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How Design Plays Strategic Roles In Internet Service Innovation: Lessons From Korean Companies, Yu-Jin Kim, Kyung-Won Chung Jul 2008

How Design Plays Strategic Roles In Internet Service Innovation: Lessons From Korean Companies, Yu-Jin Kim, Kyung-Won Chung

DRS Biennial Conference Series

In order to survive in the highly competitive internet business, companies have to provide differentiated services that can satisfy the rapidly changing users' tastes and needs. Designers have been increasingly committed to achieving user satisfaction by generating and visualizing innovative solutions in new internet service development. The roles of internet service design have expanded from a narrow focus on aesthetics into a more strategic aspect. This paper investigates the methods of managing design in order to enhance companies' competitiveness in internet business. The main research processes are to: (1) explore the current state of internet service design in Korea through …


Learning Strategies In Interpreting Text: From Comprehension To Illustration, Mike Mcauley Jul 2008

Learning Strategies In Interpreting Text: From Comprehension To Illustration, Mike Mcauley

DRS Biennial Conference Series

Learning strategies can be described as behaviours and thoughts a learner engages in during learning that are aimed at gaining knowledge. Learners are, to use Mayer's (1996) constructivist definition, ‘sense makers'. We can therefore position this to mean that, if learners are sense makers, then learning strategies are essentially cognitive processes used when learners are striving to make sense out of newly presented material. This paper intends to demonstrate that such thoughts and behaviours can be made explicit and that students can co-ordinate the basic cognitive processes of selecting, organising and integrating. I will discuss two learning strategies which were …


The Ephemeral Aesthetic Of Spontaneous Design On The Streets Of Sao Paulo, Brazil, Robert Harland, Maria Cecilia Loschiavo Santos Jul 2008

The Ephemeral Aesthetic Of Spontaneous Design On The Streets Of Sao Paulo, Brazil, Robert Harland, Maria Cecilia Loschiavo Santos

DRS Biennial Conference Series

There are few opportunities when the poor and prosperous can be spoken about with respect to the same, shared cultural experience. And yet, visual culture, and the design process that contributes to its materialisation in specific contexts, offers an opportunity to recognise a socially inclusive activity that reveals similarity rather than difference. This paper celebrates an ephemeral aesthetic that is appreciated by people at different ends of the economic, political and social spectrum. A mutual appreciation for the medium of collage differs only in terms of the environment within which the recycled object is eventually revealed. This paper explores some …


Authorities/Knowledge/Beliefs/Outcomes: 'Governing' In The Profession Of Graphic Design In The Us, Kate Ann B Lamere Jul 2008

Authorities/Knowledge/Beliefs/Outcomes: 'Governing' In The Profession Of Graphic Design In The Us, Kate Ann B Lamere

DRS Biennial Conference Series

This exploratory research examines an under-evaluated aspect of graphic design in the United States: the nature of the profession. Discourse analysis that applies the theory of governmentality is used to assess previously collected, open-ended interviews with graphic designers, as well as other source material. Based on the late work of Michel Foucault, governmentality considers how authorities govern through the creation and dissemination of knowledge, which works through individuals' desires and beliefs and leads to unpredictable outcomes. In this research, two ‘authorities' within the graphic design profession are identified and considered – design competitions and graphic design higher education. Both authorities …


What Are The Visual Communication Requirements Of A Built Environment?, Robert Harland Nov 2006

What Are The Visual Communication Requirements Of A Built Environment?, Robert Harland

DRS Biennial Conference Series

This paper aims to explore the role that visual communication plays in the urban environment, and the potential for further discussion as a single domain. The scope of enquiry covers aspects of Geography, Urban Design and Graphic Design, exploring briefly the broad contexts for the subject, and the relationship between the emerging disciplines that are playing an increasing and highly visible role in how we use public spaces. It concludes that Graphic Design is playing a significant role in determining the success or failure of the multitude of behaviour settings in the built environment, and a closer relationship with Urban …


Evaluation Of A Product Under An Attitudinal Approach, L Niemeyer, J Esposel Nov 2006

Evaluation Of A Product Under An Attitudinal Approach, L Niemeyer, J Esposel

DRS Biennial Conference Series

The research presented in this article, performed in Brazil, consisted of the evaluation of a specific product, the shaver, through the attitudinal approach techniques. The target product was chosen because it has a clear and unambiguous main function. Besides, it used individually and frequently. Shavers are found in the Brazilian market in a great variety of models, brands and prices. We tested a sample of shavers that are for sale in most drugstores and supermarket in Brazil. All the participants were men. They were gathered according to their educational levels and kind of professional activity. The analysis of the result …


Visual Communication In Portugal: Professional Training And Skills In Twentieth Century, Margarida Ambrósio Fragoso Nov 2006

Visual Communication In Portugal: Professional Training And Skills In Twentieth Century, Margarida Ambrósio Fragoso

DRS Biennial Conference Series

Throughout the twentieth century in Portugal, confronted with the insufficiencies of formal teaching, professionals from the visual and graphic communication field had to construct through practice the skills that allowed to meet the different challenges encountered. This study aims at disseminating the different contexts of formation and learning in the graphical professions and interpreting them according to the cultural contexts.


The Poster Of The New State, Theresa Beco De Lobo Nov 2006

The Poster Of The New State, Theresa Beco De Lobo

DRS Biennial Conference Series

No abstract provided.


Senac Symposium On Materials: An Experience To Give Guidelines For A “Cartography Of Materials”, Denise Dantas Nov 2006

Senac Symposium On Materials: An Experience To Give Guidelines For A “Cartography Of Materials”, Denise Dantas

DRS Biennial Conference Series

This article presents the experience of realizing a discussion forum on Design and its relation with materials as a methodological strategy to structure a “Cartography of Materials”. The event had a different configuration from the way it is normally set up in Brazil, for it promoted an articulation among academic researchers, companies that produce materials and products as well as designers working in the market. The aim was to increase the potentialities of working in the three areas involved: teaching/learning, autonomous professional working and serial industrial production. The proposal’s thematic core consisted of a reflection on the possibilities of the …


Strategies For Surviving In A Changing Environment The History Of Industrial Design Education In Finland, A.V. Valtonen Nov 2006

Strategies For Surviving In A Changing Environment The History Of Industrial Design Education In Finland, A.V. Valtonen

DRS Biennial Conference Series

This paper proposes a design framework, which examines the communication process between a female user and the Graphical User Interface (GUI) of a medical device to enhance her health matters; in particular, understanding their underlying needs and responses toward to the use of the device. The emphasis of the paper is to investigate the role of designer and health message within the communication process, in addition to identify appropriate GUI attributes relevant for the design of medical devices; aspects of response from the female user and other probable users are gathered. To broaden the framework, the role of existing visual …


Analysis Of Interrelations Between Bottle Shape And Food Taste, R.W.Y. Wang, C.H. Sun Nov 2006

Analysis Of Interrelations Between Bottle Shape And Food Taste, R.W.Y. Wang, C.H. Sun

DRS Biennial Conference Series

In general, the package design should make consumers associate the product’s taste from visual stimulation. This study aims to investigate the correlations between the shape of food bottles and taste association in 3 stages: (1) classification of the taste of food products on the market; (2) analysis of the features and dimensions of food bottle shapes; and (3) survey of the association between food bottles and tastes. Findings indicated that there are 13 types of packages relating to taste, including single tastes: sour, sweet, bitter, savory and spicy tastes; and mixed tastes: sweet and sour, savory and sour, sweet and …


Designing A Physical Environment For Co-Experience And Assessing Participant Use, Marlene Ivey, E. B.-N Sanders Nov 2006

Designing A Physical Environment For Co-Experience And Assessing Participant Use, Marlene Ivey, E. B.-N Sanders

DRS Biennial Conference Series

Since participatory design methodology began to take shape in the 1980s, the prevalent view of experience as something individual has expanded to include the experience of collective creativity – defined as co-design by Sanders (2002) and co-experience by Battarbee (2003). To date, research based on co-experience scenarios has focused on experiences that users create for themselves using products or services that already exist (Battarbee 2003) in spaces that do not appear to be specifically designed for co-experience. Kristensen (2004:7) refers to the limited address of the physical context of creativity. However, there is limited scope for developing knowledge in this …


Design Support And The Transfer Of Knowledge To Smes, G C Raulik, P Larsen, G Cawood Nov 2006

Design Support And The Transfer Of Knowledge To Smes, G C Raulik, P Larsen, G Cawood

DRS Biennial Conference Series

Design support programmes have became more and more popular, with countries recognising the importance of helping their small companies to develop products and services with design input. This paper argues that the potential of such design programmes could be maximised if design organisations understood the importance of knowledge transfer in this context. It explains why the nature of design support schemes (usually public funded and focused on first-time users of design) make knowledge transfer an important asset for this activity. Analysis of information provided by clients of Design Wales, the design advisory service for Welsh industry (UK), is used as …


Are We Designing Female Audiences? The Case Of Beme.Com A Women’S Commercial Online Portal, N M Sadowska Nov 2006

Are We Designing Female Audiences? The Case Of Beme.Com A Women’S Commercial Online Portal, N M Sadowska

DRS Biennial Conference Series

Feminist critique of design practice has drawn attention to continuing problems women have as design practitioners and design consumers. A case study analysis of BEME.com, a commercial online portal design for female Internet users, offers an opportunity to address some of the issues such a critique raises. Notwithstanding that Internet technology and design offer new means of communicating with women, a feminist critique highlights that particularly within a commercial context there is an unwillingness within design practice to problematise its participation in the processes that embody gendered meanings. Instead, gender frequently features as part of design practitioners’ creative toolkit when …


Questioning Drawing For Designers: Project Work As A Strategy And Examples From The Practice, Maria Vasconcelos, Helena Elias Nov 2006

Questioning Drawing For Designers: Project Work As A Strategy And Examples From The Practice, Maria Vasconcelos, Helena Elias

DRS Biennial Conference Series

Facing the changes of the named “global society and technological revolution”, this paper begins by equating through literature review main competences asked to designers and the way drawing as a discipline can make a contribution in the academic curricula of design courses. Such contribution is also shown by depicting some exercises of drawing and results obtained in practice. The paper considers drawing fundamental for designerly thinking and argues on the importance of project work as a methodology to give drawing a purpose, enriching and enlarging its capacity as a tool for creativity, thinking, and research, problem-solving and self expression. Drawing …


The “Star” Interaction Design Summer Schools Framework, N. Schadewitz, P. 'Adler' Jorge, W Moncur, J. Roberts Nov 2006

The “Star” Interaction Design Summer Schools Framework, N. Schadewitz, P. 'Adler' Jorge, W Moncur, J. Roberts

DRS Biennial Conference Series

This paper outlines the intercultural, collaborative nature of Interaction Design summer schools for PhD and Masters students, while describing the design practices and educational methods utilized in such a context. The authors’ experiences as participants and facilitators in combination with data collected from a questionnaire and design patterns workshops are captured in this paper and reflected upon. In conclusion, a framework for organizing and implementing future Interaction Design academies is proposed.


Graphic Design And Motion Graphics, C Vincent, A Cole, Z Schincariol Nov 2006

Graphic Design And Motion Graphics, C Vincent, A Cole, Z Schincariol

DRS Biennial Conference Series

This paper presents an interdisciplinary experiment in Communication Design teaching. It focuses on two moments in the project’s development: print media design and its translation into audiovisual language. We begin experimenting with the expressive possibilities of typography, which add meanings to the transposition of verbal content. Interpretation and sharp perception of typography, in the technical and aesthetics aspects, interfere when generating visual composition. The expressive possibilities increase when motion and sound, which are distinctive aspects of audiovisual language, come into play. We are interested in the creative process that involves translating graphic language into audiovisual language.


Reframing American Democracy: The Role Of Research In The Interpretation Of Redesigned Election Artefacts, E.D. Tunstall Nov 2006

Reframing American Democracy: The Role Of Research In The Interpretation Of Redesigned Election Artefacts, E.D. Tunstall

DRS Biennial Conference Series

In November 2000, a poorly designed “butterfly” ballot in Palm Beach County, Florida, of the United States of America, changed election history. From 2001-2005, Design for Democracy, a strategic program of AIGA and UPA, conducted ethnographically based research to redesigned election artifacts, including the ballot. This paper explores the role of research, particularly ethnographic research, in the interpretation of the “meaning” of these redesigned election artifacts within the discourses of American democracy. In particular, it focuses on the discourses of American democracy as framed by the contexts of American professional design organizations, international museums such as the Pompidou Center, and …


Human Centering Design Across Dimensions, B. Hanington Nov 2006

Human Centering Design Across Dimensions, B. Hanington

DRS Biennial Conference Series

The uneven application of human centered research and design across disciplines is evident in both practice and education. In particular, graphic or communication design is much less familiar than industrial or interaction design with human research and testing. The underlying human criteria for design activity should know no dimensional boundaries. The creation of printed material to convey information, digital interfaces for devices or web-based interactions, and three-dimensional products and environments, all share a foundation of human use. There is no reason why any design discipline should be disadvantaged in the sensitivity to human factors, and therefore in the exposure to …


Researching The Research Culture In Art & Design: The Art And Design Index To Theses, T Fisher, J Mottram Nov 2006

Researching The Research Culture In Art & Design: The Art And Design Index To Theses, T Fisher, J Mottram

DRS Biennial Conference Series

The aim of this study is to develop better function and performance for embodiment of electric-powered wheelchair from the aspect of human kansei. Embodiment is the concept which frequently used in robotics or neural science. An embodiment of electric wheelchair is to realize the function which is felt natural like flesh body. We studied it through the two standpoints. One is how it move, the other how we feel (kansei). Kansei is a concept that includes emotion and sensibility. Kansei was defined as an intuitive ability to react and evaluate the values like pleasure and comfort. As we were factoring …


Defending The Domestic Environment From Advertising: The Commercial Rhetoric Art Project, Steven Mccarthy Nov 2006

Defending The Domestic Environment From Advertising: The Commercial Rhetoric Art Project, Steven Mccarthy

DRS Biennial Conference Series

Commercial Rhetoric Art Project examines advertising’s impact on the domestic environment through a body of creative work. By applying the methodologies of collage, montage and assemblage, commercial messages were subverted, juxtaposed and recontextualized into a critique of consumer culture. Issues of consumption, waste and sustainability are raised, and the role that graphic designers play in this system is questioned.


What It Takes To Design In The Virtual World, Anthony Williams, Willy Sher, Tom Bellamy, Rod Gameson Nov 2006

What It Takes To Design In The Virtual World, Anthony Williams, Willy Sher, Tom Bellamy, Rod Gameson

DRS Biennial Conference Series

The operational differences which result from using different electronic communication media and its impact on generic design skills have been the basis for the research reported in this paper. The outcome of this research is the development and mapping of generic skills profiles for virtual design teams and the designers who work in them. The research findings also identify changes in generic skills profiles between the traditional mode of team design as well as the different operational states of current and future ICT environments. This paper examines design team activities, processes and skills occurring in co-located environments and links these …


Integrated Descriptive Interactivity For Complex Collections (Idi), Daniel Pinkas, Jean-Louis Boissier, Sidonie Carrillat, Annelore Schneider, Pius Zoll Nov 2006

Integrated Descriptive Interactivity For Complex Collections (Idi), Daniel Pinkas, Jean-Louis Boissier, Sidonie Carrillat, Annelore Schneider, Pius Zoll

DRS Biennial Conference Series

IDI (Integrated Descripttive Interactivity for Complex Collections) is a media design research project currently conducted at the Haute école d’arts appliqués, Geneva (HEAA). IDI explores the descriptive potential of interactive video and seeks to integrate video-interactivity into a comprehensive descriptive and documentary approach to complex collections. An integrated descriptive interactivity aims at providing an intuitive account of the user’s relations to the objects or elements of a complex collection. We must emphasize that our project goes well beyond a simple combination of existing media; it seeks a new documentary modality which allows the user to browse through a collection not …


The Status And The Prospects Of Deconstruction In Graphic Design, Dong-Sik Hong, Mijeong Hwang Nov 2006

The Status And The Prospects Of Deconstruction In Graphic Design, Dong-Sik Hong, Mijeong Hwang

DRS Biennial Conference Series

Visual communication design has been represented in varied images from ancient society up until the present time. Especially graphic design, which has experienced artistic upheaval from modernism and postmodernism, has been enabled to deliver messages in a more developed and sensuous appearances. Deconstructionist design wasn't well received by modernism, an advocate of practicality and effectiveness; however, as the beginning of subsequent postmodernism, it started to earn a warm welcome from a number of designers. Postmodernism made it possible for deconstruction to be a new paradigm appreciating neutral respect for varied expressions and designers' idiosyncrasy. Corresponding to this new trend, Edward …


Grounding Knowledge From Other Fields In Communication Design., Peter Storkerson Nov 2004

Grounding Knowledge From Other Fields In Communication Design., Peter Storkerson

DRS Biennial Conference Series

This paper presents a model for framing knowledge based on the needs of communication design (design) and a way of using knowledge from other fields to develop an integrated body of design knowledge including both theory and findings. It focuses on the challenges of appropriating and translating knowledge from other fields into design knowledge. It uses theory and experiment to examine: 1 A notion of knowledge that is appropriate to design. 2 The use of findings and research methods from other fields within design. 3 Developing a specific, design oriented body of knowledge starting with insights and research findings from …


Bridging Cultures In Electronic Communication New Multiliteracy Models For Interaction Design., Patricia Search Nov 2004

Bridging Cultures In Electronic Communication New Multiliteracy Models For Interaction Design., Patricia Search

DRS Biennial Conference Series

In my research I am developing new multiliteracy models for computer interface design. These design models are derived from dynamic, time-based communication structures used in oral communication in Indigenous cultures. The research uses visual patterns to represent the changing semantic structures in an interactive information space where there are numerous networks of associations. These multiliteracy models integrate the semiotics of early oral cultures with the semiotics of modern electronic communication. They reflect pluralistic, aural-visual, community-based communication styles that differ from Western perspectives of temporal sequencing, logical analysis, and fixed hierarchies. For these reasons these designs have important implications for improving …


Translating And Extending Gestalt Grouping Principles To Include Time To Establish A Research Framework In Which To Study Motion., Jinsook Kim, Sharon Helmer Poggenpohl Nov 2004

Translating And Extending Gestalt Grouping Principles To Include Time To Establish A Research Framework In Which To Study Motion., Jinsook Kim, Sharon Helmer Poggenpohl

DRS Biennial Conference Series

This paper introduces the grouping principles of Gestalt in motion. The motion attributes of speed, direction and duration are embedded in two events: transformation, meaning the act of changing in appearance, and transposition, meaning the act of moving position in space. In extending Gestalt principles from 2D, the following investigations will be visually demonstrated. 1 What is “closeness” in time that can explain proximity in motion? 2 What is “likeness” in time that can explain similarity in motion? 3 What is “absence but presence” in time that can explain closure in motion? 4 What is “correspondence” in time that can …


Relearning Typography: Introducing A Cross-Disciplinary Typographic Framework., Joyce S R Yee Nov 2004

Relearning Typography: Introducing A Cross-Disciplinary Typographic Framework., Joyce S R Yee

DRS Biennial Conference Series

Current theory and vocabulary used to describe typographic practice and scholarship are based on a historically print-derived framework. As yet, no new paradigm has emerged to address the divergent path that screen-based typography is taking from its traditional print medium. Screen-based typography is becoming as common and widely used as its print counterpart. It is now timely to re-evaluate current typographic references and practices under these environments, which introduces a new visual language and form. This paper describes a study that utilises a combination of empirical methods and action research projects to form a new conceptual framework for the understanding …


A Study On Visualizing Process And Effective Communication In An Edesign Project., Juhyun Eune Nov 2004

A Study On Visualizing Process And Effective Communication In An Edesign Project., Juhyun Eune

DRS Biennial Conference Series

A new design field called eDesign appears as if eBiz is an online related business in which an industrialized design creates the individual value added facing a digital revolution. The field of eDesign requires a special design process and management methodology regardless of the fact that human sensitivity will be satisfied through a dehumanized computer technique. However, it is the reality of eDesign that has been dependent upon a simple process or project management tool of general design. In this study, we develop an eDesign platform based on an eDesign process and template mainly focused on eBusiness in order to …


The Corner Chair Research Project: A Case Study., Richard Coker Nov 2004

The Corner Chair Research Project: A Case Study., Richard Coker

DRS Biennial Conference Series

This paper reviews one credible approach to quality industrial design research centred within the teaching and learning environment at the University of South Australia. This student project in furniture design benefited from a partnership with a healthcare provider. It attempt to establish a clear base line with outcomes both pertinent and significant to the body of knowledge currently evolving within the industrial design discipline while also addressing a problem not effectively approached in industry.