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Korean Education Policy And Parents Expectation: Case Study Of Korean School In Thailand, Piranun Luewiphan
Korean Education Policy And Parents Expectation: Case Study Of Korean School In Thailand, Piranun Luewiphan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Korean education policy had established Korean schools or KS for expatriated Korean in many countries including in Thailand. The purposes of this study are 1) to understand the characteristic of KS in terms of schools established aboard with the Korean curriculum base. 2) To understand the purpose and expectations of parents on the Korean School and see if those expectations are met. The data was collected by survey all related parties of the Korean International School (Students, teachers, and parents) 69 respondents. The data were collected from June – August 2020. The study shows that not only the Korean Government …
Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim
Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim
Chulalongkorn University Theses and Dissertations (Chula ETD)
Coffee shop or café is referred to the place where it offers coffee or drinks and some space for customers to sit and relax. It becomes the most visited place for the modern lifestyles. Coffee shops can be found easily in cities, especially Bangkok, Thailand. There are both local individual coffee houses and chained coffee brands in the market, people can choose to visit either of which or both of them. The rapid growth of coffee industry in Bangkok is affecting how each brand could compete with its rival in the market. Customers are the key driver for the business …
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Chulalongkorn University Theses and Dissertations (Chula ETD)
With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities …
How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko
How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko
Chulalongkorn University Theses and Dissertations (Chula ETD)
The present study aims to assess the effect of integrated marketing communication (IMC) of 7-11 in Thailand to Thai customer purchasing, describe what factors consumers take into account in when making decisions when they purchase the 7-11 products and explain how IMC effects to the consumer decision especially sales promotion and personal selling. The lifestyle of people has changed nowadays, some people do not have much time to purchase so the convenience store becomes popular because it is easy to find the products and the service is fast. Due to the fact that 7-11 in Thailand is the most popular …
Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada
Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada
Chulalongkorn University Theses and Dissertations (Chula ETD)
For over 30 years, there has been numerous studies on firm’s pricing strategies influenced by financing decisions. The evidences of such effects are undeniably true but surprisingly less known and discussed in the corporate world. This paper hence demonstrates real-case firms such as Apple Inc. and Samsung Electronics Co., Ltd. in a methodological research such that financial statements are analyzed and strategies are theoretically explained accordingly. The findings are nothing unexpected but remarkably motivating nonetheless, as there is a strong implication of debt financing, especially of short-term debts on Apple Inc.’s pricing directions. Whereas its rival, Samsung Electronics, even though …
Factors Affecting Backpackers Traveling To Thailand During 2009 To 2018, Pitchaya Chantharojwong
Factors Affecting Backpackers Traveling To Thailand During 2009 To 2018, Pitchaya Chantharojwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Backpacker tourism is one of the travel categories that has become trending in the world. Thailand is one of choices that they choose to travel. There are several researchers define backpacker as the budget travelers because of their characteristic and life-style. In order to assess factors that may affect the number of backpackers traveling to Thailand, this study uses secondary data during years 2009 to 2018 which are obtained from websites. The factors are US real exchange rate, Thailand consumer price index and World Gross domestic product (GDP) growth rate. The Ordinary Least Squares regression (OLS) analysis is operated for …
Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang
Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang
Chulalongkorn University Theses and Dissertations (Chula ETD)
YouTube platform has been rising in popularity for the past decade, we have seen the emergence of numerous influencers on the platform. With over 2 billion monthly active users in 2020, according to Statista research institute, YouTube represent an opportunity for brand marketer who would like to promote their products or services to a large audience. First, this study aims to determinate the effect perceived influencer’s credibility of an influencer on YouTube might have on the viewer’s buying intention of the advertised product. Then secondly, to determine which aspect of credibility (attractiveness, expertise, or trustworthiness) has the greater influence on …
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Chulalongkorn University Theses and Dissertations (Chula ETD)
New era of marketing using social media as a promotional platform provides many advantages, for example the ability to communicate between producers and consumers while traditional marketing only promotes directional communication, companies only convey the message they want, without getting feedback and opinions directly from consumers. This research will explore what factors are related to the use of social media as a promotional tool and how far these factors influence dining behavior in restaurants. A quantitative survey was conducted to measure the effect of social media’s advertising, customers’ attitudes, customer experience on the decision to eat out at restaurants among …
The Determinant Impacting On Bilateral Exchange Rate : A Case Study Of The Thai Baht Against The U.S. Dollar, Sojirat Buato
The Determinant Impacting On Bilateral Exchange Rate : A Case Study Of The Thai Baht Against The U.S. Dollar, Sojirat Buato
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand relies on the openness economy, in which accounted for rather than two-thirds of GDP. Also, the bilateral exchange rate quoting the most is the Thai baht against the U.S. dollar. Thence, this study examines the determinants impacting on it in order to foresee the direction of Thai baht against U.S. dollar. The scope of this study is from January 2001 through December 2019 and tested by the OLS approach. The empirical result for this study shows that the domestic interest rate, foreign interest rate and exports impact and are significant at 1% to this bilateral exchange rate. Meanwhile, the …
Impact Of Climate Change On Agricultural Production : Paben Foods Case Study, Areeja Rana
Impact Of Climate Change On Agricultural Production : Paben Foods Case Study, Areeja Rana
Chulalongkorn University Theses and Dissertations (Chula ETD)
With new weather patterns each year, it has become more and more challenging for farmers to maintain a consistent supply. This not only poses risks to communities but also agriculture-based business such as Paben Foods. Paben food’s main ingredient are chili, garlic and onions that are all highly sensitive to temperature changes. Studies have showcased that although the food industry has been impacted by climate change and are aware of the risks, they do not see it as an immediate concern. This paper shows that Paben foods’ suppliers in Thailand and India have been negatively affected by climate change. Additionally, …
Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich
Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the coffee shop business market has consecutively high competition, in terms of consumers that have various coffee brands to consume and also in terms of owners that have more competitors. CPALL is one of the biggest companies in Thailand that demands market value of coffee shops. There are 7 coffee brands under the CPALL including Caffe MuanChon. In consequence, the purpose of this study is to examine the factors that affect consumer’s decision to purchase Caffe MuanChon. First is 7Ps marketing mix especially product and price and second is demographic factors which are gender, age, income (per month), education …
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Chulalongkorn University Theses and Dissertations (Chula ETD)
In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations in a close year. Hence, the Author examined their different operating strategies during 2013-2019 with Ansoff Matrix along with environmental factors either external or internal that possibly affect the effectiveness of operating strategies. I applied the PEST analysis for analyzing macro-environment factors, Porter’s five forces analysis for investigating environment in the low-cost carrier market, also Nash equilibrium and theory of oligopoly for examining decisions of …
The Impact Of Foreign Direct Investment And Macroeconomic Variables On Commercial Banks Performance In Thailand, Phalakorn Boonkuntinat
The Impact Of Foreign Direct Investment And Macroeconomic Variables On Commercial Banks Performance In Thailand, Phalakorn Boonkuntinat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Role of commercial banks in economic as financial intermediary was previously researched in various perspective and framework, especially to investigated factors effecting commercial bank performance. This study extends the literature by investigating the impact of foreign direct investment and macroeconomic variables that stimulate commercial bank profit in Thailand, expressed through return on asset (ROA), on three commercial bank groups. This study used secondary data of foreign direct investment and macroeconomic variables from Bank of Thailand for the period of year 2007 to 2019. Multiple regression method is used to examine the effect of determinant factors: FDI, GDP Growth, Inflation, Real …
The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha
The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha
Chulalongkorn University Theses and Dissertations (Chula ETD)
The main objective of this research is finding out whether the country of origin effect, the branding of “Made in Thailand” for Chili paste product has any leverage on local and foreigner customers upon their purchase intention. The methodology of this research is an online google survey with a total of 160 respondents. As a result, regardless of nationality, 72 percent of all respondents have chosen a package with "Made in Thailand" logo. So the country of origin effect applied to both local and foreigner consumers.
Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai
Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates benefits of online technology that influence the intention to purchase on online channel or an intention to switch form non online shopping mode choice to online shopping mode, focus on an influence of time saving and cost saving benefits of online shopping on an intention to purchase products on a mobile application of 7-Eleven Thailand. As for both saving benefits of online shopping are duplicate with competitive advantages of convenience store as well. Therefore, this paper was direct by whether these time and cost saving benefits will also have significant effect on the intention to purchase from …
What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak
What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak
Chulalongkorn University Theses and Dissertations (Chula ETD)
Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset from the previous generations and they will become a main workforce in the future while the Baby boomer generation is retiring in no time. In the modernized society, companies give high priority to technology in operating their business. Generation Z is a group of people born after 1995 and referred to people who grew up with technology. Consequently, it is obviously observed that they will bring new innovations …
Health-Conscious Working People And 7-11 Ready Meal, Kemika Sricharoenwong
Health-Conscious Working People And 7-11 Ready Meal, Kemika Sricharoenwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand’s urbanization and westernization, especially in Bangkok metropolitan has led into an alteration in dietary practices which relies more on convenience. Ready meal boxes from convenience store such as 7-eleven has increasingly gained popularity. Still, a disproportionate nutrition of Ready meal boxes seems to be contradictory with an increasing trend on health such as healthy food. This research paper explores whether health consciousness in terms of diet has an effect on working people’s decision to purchase 7-eleven ready meal boxes or not. Quantitive approach was employed where the data was obtained through online survey from 18 to 25 June, 2020. …
A Study Of Marketing Strategy That Xiaomi Used To Dethrone Samsung In India’S Smartphone Market, Htet Myat Aung
A Study Of Marketing Strategy That Xiaomi Used To Dethrone Samsung In India’S Smartphone Market, Htet Myat Aung
Chulalongkorn University Theses and Dissertations (Chula ETD)
This individual study aims to examine the relationship between marketing strategy and firm’s market shares. In this case, the theory of marketing mix will be mainly used to analyze how Xiaomi's market share grew in accordance with Samsung’s situation. Furthermore, I will take macro environment condition into consideration as the factors that have an impact on the firm's future business. Apart from product innovation and modern technology that are essential things for a phone maker to dominate the market, a business needs to have an effective marketing strategy which can drive up the sales volumes followed by acquiring more market …
Analyzing Impact Of Changing Fuel-Mix Composition Of Thailand Power Generation, Chanaipong Srichai
Analyzing Impact Of Changing Fuel-Mix Composition Of Thailand Power Generation, Chanaipong Srichai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The energy industry is considered one of the important sectors for national economic development—especially the electricity generation industry then Thailand has developed a power development plan as the nation roadmap to ensure power security and reliability of the electricity system. In this study, we focus on the electricity generation industry and examine the impacts resulting from the changing composition of power generation type compare between Thailand’s Power Development Plan year 2015 and the year 2018. The scenario case 1 assuming that the electricity generation is generated from 37% of Natural Gas, 23% of Coal, and 50% other. When the changing …
The Roles Of Animals And Plants In Linda Hogan's Solar Storms, Thammika Sawaengsri
The Roles Of Animals And Plants In Linda Hogan's Solar Storms, Thammika Sawaengsri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper aims to examine the role of animals and plants in Linda Hogan’s Solar Storms (1995). It investigates how the lives of animals and plants have been intertwined with the Native Americans in their plight and struggle against the whites’ colonization from the pre-Columbian time to the present. It examines Hogan’s unique characterization of animals and plants. This paper argues that Hogan portrays as sentient agents with mysterious, transgressive, and creative qualities that are incomprehensible to human beings. Furthermore, the paper also discusses the non-humans’ roles in shaping the identity and history of the indigenous characters. In addition, the …
An Investigation Into Willingness To Communicate In English Of Junior Middle School Students : A Case Study On Two Middle Schools Of Kunming, China, Siyu Sun
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aimed to 1) explore the degree of junior middle school students’ willingness to communicate in English inside the classroom, and 2) investigate the factors that participants consider can affect their willingness to communicate. Participants included 105 Chinese junior middle school students from two general schools in southwestern China. The research instruments consisted of the Willingness to Communicate Questionnaire (WTCQ) and Student Interview Outline. The data were analyzed through descriptive statistics and content analysis. The results revealed that 1) the participants sometimes willing to communicate in English inside the classroom and 2) Motivation, emotions, the classroom atmosphere and teachers’ …
Current State And Guidelines For Development Of Thai Teachers Teaching In English Program In Thailand, Chonnikarn Wongsawat
Current State And Guidelines For Development Of Thai Teachers Teaching In English Program In Thailand, Chonnikarn Wongsawat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Although a number of previous studies have explored the current state and guidelines for development of teachers teaching in English Program, little research has been conducted regarding beliefs and practices of Thai teachers in the program. This study aimed to investigate the issues addressed above from 34 Thai teachers teaching in English Program at Saunkularb Wittayalai Thonburi School and Saint Gabriel’s College. The results of a questionnaire and a semi-structured interview showed that the teachers’ educational background was consistent with their responsible subject and the majority of the teachers had 1 – 5 years of teaching experience in English Program. …
The Role Of Input Frequency On The Acquisition Of English Adjectival Suffixes By L1 Thai Learners, Chalit Chiarakiat
The Role Of Input Frequency On The Acquisition Of English Adjectival Suffixes By L1 Thai Learners, Chalit Chiarakiat
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examined the acquisition of English adjectival suffixes by L1 Thai learners to test whether input frequency, which refers to frequency of occurrences in corpora of English usage (Almulla, 2015; Biber, 1993), influenced the perception of the targeted English adjectival suffixes. Based on the input frequency framework (J. Bybee, 2010; J. L. Bybee & Beckner, 2010; Croft & Cruse, 2004), it was hypothesized that type frequency (suffix frequency) as well as token frequency (word frequency) would have a positive effect on the perception. A Grammaticality Judgement Test which incorporated type and token frequency counts from the MorphoQuantics corpus was …
A Study Of Online Self-Regulation On English Proficiency Among Chinese Efl Undergraduate Students, Yong Yang
A Study Of Online Self-Regulation On English Proficiency Among Chinese Efl Undergraduate Students, Yong Yang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aimed to 1) explore the online self-regulation used by Chinese EFL students, and 2) investigate the correlation between students’ online self-regulation and their English proficiency. Participants included 101 Chinese undergraduate students enrolled in an English test prep online course at a university in southwestern China. The research instruments consisted of the Online Self-regulated Learning Questionnaire (OSLQ) and National College English Test Band 4 (CET-4). The data were analyzed through descriptive statistics and Pearson correlation coefficient. The results revealed that 1) the participants had a moderate level of using online self-regulatory skills with the highest level for 'Environment Structuring' …
An Analysis Of A Digital Game As Resource Of Autonomous English Language Learning, Panich Wongkhwansane
An Analysis Of A Digital Game As Resource Of Autonomous English Language Learning, Panich Wongkhwansane
Chulalongkorn University Theses and Dissertations (Chula ETD)
The research aims to analyze an online digital game features and investigate students’ perceptions toward the game; whether or not they think the game is a context where the opportunities of English language learning and practicing could be provided. Five main game features were analyzed based on the games’ characteristics promoting language learning. In addition, in order to investigate the students’ perceptions, three participants were interviewed as a group. The data were collected through the semi-structured and individual follow-up interview, and analyzed using qualitative approach. The findings indicated that, provided int the game, there are five major features which could …
Exploring Critical Reading In The English Textbooks For Thai Students, Mintra Suratha
Exploring Critical Reading In The English Textbooks For Thai Students, Mintra Suratha
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study aims to explore components of critical reading skills in which support the development of critical reading ability in textbooks used by Thai students. 14 textbooks were gathered and used in this research. The instrument used was core critical reading skills checklist for upper secondary school English textbooks. Content analysis and descriptive statistics were employed to analyze result derived from the checklist. The result showed that textbook sample composed of different degrees of critical reading components. Some skills can be found in almost every textbook, while some skills can hardly be found. Moreover, the order of skills presented in …
Implementation Of European Union Ecolabel And Its Effect On Thai Exports, Chanida Dharmasaroja
Implementation Of European Union Ecolabel And Its Effect On Thai Exports, Chanida Dharmasaroja
Chulalongkorn University Theses and Dissertations (Chula ETD)
All over the world are becoming aware of the selection and use of products and services that cause less environmental impact or preserving the environment Make each country including various organizations Have introduced the above concept into an environmental label That is to certify that the product has passed all stages of the inspection, from raw material selection, production, distribution To the destruction of that product In which the European Union issued their environmental labeling regulations Under the name of the EU flower project. The European Union is the largest market and is the driving force of the world economy …
The Relationship Between The ‘Banality Of Evil’ And The Nuremberg Trials, Ananya Charoenwong
The Relationship Between The ‘Banality Of Evil’ And The Nuremberg Trials, Ananya Charoenwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nazi Germany gave the history of human the dark period from their crimes against humanity, the Holocaust, in which 6 million Jews were murdered. To provide justice for victims after Nazi Germany’s defeat in World War II, Nazi officials were brought to the International Courts of Justice (ICJ), such as the Nuremberg Trials, which lasted from 1945 to 1946, and the Eichmann Trial in 1961. The Eichmann trial provided a fertile ground for the concept called the Banality of Evil developed by Hannah Arendt. The concept shows that one’s inability to think and blind obedience to duty can lead to …
Europe - A Battleground Over Huawei’S 5g : The Possibility Of Economic Coercion By Both The Us And China To Make A Change On The Battlefield, Liping Zhang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Huawei has been a global headline amid the intensifying US-China trade war, the potential for economic coercion from China and the US to deter the European Union (EU) from pursuing an unfavorable policy on Huawei's involvement in 5G network shall be examined. This paper explores EU's relations, notably its trade ties with the two powers and analyses the possibility of an economic coercion against the EU and the consequences of their actions. Through descriptive analysis of the trade and investment statistics, the paper finds that the EU is vulnerable to economic coercion from the US as well as China, however, …
The Socio-Economic Impact Of Iuu-Fishing : The Case Of Eu Give Yellow Card To Thailand, Chaniga Dharmasaroja
The Socio-Economic Impact Of Iuu-Fishing : The Case Of Eu Give Yellow Card To Thailand, Chaniga Dharmasaroja
Chulalongkorn University Theses and Dissertations (Chula ETD)
Marine resources are a very important resource for global existence. If there is no organized management, it can damage the marine resources. Therefore, the European Union considers Illegal, Unregulated and Unreported (IUU) Fishing, which is a fishery that obstructs Violation or destruction of conservation measures in any fishing area And non-compliance with the requirements for fishery data collection, as well as not reporting fishery and fishery or false data reporting to responsible agencies From illegal fishing, the IUU may cause future marine resources to be depleted. However, Thailand has a large export value to the European Union. But Thailand is …