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Articles 361 - 390 of 5422
Full-Text Articles in Entire DC Network
Fad Diets: Professional Development Needs Among Nutrition Agents In Select Southern States, Abigail P. Mcalister, Vicky L. Green, Simone Camel, Mary C. Fontenot, Janet F. Pope
Fad Diets: Professional Development Needs Among Nutrition Agents In Select Southern States, Abigail P. Mcalister, Vicky L. Green, Simone Camel, Mary C. Fontenot, Janet F. Pope
Journal of Extension
Because FCS agents teach communities about dietary guidelines, it is important that they are aware of the latest nutrition research. This study assessed FCS agents’ knowledge of popular fad diets (low-carbohydrate, intermittent fasting, detoxes and cleanses) and their potential adverse effects, and its relationship among location, certifications, years of experience, professional association memberships, and education. Agents in Louisiana, Texas, Arkansas, and Mississippi were emailed a survey. RDN, DTR, and CHES certifications had significant associations (p = 0.03) with knowledge of adverse effects of fad diets. Agents who hold these credentials may have more knowledge about adverse effects of fad diets.
A Needs Assessment Survey Of Southern California Pest Management Professionals, Siavash Taravati
A Needs Assessment Survey Of Southern California Pest Management Professionals, Siavash Taravati
Journal of Extension
Pest Management Professionals were surveyed in training workshops/meetings in Southern California between 2015 and 2017 to understand their needs, challenges, and view of integrated pest management. The most encountered pests by pest control technicians were ants, cockroaches, rodents, spiders, termites, and bed bugs. The most challenging pest groups to control were bed bugs, cockroaches, ants, and rodents. The main challenges that professionals faced in doing their work were regulations, followed by managing pests, and customer-related problems. Most participants had a favorable view of IPM. However, they faced several challenges in implementing IPM, among which customer-related issues were the most common.
Transformative Partnerships: Expanding Extension’S Capacity To Support Texans With Developmental Disabilities, Andrew B. Crocker, Morgan D. Bradley, Shelby D. Vaughn, Beth Stalvey
Transformative Partnerships: Expanding Extension’S Capacity To Support Texans With Developmental Disabilities, Andrew B. Crocker, Morgan D. Bradley, Shelby D. Vaughn, Beth Stalvey
Journal of Extension
New partnerships to reach new audiences are key to Extension’s future (Harder, 2019). But partnership is enhanced through shared decision-making, co-creation of content, and leveraging non-overlapping expertise and experience (Bertsch et al., 2020; Israilov & Cho, 2017; Ostrom, 1996). Texas A&M AgriLife Extension Service partnering with the Texas Council for Developmental Disabilities provides a novel approach to using statewide presence to the benefit of a partner seeking to expand its footprint (Alford, 2014; Ostrom, 1996) and is, itself, an outcome (Voorberg et al., 2015). Additionally, Texans with disabilities benefit through greater access to the education and resources the partnership produces.
Extension And Tourism: Previous Efforts, Current Trends, And The Future, Doug Arbogast, Daniel Eades, Stephan Goetz, Yuxuan Pan
Extension And Tourism: Previous Efforts, Current Trends, And The Future, Doug Arbogast, Daniel Eades, Stephan Goetz, Yuxuan Pan
Journal of Extension
This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.
A Review Of Youth Mental Health Curricula In Peer-Reviewed Studies Addressing Access, Equity, And Belonging, Monica M. Lobenstein, Jennifer Park-Mroch, Lana Lichfield Crowley, Coley Bean, Maren Wright Voss
A Review Of Youth Mental Health Curricula In Peer-Reviewed Studies Addressing Access, Equity, And Belonging, Monica M. Lobenstein, Jennifer Park-Mroch, Lana Lichfield Crowley, Coley Bean, Maren Wright Voss
Journal of Extension
The goal of this literature review was to identify evidence-based curricula that support youth mental health with special attention to inclusion of access, equity, and belonging (AEB). Four databases were searched for peer-reviewed articles published between 2010 and 2019 related to youth mental health curricula. A total of 1446 articles were identified, and 171 articles underwent a full-text review. Of the 61 curricula identified, 44% addressed AEB to some extent and 65% showed program effectiveness. Four programs were recommended (Sources of Strength, Teen Mental Health First Aid, Dynamic Mindfulness, and Youth Mental Health First Aid) and eight conditionally recommended.
Working Together For Soil Health: Liberating Structures For Participatory Learning In Extension, Carol R. Mcfarland, Claire Friedrichsen, Haiying Tao, Maren L. Friesen
Working Together For Soil Health: Liberating Structures For Participatory Learning In Extension, Carol R. Mcfarland, Claire Friedrichsen, Haiying Tao, Maren L. Friesen
Journal of Extension
Liberating Structures (LS) provide a user-friendly toolkit to shift group power dynamics and allow all stakeholders to contribute. We explored the novel use of LS in soil health extension to conduct high-engagement events with diverse stakeholders. Our goals were to promote social learning, networking, and to encourage innovation. Soil health themes emerged highlighting specific practices, and the necessity of addressing broader scope issues of education, economics, and policy. Participants reported increased knowledge of soil health, professional connections, and forecasted participation in soil-health-promoting activities. Participants also expressed a sense of community, expanded perspectives, and appreciation of the co-development process.
Iowa Wine Industry And Its Educational Needs, Aude A. Watrelot
Iowa Wine Industry And Its Educational Needs, Aude A. Watrelot
Journal of Extension
The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.
Thinking Outside The Box Of Evaluation Platforms: Adapting Qualtrics For Virtual 4-H Judging Competitions, Maria Calvert, Ty Peckman
Thinking Outside The Box Of Evaluation Platforms: Adapting Qualtrics For Virtual 4-H Judging Competitions, Maria Calvert, Ty Peckman
Journal of Extension
Competitive events represent a major component of 4-H programming. These events are typically held in person; however, unforeseen circumstances, like the COVID-19 pandemic, have required Extension professionals to adapt these programs to virtual settings. This paper outlines some unique features of Qualtrics, a web-based tool commonly used to build surveys, that led Missouri 4-H to use the platform to administer agriculture and natural resource science contests.
Tools For Healthy Living: Lessons Learned About Program Efficacy, Youth Knowledge, And Youth Engagement, Sharon Gray, Jennifer Cushman, Miriah Kelly, Mary Margaret Gaudio, E. Jean Gubbins
Tools For Healthy Living: Lessons Learned About Program Efficacy, Youth Knowledge, And Youth Engagement, Sharon Gray, Jennifer Cushman, Miriah Kelly, Mary Margaret Gaudio, E. Jean Gubbins
Journal of Extension
Youth in grades 4 to 6 were presented with healthy living topics through a two cycle, 11-week 4-H after school curriculum designed for low income, urban populations. Pre- and post-surveys were used to measure knowledge of healthy homes topics such as mold and moisture, lead poisoning, pests, asthma triggers, smoking, and food safety. Daily journaling activities designed to measure youth engagement also added to the mixed data set. Lessons learned about program efficacy, youth knowledge, and youth engagement are presented.
Water Conservation: Extension Agents’ Perceptions Of Issue Importance, Professional Abilities, And Landowner Needs, Audrey Mccrary, Leslie M. Burger, Laura Downey, Beth H. Baker
Water Conservation: Extension Agents’ Perceptions Of Issue Importance, Professional Abilities, And Landowner Needs, Audrey Mccrary, Leslie M. Burger, Laura Downey, Beth H. Baker
Journal of Extension
The Extension Service is one of many agencies charged with increasing awareness and knowledge of research-based agricultural conservation practices. A regional survey of Extension agents with agriculture and natural resources responsibilities was conducted to assess the need for in-service training on 11 water resource conservation topics. The highest priority training needs were for topics related to complex interactions and drivers of agricultural water pollution. This article highlights the implications of these results and offers broader perspective on bringing the Borich model of needs assessment into the agricultural and natural resources realm of subject matter expertise.
Ready To Serve: Opportunities For Cooperative Extension To Support Military Families, Rachel A. Brauner, Andrew B. Crocker
Ready To Serve: Opportunities For Cooperative Extension To Support Military Families, Rachel A. Brauner, Andrew B. Crocker
Journal of Extension
The issues families in the military experience have been exacerbated by 20 years of continuous war. Families in the military across all the service branches are families first, sharing similar struggles as their civilian counterparts. Like many families, families in the military have day-to-day concerns about health, financial management, parenting and building positive relationships. Cooperative Extension is positioned to bridge the gap between building support systems and providing quality education, services and care to service members and their families–but are we ready to serve?
Assessing Awareness And Competence Of Best Practices In Synchronous Online Instruction During The Covid-19 Pandemic For Clemson Cooperative Extension Professionals, Christopher J. Eck, K Dale Layfield, Catherine A. Dibenedetto, Jacqueline K. Jordan, Sarah O. Scott, Weatherly Thomas, Michelle Parisi, Thomas Dobbins
Assessing Awareness And Competence Of Best Practices In Synchronous Online Instruction During The Covid-19 Pandemic For Clemson Cooperative Extension Professionals, Christopher J. Eck, K Dale Layfield, Catherine A. Dibenedetto, Jacqueline K. Jordan, Sarah O. Scott, Weatherly Thomas, Michelle Parisi, Thomas Dobbins
Journal of Extension
Traditional delivery of Extension programming changed overnight in March 2020, when the COVID-19 outbreak forced switching traditional methods to virtual delivery. Extension professionals across South Carolina quickly adapted to online delivery. Concerns over instructor preparedness to use online tools, including functions to assure accessibility, did arise. Findings from this non-experimental, descriptive research study suggested Extension professionals used online tools (primarily Zoom). The majority were not comfortable using many of the features that would enhance instruction, including polling, file transfer, and live-streaming media platforms. Additionally, Microsoft Word and PowerPoint skills to assure accessibility for clientele were lacking.
Extension Employee Health Behaviors, Needs, And Interests: A Utah-Based Survey, Gabriele Ciciurkaite, Sandra H. Sulzer, Emma Parkhurst
Extension Employee Health Behaviors, Needs, And Interests: A Utah-Based Survey, Gabriele Ciciurkaite, Sandra H. Sulzer, Emma Parkhurst
Journal of Extension
The goal of our study was to better understand the health and wellness practices, needs, and interests within Cooperative Extension. We used a Qualtrics web-based survey to collect data from Extension employees at Utah State University. Extension employees demonstrated interest in making healthier lifestyles a priority through Extension-specific wellness programs focused on exercise and physical activity, promotion of optimal mental health, and opportunities for personal development. Extension leaders and administrators are encouraged to offer targeted programming to enhance health and wellness within Cooperative Extension.
Adapting Ripple Effect Mapping To A Virtual Survey Format, Matthew D. Greene, Jessica Stroope, Denise Holston
Adapting Ripple Effect Mapping To A Virtual Survey Format, Matthew D. Greene, Jessica Stroope, Denise Holston
Journal of Extension
Community development projects continue despite the COVID-19 pandemic. Participatory evaluation of these projects is crucial. Ripple effect mapping (REM) is a participatory approach to evaluation that captures coalition and community member perspectives on program outcomes and impacts. In response to COVID-19, the Louisiana State University AgCenter Healthy Communities Initiative adapted REM for online delivery. The REM evaluation was found to be an effective way for community coalitions to reflect on outcomes and impacts and to motivate continued engagement.
Development Of Add-On Materials To Supplement Food Safety Modernization Act Trainings In The Western U.S., Jovana Kovacevic
Development Of Add-On Materials To Supplement Food Safety Modernization Act Trainings In The Western U.S., Jovana Kovacevic
Journal of Extension
During the 2017 annual meeting of the Western Regional Center to Enhance Food Safety, 52 representatives from 15 western states/territories, regional centers funded through USDA-NIFA Food Safety Outreach Program, federal and state government agencies, and non-governmental organizations prioritized topics for the Food Safety Modernization Act (FSMA) training materials that address region-specific agricultural production and processing systems. This article describes supplemental materials or “add-ons” developed to support FSMA-related food safety trainings. Although the materials were developed for the western region stakeholders, they can be applied or adapted to other regions in or outside the U.S. to enhance food safety trainings.
Economic Analysis Of Southern Highbush Blueberry Production Using Drip Irrigation And Frost Protection In Georgia, Usa, Saurav Raj Kunwar, Esendugue Greg Fonsah
Economic Analysis Of Southern Highbush Blueberry Production Using Drip Irrigation And Frost Protection In Georgia, Usa, Saurav Raj Kunwar, Esendugue Greg Fonsah
Journal of Extension
A partial enterprise budget simply evaluates the costs and returns profile of the agricultural firm. The simplicity in the partial enterprise budget comes with a cost that it lacks accuracy as it uses fixed single estimates and ignores potential variation in the components of the agricultural production processes. We study risk-rated returns from southern highbush blueberry production using a drip irrigation system under 5 scenarios of the blueberry prices and yields. The risk-rated return analysis gauges the returns over total costs under different specified situations addressing possible uncertainty. We show the chance of profit from southern highbush blueberry in Georgia …
Using Community Food Assessments To Improve Local Food Systems, Robin L. Maille
Using Community Food Assessments To Improve Local Food Systems, Robin L. Maille
Journal of Extension
Community Food Assessments (CFAs) can be used to identify resources and gaps in how food is grown and distributed in a community, and develop action plans for improvement. This article shares the process for conducting these assessments and draws lessons from CFAs conducted across Oregon. Key themes and innovative projects are highlighted to share potential programming ideas. Extension can play a role in partnership development and networking that helps create sustainable projects that improve local food systems.
Development Of Instrument To Assess Influence Of Extension Conference On Intended Outcomes, Marina D. Denny, Martha A. Ellard
Development Of Instrument To Assess Influence Of Extension Conference On Intended Outcomes, Marina D. Denny, Martha A. Ellard
Journal of Extension
The Annual Conference for Mississippi State University Extension is the sole event at which the majority of Extension personnel gather for networking, organizational updates, recognition of efforts, and professional development. Extension leaders plan this conference with intended outcomes but without ever evaluating those outcomes beyond attendee satisfaction. We developed an evaluation instrument to determine how certain conference events influence participants’ critical psychological states and ultimately, their perceived motivation, professional enrichment, opportunities for networking, professional accountability, and organizational awareness. Rather than simply assessing attendee satisfaction, this instrument may help inform planning for successive Extension conferences and other professional development events.
Community Engagement And Programming Models For The 21st Century Extension Professional, Laura Downey
Community Engagement And Programming Models For The 21st Century Extension Professional, Laura Downey
Journal of Extension
In this article, I review Donaldson's (2020) Community Engagement for Extension Professionals: 21st Century Program Planning, Evaluation, and Professionalism. This guidebook is relevant to several audiences including undergraduate and graduate students, Extension professionals, and faculty who work with students and advisees on program planning research and practice. This article highlights the primary contributions of the guidebook, with special emphasis on proactive and reactive Extension programming models.
Characterizing The Decision Process In Setting Corn And Soybean Seeding Rates, David A. Hennessy, Alexander J. Lindsey, Yuyuan Che, Laura E. Lindsey, Maninder Pal Singh, Hongli Feng, Elizabeth M. Hawkins, Sakthi Subburayalu, Roy Black, Eric A. Richer, Daniel S. Ochs
Characterizing The Decision Process In Setting Corn And Soybean Seeding Rates, David A. Hennessy, Alexander J. Lindsey, Yuyuan Che, Laura E. Lindsey, Maninder Pal Singh, Hongli Feng, Elizabeth M. Hawkins, Sakthi Subburayalu, Roy Black, Eric A. Richer, Daniel S. Ochs
Journal of Extension
Selecting optimal corn and soybean seeding rates are difficult decisions to make. A survey of Ohio and Michigan farm operators finds that, although generally keen to learn from others, they tend to emphasize their own experience over outside information sources. Soybean growers declare university and extension recommendations as more important than do corn growers. In response to direct queries and in free comments, growers place more emphasis on understanding the agronomic and technological problems at hand than on adjusting to the market environment. Given the decision environment, we argue that these responses are reasonable.
Cultural Sensitivity: A Requirement When Developing Food Safety Interventions, Lillian Nabwiire, Angela M. Shaw, Gail R. Nonnecke, David D. Minner, Ellen Johnsen, Louis E. Petersen Jr
Cultural Sensitivity: A Requirement When Developing Food Safety Interventions, Lillian Nabwiire, Angela M. Shaw, Gail R. Nonnecke, David D. Minner, Ellen Johnsen, Louis E. Petersen Jr
Journal of Extension
Extension materials that are sensitive to changing demographics and culture increase relevance and compliance with food safety practices. Produce safety extension materials were developed for U.S. Virgin Islands (USVI) produce growers to help with compliance with a new food safety rule. We developed employee training materials based on a needs assessment and behavioral change was evaluated six months after dissemination. The original materials were not seen as culturally appropriate but after modifications, improvements in food safety practices and behavior changes were observed. These results suggest that extension educators should seek feedback from target populations about potential interventions before implementation.
Kahoot Trivia Games, Chasity D. Tompkins
Kahoot Trivia Games, Chasity D. Tompkins
Journal of Extension
Extension professionals implement various educational curriculum and programming for youth. Lessons and information sharing must be innovative to keep up with technology changes and youth interests. A web-based gaming platform called Kahoot helps establish engaging assessment through face-to-face or virtual settings. Kahoot allows Extension professionals to create online trivia games that participants can access in a competition with peers or open access for individualized play.
Sustainable Polymers: New 4-H Stem Curricula, Steven Worker, Jennifer Mccambridge, Anne Stevenson, Jane Fields, Alexa Maille, C L. Meehan, Amie Mondl, Charles Malone, Martin H. Smith
Sustainable Polymers: New 4-H Stem Curricula, Steven Worker, Jennifer Mccambridge, Anne Stevenson, Jane Fields, Alexa Maille, C L. Meehan, Amie Mondl, Charles Malone, Martin H. Smith
Journal of Extension
There are many environmental issues surrounding the global production and use of plastics. Three science curricula (Grades K-2, 3-5, and 6-8) were developed to introduce youth to the past, present, and future of plastics. Designed using research-based methods and grounded in effective science pedagogy, the curricula provide young people opportunities to explore viable alternatives to plastics and develop knowledge and skills necessary to help mitigate environmental impacts associated with the production, use and disposal of plastics. Evaluation results demonstrated that youth improved their understanding of polymers and intention to help reduce impacts of plastics on the environment.
A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna
A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna
Journal of Extension
Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at …
Addressing Nature-Deficit Disorder Using A Multi-Program Area, Multi-State Approach, Rod N. Williams, Robert Cordes, Rebecca Koetz, Jarred Brooke, Molly Hunt, Lindsey Pedigo
Addressing Nature-Deficit Disorder Using A Multi-Program Area, Multi-State Approach, Rod N. Williams, Robert Cordes, Rebecca Koetz, Jarred Brooke, Molly Hunt, Lindsey Pedigo
Journal of Extension
Youth are spending less time outdoors compared to previous generations. Because youth spend much of their time in school, teachers can provide the critical linkages that introduce students to nature. Unfortunately, teachers often lack access to standards-based STEAM curricula focused on natural resources, do not feel comfortable taking their students outside, and may not be knowledgeable about how to incorporate nature into the classroom. Addressing the nature deficit disorder facing today’s youth and the lack of professional development for teachers requires involvement from Extension (agriculture and natural resources specialists, health and human science educators) and natural resources professionals.
Expanding Reach Of Extension Programming Through Partnerships With State Park Naturalists, Rebecca Koetz, Veronica Bullock, Nicholas Burgmeier, Angie Manuel, Rod Williams
Expanding Reach Of Extension Programming Through Partnerships With State Park Naturalists, Rebecca Koetz, Veronica Bullock, Nicholas Burgmeier, Angie Manuel, Rod Williams
Journal of Extension
Partnerships between natural resources agencies and Extension have existed for years and Extension has served in many roles. These roles include writing grants, facilitating meetings, training, and designing collaborative programming. Herein, we highlight a partnership between Purdue Extension and the Indiana Division of State Parks (IDSP) where Purdue Extension used an existing partnership to create programming about eastern hellbenders in a format presentable by interpretive naturalists, Extension educators, and K-12 teachers. The program increased pre/post knowledge gain scores for attendees by 129.27%. This model has successfully expanded Purdue Extension’s outreach efforts while satisfying a need expressed by IDSP. Forming reciprocal …
Women In Science, Technology, Engineering, And Math Professional Night For Youths, Emily N. Henry
Women In Science, Technology, Engineering, And Math Professional Night For Youths, Emily N. Henry
Journal of Extension
Extracurricular science, technology, engineering, and math (STEM) activities are an engaging way to introduce historically-minoritized youths to STEM. In this article, I describe one such event, a Women in STEM Professional Night, designed to connect eighth-grade girls with women in STEM careers. This interactive event provides a personalized connection to STEM, helps combat gendered stereotypes, and builds girls’ self-identification with STEM. Best practices include a carefully structured event, inviting a diverse group of women STEM professionals, and intentional preparation of all participants to set expectations. These insights serve as a guide for Extension professionals interested in creating a similar event.
Demanding More: 4-H’S Diversity And Inclusion Efforts Are Simply Not Enough, Nicole Webster
Demanding More: 4-H’S Diversity And Inclusion Efforts Are Simply Not Enough, Nicole Webster
Journal of Extension
Several youth organizations, such as 4-H, are reaffirming their commitment to diversity and inclusion in the workplace due to social and political events in 2020. Despite the national reckoning around civil rights, the author argues that racial and ethnic minorities are still not fully integrated into the 4-H culture. Addressing inclusion presents challenges; however, these can be better addressed when individuals realize the difficult conversations and actions needed to evoke change. The article concludes with a set of action items for the 4-H system, which focuses on investments, accountability, recognition, and transparency.
Farmers Markets And Single-Use Plastic: Why Environmentally Conscious Consumers Don’T Bring Reusable Bags, Scott Hardy, Jill Bartolotta
Farmers Markets And Single-Use Plastic: Why Environmentally Conscious Consumers Don’T Bring Reusable Bags, Scott Hardy, Jill Bartolotta
Journal of Extension
This study looks at the role of Extension in helping local officials reduce plastic bag use at farmers markets in three Lake County, OH communities. We distributed free reusable bags to shoppers and conducted an education and outreach program. We then took observations to determine if the free reusable bags were being used. We also invited shoppers to take a voluntary survey about their environmental attitudes, why or why not they use the reusable bags, and how best to reduce plastic bag use moving forward. Results from the study suggest that supplying free reusable bags at farmer markets is not …
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
Journal of Extension
We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.