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Purchasing Strategy For Refurbished Gas Chromatography Instruments, Chamaiporn Panleng
Purchasing Strategy For Refurbished Gas Chromatography Instruments, Chamaiporn Panleng
Chulalongkorn University Theses and Dissertations (Chula ETD)
The aim of this study is to develop purchasing strategy for procurement of used Gas Chromatography (GC) instrument for refurbishing in order to enhance company's competitive advantages. The purchasing strategy study is developed by 5 steps, which are (1) analysis of spending data, (2) determining customer requirements, (3) assessing supply market, (4) formulating purchasing strategy, and (5) executing and refining strategy. The purchasing strategy consists of (1) vision, (2) mission, (3) objectives, (4) action plans, and (5) key performance indicators. Implementation on the case study company was done by applying Leagile purchasing portfolio model and assemble-to-order systems, as well as …
Product Design Process Improvement For A Jewellery Manufacturer, Panporn Lertkachonsuk
Product Design Process Improvement For A Jewellery Manufacturer, Panporn Lertkachonsuk
Chulalongkorn University Theses and Dissertations (Chula ETD)
The major purpose of this thesis is to improve the product design process for a jewellery manufacturer by utilisation of Lean Six Sigma DMAIC Methodology. The case is the operations of a jewellery manufacturer in Thailand. In Define phase, a product design process improvement team was formed and current problem which is delay in delivery and product not as per customer specifications were identified. During Measure phase, Cause and Effect Analysis was performed in order to determine root causes, RPNs were defined and prioritised by utilisation of FMEA, and the root causes were graphically summarised using Pareto Chart. In Analyse …
The Impact Of Language Assessment Literacy Training On Efl University Lecturers Language Assessment Literacy, Efficacy And Practice Of Student Self-Assessment, Nattharmma Thong-Iam
The Impact Of Language Assessment Literacy Training On Efl University Lecturers Language Assessment Literacy, Efficacy And Practice Of Student Self-Assessment, Nattharmma Thong-Iam
Chulalongkorn University Theses and Dissertations (Chula ETD)
The literature suggested that limited assessment literacy in the use of SSA has led to insufficient use of SSA in Thai tertiary EFL classrooms. This study examined the current assessment practice, assessment literacy, and assessment efficacy in the use of SSA of the EFL lecturers who were serving at the nine Rajamangala Universities (RMUTs) and the effect of assessment literacy training on the assessment literacy, assessment efficacy, and assessment practice in the use of SSA among four EFL lecturers from one particular Rajamangala University. In this study, the researcher utilised mixed-methods research, a paradigm in which she drew on data …
Enhancing Learner Autonomy Amongst Young Efl Learners In A Rural Area: An Ethnographic Study And Praxis Interventions, Pantipa Pichailuck
Enhancing Learner Autonomy Amongst Young Efl Learners In A Rural Area: An Ethnographic Study And Praxis Interventions, Pantipa Pichailuck
Chulalongkorn University Theses and Dissertations (Chula ETD)
Learner Autonomy (LA) is acknowledged as being beneficial to EFL education, particularly in rural areas where resources are scarce. However, LA enhancement should be implemented with careful consideration to the context. This study consisted of two parts. The first part, the ethnographic study, aimed to (1) explore the awareness of LA among the stakeholders including the administrators, English teachers, guardians and local community, and (2) to explore the meanings and patterns of LA among young EFL learners in a rural school in Northeastern Thailand. This part is a qualitative study combining the data collection methods of non-intrusive and participation observations, …
The Acquisition Order Of L2 English Infinitive And Gerund Complements By L1 Thai Learners: A Usage-Based Approach, Raksina Keawchaum
The Acquisition Order Of L2 English Infinitive And Gerund Complements By L1 Thai Learners: A Usage-Based Approach, Raksina Keawchaum
Chulalongkorn University Theses and Dissertations (Chula ETD)
The current study aimed to investigate the frequency effects on the acquisition of L2 English infinitive and gerund complements among L1 Thai learners. The participants were first-year undergraduate students from They were categorized into the low and the high proficiency groups based on their CU-TEP scores. Each group consisted of 30 participants. The participants were required to complete the Word Selection Task (WST) and the Grammaticality Judgement Test (GJT). Two research hypotheses were formulated based on the usage-based theory. First, it was hypothesized that Thai learners would acquire the infinitive complements before the gerund complements and the findings conformed to …
Effects Of The Genre-Based Writing Instructional Module In A Blended Learning Environment On English Writing Ability And Thinking Skills Of Thai Undergraduate Students, Patricia Visser
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study aim (1) to develop the genre-based writing instructional module in a blended learning environment, (2) to investigate the students' writing ability after implementing the genre-based writing instructional module in a blended learning environment, (3) to investigate the students' thinking skills after implementing the genre-based writing instructional module in a blended learning environment, (4) to investigate the relationship between writing ability and thinking skills, and (5) to investigate the students' attitude toward using genre-based writing instructional module in a blended learning environment. Thirty-five first-year undergraduate students in Srinakharinwirot University were chosen as the sample group. The study was a …
The Effects Of English Accented Speeches, Specific Content Knowledge, And Test-Taking Strategies On Listening Comprehension Of High And Low Efl Achievers, Pornchanok Sukpan
The Effects Of English Accented Speeches, Specific Content Knowledge, And Test-Taking Strategies On Listening Comprehension Of High And Low Efl Achievers, Pornchanok Sukpan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aimed to examine (1) the effects of three main variables: English-accented speeches, specific content knowledge, and test-taking strategies on listening comprehension of high and low EFL learners. It also investigated (2) the relationship among these three variables on listening comprehension of high and low EFL achievers, and (3) the attitudes of both high and low EFL achievers towards English-accented speech. Eighty third-year university students from the Faculty of Communication Arts were purposively selected and classified into two different English proficiency groups: high and low regarding the z score of ±1 on the average grades of two prerequisite English …
The Development Of An English Essay Writing Course Based On The Self-Monitoring And Peer Feedback Strategies For Thai Undergraduate English For International Communication Students, Thanakorn Weerathai
The Development Of An English Essay Writing Course Based On The Self-Monitoring And Peer Feedback Strategies For Thai Undergraduate English For International Communication Students, Thanakorn Weerathai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this study were (1) to investigate the needs of English essay writing skills of Thai undergraduate English for Intermational Communication students and their teachers, (2) to develop an English essay writing course based on the SMPFS to enhance English essay writing performance of English for International Communication students, (3) to investigate the effectiveness of the course developed based on the SMPFS, and (4) to explore the students' attitudes toward the course developed based on the SMPFS. In this mixed methods study, it comprised of three phases: needs analysis, course development, and main study. This study was conducted …
Needs Analysis Of English Oral Communication For The Automotive Maintenance And Repair Profession, Witchuda Thakadkul
Needs Analysis Of English Oral Communication For The Automotive Maintenance And Repair Profession, Witchuda Thakadkul
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to investigate the needs of English oral communication for the automotive maintenance and repair profession based on perspectives of automotive mechanical students and stakeholders in the automotive industry in the Bangkok Metropolitan Area, and to propose an English oral communication course syllabus for automotive mechanical students' profession. The study is a survey research consisting of two phases: needs analysis and course syllabus development. The needs analysis process was based on the framework ESP needs analysis of Brown (2016). Data were collected by means of questionnaires with one hundred and nineteen automotive mechanical students and five stakeholders, and …
The Socio-Economic Impact Of Iuu-Fishing And Its Countermeasures On Small Scale Fishermen In Thailand : A Case Study Of Baan Khan Kradai, Ao Noi, Prachuap Kiri Khan, Roman Zwoelfer
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the socio-economic effects of Illegal, Unreported and Unregulated fishing (IUU-fishing) on households of small scale fishermen, whose income derives almost entirely from fishing. The research question is "What are the socio-economic impacts of IUU-fishing and government's countermeasures on Thai fishing communities, in particular small scale fishermen's households, before and after 2015?". A mixed quantitative and qualitative approach was chosen to better grasp the complexity of fishing-related changes to household income and by the case study of a small scale fishing community in Ao Noi Subdistrict of Prachuap Kiri Khan Province. This resulted to a general understanding of …
Effect Of Remineralization On Color Change Of Bleached Tooth, Panita Suttisakpakdee
Effect Of Remineralization On Color Change Of Bleached Tooth, Panita Suttisakpakdee
Chulalongkorn University Theses and Dissertations (Chula ETD)
The aim of this in vitro study was to investigate the effect of remineralization and time on the color and microhardness change of teeth bleached using 10% carbamide peroxide (10%CP) or 40% hydrogen peroxide (40%HP). Seventy-two 6x6x2 mm3 enamel slabs were prepared from human premolars. The specimens' color and Vickers' microhardness were recorded at baseline (T0). The specimens were divided into six groups, two groups were treated with 10%CP with or without casein phosphopeptides and amorphous calcium phosphate (CPP-ACP) (10%CP and 10% CP/CPP-ACP, respectively), two groups were treated with 40% HP with or without CPP-ACP (40%HP and 40%HP/CPP-ACP, respectively), one …
Gender And Financial Access Of Smes In Southeast Asia, Wannaporn Phongapai
Gender And Financial Access Of Smes In Southeast Asia, Wannaporn Phongapai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examines gender and cultural differences in financial access of small and medium-sized enterprises (SMEs) in six countries within Southeast Asia (SEA): Thailand, Laos, Cambodia, Myanmar, Indonesia, and Malaysia. This study uses World Bank Enterprise Surveys dataset which covers 2015 and 2016 to investigate the gender gap in financial access of SMEs in SEA and compare the business performance of enterprises that are owned by males and females. The result shows that there is no significant difference between the financial access of female- and male-owned SMEs in SEA which means that there is no gender gap in financial access …
Doctoral Music Performance: Technique And Evolution Of Modern Guitar Performance, Apichai Chantanakajornfung
Doctoral Music Performance: Technique And Evolution Of Modern Guitar Performance, Apichai Chantanakajornfung
Chulalongkorn University Theses and Dissertations (Chula ETD)
It was around the mid-nineteenth century that the guitar almost sank into oblivion due to the rising popularity of the piano. Fortunately, the art of guitar performance was still cultivated by certain figures residing mostly in Spain. One of them was the so-called 'father of modern guitar' - Francisco Tárrega (1852-1909), a guitarist who devoted all his life to bring back the legend and prestige of the instrument. Another figure who gave a great contribution to the history of the instrument was Andrés Segovia (1893-1987). Because of these ardent efforts of the past, the current guitar scene is very profound …
The Effect Of Nutrition Education Intervention On The Amount Of School Lunch Consumption In Children Aged 3-5 Years: Case Study In Bangkok, Thailand, Hathaichanok Tirapongporn
The Effect Of Nutrition Education Intervention On The Amount Of School Lunch Consumption In Children Aged 3-5 Years: Case Study In Bangkok, Thailand, Hathaichanok Tirapongporn
Chulalongkorn University Theses and Dissertations (Chula ETD)
Low vegetable and fruit intake and micronutrient deficiency has been reported for Thai children aged three to five years. Many nutrition education programs have been recommended to solve these problems, especially for preschool children. This study aims to investigate the effect of the novel nutrition education program on the amount of vegetables, fruit, energy and nutrients consumption in school lunches of children aged three to five years. United for Healthier Kids is a nutrition education program that desires to motivate healthy eating via a set of nutrition education tools by encouraging variety in the types of food consumed, increase vegetables …
Doctoral Music Composition: "The Lost Tales" Film Music For Symphony Orchestra, Sit Kesjamras
Doctoral Music Composition: "The Lost Tales" Film Music For Symphony Orchestra, Sit Kesjamras
Chulalongkorn University Theses and Dissertations (Chula ETD)
Doctoral Music Composition: "The Lost Tales" Film Music for Symphony Orchestra is a series of music composition created as a film music. Techniques used in the piece include classical music, contemporary, and popular music techniques. "The Lost Tales" Film Music for Symphony Orchestra comprises 9 episodic movements of music. Each movement represents different events, places, times, and characters. Themes are used in more than one piece with different orchestrations, arrangements, tempos, or keys depending on the moods of each scene in the film. The duration of Doctoral Music Composition: "The Lost Tales" Film Music for Symphony Orchestra is approximately 50 …
Halophilic Bacteria From Salty Fermented Foods And Its Bacteriocin Encoding Gene Expression To Use As Biocontrol Agent Against Staphylococcus Aureus In Salt Added Foods, Vishal Chhetri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research was aimed to isolate, select and apply bacteriocin producing halophilic bacteria from salty fermented foods, Plara (Thai traditional salty fermented fish) and soya sauce as bio-control agent in foods. The isolates having inhibitory activity against different strains of Staphylococcus aureus were selected, identified and characterized prior to application as protective starter in food models. Bacterial communities of Plara and soya sauce samples were studied by two methods, a cultural dependent and cultural independent method (Reverse Transcriptase PCR DGGE (Rev-T PCR-DGGE)), and subsequently sequenced by 16s rDNA analysis. Halanaerobium spp. in Plara and Staphylococcus gallinarum in soya sauce were …
Cost-Effectiveness Analysis Of Aripiprazole Compare With Risperidone In Patient With Autism Spectrum Disorders, Kridsadadanudej Wongwejwiwat
Cost-Effectiveness Analysis Of Aripiprazole Compare With Risperidone In Patient With Autism Spectrum Disorders, Kridsadadanudej Wongwejwiwat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Autism spectrum disorders (ASD) are a group of deficits in social interaction and social communication (American Psychiatric Association, 2013). The result of a study in Thailand found that ASD patients with less self-reliance increased the number of caregivers, indirect costs and total costs (Naruemol Junsamut, 2014). Risperidone and aripiprazole showed the effectiveness for treating irritability/disruptive behavior in ASD (LeClerc & Easley, 2015). The objective of this research was to estimate the cost-effectiveness of aripiprazole compared with risperidone for treating ASD patient. Seven studies were selected to analyze the outcomes of effectiveness utilizing network meta-analysis. The number of improving symptoms that …
Human Health Risk Assessment Of Cadmium Exposure Through Rice Consumption In Mae Tao, Mae Sot District, Tak Province, Parin Suwatvitayakorn
Human Health Risk Assessment Of Cadmium Exposure Through Rice Consumption In Mae Tao, Mae Sot District, Tak Province, Parin Suwatvitayakorn
Chulalongkorn University Theses and Dissertations (Chula ETD)
Mae Tao sub-district is located in the Mae Tao watershed, an important Cd contaminated area in Thailand. This study was conducted to i) investigate total Cd concentration in rice from households in the Mae Tao sub-district and ii) estimate health risks from Cd exposure through rice consumption. A total number of 159 rice samples were collected from households in all 6 villages of the Mae Tao sub-district. These rice samples were digested with concentrated nitric acid and analyzed by the inductively coupled plasma mass spectrometry (ICP-MS). Biodata information and rice consumption behavior were surveyed from the local residents at the …
Factors Associated With Infant And Under-Five Mortality In Myanmar, Lal Hrin Mawi
Factors Associated With Infant And Under-Five Mortality In Myanmar, Lal Hrin Mawi
Chulalongkorn University Theses and Dissertations (Chula ETD)
Myanmar is committed to achieve unfinished agenda for reducing child mortality, fourth indicator of Millennium Development Goals (MDGs) and global target to achieve under-five mortality rate 25 per 1000 live births in 2030. Moreover, under-five mortality varies across states and regions within the country and the study aims to explore determinants of mortality across different health care planning zones. The results showed that infants who were breastfed had lower risk of death by 11.7 percent comparison with children who were not, and twin or multiple births were more likely to die by 8.1%. Moreover, short preceding birth interval, mothers with …
Private Stakeholders Perception On Leveraging Provider Payment Methods For Both Public And Private Sectors To Help Meet National Health Goals In Myanmar, Nay Nyi Nyi Lwin
Private Stakeholders Perception On Leveraging Provider Payment Methods For Both Public And Private Sectors To Help Meet National Health Goals In Myanmar, Nay Nyi Nyi Lwin
Chulalongkorn University Theses and Dissertations (Chula ETD)
Myanmar has committed to achieving universal health coverage (UHC) by 2030. With a poor economy and scarce resource, the government alone cannot achieve UHC without the collaboration of private stakeholders which has an increasing role in the health sector with evolving political and administrative circumstances. To uplift equitable access to essential quality health care services with financial risk protection and efficiency, the country is eager to know a suitable mix of provider payment methods which can be used as key levers to support achieving UHC goals. This study is designed to explore the private stakeholders' perception on leveraging provider payment …
Factors Influencing Health Care Utilization Among Middle Aged And Elderly People In China, Qilimuge -
Factors Influencing Health Care Utilization Among Middle Aged And Elderly People In China, Qilimuge -
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: China's one-child policy, significant advancement in health care, increase in life expectancy and decrease in birth rate all contribute to rapidly aging society. Proportion of elderly will continue to grow, which will put more burden on an already troubled health care system. This study tries to assess factors influencing health care utilization among middle-aged and elderly people in China. Objective: To analyze factors influencing health care utilization among middle-aged and elderly people in China. Methods: The study used secondary data from the China Health and Retirement Longitudinal Study (CHARLS) 2013 wave survey. The outcomes of interest include outpatient and …
Technical Efficiency Of Public District Hospitals In Vietnam, Thi Binh Lam
Technical Efficiency Of Public District Hospitals In Vietnam, Thi Binh Lam
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this study aimed to evaluate the Technical Efficiency of public district hospitals in Vietnam and to determine factors affecting the hospitals' efficiency. Input-Oriented Data Envelopment Analysis (DEA) model was applied to estimate the technical efficiency scores among 52 public district hospitals in 6 provinces of Vietnam in 2014. Then, Tobit regression model was employed to explore the determinant factors. Results of the DEA indicated that there were considerable variations of efficiency scores in terms of return to scale assumptions. The average variable return to scale technical efficiency (VRSTE) and constant return to scale technical efficiency (CRSTE) were …
Factors Affecting Health Seeking Behavior Of People In Ejin Horo County, China, Yuan Yuan
Factors Affecting Health Seeking Behavior Of People In Ejin Horo County, China, Yuan Yuan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to explore health seeking behavior in Ejin Horo county, China, specifically it tries to assess how socioeconomic-demographic factors and health literacy affect the decision to use formal outpatient care and conditioning on use the choice among the three-tiered health care facilities visited by people in Ejin Horo county, China during the period of 2016. Our attention is placed on the demand side because Ejin Horo county is the most powerful county in Inner Mongolia and the supply of health services in this county is quite comprehensive. In essence, the study on health seeking behavior will be able …
Effect Of Overall Equipment Effectiveness Improvement Of Corrugating Machine Using Total Quality Management On Carbon Footprint Of Corrugated Board., Long Giang Nguyen
Effect Of Overall Equipment Effectiveness Improvement Of Corrugating Machine Using Total Quality Management On Carbon Footprint Of Corrugated Board., Long Giang Nguyen
Chulalongkorn University Theses and Dissertations (Chula ETD)
Environmental friendly production is an emerging trend in industrial production. Enhancing environmental protection and ensuring company's profitability have gained great attention from manufacturers. The application of Overall Equipment Effectiveness (OEE) using Total Quality Management (TQM) to reflect efficiency of production has been widely implemented in the manufacturing process. However, the full advantage of OEE using TQM techniques as a measure to simultaneously facilitate reduction of carbon dioxide (CO2) emissions and to sustain the existing profitability has not been utilized. This study aimed to investigate the application of OEE using TQM techniques to improve the manufacturing process of corrugated board production …
Classification Models For Stocks' Performance Prediction: A Case Study In Stock Exchange Of Thailand (Set), Athit Phongmekin
Classification Models For Stocks' Performance Prediction: A Case Study In Stock Exchange Of Thailand (Set), Athit Phongmekin
Chulalongkorn University Theses and Dissertations (Chula ETD)
Within stock market, the objective of both stock buyers and sellers is to make profit on price difference based on their expectation on a company's current and future value. There is no investing strategy that is considered to be the best by experts, and investing decision criteria remain contingent upon an individual investor's experiences and bias. To address the challenges, this paper uses financial ratios and company's industry data to construct forecasting models that quantitatively describe the return on stock investment. Various classification models, including Logistic Regression (LR), Decision Tree (DT), Linear Discriminant Analysis (LDA) and K-nearest neighbor are used …
Increasing Profit By Rice Export Reduction Among Union Members, Narabhatra Sangmanacharoen
Increasing Profit By Rice Export Reduction Among Union Members, Narabhatra Sangmanacharoen
Chulalongkorn University Theses and Dissertations (Chula ETD)
Over the past decades, OPEC which coordinates petroleum policies among members has agreed to cut supply to raise oil price. With a consensus elasticity of -0.13, oil is an inelastic commodity, a reduction in production results in a huge increase in price. It is noticeable that OPEC can increase oil price because they altogether possess a large amount of global oil supply. It is interesting whether this strategy can be used with rice to increase its price by reducing its supply. Because rice elasticity ranges between -0.51 and -0.13, rice is also an inelastic commodity. Although rice and oil have …
Treading Water: An Ethnography Of The Plight And Capabilities Of Afghan Refugees In Indonesia, Jennifer Kay Moberg
Treading Water: An Ethnography Of The Plight And Capabilities Of Afghan Refugees In Indonesia, Jennifer Kay Moberg
Chulalongkorn University Theses and Dissertations (Chula ETD)
ACCORDING TO THE 2016 UNHCR STATISTICS, THERE ARE OVER 14,000 REFUGEES TRAPPED IN INDEFINITE TRANSIT IN INDONESIA, WITH FAINT HOPE OF EVER BEING RESETTLED TO ANY THIRD COUNTRY. THE WEST JAVA TOWN OF CISARUA ALONE HOSTS NEARLY 5,000 REFUGEES FROM THE ETHNIC HAZARA MINORITY GROUP FROM AFGHANISTAN. IN THEIR INTRACTABLE LIMBO, A GROUP OF THESE HAZARAS HAVE SET UP A NUMBER OF REFUGEE RUN LEARNING CENTRES AND COMMUNITY INITIATIVES, CREATING FOR THEMSELVES MEANING AND PURPOSE DURING THEIR UNBOUNDED TRANSIT. THIS TOWN AND POPULATION REPRESENT A UNIQUE CASE STUDY IN REFUGEE RESILIENCE, TRANSFORMATION, AND EMPOWERMENT IN LIGHT OF A DEEPENING GLOBAL …
The Challenges And Livelihood Strategies Of Pakistan's Urban Women Refugees In Bangkok,Thailand, Margaret Mbeyu Nguma
The Challenges And Livelihood Strategies Of Pakistan's Urban Women Refugees In Bangkok,Thailand, Margaret Mbeyu Nguma
Chulalongkorn University Theses and Dissertations (Chula ETD)
Despite the fact that Thailand is a non-signatory of the 1951Refugee Convention relating to the Status of Refugee and its 1967 protocol, it has become a home to many and still provides basic protection for many refugees and those who seek asylum. In principle with lack of some legal framework that recognizes and provides documents for asylum seekers and refugees, these subjects are treated as illegal migrants under the Thai Law article 12 of Immigration act. The focus of the study is to understand and examine the challenges and the livelihood strategies faced by Pakistan urban women refugees on access …
Determinants Of Inward Foreign Direct Investment From China, South Korea And Japan And Its Contribution To Economic Growth In Cambodia, Puthi Phan Kan
Determinants Of Inward Foreign Direct Investment From China, South Korea And Japan And Its Contribution To Economic Growth In Cambodia, Puthi Phan Kan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Foreign direct investment (FDI) has increased globally since the late 1980s. It increased rapidly in Cambodia in the past two decades. This paper aims to examine the determinants of inward FDI from China, South Korea and Japan and its contribution to economic growth in Cambodia during 1994-2014, using both time series analysis by country and the panel data analysis. The results on the determinants of FDI show that real GDP, bilateral trade between the countries, exchange rate, inflation rate, and relative labor productivity are statistically significant and have positive impact on inward FDI flows into Cambodia, and inward FDI from …
Adaptation Of South Korean Leading Music Companies' Marketing Strategy In Globalization Case Study In Thai Market, Anyarin Sereemanopat
Adaptation Of South Korean Leading Music Companies' Marketing Strategy In Globalization Case Study In Thai Market, Anyarin Sereemanopat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Music industry in South Korea has developed the new marketing strategy focusing on the big market in China, Japan, and Thailand. To continue the success, G-L-G' K-Pop's Globalization Strategy is introduced as a new marketing strategy. From the past, K-POP has been well-known as a result of the co-operation between government and private sector in exporting the product of culture, especially K-POP music. The leading music company turns its focus to adjusting the Standardization Strategy, which is based on Korean members, to Localization Strategy, which is based on local members. The growing success of Super Junior M, f(x), EX-O M, …