys, Antarctica, Huiming Bao, David R. Marchant

Faculty Publications

Many soils of the McMurdo Dry Valleys (MDV), Antarctica, being old, hyperarid, and frigid, have accumulated abundant atmospheric salts over the last several million years. This salt repository offers an opportunity to study atmospheric chemistry (past and present), the origin and transport of ions in soils, the weathering activity of soils, and postdepositional soil-leaching processes within this unique environment. In particular, soil sulfate in the MDV is known to have multiple origins, but the precise proportions of different sulfate components remain elusive. Here we test a hypothesis that soil sulfate in the MDV is a predictable mixture of three major …


Forgotten Racial Equality: Implicit Bias, Decision-Making And Misremembering, Justin D. Levinson Aug 2006

Forgotten Racial Equality: Implicit Bias, Decision-Making And Misremembering, Justin D. Levinson

ExpressO

This Article argues that judges and jurors unknowingly propagate racism through their legal decisions because they misremember case facts in implicitly biased ways. Such an argument bridges discourse in implicit social cognition, memory studies, and legal decision-making. Social cognition research indicates that implicit racial biases are automatic, pervasive, and often operate without conscious awareness. Memory studies demonstrate that memory errors are meaningful and systematic, and are often facilitated by stereotypes. Decision-making theory teaches that memory errors can not only affect the results of individual decision-making processes, but also that group deliberations are unlikely to resolve these errors. The author argues …


Crisis Bureaucracy: Homeland Security And The Political Design Of Legal Mandates, Mariano-Florentino Cuellar Aug 2006

Crisis Bureaucracy: Homeland Security And The Political Design Of Legal Mandates, Mariano-Florentino Cuellar

ExpressO

Policymakers fight over bureaucratic structure because it helps shape the legal interpretations and regulatory decisions of agencies through which modern governments operate. In this article, we update positive political theories of bureaucratic structure to encompass two new issues with important implications for lawyers and political scientists: the implications of legislative responses to a crisis, and the uncertainty surrounding major bureaucratic reorganizations. The resulting perspective affords a better understanding of how agencies interpret their legal mandates and deploy their administrative discretion. We apply the theory to the creation of the Department of Homeland Security. Two principal questions surrounding this creation are …


August 25, 2006, College Of Science Curriculum Committee Aug 2006

August 25, 2006, College Of Science Curriculum Committee

Curriculum Committee

No abstract provided.


The Eight-Year Study: From Evaluative Research To Demonstration Project, 1930-1940, Joseph Watras Aug 2006

The Eight-Year Study: From Evaluative Research To Demonstration Project, 1930-1940, Joseph Watras

Education Policy Analysis Archives (EPAA)

From 1932 to 1940, the Progressive Education Association (PEA) conducted its Eight-Year Study. At first, the study appeared to be a poorly funded comparison of two groups of students in secondary schools. During the last four years, as more financial support became available, the Eight-Year Study became a broadly based demonstration of a wide range of educational innovations. For contemporary educators, the story of the Eight-Year Study represents an opportunity to reconsider popular principles of program evaluation such as utilization-focused evaluation or program theory in evaluation. Rather than set plans in advance, the PEA members seemed to follow the ideas …


The Bg News August 25, 2006, Bowling Green State University Aug 2006

The Bg News August 25, 2006, Bowling Green State University

BG News (Student Newspaper)

The BGSU campus student newspaper. August 25, 2006. Volume 97-Issue 6.


Clouds, Cameras, And Computers: The First Amendment And Networked Public Places, Timothy Zick Aug 2006

Clouds, Cameras, And Computers: The First Amendment And Networked Public Places, Timothy Zick

ExpressO

Public places are becoming highly networked environments. Municipalities are draping wireless clouds and meshes over vast public spaces, facilitating always-on internet connectivity. Surveillance cameras are now a pervasive presence in many public places. The people who gather in public and use public spaces are wearing and carrying ever more sophisticated computing devices. An integrated grid of networked connectivity is being built into traditional bricks-and-mortar public places. This Article examines the First Amendment implications of the progression toward networked public places. Wireless clouds will raise substantial property, public forum, and privacy issues. The networking of public places will also challenge traditional …


Education Policy Analysis Archives 14/21 , Arizona State University, University Of South Florida Aug 2006

Education Policy Analysis Archives 14/21 , Arizona State University, University Of South Florida

College of Education Publications

Eight-year study: from evaluative research to demonstration project 1930, Äì1940 / Joseph Watras.


August 24, 2006, Council On Academic Affairs Aug 2006

August 24, 2006, Council On Academic Affairs

Minutes

No abstract provided.


Environmental Data Report For Geospatial Database And Water Quality Baseline Development For The Upper White River Basin, Missouri And Arkansas, Marc R. Owen, Gopala Borchelt, Robert T. Pavlowsky Aug 2006

Environmental Data Report For Geospatial Database And Water Quality Baseline Development For The Upper White River Basin, Missouri And Arkansas, Marc R. Owen, Gopala Borchelt, Robert T. Pavlowsky

OEWRI Technical Reports

No abstract provided.


The Spinnaker Vol. 30 No. 2, University Of North Florida Aug 2006

The Spinnaker Vol. 30 No. 2, University Of North Florida

Spinnaker

Student newspaper for the UNF community.


Ddasaccident482, Hd-Aid Aug 2006

Ddasaccident482, Hd-Aid

Global CWD Repository

Continuing his SOP drills he began to excavate the area of the source of the signal to the metal detector using the trowel issued to him for this purpose. He may not have been working to the SOP drill, as it seems likely that, because of the restricted area of work caused by the surrounding rocks, he was digging directly down to the mine, rather than digging across to the mine by excavating a small trench. An explosion occurred when the PMN antipersonnel mine, which was the source of the metal detector signal, detonated.


Vol. 2 No. 1, Moynihan European Research Centers, August 21, 2006, Moynihan European Research Centers Aug 2006

Vol. 2 No. 1, Moynihan European Research Centers, August 21, 2006, Moynihan European Research Centers

Newsletters from Moynihan European Research Centers

Letter from the Director -- New Modern European Studies Minor proposed -- Windows on Europe : the Kaczynskis reconsidered -- FLAS Fellow update -- CES Welcomes New postdoctoral fellow -- Upcoming events


Official Representations Of The Nation: Comparing The Postage Stamps Of Sudan And Burkina Faso, Michael Kevane Aug 2006

Official Representations Of The Nation: Comparing The Postage Stamps Of Sudan And Burkina Faso, Michael Kevane

Economics

An analysis of the imagery on postage stamps suggests that regimes in Burkina Faso and Sudan have pursued very different strategies in representing the nation. Sudan's stamps focus on the political center and dominant elite (current regime, Khartoum politicians, and Arab and Islamic identity) while Burkina Faso's stamps focus on society (artists, multiple ethnic groups, and development). Sudan's stamps build an image of the nation as being about the northern-dominated regime in Khartoum (whether military or parliamentary); Burkina Faso's stamps project an image of the nation as multi-ethnic and development-oriented.


Council On Academic Affairs Minutes, Aug 17, 2006, Eastern Kentucky University Aug 2006

Council On Academic Affairs Minutes, Aug 17, 2006, Eastern Kentucky University

Council on Academic Affairs

No abstract provided.


Comparative Economic Evaluation Of The Options For Transporting The Alaska North Slope Stranded Gas, Chineme R. Eke Aug 2006

Comparative Economic Evaluation Of The Options For Transporting The Alaska North Slope Stranded Gas, Chineme R. Eke

Engineering

The most effective economic parameter often considered in feasibility analysis is the Return On Investment (ROI). Any Alaskan gas pipeline project is expected to have a high return on investment to be considered economic. A Comparative Economic (CE) model was used in this study to analyze the gas pipeline project options. These options are: The Alaskan Canadian (AlCan) Highway stand alone gas pipeline project, the AlCan Highway gas pipeline with an instate spurline to southern Alaska, the All-Alaskan Liquefied Natural Gas (LNG) Project, the All- Alaskan LNG project with a spur line to southern Alaska, and the Gas-To-Liquid (GTL) project. …


The Illusion Of Knowledge: The Evolution Of Early Cartographic Conceptions Of Alaska, Neva Sherman Aug 2006

The Illusion Of Knowledge: The Evolution Of Early Cartographic Conceptions Of Alaska, Neva Sherman

Arctic and Northern Studies

The evolution of early cartographic conceptions of Alaska is marked by rises and falls in the advancement of knowledge, due to factors including the power of cartographers to perpetuate geographic speculation, unsuccessful expeditions of exploration, bureaucratic policies of secrecy, and purposeful deceit. This thesis examines that evolution, from the first appearance of western North America on world maps in the sixteenth century, through Russian expeditions to the region, to Captain James Cook's accurate mapping of the extent of Alaska in the eighteenth century, analyzing the factors that influenced Alaska's cartographic depictions and the real-life implications of those depictions. The maps …


British National Parks For North Americans: What We Can Learn From A More Crowded Nation Proud Of Its Countryside, Federico Cheever Aug 2006

British National Parks For North Americans: What We Can Learn From A More Crowded Nation Proud Of Its Countryside, Federico Cheever

ExpressO

England and Wales contain twelve national parks coverings more than 10 percent of their landscape. Although these parks are managed as national resources, the vast majority of the land within their borders is privately owned. Although they are managed to preserve their natural qualities, they contain farms, towns and roughly 300,000 people. They contain nothing North Americans would consider wilderness. Although recognized national assets, nationally funded, they are administered by boards made up largely of local representatives. Since passage of the National Parks and Access to Countryside Act of 1949, the British have managed to develop a national park system …