Digital Commons Network^™

Integrated Marketing Communication Approaches On The Environmental Issue Of Recycling: A Collection Of Secondary And Primary Research To Analyze Trends In College Students Recycling Attitudes And Behaviors And The Conduction Of An Imc Campaign To Premote Recycling In Highland Square, Specifically, Cameron Ellen Klass

Honors Theses

Undertaking this thesis project was a task I was determined to fulfill with the upmost enthusiasm, positivity, and patience. When first deciding the topic of my research, I started with a list of criteria that had to be met: personal interest in the matter, hands on work with people and organizations within Oxford, and a way for me to impact the Oxford community for the better. Choosing to research college students recycling attitudes and behaviors both on and off campus and creating an integrated marketing campaign to raise awareness combined not only information accumulated through my academic years at Ole …

Film Marketing And The Creation Of The Hollywood Blockbuster, Colton J. Herrington

Honors Theses

The purpose of this study is to trace the Hollywood blockbuster from its roots, gain insight into how Steven Spielberg's Jaws and George Lucas' Star Wars ushered in the Blockbuster Era, and explore how the blockbuster has evolved throughout the subsequent decades into its current state. This case study uncovers the intertwining relationship between revolutionary film marketing tactics and the creation of the blockbuster as a genre and strategy and observes how increased costs of film marketing and the rise of ancillary markets and new media have led to a contemporary slate of blockbusters alternatingly different and similar from those …

Modelling Global Climate Variables With Cellular Automata Networks, David Robinson

Honors Theses

Cellular automata are discrete models that can be used to simulate many physical systems. Cellular automata have been used to model gas diffusion, different types of chemical reactions, population growth, and land use change over time. Recent research into cellular automata networks has shown that if sparse long range connections are added to a cellular automata, then it will exhibit properties of complex networks. Furthermore, research into modeling climate systems has shown that modeling the global climate as a complex network can be used to predict individual climate variables. In this work we attempt to connect these ideas by simulating …

County Chairs Speak Out: How Mississippi's County Party Organizations Connect With Voters, Phillip C. Waller

Honors Theses

This paper includes the results of a qualitative study of 11 Mississippi county party chairs interviewed about their role in the state and how that role has been affected by redistricting. I highlight their comments on their perceived roles, organizational purpose, voter outreach strategies, competition, voter turnout and state and county relationships. Though I started my project hoping to focus on the effects of redistricting on county party organizations' outreach to voters, only 3 of the 11 county chairs I interviewed significantly changed their actions after the 2011 redistricting cycle. The only county chairs who mentioned major changes in their …

Apartheid In France: Galvanization Of Political Concern For The Role Of Ethnic Identities In French Society, Francesca Talley Diggs

Honors Theses

The French state's colorblind policy prescription is the base of a contentious, current debate over whether or not the government should acknowledge ethnic and racial components of its citizens and collect such data from minority groups. An increasingly colorful population presents new questions to the framework of French identity, legally blind to ethnicity, and tests the durability of the French model. Has the role of ethnic identity in France become a legitimate political concern under President Hollande's administration despite legislation that outlaws ethnic data collection? Is the illegality of ethnic statistics detrimental to combatting discrimination and social fragmentation in France? …

Knowledge And Perceptions Of Vegetarian Diets Among College-Aged Students, Haley Marie Berich

Honors Theses

As health becomes a more primary focus for many Americans, people are turning to new diet choices. Vegetarian diets are available in a wide range of choices and have been found to provide many health benefits. However, adequate knowledge within the general public is lacking when it comes to vegetarian diets. The purpose of this study was to assess the knowledge and perceptions held by college-aged students at the University of Mississippi. A survey was developed and distributed in health and wellness classes that were offered to students of all majors. 187 completed surveys were returned, of which 7 (3.7%) …

Modernizing The Marianne: The French Feminist Movement And Its Effects On Gender Equality, Hallie Grace Haines

Honors Theses

No abstract provided.

Edward Snowden, Criminal Or Patriot: Media Coverage Of National Security Agency Document Leaks, Joyce M. Yoon

Honors Theses

Kenneth Burke's dramatic pentad was used to analyze Edward Snowden's National Security Agency (NSA) document leaks from June 5, 2013 through October 1, 2013 as published in the New York Times (NYT) and the Guardian. The articles were coded by newspaper, headline, reporting journalist, page prominence, word count, publication date, and tone of stories. Content analysis revealed that there was significant difference in coverage of Snowden: the Guardian utilized the word "swhistleblower"s extensively in a positive way while negative words like "leaker" drove NYT coverage of Snowden. Both papers overlap in the identification of Snowden's actions as one of the …

Changing Attitudes Towards Sexual Orientation And The Effect Of Documentary Film, Michael Jon Vanderwaal

Honors Theses

Attitudes towards LGBT people are shifting rapidly, with over half (51%) of the US population now favoring same-sex marriage. LGBT issues are also being hotly debated in the Seventh-day Adventist (SDA) church. The purpose of this research is to examine how the film, Seventh-Gay Adventist (SGA) influences SDA college students' attitudes regarding homosexuality. My study compares attitude scores of students (N=46) using an experimental design with random assignment. Both the experimental group and the control group completed a commonly used Homosexuality Attitude Scale and modified version of Fulton's Adventists and LGB's survey at pretest and posttest. Results show that the …

Musical Borrowing In Las Cuatro Estaciones Portenas: Piazzolla, Desyatnikov, Vivaldi, Wayanne Watson

Honors Theses

Leonid Desyatnikov arranged Astor Piazzolla's Las Cuatro Estaciones Portenas for violin and string orchestra, interspersing quotations from Vivaldi's Four Seasons throughout the new work. My score-based analysis of the arrangement investigates Desyatnikov's borrowing practice and connects his compositional techniques to musicological meanings. In addition to identifying levels of contrast value between the quotation and the surrounding arrangement, I examine alterations to the original content and context of the quotations and determine whether Desyatnikov maintains or transforms the quotations' identities. I combine identity and contrast value into an interpretive model of musical interaction, providing a more nuanced exploration of musical dominance.

Narcissism And The Selfie: Investigating Millennial Narcissism On Instagram, Megan Reed

Honors Theses

Recent studies revealed a correlation between self-promoting images on social media and higher levels of narcissism. This research further examined the relationship between narcissism and use of social media by determining the proportion of selfies an individual posts on Instagram and narcissism among millennials. The proportion of pictures that were selfies was measured in two ways: in the subject's past 4-weeks of picture posting and in the last 30 pictures the subject posted. The standard Narcissistic Personality Inventory (NPI) was used to measure the subject's level of narcissism. Correlation analyses revealed that no correlations were found between the NPI score …

Information Source, Religiosity, And Attitude Change Toward Corporal Punishment, Emilie Fennimore

Honors Theses

No abstract provided.

A Tale Of Two Cities: Differences In Wine-Drinking Habits In Nice And London, Lacey S. Gibson

Honors Theses

The French Paradox is the theory that, despite consumption of classically-condoned fatty foods, the French remain in excellent health in comparison with citizens of other nations. This notion has been the subject of worldwide media fascination with publication of a plethora of journal articles and novels. A growing body of evidence supports a role for moderate consumption of wine in conferring health benefits. The role of wine in health may be especially prevalent in the French Riviera, a region whose regime is dominated by the French-Mediterranean Diet. I sought to determine the role of wine in the French Paradox by …

Teacher Guidebook For Esl Students, Ashley Ramo

Honors Theses

Language is the core of one’s identity, as it is essential in order to competently communicate and interact with other humans. Language preserves culture, and when educators are able to effectively teach English-as-a-Second-Language to students, it conveys respect for that culture. American society is highly culturally pluralistic which brings many languages into the classroom. Students bring their own experiences with them to school, including various native languages and a vast array of levels in English; some may not know a single word in English. Educators will encounter ESL students no matter what the location in the United States may be, …

Aviation Internship Toolkit: Helping Employers Reach The Next Generation Of Aviation Professionals (Ngap), James Fox

Honors Theses

It has been recognized by the international aviation community that there will be an anticipated shortage of skilled aviation professionals in the near future. In order to address this important issue, International Civil Aviation Organization (ICAO) launched the Next Generation of Aviation Professionals (NGAP) initiative to ensure that enough qualified and competent aviation professionals are available to operate, manage, and maintain the future international air transport system (ICAO, 2014). This highly complex industry is growing at a significant rate around the globe, and this shortage needs to be addressed before it becomes a threat to this increasing vital and intricate …

Mother Teresa: Struggles Of Life And Road To Sainthood, Cassandra E. Lybarger

Honors Theses

No abstract provided.

Mandatory Arrest Policy Implications And Domestic Violence, Stephanie Smith

Honors Theses

I chose to do my honors thesis on the mandatory arrest policy regarding domestic violence. I will explore the history of domestic violence, the theoretical and ideological underpinnings of the policy, the research evidence that has been put forth regarding the policy and then offer my critical evaluation regarding the topic.

One Man's Fakelore Is Another Man's Treasure: A Case Study Of Paul Bunyan And The Legend Of The Sleeping Bear, And The Value Of Fakelore In An Interconnected World., Kalani Bates

Honors Theses

The American academic study of folklore blossomed in the past hundred years. The tumultuous battle to define, collate and structure the new study of folklore raged in the academic world, especially in the 1950’s.[1] This obsession not only manifested itself in the academic study of it, but also in the popular culture of the 1900’s. The tradition of the tall tale and the legend exploded into the consumer world, becoming a commodity produced and consumed at will.[2] Richard Dorson classifies this explosion into two very separate studies of ‘folklore’ and ‘fakelore’. Folklore is the group of stories that …

Rationale & Literature Review Of Vocational Training Tools & Skill Implementation In Mental Health Populations, Matthew R. Olivier

Honors Theses

Persons diagnosed with any type of cognitive impairment are oftentimes given labels by society members; they face unjust hardship, and unfounded prejudice because of it, especially in workplace settings. In Kalamazoo, Michigan two different programs - that exclusively work with mentally ill adults – actively seek to counteract these unjust labels by using work-related exposure. The goal is to increase job competence, self-efficacy, safety, and the social participation of the members of these programs. Both programs required supplemental training tools to help their workers’ transition into their new roles. The populations served were 1) patients working for the Kalamazoo Psychiatric …

Taking The War To The Enemy: The Story Of Major Richard Clement, Travis Ueckert

Honors Theses

From the late 1930’s to the final moments of 1941, ordinary citizens of the United States witnessed the illusion of an isolated nation shatter with the global presence of Axis Nations. The U.S. took the initiative in eliminating international threats before they reached U.S. borders, resulting in everyday men and women having to learn about war along the way with usually little to no experience. Scholars who study war and memory face the challenge to capture the entirety and significance of a veteran’s experience, even those of the family members. Though the sacrifice demanded much, memories fade or are suppressed; …

Dynamically Reconfigurable Miniature Golf Course, James Lind

Honors Theses

The purpose of this report is to inform the reader of the Senior Design Project lead by 3 students in the Electrical and Computer Engineering department at Western Michigan University. The project is in needed for use within the ECE department as a tool for showcasing to prospective students the attributes of electrical and computer engineering.

At the heart of the project lies an Arduino microcontroller acting as the commanding brain of the system. Its task is to manipulate various types of obstacles throughout the playing field with a goal of delivering a dynamic experience to the player(s). Additionally, a …

Physical Fitness And Body Mass Index As Predictors Of Academic Achievement, Kristin V. Sumrall

Honors Theses

In the United States, a significant portion of the population is overweight or obese. In addition to this, there are very low levels of physical fitness amongst the general population. However, in numerous studies healthy body weight and moderate to high levels of physical fitness have been linked with many benefits, including improved academic performance. This study focused on the relationship between physical fitness, body mass index, and academic achievement in college students at the University of Southern Mississippi. The aim of this study was to conduct a quantitative correlational analysis of these three factors in order to determine if …

America's Closet Door: An Investigation Of Television And Its Effects On Perceptions Of Homosexuality, Sara Moroni

Honors Theses

This study investigates the relationship between television and social perceptions. It uses the television shows Will&Grace, The L Word, Queer as Folk, and Modern Family for rhetorical analysis. Then, it uses the information gained from the analysis to hypothesize how and why these television shows both reflect and affect social perceptions of homosexuality.

Effects Of A Nutrition Education Intervention On Inner City Children, Stephanie P. Windle

Honors Theses

This paper focuses on nutrition education research conducted between February and April 2014. The researcher’s goal was to determine the effectiveness of a nutrition education intervention on low-income children. The USDA and Academy of Nutrition and Dietetics provided most of the research used to create the intervention. The definition of “healthy” used for this study was defined by the USDA (2014) as “whole foods such as fruits, vegetables, whole grains, fat free or low-fat dairy, and lean meats that are perishable (fresh, refrigerated, or frozen) or canned as well as nutrient-dense foods and beverages encouraged by the 2010 Dietary Guidelines …

The Eu's Cookie Cutter, But Not The Eu's Cookie, Sylvia Zdunek

Honors Theses

The members of the European Union have never had a common identity that has united them together beyond their geographical definition of "Europe." Since the beginning of the European Union and the introduction of the Euro, the decision makers of the Union have been pushing for a collective European identity. The need for this identity comes from the belief that in order for the Union to be economically sound, it needs an underlying homogenous culture. A unity in identity, values, and ideals is stronger than a unity based solely on a common currency as it lacks personal characteristics that people …

The Complexity Of Common Core: Teaching Harry Potter And The Half-Blood Prince As A 7th Grade Complex Text, Allyson R. Jones

Honors Theses

With the implementation of the Common Core State Standards occurring across the country, schools and students are seeing changes in the organization of education. These standards, grounded in English Language Arts and Mathematics, are designed to push students’ critical thinking skills, writing ability, and methods of communication to prepare them for their life beyond secondary education. For English Language Arts, there is an emphasis on teaching complex texts. In this study, I examined the qualities of complex texts to determine if Harry Potter and the Half-Blood Prince could be considered a teaching tool for seventh grade students. To do this, …

Attitudes Towards Latino Immigrants Expressed In The Online Media, Jordan Mcclain

Honors Theses

The language used towards Latino immigrants expressed in the online media is a prevalent occurrence that warrants a more detailed analysis. I used a total of fifty-four articles from Fox New, CNN, MSNBC, Southern Poverty Law Center, National Immigration Law Center, Immigration Advocates, Networks Liberty News, Minuteman Project, and American Immigration Control Council. I analyzed the wording used by each source when they referred to Latino immigrants. I analyzed my data further by distinguishing it into five categories: Affirmative language, negative language, avoidance language, the use of linguistic devices, and a category dedicated to the special circumstances around the recent …

Thwarted Belongingness In Relation To Face-To-Face And Online Interactions, Fallon B. Moberg

Honors Theses

Suicide has become an increasing problem, and it is ranked as the tenth leading cause of death for all ages (Centers for Disease Control and Prevention, 2012). Joiner’s (2005) interpersonal-psychological theory of suicide states thwarted belongingness - the feeling of being alienated from others - and perceived burdensomeness - the feeling of being a liability to others – are the primary proximal factors leading to suicidal desire. The current study focuses on thwarted belongingness and examines its relationship to face-to-face interactions and online interactions. We hypothesized that negative face-to-face and online interactions would independently predict higher levels of thwarted belongingness. …

Multisensory Emotion Recognition With Speech And Facial Expression, Jacob P. Roeland

Honors Theses

Computers through both desktop and mobile devices are only becoming more important in our lives leading us to have more involved and longer interactions with them. Because of this our brains actually classify our involvement with them in a manner similar to our interactions with our fellow humans. This can lead to frustration and anxiety when our computers interrupt our work or pleasure with contextually inappropriate messages, much the same way it would if a friend or co-worker was pushy or rude. A way to solve this issue is to give our machines emotional intelligence, or the ability to recognize …

Sexism Across Musical Genres: A Comparison, Sarah Neff

Honors Theses

Music is a part of daily life for most people, leading the messages within music to permeate people’s consciousness. This is concerning when the messages in music follow discriminatory themes such as sexism or racism. Sexism in music is becoming well documented, but some genres are scrutinized more heavily than others. Rap and hip-hop get much more attention in popular media for being sexist than do genres such as country and rock. My goal was to show whether or not genres such as country and rock are as sexist as rap and hip-hop. In this project, I analyze the top …