Digital Commons Network^™

The Value Of Subliminal Advertising To The Modern Marketer, Bruce Peckover

Honors Theses

This paper provides an evaluation of the arguments and evidence advanced supporting and denying the effectiveness of various subliminal techniques used in advertising. These practices supposedly influence consumer behavior by subconsciously altering attitudes or preferences toward products. While researchers offer some marginal evidence of subliminal stimuli influencing like/dislike reactions, the marketing relevance of the evidence remains to be documented. This investigation examines the history, use, legality, and value of subliminal advertising to the marketer. A thorough discussion of each of these points is made with reference to documented sources. The intent of this paper is not to deny the existence …

Impact Of The 1980 Election On Ideological Liberal Organizations, Michael Coval

Honors Theses

Throughout this section, I sought to establish a nexus between interest group theory and empirical observations. This in turn, would provide the framework from which I would set forth a series of hypotheses concerning the impact of the deviating 1980 elections on ideological liberal organizations. What I found in fact, was not just a link but a near perfect correlation between theory and practice, each reinforcing the other and pointing to the same ineluctable conclusion: The upshot of the Reagan/New Right landslide of 1980 was a dramatic renaissance of American liberalism. A renaissance so pervasive that ideological liberal organizations stand …

The Attitudes Of Illinois Petroleum Jobbers About The Marketing Of Propane, Dale E. Houston

Honors Theses

The study considers several hypotheses: the percentage of Illinois petroleum jobbers marketing propane will increase due to the fact that propane sales increase profitability, the Illinois propane market is expanding because it is less expensive than gasoline, fuel oil sales are decreasing because propane furnace installation is cheaper than oil furnaces, and propane furnaces are less expensive to maintain and operate.

A Study Of The Community Development Advisory Act Committee 1978-1979, Christopher W. Cottrell

Honors Theses

This paper will focus on the Community Development Act Advisory Committee, (CDAAC), for the year 1978-79. This Citizens Advisory Committee is required under the U.S. Department of Housing and Urban Development's Community Development Block Grant, Entitlement Grant Program. The City of Kalamazoo, as an applicant for community development Block Grant funds, must have citizen input on how funds should be spent on the neighborhoods that qualify for assistance. This year there is about $2,323,563 which can be spent to improve the housing and community needs of what the city calls the six comprehensive Neighborhood Revitalization Areas or more commonly known …

The Ghost Of Malthus, Steve Emmert

Honors Theses

No discussion of population can being and end with the examination of historical data, perhaps combined with some extrapolation of past trends into the future. Equally suspect would be an treatise which ignored these issues. In few disciplines will one find historical trends as striking as that of population growth.

An Insight Into Management Development Programs, Bretta A. Tulbert

Honors Theses

Management development can be defined as any form of training for managers to improve present job performance while preparing them for advancement into higher positions. It involves any attempt by a manager to improve his position by the acquisition of new knowledge, skills, and attitudes in an orderly manner. Management development involves more than a series of presentations; it is a growing process which develops both general and specific interest. This is the responsibility of the company and the individual. The programs should include continuous feedback of results, development of individual career plans, and application of executive development techniques.

Before …

The General Manager, "The Man In The Middle", David Dombrowski

Honors Theses

This paper explores the contemporary purpose and function of the General Manger's position on a baseball team, as well as addressing some historical events that contributed to this present role. By examining these events, one can gain insight into the increased responsibility that has been thrust upon the General Manager, and the eventual delegation of these duties as the responsibilities multiplied.

Television Advertising And Children, Vince Delange

Honors Theses

Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.

Women Artists: For Children, Debbie Small

Honors Theses

"Women Artists: for Children" is a collection of slides, tapes and life-sized dolls that introduces women in the visual arts to third-, fourth- and fifth-graders. The body of this paper presents the four sets of narratives that accompany the individual slide series; "Women Painters", "Women Fiber Artists", "Women Sculptors", and "Women Printmakers". It also includes a discussion of how and why the project came about, a general introduction to the styles and themes of the artists it presents and a brief analysis of its experimental exposure in the classroom.

The Great Potato Debate, James D. Hudson

Honors Theses

Anencephaly and spina bifida cystica are two of the most common severe congenital malformations consistently observed in human populations. Both represent defects in the neural tube and share a significant number of similar epidemiological associations among them, occupational class, geography, sex ratio, maternal age, year and season of the year. In anencephaly most of the brain and upper skull never form usually resulting in death within a few hours of birth. Spina bifida cystica is a malformation of the spinal cord often causing paralysis, vulnerability to infection, and early death. In 1972, Dr. J.H. Renwick presented a controversial hypothesis which …

Power, Elitism, And Lawyers: An Examination Of The Richmond Legal Establishment And Its Impact On The Making Of Social And Economic Policy-Making Within The Commonwealth Of Virginia., Stephen C. St. John

Honors Theses

Within the annals of American academia, much time and effort has been expended in the attempt to answer the crucial question of who wields power within the community and more specifically inside the realm of governmental policy-making. This pursuit has taken many forms and focuses throughout the years, as the spotlight of community power inquiries have shifted from one group of societal actors to another. Such focuses however have quite frequently neglected to give proper consideration to the immensely important roles played in the community and governmental power structure by those individuals who collectively form the legal profession. Of all …

A Study Of The Relevance Of Debate Through A Comparison Of Propositions With Congrssional Deliberation, Janine Holloman

Honors Theses

This paper actually began with a Spring semester, 1973 independent study project. The project was to compile a record of intercollegiate debate at Western for each academic year from 1921 to 1974.

Experimentation To Develop Procedures To Be Used In The Investigation Of The Effects Of Restriction On The Unmodified Dna Of The Bacteriophage Lamda, John Haynes

Honors Theses

The results of experimentation approximately twenty years ago with variuos bacteriophages by Ralston and Krueger¹⁶, Anderson and Felix¹, Luria and Human¹², and by Bertani and Weigle² have shown that the host range of a given phage depends directly on the bacterial strain on which the phage has last propagated. This event came to be known as host-induced modification or host-controlled variation. As this phage host range is controlled by the host environment and can be altered from one generation to another it has, according to Luria, made microbiology "the last stronghold of Lamarckism" …

Conflict Theory: Concepts, Techniques, And Stages, Thomas Kramer

Honors Theses

The social worker of today is being placed in situations which call for him to devise new tools and strategies of intervention which are relevant to present day problems. It is recognized that many of our current social problems are inherent in some of our institutions and that only by changing these institutions can real results be achieved. Problems arise due to the fact that these institutions often stringently resist change and conventional methods employed by professional practitioners have often only been able to solve or ease individual difficulties or maladustments. There have been a growing number of social workers …

A Comparative Consideration Of Lipoprotein Distribution And Stress Response In The Mallard Duck And Man, Janice Mackay

Honors Theses

Lipid is associated with all of the major serum protein fractions of both the mallard duck and man. however, whereas the ρ lipoproteins predominate in man with little lipo-albumin evident, according to available literature, in ducks the lipo-albumin constitutes more than half of the serum lipoproteins, and a substantial lipo-prealbumin fraction is evident. Most studies of lipo-proteins are carried out on human serum primarily for the purpose of diagnosis of abnormalities. The stress response in many animals includes a rise in serum α-globulin levels, but its physiological basis is still speculative. While a consideration of the changes in lipoprotein distribution …

New Forms Of Heterosexual Marriage And Mating, Robert Lundy

Honors Theses

One third to one half of marriages are destined to end in a divorce court. However, in the de jure system or orders, monogamous marriage is the only accepted form with sexual behavior limited thereto. The nuclear family is the economic and residential unit. The expectation is that the marriage should last for the lifetime of the spouses, although increasingly there are provisions for exceptional cases termed failure. Other popular expectations are that the woman will be the socializing agent and the male will be the economic agent. This thesis explores the changing nature of families and marriage.

The Role Of D-Gluconic Acid In The Regulation Of The Synthesis Of The Enzymes Of The Entner-Doudoroff Pathway In Pseudomonas Fluorescens, Steven C. Quay

Honors Theses

Induction of Entner-Duodoroff pathway enzymes in Pseudomonas fluorescens was investigated to study the role of gluconate as a possible inducer. Glucose oxidase-deficient mutants were isolated and characterized. One of these mutants, gox-7, was deficient in particulate glucose oxidase; another mutant, gox-17, was deficient in particulate glucose and gluconate oxidase activities. Gluconate, but not glucose, induced synthesis of gluconokinase and 6-phosphogluconate dehydratase in both mutants. High constitute levels of 2-keto-3-deoxy-6-phosphogluconate aldolase were found when both mutants were grown on glucose. Growth of parent and both mutant strains on glycerol also resulted in high levels of Entner-Doudoroff pathway enzymes. It was concluded …

An Ecological Study Of Coliform Bacteria Associated With Vaccinium Corymbosum, Harry C. Bittenbender

Honors Theses

Recent research has shown that there are coliform populations associated with the cultivated high bush blueberry, Vaccinium corynbosum. This study is aimed at determining the ecology of these colofirms, as they are related to blueberry production from the farm to the warehouse. Tests will be made to identify the Salmonella group, those associated with "food poisoning." Total bacterial coliform counts will also be made. This paper is primarily an ecological study of the coliforms found on blueberry farms near Grand Junction, though fruit samples were taken from all warehouses of the M.B.G.A.

Activities Of I.G. Farbenindustrie In The United States, 1929 Until March 11, 1942, William C. Neubauer

Honors Theses

The activities of I. G. Farbenindustrie in the United

States afforded Americans the opportunity to observe Third

Reich activities as they existed in pre-war America. This preview

of Naziism in America helped unite popular opinion against

Hitler. It is the purpose of this paper to point out the origins

of such a system in this country, the conditions which nurtured

its growth, characteristics of the system, and the steps which

lead to the collapse of the system. The lack of a detai]ed and

determined policy by the Germans prevented their utilization of

I. G. Farbenindustrie to its upmost strategic value …

A Senior Honors Recital, Lynn Hoffman

Honors Theses

This paper is an examination of the pieces performed in a senior recital. A good performance cannot be given without a thorough understanding of the works being performed. Behind a finished recital lies not only hours of practice, but also hours of research and analysis.

In analyzing the Scarlatti sonata, I have used Kirkpatrick's terminology in referring to the form of the pieces. William S. Newman, author of The Sonata in the Baroque Era and The Sonata in the Classical Era also refers to Kirkpatrick's terminology.

In referring to specific measures and beats in a piece, I have used two …

Luther The Musician, Charles L. Hill

Honors Theses

The chief contributions of Martin Luther to Western civilization are in the fields of theology and religious reform; but his influence upon, and even his direct contributions to, the development of music also are of considerable importance. Luther has established a place for himself in history as "the great German religious reformer who began the Protestant Reformation" (Brit., 436), but his abilities as a musician are often overlooked. That Luther had a great love for music is clear from a letter which he sent to Ludwig Senfl, the court musician at Munich, on October 4, 1530, in which he says: …

Erik Satie And His Influence On Music In France In The Twentieth Century, Lindsey Peters

Honors Theses

In nearly every period in musical history that is marked by dramatic change in thought and composition, there emerge figures whose contribution lies more in the philosophical and aesthetic influence than in the actual music they produced. It was true of the Florentine Camerata, whose influence did not reach musical fruition until Monteverdi. In late nineteenth and early twentieth century France, Erik Satie was a harbinger of directions French music was to take in the next fifty years. Although his music exhibits many advanced techniques, ideas revealed in Satie’s writings and conversations with artists of all media were influential in …

The Problem Of Evil, Clyde T. Francisco

Honors Theses

The problem presented in this paper is one that was first brought emphatically to my mind on a Wednesday night, four years ago. The pastor of a Baptist Church was discoursing upon the foreknowledge of God. "God knows everything we are going to do", he said, "but does not in any way interfere with our actions." It started me upon a long train of thought as to the relation between God and the free will and hence, between God and evil. The discussion that follows is the outcome of my research.