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Beyond The Bell Curve: Understanding Native American Academic Placements, Sarah-Margaret Clark Jun 2026

Beyond The Bell Curve: Understanding Native American Academic Placements, Sarah-Margaret Clark

Theses and Dissertations

This study examined biases regarding the referrals that teachers make regarding student placement recommendations for Native American students. Special education teachers (n = 97) from around the United States completed a digital card sort task involving 24 fictitious student record cards. The student record cards contained subtle information about the ethnicity of the student, as indicated through the use of racial identification (Native American, Asian, or White) on the student records and the use of student names that may be associated with these three categories. Academic information was equal among each of these three groups. Each group contained identical male …


Calibration And Validation Of An Ogden Material Model For Thermoplastic Polyurethane In 3d-Printed Tensegrity Structures, Caleb C. Swain Jun 2026

Calibration And Validation Of An Ogden Material Model For Thermoplastic Polyurethane In 3d-Printed Tensegrity Structures, Caleb C. Swain

Theses and Dissertations

This work is motivated by ongoing efforts within the Smart Materials, Adaptronics, and Shock Laboratory (SMASH Lab) at Brigham Young University (BYU) to develop variable-stiffness, external fixators using 3D-printed tensegrity structures. In the process of designing and evaluating these systems, the need arose to accurately model the nonlinear mechanical behavior of thermoplastic polyurethane (TPU), the primary material used in prototype fabrication. This thesis investigates how accurately a calibrated Ogden material model can predict the nonlinear mechanical response of TPU in 3D-printed tensegrity structures. Experimental data were used to calibrate the parameters of the hyperelastic constitutive model through nonlinear optimization. An …


Exploring Generative Artificial Intelligence Perceptions And Information Retrieval Behaviors Among Students: An Investigation Of Google Search And Chatgpt Queries, Annie Kiele Brown Jun 2026

Exploring Generative Artificial Intelligence Perceptions And Information Retrieval Behaviors Among Students: An Investigation Of Google Search And Chatgpt Queries, Annie Kiele Brown

Theses and Dissertations

Generative AI tools are rapidly reshaping how undergraduate students seek and engage with academic information, yet empirical understanding of what drives adoption and how students behave when using these tools relative to traditional search engines remains limited. This study examined undergraduate students’ information-retrieval behaviors and perceptions when using ChatGPT compared to Google Search, using the technology acceptance model (TAM; Davis, 1989) extended to include trust (Gefen et al., 2003) as the guiding framework. An embedded mixed-methods design was employed, in which Likert-scale perception ratings provided a structured quantitative signal and thematic analysis of semi-structured interviews, structured information-retrieval tasks, and concurrent …


Unlocking Potential: Teachers' Perspectives On 504 Accommodations For Students With Adhd, Haley Stubbs Jun 2026

Unlocking Potential: Teachers' Perspectives On 504 Accommodations For Students With Adhd, Haley Stubbs

Theses and Dissertations

This study examined high school teachers' perspectives on the development, implementation, and effectiveness of Section 504 accommodations for students with ADHD. Five secondary teachers from a public high school participated in a focus group, and data were analyzed using inductive thematic analysis. Findings indicate that teachers report limited understanding of the 504 process, minimal involvement in eligibility decisions, and little training on how to implement accommodations. Teachers describe accommodations as vague and difficult to apply consistently within the constraints of secondary classrooms, often relying on universal classroom practices and student self-advocacy to meet student needs. Teachers also question whether accommodations …


Teaching Intercultural Communicative Competence (Icc) At The Afl Novice Level: Teachers’ Practices And Constraints, Nancy Fahmy Jun 2026

Teaching Intercultural Communicative Competence (Icc) At The Afl Novice Level: Teachers’ Practices And Constraints, Nancy Fahmy

Theses and Dissertations

Intercultural Communicative Competence (ICC) is widely recognized as a core objective in language education; however, its implementation in novice-level Arabic as a Foreign Language (AFL) classroom remains insufficiently examined. This study explores what strategies do AFL teachers use to integrate ICC principles at the beginner level (A1–A2), the constraints that shape classroom practice, teachers’ assessment approaches, and perceived professional development needs.

Using an explanatory sequential mixed-methods design, quantitative data were collected through a bilingual (Arabic–English) online survey completed by 54 AFL teachers working across instructional contexts in Egypt, Jordan, the United Kingdom, and the Netherlands. Qualitative data were subsequently gathered …


Engineering 3d Optical Interconnects And Low-Power Radio Frequency Gaze Tracking, Blake P. Crosby Jun 2026

Engineering 3d Optical Interconnects And Low-Power Radio Frequency Gaze Tracking, Blake P. Crosby

Theses and Dissertations

This thesis presents two independent research works in optical in- terconnects and radio-frequency (RF)-based gaze tracking. The first work demonstrates a silicon optical waveguide fabricated from four through-silicon vias (TSVs) produced using two-photon-absorption- assisted photo-electrochemical etching. Unlike conventional TSV fabrica- tion methods, this approach enables highly localized, non-line-of-sight etching in silicon using a focused femtosecond laser. Four approximately 5 μm diameter TSVs were etched through a 200 μm silicon wafer in a 7 μm by 7 μm pattern, leaving a central silicon region that functions as a waveguide. The fabricated structure achieved an aspect ratio of approxi- mately 40:1 with …


Empirical Analysis On Multi-Agent Reinforcement Learning Frameworks, Jordan Jiosi Jun 2026

Empirical Analysis On Multi-Agent Reinforcement Learning Frameworks, Jordan Jiosi

Theses and Dissertations

Increasingly, automated agents operating in the physical world are expected to perform previously unseen tasks at levels comparable to human experts. Solutions to these challenges typically fall along a spectrum between model-based and model-free reinforcement learning (RL) approaches. Encouraging expert-like behavior in reinforcement learning is often difficult because reward functions can be challenging to specify accurately. Inverse reinforcement learning addresses this problem by inferring reward functions directly from expert demonstrations rather than relying on manually engineered objectives. This thesis examines the performance of both on-policy and off-policy model-free reinforcement learning algorithms, including Proximal Policy Optimization (PPO) and Deep Deterministic Policy …


A Rho5-Cnc1-Dnm1 Signalling Module Coordinates Multi-Organelle Execution Of Regulated Cell Death In Yeast, Justin Bauer Jun 2026

A Rho5-Cnc1-Dnm1 Signalling Module Coordinates Multi-Organelle Execution Of Regulated Cell Death In Yeast, Justin Bauer

Theses and Dissertations

Regulated cell death is a conserved process with major implications for health and disease, yet how yeast cells integrate stress signals to determine survival versus death remains unclear. This thesis investigates Cyclin C (Cnc1), a conserved Mediator kinase module component with both transcriptional and mitochondrial roles. Together with Cdk8 Cnc1 primarily represses stress response genes, while upon stress it translocates to the mitochondria to induce mitochondrial fragmentation with the dynamin-related GTPase Dnm1. Using structure-guided separation-of-function mutants, I demonstrate that Cnc1-dependent death requires its mitochondrial function rather than its transcriptional role, and that its effector Dnm1 acts as a signaling node …


Anatomy And Function Of Vasopressin Receptor 1a-Expressing Neurons In The Limbic Thalamus, David Joseph Kahn Jun 2026

Anatomy And Function Of Vasopressin Receptor 1a-Expressing Neurons In The Limbic Thalamus, David Joseph Kahn

Theses and Dissertations

The vasopressin (Avp) system modulates social behavior through region-specific and sex-dependent mechanisms, yet the role of Avp receptor 1a (Avpr1a) signaling in the thalamus has remained largely unexplored. This dissertation examined the distribution and functional contributions of Avpr1a-expressing neurons across the mouse thalamus using a combination of genetic labeling, anatomical quantification, and chemogenetic manipulation. Mapping of Avpr1a-expressing neurons revealed a presence in most thalamic nuclei, with highest densities in the anterior thalamic nuclei and midline nuclei. Notably, Avpr1a-expressing neuron densities did not mirror previously described patterns of Avp innervation, and no sex differences in Avpr1a-expressing neuron density were observed. Chemogenetic …


“Courage, Sisters. Your Living Is The Stuff Of Freedom”: Women In The Camden 28, 1971-1973, Abbigail Madeline Ealer Jun 2026

“Courage, Sisters. Your Living Is The Stuff Of Freedom”: Women In The Camden 28, 1971-1973, Abbigail Madeline Ealer

Theses and Dissertations

This historical study investigated the role and experiences of the ten women in the Camden 28, which was a group of Catholic Leftists who raided the draft board in Camden, NJ in 1971 to protest the Vietnam War. In utilizing a myriad of sources from archival collections through scarcely seen personal ephemera to correspondence with individuals connected to this case, this thesis demonstrated the importance of these women to the planning and execution of the raid as well as their significance to the outcome of the trial in 1973. It also showed the need for targeted scholarship on them. Furthermore, …


Development And Standardization Of Teds Actuator Templates Under Ieee 1451 Framework, Jim Kang Jun 2026

Development And Standardization Of Teds Actuator Templates Under Ieee 1451 Framework, Jim Kang

Theses and Dissertations

The IEEE 1451 standard is a family of standards that defines a framework for smart transducers, including both sensors and actuators, to support consistent, interoperable, and cost-effective integration across diverse applications. However, the current IEEE 1451.4 standard templates only define the method for encoding Transducer Electronic Data Sheet (TEDS) information for a broad range of sensor types and applications; they do not address actuator TEDS. Specific types of sensors and actuators are being developed to assess underground environmental conditions in cold regions with widespread permafrost. Evaluating subsurface conditions before construction can help prevent high construction expenses for structures built on …


“The Influence Of Utilizing Ai-Powered Tools (Chatgpt-5) On Afl Speaking Fluency And Learners’ Willingness To Communicate (Wtc)”, Manar Shabayek Jun 2026

“The Influence Of Utilizing Ai-Powered Tools (Chatgpt-5) On Afl Speaking Fluency And Learners’ Willingness To Communicate (Wtc)”, Manar Shabayek

Theses and Dissertations

The growing integration of artificial intelligence (AI) in education has expanded opportunities for interactive, technology-mediated language learning. This study investigates the influence of AI-mediated speaking practice using ChatGPT-5 on Modern Standard Arabic (MSA) speaking fluency and willingness to communicate (WTC) among beginner Arabic as a Foreign Language (AFL) learners (A1–A2). It also examines the linguistic and technical challenges learners encounter during AI-supported speaking interaction. Using a mixed-method case study design, the study involves five beginner AFL learners. Data are collected through pre- and post-speaking tests, a modified online WTC questionnaire, semi-structured interviews, and systematic classroom observation. Speaking fluency is analyzed …


Integrative Assessment Of Body Composition And Micronutrient Status In An Adult Egyptian Population, Roua Aref Nouh Jun 2026

Integrative Assessment Of Body Composition And Micronutrient Status In An Adult Egyptian Population, Roua Aref Nouh

Theses and Dissertations

Integrative Assessment of Body Composition and Micronutrient Status in an Adult Egyptian Population: A Functional and Biochemical Approach

Obesity and metabolic dysfunction are increasingly recognized as heterogeneous conditions that cannot be sufficiently characterized by body mass index (BMI) alone. Alterations in body composition, particularly central adiposity and skeletal muscle mass, may coexist with micronutrient imbalances even among individuals who fall outside conventional BMI-based obesity classifications. In clinical settings, such metabolic vulnerability is frequently accompanied by non-specific functional symptoms, highlighting the need for integrative assessment approaches that extend beyond weight-centered metrics. This cross-sectional study aimed to investigate the associations between micronutrient …


Flexible-Mode Multi-Skilled Resource-Constrained Project Scheduling Problem With Setup Times: Application In The Oil And Gas Industry, Safinaz M. El Dawody Jun 2026

Flexible-Mode Multi-Skilled Resource-Constrained Project Scheduling Problem With Setup Times: Application In The Oil And Gas Industry, Safinaz M. El Dawody

Theses and Dissertations

Turnaround maintenance (TAM) in the petroleum refining sector requires coordinating geographically dispersed project portfolios under stringent resource, schedule, and budget constraints. Conventional scheduling models treat tasks in isolation, failing to account for shared resources, crew fatigue, or inter-site transit. To bridge this gap, this study introduces and empirically validates a Flexible-Mode Multi-Skilled Resource-Constrained Project Scheduling Problem with Setup Times (FM-MS-RCPSP-ST). Applied to a real-world portfolio of 76 TAM projects across five governorates in Egypt, the framework is operationalized through an 11-stage pipeline integrating NSGA-II multi-objective optimization, GIS-based routing, and 500-trial Monte Carlo disruption simulations.

Results demonstrate that incorporating mandatory crew-rest …


Philosophia From Dialectic To Dying Before Death: Traces Of Plato’S Spirit In The Encounters Between The Falāsifa, Mutakallimūn, And Sūfiyya, Fadhil Yunus Alsagoff Jun 2026

Philosophia From Dialectic To Dying Before Death: Traces Of Plato’S Spirit In The Encounters Between The Falāsifa, Mutakallimūn, And Sūfiyya, Fadhil Yunus Alsagoff

Theses and Dissertations

This thesis offers a fresh approach to the question “What is philosophy?” by reconsidering Plato’s vision of philosophiaand seeking its traces in the encounters between the Falāsifa, the Mutakallimūn, and the Sūfiyya of the classical Muslim world. I argue that Plato’s true legacy lies in a vision of philosophia as dialectical inquiry that ultimately leads – due to the inextricable limitations of propositional language – to aporia and what he called “practicing for dying and death.” I then argue that this vision of philosophia finds resonance in the classical Muslim world in the embodied encounters between …


Scruples Before Religion: Muslim Waraʿ Of The Formative Period, Omar Laaroussi Jun 2026

Scruples Before Religion: Muslim Waraʿ Of The Formative Period, Omar Laaroussi

Theses and Dissertations

This thesis studies the conceptual history of waraʿ and its role as a normative paradigm existing in the formative centuries of the Islamic world. To do so, I consider the Hellenic concepts that ground Near Eastern understandings of virtue and piety before the rise of Islam. This, I then use to contextualise a focused discussion on the textual history of waraʿ before moving on to discuss its properties in a ascetic social-world through the analysis of those very texts. I attempt to place those properties in conversation with modern philosophers’ work on disciplinary regimes and their impacts upon the self. …


The Informal Impact Of The Headscarf Ban On Veiled Students’ Everyday University Experiences In Paris, Farah K. Lotfy Jun 2026

The Informal Impact Of The Headscarf Ban On Veiled Students’ Everyday University Experiences In Paris, Farah K. Lotfy

Theses and Dissertations

This study examines the informal impact of the 2004 headscarf ban on the everyday university experiences of veiled students in Paris. Although the ban applies formally to public schools rather than universities, the wider social climate surrounding laïcité and the veil continues to influence how veiled students experience visibility, belonging, and participation in higher education.

Using a qualitative approach based primarily on semi-structured interviews, supported by informal observations conducted within university spaces in Paris, the study explores how exclusion is experienced through stereotypes, scrutiny, social discomfort, self-monitoring, and anticipation of discrimination rather than through formal university policy. The research focuses …


From Aspiration To Obligation: A Contractual Sustainability Framework For The Egyptian Construction Industry, Salma Ali Jun 2026

From Aspiration To Obligation: A Contractual Sustainability Framework For The Egyptian Construction Industry, Salma Ali

Theses and Dissertations

The construction industry is responsible for approximately 40% of global energy consumption and 35% of total waste generation, making it one of the most significant contributors to the global sustainability challenge. In Egypt, that challenge takes a specific contractual form. Egypt’s construction sector contributes approximately 23% of national energy consumption, yet the survey findings reveal that 63.5% of construction professionals report that sustainability clauses rarely or never appear in contracts, and only 11.5% confirm the presence of enforceable provisions with measurable targets. This gap is structural rather than attitudinal. Competitive procurement penalises voluntary sustainability investment, and without contractual obligation, awareness …


Differentiation Of Self As A Therapist Effect In Couple Therapy, Nathan D. Knebel Jun 2026

Differentiation Of Self As A Therapist Effect In Couple Therapy, Nathan D. Knebel

Theses and Dissertations

Murray Bowen proposed that a therapist's level of differentiation of self influences therapeutic effectiveness, particularly in clinically distressed relational systems. Although existing literature has demonstrated that therapist effects account for a meaningful portion of variance in couple therapy outcomes, differentiation of self has received limited empirical attention as a therapist-level predictor. The present article proposes a framework for empirically examining Bowen's hypothesis by investigating whether therapist differentiation predicts trajectories of couple relationship quality across treatment. Additionally, the article explores theoretical pathways through which therapists may increase their level of differentiation, assuming Bowen's hypothesis is supported.


Experimental And Numerical Analyses Of Eccentric Bolted Connections Subject To Shear And Torsion, Mohannad Mahran Zanaty Jun 2026

Experimental And Numerical Analyses Of Eccentric Bolted Connections Subject To Shear And Torsion, Mohannad Mahran Zanaty

Theses and Dissertations

Steel connections are one of the pillars of the steel structures construction industry, and yet, it still to this day holds some ambiguities in our design procedures. Several authors believe that the elastic-based methods constricted connection design into a conservative approach, and accordingly initiated a method called Instantaneous Center, which is a method indicating that the center of rotation is around a fictitious point. The method was investigated analytically by exploring the domain and found the method often present multiple roots, with one of the roots often indicating an unrealistic point of rotation with a marginally high exaggerated capacity of …


A Novel Design-For-Test Flow Using Librelane, Mohamed E. Gaber Jun 2026

A Novel Design-For-Test Flow Using Librelane, Mohamed E. Gaber

Theses and Dissertations

Design-for-testing is a crucial element of application-specific integrated circuit design, yet, in the nascent open-source electronic design automation scene, the solutions for it are sorely limited. Design-for-test-enabled chips allow defects to be caught early on in the manufacturing process, avoiding incurring huge costs if hardware with defective chips is shipped to equipment manufacturers or, worse, end-users. Yet, the current open-source solutions rely on a brute-force utility that does not scale and negatively impacts the design by holding design-for-testing features as co-equal with the design’s regular operation, and a nominally layout-aware solution that does not holistically integrate into a larger flow. …


Media Literacy Education In Hadhramout Governorate, Case Study: Hadhramout University, Amal Omar Ba Qatyan Jun 2026

Media Literacy Education In Hadhramout Governorate, Case Study: Hadhramout University, Amal Omar Ba Qatyan

Theses and Dissertations

Media literacy is an essential skill in today’s digital environment (Khoirunnisa, Udiana, & Zahra, 2025), especially in conflict-affected societies where misinformation and propaganda spread rapidly through social media platforms (Uzochukwu et al., 2025). In Yemen, the ongoing conflict has weakened the education system and reduced access to reliable information, which increases university students’ vulnerability to misleading, biased, and inaccurate media content (Moharram, 2026). Despite the recognized importance of media literacy education, academic research on this topic remains very limited in Yemen, particularly in Hadhramout Governorate.

This study addresses this research gap by examining the current state of media literacy education …


Mapping The Neuroexposome: Integrative Analysis Of Dementia Risk Factors Through Multi-Omics And Environmental Profiling In The Egyptian Population., Mai Ahmed Saadzaghloul Othman Jun 2026

Mapping The Neuroexposome: Integrative Analysis Of Dementia Risk Factors Through Multi-Omics And Environmental Profiling In The Egyptian Population., Mai Ahmed Saadzaghloul Othman

Theses and Dissertations

Background: Dementia represents one of the most pressing public health challenges of the twenty-first century, with the global burden projected to reach 153 million cases by 2050. Egypt, as the most populous Arab nation, faces a corresponding rise in age-related diseases, yet comprehensive data from low- and middle-income countries remain severely limited. The neuroexposome framework, integrating genetic susceptibility, environmental exposures, and metabolic alterations, offers a powerful strategy to characterize the complex interplay between internal and external risk factors for Alzheimer's disease (AD) and Alzheimer's disease Related Dementias (ADRD).

Objectives: This thesis aimed to: (1) examine the distribution of APOE alleles …


Fatherhood In Egypt: Identity Formation And Role Theory Perspectives, Mahmoud Nasr Gawdat Jun 2026

Fatherhood In Egypt: Identity Formation And Role Theory Perspectives, Mahmoud Nasr Gawdat

Theses and Dissertations

Fatherhood is a central yet under-researched dimension of family life in Egypt, particularly from a psychological and identity-based perspective. This study explores how Egyptian fathers construct and experience fatherhood through the lenses of identity theory and role theory. Using a qualitative research design, seven focus groups were conducted with 43 Egyptian fathers to examine the meanings they attribute to fatherhood, their perceived roles, challenges, support systems, and personal transformations. Thematic analysis revealed six interconnected themes: (1) describing the father’s role, (2) learning the father role, (3) social and cultural influences on the father role, (4) meaning of being a father, …


An Integrated Sensor-Fusion Framework For Performance-Based Compensation In Construction, Aly Ayman El-Ashry Jun 2026

An Integrated Sensor-Fusion Framework For Performance-Based Compensation In Construction, Aly Ayman El-Ashry

Theses and Dissertations

Construction productivity has historically stagnated due to a reliance on subjective labor monitoring and “lagging” performance indicators. This research proposes a novel compensation model with the use of Total Energy Management System (TEMS) to translate labor effort and efficiency into payment incentives with the integration of Internet of Things (IoT) wearables and Statistical Process Control (SPC) charts.

This research addresses the systemic problem of declining construction productivity caused by industry’s inability to objectively quantify human effort. While traditional models rely on post-facto production tallies, a significant research gap exists in real-time physiological labor monitoring. To bridge this, the proposed TEMS …


Marginality As Lens: Abū Ḥāmid Al-Qudsī’S Writings And Mamluk Urbanism, Moaaz Lafi Jun 2026

Marginality As Lens: Abū Ḥāmid Al-Qudsī’S Writings And Mamluk Urbanism, Moaaz Lafi

Theses and Dissertations

This thesis takes the life and works of Abū Ḥāmid al-Qudsī (also known as al-Maqdisī), a Shāfiʿī jurist and Cairene historian who died in the late ninth/fifteenth century, as a point of entry into a central question: how was knowledge about the city produced in Mamluk Cairo? Addressing this question requires engagement with the multiple contexts, political, social, and religious, that shaped and conditioned the production of knowledge in that period. Moreover, a critical engagement with the author’s own biography, through a careful reading of biographical dictionaries and historical chronicles, is essential for uncovering further dimensions of how such knowledge …


Documenting Death: A Question Of Sovereignty In The Cairo Geniza, Thomas Adkins Jun 2026

Documenting Death: A Question Of Sovereignty In The Cairo Geniza, Thomas Adkins

Theses and Dissertations

How can death offer a case study for the question of sovereignty in eleventh to thirteenth century Egypt as it was performed by sovereigns, officials, and subjects alike, and, in this context, how can the documentary practices preserved in the Geniza be understood as an instrument to perform sovereignty? This thesis uses death as a case study in the same way that scholars of the medieval Islamic world have studied taxation, administration, and ceremonials to understand sovereignty as it was performed by the state, officials, and subjects. This performance of sovereignty by each implicated actor left a rich documentary trail, …


Determinants Of Corporal Punishment And Severe Physical Punishment In Egypt: A Mixed-Methods Analysis For Child Protection Policy, Marwa Moustafa Nassef Jun 2026

Determinants Of Corporal Punishment And Severe Physical Punishment In Egypt: A Mixed-Methods Analysis For Child Protection Policy, Marwa Moustafa Nassef

Theses and Dissertations

Corporal punishment (CP) and severe physical punishment (SPP) remain a major public health, child rights, and child protection policy concern. In Egypt, despite legislative reforms, survey-weighted analysis of the 2021 Egypt Family Health Survey (EFHS) 2021 (CAPMAS, 2022) reveals prevalence rates of 60.5% for CP and 27.4% for SPP among children aged 1–14 (author’s calculations using EFHS-2021, n=7623), yet evidence distinguishing the determinants of routine corporal punishment from escalation to severe physical punishment remains limited in low- and middle-income contexts. Guided by Bronfenbrenner’s ecological framework, this mixed-methods study identifies key drivers of CP and its escalation to SPP among Egyptian …


Women And Wars: Understanding Women’S Political Empowerment Post- Conflict In France, Lebanon, And Sierra Leone, Alaa S. Sayed Jun 2026

Women And Wars: Understanding Women’S Political Empowerment Post- Conflict In France, Lebanon, And Sierra Leone, Alaa S. Sayed

Theses and Dissertations

This thesis attempts to discusses how conflict can be a time of change for women and how conflict can be a crucial aspect for change and improvement. Conflict provides a chance for the women to witness and experience the disruption of gender roles, which was a common practice during wartime, as women were placed in roles that were not officially theirs, according to what society adheres to or ascribes as acceptable roles for women. The conflict is presented as a “window” of opportunity. However, the reality of the situation of this “window” is not uniform across all post-conflict societies; the …


The Style Of Decision: Consumer Wisdom And The Mediating Role Of The Heuristic-Systematic Model Of Information Processing In Clothes Shopping, Nourane Sakr Jun 2026

The Style Of Decision: Consumer Wisdom And The Mediating Role Of The Heuristic-Systematic Model Of Information Processing In Clothes Shopping, Nourane Sakr

Theses and Dissertations

Rationality and emotions are often treated as opposing forces in decision-making. Yet what if the more productive question is not which one prevails, but how a balance between the two might be achieved? Wisdom offers precisely this kind of integrative paradigm. Wisdom is a central trait for self-development; yet, little has been explored on Consumer Wisdom from a communications perspective. The theory has been initially examining ecology principles with an extensive space in consumer behavior and marketing practices. This research approaches consumer wisdom in online fashion advertising context whilst understanding the common information processing modes; evoked by the mediation of …