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A Development Of Family Continuity Management For Medical Staffs Based On Business Continuity Management, Kananut Charoenthammachoke
A Development Of Family Continuity Management For Medical Staffs Based On Business Continuity Management, Kananut Charoenthammachoke
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the Business Continuity Management (BCM) is one of the most effective programs to reduce impact from crisis, incident, or any disaster for organizations focusing on their continuity operations. In addition to handling the incident which disrupts or interferes the business processes, the BCM has been developed into a new term of strategy like “resilience.” The purpose of this research is to develop and implement the BCM framework program for family. In this study, the proposed “Family Continuity Management” (FCM) program training was conducted for 51 medical staffs. There are 10 phases in the FCM training program experiment. The samples …
Utilizing User-Generated Content To Analyze Tours And Activities In Bangkok: A Tripadvisor Case Study, Naina Chugh
Utilizing User-Generated Content To Analyze Tours And Activities In Bangkok: A Tripadvisor Case Study, Naina Chugh
Chulalongkorn University Theses and Dissertations (Chula ETD)
The overarching goal of this paper is to gain visibility on tourist preferences and whether or not the needs of tourists are being met. With the Travel and Tourism (T&T) sector being the backbone to the global economy and the sector becoming more saturated and competitive, insights on T&T are vital now, more than ever. The rise of social media and user-generated content has effectuated the opportunity for a systematic analysis of tourist preferences via user-generated content. This paper is focused on gaining insights into tourism in Bangkok, Thailand through user-generated content scraped from TripAdvisor’s online reviews of tours and …
A Study Of Factors Affecting To Long-Term Relationship Of Outsourcing, Thitiporn Katato
A Study Of Factors Affecting To Long-Term Relationship Of Outsourcing, Thitiporn Katato
Chulalongkorn University Theses and Dissertations (Chula ETD)
"Outsourcing" is very important for the organization's strategy to seek to reduce costs and specialize in a limited number of core areas. Thailand is known worldwide as a key outsourcing service provider. To know the factors affecting long-term relationship outsourcing are essential for the business continuities of Business Process Outsourcing (BPO) providers in Thailand. Based on the literature review, this research proposes a model that cooperation, control, and improvement will affect performance and then further affects outsourcing long-term relationship. Using a data set collected from 322 questionnaire surveys through e-mails, and 200 sent to personal to test proposed hypotheses from …
Improvement Of Forex Pairs Trading Strategy With Machine Learning Algorithms, Ronnachai Jirapongpan
Improvement Of Forex Pairs Trading Strategy With Machine Learning Algorithms, Ronnachai Jirapongpan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This thesis aims to study machine learning to improve the trading performance of pairs trading strategy. Pairs trading strategy is one of the most well-known algorithm trading developed in the 1980s by a group of scientists and mathematicians. The concept of the pairs trading strategy is to exploit the mispricing of two equities which their prices tend to move in the same manner. When the algorithm captures the mispricing behavior by equations or indicators, traders open a short position on the equity which its price is relatively higher than the equilibrium and open long position of the other equity. If …
Risk Assessment Of Gmp Inspection Of Overseas Pharmaceutical Manufacturers Based On Pic/S Desktop Inspection, Waranon Cheewajorn
Risk Assessment Of Gmp Inspection Of Overseas Pharmaceutical Manufacturers Based On Pic/S Desktop Inspection, Waranon Cheewajorn
Chulalongkorn University Theses and Dissertations (Chula ETD)
Good manufacturing practice (GMP) inspection of overseas manufacturers is regulated under desktop inspection by Thailand Food and Drug Administration (Thai FDA). The desktop inspection system is verified mainly by document without on-site inspection like for local manufacturers. The inspection results may thus cause certain gaps in terms of quality and reliability. In addition, none has reported the risk assessment of desktop inspection system in Thailand and the limited research articles investigated these gaps. This work utilized the quality risk management (QRM) of International Council for Harmonization Q9 (ICH Q9) guideline with Failure Mode and Effects Analysis (FMEA) tool to study …
In Search Of The ‘Right’ Kind Of Financialization: Politics Of Financial Inclusion In Thailand, Frank Tyler Oneal
In Search Of The ‘Right’ Kind Of Financialization: Politics Of Financial Inclusion In Thailand, Frank Tyler Oneal
Chulalongkorn University Theses and Dissertations (Chula ETD)
This thesis is a critical observation of the politics of financial inclusion in Thailand from 2001 until the present time. The systemic approach embedded in the Political Economy of Complex Interdependence encourages us to focus on the coevolution of financial innovation and regulation. With data collected through interviews, field observations, and doctrinal analysis, I argue that neoliberal axioms embedded in the first policies to expand financial services evolved to engender the financialization of everyday life under auspices of financial inclusion. Furthermore, how the interdependence of financial development and Thaksin's transformative policies recoupled subjects away from the state, and to the …
Empowerment Of Indigenous Women In Recovery Of Post-Earthquake 2015 In Nepal: A Feminist Perspective, Mintira Premruethairat
Empowerment Of Indigenous Women In Recovery Of Post-Earthquake 2015 In Nepal: A Feminist Perspective, Mintira Premruethairat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Discrimination against gender and caste can be overwhelming issue to a person or a group who faces it. Similarly, indigenous women of Nepal have been facing impediments in regard to unequal power relations caused by gender, identity, as well as disaster. With the conceptualization of Feminist Political Ecology, this paper analyzes the subjectivities of a feminist perspective that highlights the lives of indigenous women pre-earthquake and their experiences on how they are affected by power relations in political ecology of Nepal. Along with the findings of the indigenous women’s lives and their experiences amid the earthquake 2015 have also been …
Access To Overseas Higher Education For Karen Students From The Knu-Controlled Areas: Barriers And Coping Strategies, Saw Than Min Htun
Access To Overseas Higher Education For Karen Students From The Knu-Controlled Areas: Barriers And Coping Strategies, Saw Than Min Htun
Chulalongkorn University Theses and Dissertations (Chula ETD)
The provision of education in KNU controlled areas is political as it is indispensable to development and national identity building. In fact, issues of legitimacy are key to understanding education services in these areas. Through the Karen Education and Culture Department, the KNU has mainly been providing education services in its controlled areas with its own curriculum and administration for the past seventy years since the beginning of civil war in Myanmar. However, the students cannot access to universities in Myanmar due to the lack of recognition of their learning attainments by the Myanmar government and only a handful of …
Towards Sustainable Livelihoods In The Industrailizing Economy: A Case Study Of The Agricultural Communities In The Eastern Economic Corridor, Thailand, Sirapat Puttachoo
Towards Sustainable Livelihoods In The Industrailizing Economy: A Case Study Of The Agricultural Communities In The Eastern Economic Corridor, Thailand, Sirapat Puttachoo
Chulalongkorn University Theses and Dissertations (Chula ETD)
Whilst, the associated development policies and government services for agricultural development under Thailand 4.0 in the Eastern Economic Corridor has potential implication to provide the opportunity for the agricultural community to greater their income and enhance well-being. However, there are few studies assessing the community capacity toward those opportunities. The capacity is the key feature for community development. It can also become the justification for accessibility into the new dynamic of the structural development. Insufficient or mismatched capacity with the current innovation activity and economic system could become a barrier for the community to access the range of project’s benefits. …
Human Rights Due Diligence: Participation And Innovation In Multi-National Business In Thailand, William Midwinter
Human Rights Due Diligence: Participation And Innovation In Multi-National Business In Thailand, William Midwinter
Chulalongkorn University Theses and Dissertations (Chula ETD)
The United Nations Guiding Principles (UNGPs) for Business and Human Rights has contributed to the way in which businesses engage with, and understand human rights, and has been most notable at the Multinational Corporations (MNC) level. A key duty placed on businesses is the expectation that they will conduct human rights due diligence (HRDD) across their supply chains. This multifaceted process involves the identification of actual or potential human rights impacts that the business may have in their supply chains, drawing heavily on notions of transparency, traceability and stakeholder engagement, and is the focus of this thesis. Concentrating specifically on …
Can Offshore Wind Electricity In Taiwan Be Sustainable?: The Case Of Taiwan's First Offshore Wind Project, Formosa 1 In Miaoli, Yu Ju Lin
Chulalongkorn University Theses and Dissertations (Chula ETD)
While sustainability is implementing all over the world to strive to balance the development and environment, Taiwan is also committed to the transition towards renewable energy, and offshore wind electricity is one of the emerging industries with potential, therefore taking its newly operated project as a case study. The purpose of the research is to determine whether offshore wind electricity is a viable solution to achieve inclusive sustainability in Taiwan and the concept of procedural justice is involving to examine the planning and construction stages of the development while environmental justice is applied to evaluate the overall outcome from the …
Motivation In Selecting Study Korean Language Of Students And Working-Age People In Thailand, Amphai Punplub
Motivation In Selecting Study Korean Language Of Students And Working-Age People In Thailand, Amphai Punplub
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research focuses on selecting study Korean language of students and working-age people in Thailand. The Research samples were 360 university students who chose Korean language as their major and 80 working-age people who study Korean language at KEC (Korean Education Center in Thailand) and Sejong Korean Language Institution in Thailand. The instrument used for data gathering was the questionnaire that was adopted from the Gardner’s (1985) Attitude/Motivation Test Battery (AMTB). The result shows that students and working-age people have Integrative motivation more than Instrumental motivation. The result and recommendation given in this research not only reveals the motivation to …
A Study Of Korean Cultural Competence Of Korean As A Foreign Language Students At High School In Bangkok, Thailand, Kritus Tabsai
A Study Of Korean Cultural Competence Of Korean As A Foreign Language Students At High School In Bangkok, Thailand, Kritus Tabsai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The research objectives are to examine the level of students' Korean cultural competence, to study and analyze the relationship between students' background and students' Korean cultural competence. The samples consist of 254 students who study Korean as a foreign language from 8 high schools in Bangkok. The research instrument is a questionnaire about Korean cultural competence which consists of 4 components: Korean cultural knowledge, Korean cultural skill, Korean cultural awareness, and Korean communicative skill. The research data is analyzed by descriptive statistics and correlation analysis. The results are as follows: (1) Level of students' Korean cultural competence is moderate (2) …
The Factors That Influencing To Thai's Free Independent Travelers Decision To Travel In South Korea, Onjira Kumboosya
The Factors That Influencing To Thai's Free Independent Travelers Decision To Travel In South Korea, Onjira Kumboosya
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the Korea tourism industry has a popular to Thai's free independent travelers to visit South Korea. The objective of this study was the various factors that influencing to Thai’s Free Independent Travelers decision to travel in South Korea and to study behavior of Thai’s Free Independent Traveler to decide to travel in South Korea including to study principles of Korea Tourism Organization’s marketing that affect to decision of independent Thai travelers. The sample size is Thai’s Free Independent Travelers by using questionnaires 78 people consists were an online survey and in-depth interviews with bloggers 4 people and who’s don’t …
Impact Of Covid-19 Outbreak On Tourism Business In Thailand Targeting Korean Tourists, Phreeda Thadaopas
Impact Of Covid-19 Outbreak On Tourism Business In Thailand Targeting Korean Tourists, Phreeda Thadaopas
Chulalongkorn University Theses and Dissertations (Chula ETD)
The spread of Coronavirus (COVID-19) temporarily stops the global travelling which decreases almost 100 percent of the tourists' number. The situation directly affects Thai tourism industry which is one of the significant industries in Thailand that generates large amount of income each year. This is because Thailand is very popular among international tourists, especially Korean tourists, Korea is ranked one of the top five countries base on the number of tourists entering Thailand with more than a year annd Korean tourists spend more than 80,000 million baht each year. There is a variety of services in Thailand for Korean tourists, …
Korean Education Policy And Parents Expectation: Case Study Of Korean School In Thailand, Piranun Luewiphan
Korean Education Policy And Parents Expectation: Case Study Of Korean School In Thailand, Piranun Luewiphan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Korean education policy had established Korean schools or KS for expatriated Korean in many countries including in Thailand. The purposes of this study are 1) to understand the characteristic of KS in terms of schools established aboard with the Korean curriculum base. 2) To understand the purpose and expectations of parents on the Korean School and see if those expectations are met. The data was collected by survey all related parties of the Korean International School (Students, teachers, and parents) 69 respondents. The data were collected from June – August 2020. The study shows that not only the Korean Government …
Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim
Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim
Chulalongkorn University Theses and Dissertations (Chula ETD)
Coffee shop or café is referred to the place where it offers coffee or drinks and some space for customers to sit and relax. It becomes the most visited place for the modern lifestyles. Coffee shops can be found easily in cities, especially Bangkok, Thailand. There are both local individual coffee houses and chained coffee brands in the market, people can choose to visit either of which or both of them. The rapid growth of coffee industry in Bangkok is affecting how each brand could compete with its rival in the market. Customers are the key driver for the business …
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Chulalongkorn University Theses and Dissertations (Chula ETD)
With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities …
How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko
How Does The Marketing Communication Mix Of 7-11 Affect The Customer Purchasing?, Sivakorn Tachasrisukko
Chulalongkorn University Theses and Dissertations (Chula ETD)
The present study aims to assess the effect of integrated marketing communication (IMC) of 7-11 in Thailand to Thai customer purchasing, describe what factors consumers take into account in when making decisions when they purchase the 7-11 products and explain how IMC effects to the consumer decision especially sales promotion and personal selling. The lifestyle of people has changed nowadays, some people do not have much time to purchase so the convenience store becomes popular because it is easy to find the products and the service is fast. Due to the fact that 7-11 in Thailand is the most popular …
Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada
Comparative Analysis Of Debts Financing Between Apple Inc. And Samsung Electronics Co., Ltd. On Product Pricing Strategies, Warintorn Pramoteyada
Chulalongkorn University Theses and Dissertations (Chula ETD)
For over 30 years, there has been numerous studies on firm’s pricing strategies influenced by financing decisions. The evidences of such effects are undeniably true but surprisingly less known and discussed in the corporate world. This paper hence demonstrates real-case firms such as Apple Inc. and Samsung Electronics Co., Ltd. in a methodological research such that financial statements are analyzed and strategies are theoretically explained accordingly. The findings are nothing unexpected but remarkably motivating nonetheless, as there is a strong implication of debt financing, especially of short-term debts on Apple Inc.’s pricing directions. Whereas its rival, Samsung Electronics, even though …
Factors Affecting Backpackers Traveling To Thailand During 2009 To 2018, Pitchaya Chantharojwong
Factors Affecting Backpackers Traveling To Thailand During 2009 To 2018, Pitchaya Chantharojwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Backpacker tourism is one of the travel categories that has become trending in the world. Thailand is one of choices that they choose to travel. There are several researchers define backpacker as the budget travelers because of their characteristic and life-style. In order to assess factors that may affect the number of backpackers traveling to Thailand, this study uses secondary data during years 2009 to 2018 which are obtained from websites. The factors are US real exchange rate, Thailand consumer price index and World Gross domestic product (GDP) growth rate. The Ordinary Least Squares regression (OLS) analysis is operated for …
Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang
Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang
Chulalongkorn University Theses and Dissertations (Chula ETD)
YouTube platform has been rising in popularity for the past decade, we have seen the emergence of numerous influencers on the platform. With over 2 billion monthly active users in 2020, according to Statista research institute, YouTube represent an opportunity for brand marketer who would like to promote their products or services to a large audience. First, this study aims to determinate the effect perceived influencer’s credibility of an influencer on YouTube might have on the viewer’s buying intention of the advertised product. Then secondly, to determine which aspect of credibility (attractiveness, expertise, or trustworthiness) has the greater influence on …
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Chulalongkorn University Theses and Dissertations (Chula ETD)
New era of marketing using social media as a promotional platform provides many advantages, for example the ability to communicate between producers and consumers while traditional marketing only promotes directional communication, companies only convey the message they want, without getting feedback and opinions directly from consumers. This research will explore what factors are related to the use of social media as a promotional tool and how far these factors influence dining behavior in restaurants. A quantitative survey was conducted to measure the effect of social media’s advertising, customers’ attitudes, customer experience on the decision to eat out at restaurants among …
Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich
Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the coffee shop business market has consecutively high competition, in terms of consumers that have various coffee brands to consume and also in terms of owners that have more competitors. CPALL is one of the biggest companies in Thailand that demands market value of coffee shops. There are 7 coffee brands under the CPALL including Caffe MuanChon. In consequence, the purpose of this study is to examine the factors that affect consumer’s decision to purchase Caffe MuanChon. First is 7Ps marketing mix especially product and price and second is demographic factors which are gender, age, income (per month), education …
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Chulalongkorn University Theses and Dissertations (Chula ETD)
In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations in a close year. Hence, the Author examined their different operating strategies during 2013-2019 with Ansoff Matrix along with environmental factors either external or internal that possibly affect the effectiveness of operating strategies. I applied the PEST analysis for analyzing macro-environment factors, Porter’s five forces analysis for investigating environment in the low-cost carrier market, also Nash equilibrium and theory of oligopoly for examining decisions of …
The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha
The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha
Chulalongkorn University Theses and Dissertations (Chula ETD)
The main objective of this research is finding out whether the country of origin effect, the branding of “Made in Thailand” for Chili paste product has any leverage on local and foreigner customers upon their purchase intention. The methodology of this research is an online google survey with a total of 160 respondents. As a result, regardless of nationality, 72 percent of all respondents have chosen a package with "Made in Thailand" logo. So the country of origin effect applied to both local and foreigner consumers.
Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai
Low Transaction Cost Via Application And 7-Eleven Online Shopping, Chartwipa Songprai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates benefits of online technology that influence the intention to purchase on online channel or an intention to switch form non online shopping mode choice to online shopping mode, focus on an influence of time saving and cost saving benefits of online shopping on an intention to purchase products on a mobile application of 7-Eleven Thailand. As for both saving benefits of online shopping are duplicate with competitive advantages of convenience store as well. Therefore, this paper was direct by whether these time and cost saving benefits will also have significant effect on the intention to purchase from …
What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak
What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak
Chulalongkorn University Theses and Dissertations (Chula ETD)
Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset from the previous generations and they will become a main workforce in the future while the Baby boomer generation is retiring in no time. In the modernized society, companies give high priority to technology in operating their business. Generation Z is a group of people born after 1995 and referred to people who grew up with technology. Consequently, it is obviously observed that they will bring new innovations …
A Study Of Marketing Strategy That Xiaomi Used To Dethrone Samsung In India’S Smartphone Market, Htet Myat Aung
A Study Of Marketing Strategy That Xiaomi Used To Dethrone Samsung In India’S Smartphone Market, Htet Myat Aung
Chulalongkorn University Theses and Dissertations (Chula ETD)
This individual study aims to examine the relationship between marketing strategy and firm’s market shares. In this case, the theory of marketing mix will be mainly used to analyze how Xiaomi's market share grew in accordance with Samsung’s situation. Furthermore, I will take macro environment condition into consideration as the factors that have an impact on the firm's future business. Apart from product innovation and modern technology that are essential things for a phone maker to dominate the market, a business needs to have an effective marketing strategy which can drive up the sales volumes followed by acquiring more market …
Analyzing Impact Of Changing Fuel-Mix Composition Of Thailand Power Generation, Chanaipong Srichai
Analyzing Impact Of Changing Fuel-Mix Composition Of Thailand Power Generation, Chanaipong Srichai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The energy industry is considered one of the important sectors for national economic development—especially the electricity generation industry then Thailand has developed a power development plan as the nation roadmap to ensure power security and reliability of the electricity system. In this study, we focus on the electricity generation industry and examine the impacts resulting from the changing composition of power generation type compare between Thailand’s Power Development Plan year 2015 and the year 2018. The scenario case 1 assuming that the electricity generation is generated from 37% of Natural Gas, 23% of Coal, and 50% other. When the changing …