Digital Commons Network^™

Next-Generation Sequencing Identifies Polyunsaturated Fatty Acid Responsive Genes In The Juvenile Rat Cerebellum, Aaron A. Mehus, Aaron M. Dickey, Timothy P. L. Smith, Kathleen M. Yeater, Matthew Picklo

United States Department of Agriculture-Agricultural Research Service / University of Nebraska-Lincoln: Faculty Publications

Dietary n-3 polyunsaturated fatty acids (PUFA) influence postnatal brain growth and development. However, little data exist regarding the impacts of dietary n-3 PUFA in juvenile animals post weaning, which is a time of rapid growth. We tested the hypothesis that depleting dietary n-3 PUFA would result in modifications to the cerebellar transcriptome of juvenile rats. To test this hypothesis, three week old male rats (an age that roughly corresponds to an 11 month old child in brain development) were fed diets containing either soybean oil (SO) providing 1.1% energy from α-linolenic acid (ALA; 18:3n-3; ALA-sufficient) or corn oil (CO) providing …

Divergent Switchgrass Cultivars Modify Cereal Aphid Transcriptomes, Kyle G. Koch, Erin D. Scully, Nathan A. Palmer, Scott M. Geib, Gautam Sarath, Tiffany Heng-Moss, Jeff D. Bradshaw

Department of Entomology: Faculty Publications

Schizaphis graminum Rondani (Hemiptera: Aphididae) and Sipha flava Forbes (Hemiptera: Aphididae) are two common pests of bioenergy grasses. Despite the fact that they are both considered generalists, they differ in their ability to colonize Panicum virgatum cultivars. For example, S. flava colonizes both P. virgatum cv. Summer and P. virgatum cv. Kanlow whereas S. graminum can only colonize Summer. To study the molecular responses of these aphids to these two switchgrass cultivars, we generated de novo transcriptome assemblies and compared the expression profiles of aphids feeding on both cultivars to profiles associated with feeding on a highly susceptible sorghum host …

Global Disease Outbreaks Associated With The 2015–2016 El Niño Event, Assaf Anyamba, Jean-Paul Chretien, Seth C. Britch, Radina P. Soebiyanto, Jennifer L. Small, Rikke Jepsen, Brett M. Forshey, Jose L. Sanchez, Ryan D. Smith, Ryan Harris, Compton J. Tucker, William B. Karesh, J. Linthicum

United States Department of Agriculture-Agricultural Research Service / University of Nebraska-Lincoln: Faculty Publications

Interannual climate variability patterns associated with the El Niño-Southern Oscillation phenomenon result in climate and environmental anomaly conditions in specific regions worldwide that directly favor outbreaks and/or amplification of variety of diseases of public health concern including chikungunya, hantavirus, Rift Valley fever, cholera, plague, and Zika. We analyzed patterns of some disease outbreaks during the strong 2015–2016 El Niño event in relation to climate anomalies derived from satellite measurements. Disease outbreaks in multiple El Niño-connected regions worldwide (including Southeast Asia, Tanzania, western US, and Brazil) followed shifts in rainfall, temperature, and vegetation in which both drought and flooding occurred in …

Metabolomics Of Sorghum Roots During Nitrogen Stress Reveals Compromised Metabolic Capacity For Salicylic Acid Biosynthesis, Amy M. Sheflin, Dawn Chiniquy, Chaohui Yuan, Emily Goren, Indrajit Kumar, Max Braud, Thomas Brutnell, Andrea L. Eveland, Susannah Tringe, Peng Liu, Stephen Kresovich, Ellen Marsh, Daniel P. Schachtman, Jessica E. Prenni

Nebraska Center for Biotechnology: Faculty and Staff Publications

Sorghum (Sorghum bicolor [L.] Moench) is the fifth most productive cereal crop worldwide with some hybrids having high biomass yield traits making it promising for sustainable, economical biofuel production. To maximize biofuel feedstock yields, a more complete understanding of metabolic responses to low nitrogen (N) will be useful for incorporation in crop improvement efforts. In this study, 10 diverse sorghum entries (including inbreds and hybrids) were field-grown under low and full N conditions and roots were sampled at two time points for metabolomics and 16S amplicon sequencing. Roots of plants grown under low N showed altered metabolic profiles at …

Cooking Frequency Associated With Dietary Quality In Icook-4h Youth Participants At Baseline, Amber D. Ford, Sarah E. Colby, Marissa Mcelrone, Lisa Franzen-Castle, Melissa D. Olfert, Kendra K. Kattelmann, Adrienne A. White

Department of Nutrition and Health Sciences: Faculty Publications

Background: Increased intakes of ready-made and fast foods paralleled with decreased homemade food consumption have been associated with increased rates of obesity. Researchers have shown associations between cooking self-efficacy (SE) and cooking frequency (CF) with dietary quality and weight status. Some cooking interventions have shown positive associations with dietary outcomes, such as increased fruit and vegetable intake and decreased fast food consumption. There is still much unknown about SE and CF, especially among youth.

Objective: Determine baseline SE and CF and the associations with dietary quality and body mass index (BMI) of youth enrolled in iCook 4H.

Methods: Youth (n …

Micrornas In Bovine Milk Exosomes Are Bioavailable In Humans But Do Not Elicit A Robust Pro-Inflammatory Cytokine Response, Ezra Mutai, Amanda E. Ramer-Tait, Janos Zempleni

Department of Nutrition and Health Sciences: Faculty Publications

Background: Bovine milk exosomes are studied for their roles as bioactive food compounds and as vehicles for drug delivery. Both lines of investigation converge on immune function, e.g., immune regulation by absorption of microRNAs encapsulated in milk exosomes across species boundaries, and the possibility of exosomes and their cargos triggering an immune response if used in drug delivery. This study assessed the bioavailability of immune-related microRNAs from bovine milk and changes in plasma cytokine concentrations after milk consumption in humans, and the secretion of cytokines by human peripheral blood mononuclear cells (PBMCs) cultured with milk exosomes transfected with immune-relevant microRNAs. …

Per-Ingredient Calorie Information Reduces Calories Ordered More In A Food-Away-From-Home Setting Than Information Provided Per, Christopher Gustafson, Eliana Zeballos

Cornhusker Economics

Obesity rates in the United States have risen dramatically over the past five decades, reaching what many public health officials have referred to as epidemic proportions. A common policy response to this obesity epidemic—which is often attributed to overconsumption of highly caloric, unhealthy foods—has been to increase consumers’ access to nutrition information to help them to make healthier choices. Recently, the increasing frequency of food consumption at restaurants led to the development of nutrition labeling requirements for restaurants with 20 or more locations. The rule, requiring food retailers to post calorie amounts and to make available information about other nutrients …

Critical Role Of Post-Transcriptional Regulation For Ifn-Γ In Tumor-Infiltrating T Cells, Fiamma Salerno, Aurelie Guislain, Julian J. Freen-Van Heeren, Benoit P. Nicolet, Howard A. Young, Monika C. Wolkers

United States Public Health Resources

Protective T cell responses against tumors require the production of Interferon gamma (IFN-γ). However, tumor-infiltrating T cells (TILs) gradually lose their capacity to produce IFN-γ and therefore fail to clear malignant cells. Dissecting the underlying mechanisms that block cytokine production is thus key for improving T cell products. Here we show that although TILs express substantial levels of Ifng mRNA, post-transcriptional mechanisms impede the production of IFN-γ protein due to loss of mRNA stability. CD28 triggering, but not PD1 blocking antibodies, effectively restores the stability of Ifng mRNA. Intriguingly, TILs devoid of AU-rich elements within the 3ʹuntranslated region maintain stabilized …

Hexapod Herald - Vol. 31, No. 1, February 2019

Hexapod Herald and Other Entomology Department Newsletters

Welcome -- Congratulations -- Note from John Ruberson -- Grants -- Faculty News -- Student News -- Publications -- Blast from the Past -- Brewer Appreciation Reception -- Intro Beekeeping Class-Year 1 -- Condolences -- Retirement Reception for Kalisch and Roselle

Nebline, February 2019

NEBLINE Newsletter Archive from Nebraska Extension in Lancaster County

EFNEP celebrates 50 years of nutrition education

Tips to lower your risk for heart disease

Recipe of the Month

Pesticide applicator trainings

Successful Farmer Series runs through Feb. 8

Nut Orchard Seminar, Feb. 21

ProHort Lawn & Landscape Update

More than drugs and tobacco: Drugstore and cigarette beetles

Now’s the time to get birdhouses ready for spring

2019 flower All-America Selections

Garden Guide Things to Do This Month

What’s going on in the world of early childhood?

Upcoming early childhood trainings

HEART OF 4-H Volunteer Award: Travis Hodtwalker

Meet 2018–2019 4-H Teen Council

IT’S TIME TO RE-ENROLL IN 4-H!

Seeking …

Evaluation Of Stabilized Fertilizer And Crop Canopy Sensors As Next-Generation Nitrogen Management Technologies In Irrigated Corn, Leonardo Mendes Bastos

Department of Agronomy and Horticulture: Dissertations, Theses, and Student Research

Nitrogen (N) is often the most limiting nutrient to corn. Once applied to the field, N can be lost through different pathways, which contributes to low N use efficiency (NUE) by plants. Increases in NUE and decreases in N losses can be potentially achieved by using management options that allow a better synchrony between N supply and demand, such as stabilized fertilizers, and spatially-variable sensor-derived in-season N application. Three studies were conducted in order to assess the effects of different stabilized fertilizers and crop canopy sensors on irrigated corn yield. The first study evaluated the effect of urease inhibitor on …

Children Of Mumbai’S Brothels: Investigating Developmental Prospects, Primary Relationships, And Service Provision, Rochelle L. Dalla, Sarah Erwin, Lee Kreimer

Department of Child, Youth, and Family Studies: Faculty Publications

Objective: To understand the context of the lives of children reared in India’s red-light brothel districts. Background: Substantial empirical insight has emerged on the commercial sexual exploitation of children (CSEC). Yet the extant literature on brothel-based children (BBC), a uniquely vulnerable subset of at-risk children, is paradoxically deficient. Understanding the developmental needs of BBC is critical to mitigating risk.

Method: In-depth, semistructured interviews were conducted with 9 service providers and 30 women residing in 2 red-light brothel districts of Mumbai. Phenomenological inquiry informed the research methodology and data analysis.

Results: Mothers’ goals for children included survival, academic success, and future …

Effect Of Cooled Perches On Performance, Plumage Condition, And Foot Health Of Caged White Leghorn Hens Exposed To Cyclic Heat, J Y. Hu, P Y. Hester, M M. Makagon, Y Xiong, R S. Gates, H W. Cheng

Department of Animal Science: Faculty Publications

We examined the effects of water-chilled perches as cooling devices on hen performance during 2 summers using daily cyclic heat. White Leghorns, 17 wk of age, were assigned to 36 cages arranged into 6 banks. The banks were assigned to cooled perches, air perches, and no perches resulting in 2 replicate banks and 12 cages per treatment. Chilled water (10^◦C) was circulated through the cooled perches during heat episodes. Daily cyclic heat of 35^◦C was applied from 0600 to1800 h with a lowering of temperature to 28^◦C from 1800 to 0600 h during the …

Assessing Insect Flight Behavior In The Laboratory: A Primer On Flight Mill Methodology And What Can Be Learned, Steven E. Naranjo

United States Department of Agriculture-Agricultural Research Service / University of Nebraska-Lincoln: Faculty Publications

Dispersal is a key component in the population ecology and dynamics of insects and remains one of the most difficult and intractable ecological processes to study in the field. As a consequence, many researchers have looked to laboratory methods for investigating the myriad factors that govern and impact an insect’s ability to move within its environment. A key tool in this effort since at least the early 1950s has been the insect flight mill. Nearly 260 studies have been published using flight mills covering 214 species in 61 families and 9 orders. This review explores the methodology and technology of …

Effects Of Dietary Protein Content On Hybrid Tilapia (Oreochromis Aureus × O. Niloticus) Performance, Common Microbial Off-Flavor Compounds, And Water Quality Dynamics In An Outdoor Biofloc Technology Production System, Bartholomew W. Green, Steven D. Rawles, Kevin K. Schrader, T. Gibson Gaylord, Matthew E. Mcentire

United States Department of Agriculture-Agricultural Research Service / University of Nebraska-Lincoln: Faculty Publications

Given tilapia grown in the biofloc technology production system can consume the biofloc, it should be possible to optimize formulated diet protein content to account for nutrition derived from consuming biofloc. The present study, conducted in an outdoor biofloc technology production system, evaluated impacts on fish production indices, common microbial off-flavors, and water quality dynamics for hybrid tilapia (Oreochromis aureus×O. niloticus) fed diets formulated to contain 22.5%, 27.7%, and 32.3% digestible protein (DP) and 6% lipid. Fingerlings (32.2 ± 10.1 g/fish) were stocked in tanks (18.6m2; 16.6m3) in May 2016 at 25/m2 (29/m3) and grown for 5 months to market …

A Piece Of Cake Or Religious Expression: Masterpiece Cakeshop And The First Amendment, Richard F. Duncan

Nebraska College of Law: Faculty Publications

Sadly, religious liberty has become a matter of great controversy and division in our society. Although not so many years ago there was a nearly unanimous, bi-partisan consensus supporting the legal protection of religious liberty from laws substantially burdening the free exercise of religion, irreconcilable differences among us over contraception, abortion, sexuality, and the nature of marriage have made religious liberty a divisive partisan issue. Although most religious liberty cases concern religious minorities whose religiously-motivated conduct has been disregarded “by an insensitive majority,” a handful of cases involving Christian-owned businesses and ministries claiming a religious liberty right to refuse to …

A Piece Of Cake Or Religious Expression: Masterpiece Cakeshop And The First Amendment, Richard F. Duncan

Nebraska Law Bulletin (Selected Issues)

Public accommodations laws are being weaponized by supporters of same-sex marriage to drive religious conscientious objectors out of business and deprive them of their livelihoods. For example, in Masterpiece Cakeshop, Charlie Craig and Dave Mullins attempted to use Colorado law not only to demand “the right to live their own lives by their own values, but also the right to force religious objectors to assist them in doing so.” The issue was not whether they could obtain a custom wedding cake in the Denver metropolitan marketplace, but whether Jack Phillips must set aside his sincerely held religious beliefs to design …

Field Crops Research, Carolina San Martín, Dan S. Long, Jennifer A. Gourlie, Judit Barroso

United States Department of Agriculture-Agricultural Research Service / University of Nebraska-Lincoln: Faculty Publications

Downy brome (Bromus tectorum L.) is a problematic weed for the conventional fallow/winter wheat (F/W) production system in the low precipitation-region (< 350mm yr−1) of the Pacific Northwest. A 4-yr field experiment was conducted to determine if incorporating spring barley (B, Hordeum vulgare L.) or spring carinata (C, Brassica carinata A. Braun) into 3-yr crop rotations with W would benefit weed management. The experimental design was a split-plot with four replications where each phase was present every year for the following rotations: 1) F/W, 2) F/W/B, and 3) F/W/C. Reduced tillage, consisting of a single undercutting operation with a wide-blade sweep, and herbicides were used to control weeds during the fallow period. The seeded plots were subdivided in three different weed management areas: a weed-free area where weeds were pulled by hand, a weedy area with no weed control and a general area where weeds were chemically controlled. Weed density and cover per species and W yield were evaluated in each rotation. Grass cover and density after one and two complete cropping cycles were significantly higher in F/W than in F/W/B and F/W/C. Reduction in density and cover of total weeds was found after two cycles. However, differences in community biodiversity were only found between F/W, and F/W/B or F/W/C in 2017. Winter wheat plots of F/W had more downy brome than F/ W/B or F/W/C indicating the greater capacity of the latter to control this weed. In 2018, the 3-yr rotation with barley had greater winter wheat grain yield compared with F/W when weeds were not present though weeds were more competitive in F/W/B. Intensifying the F/W cropping system into a 3-yr crop rotation of W followed by spring barley or spring carinata may reduce weed infestations of winter annual grasses that are difficult to control in W and the most competitive due to larger similarities in their life cycle with this crop.

Cow-Calf Producers’ Willingness To Pay For Bulls Resistant To Horn Flies (Diptera: Muscidae), Lettie Mckay, Karen L. Delong, Susan Schexnayder, Andrew P. Griffith, David B. Taylor, Pia Olafson, R. T. Trout Fryxell

Department of Entomology: Faculty Publications

Horn flies (Haematobia irritans (L.)) have long posed animal health and welfare concerns. Economic losses to the cattle and dairy industries from their blood-feeding behavior include decreased weight gain, loss in milk productivity, and transmission of bacteria causing mastitis in cattle. Horn fly management strategies are labor intensive and can become ineffective due to the horn fly’s ability to develop insecticide resistance. Research indicates that for some cattle herds, genetically similar animals consistently have fewer flies suggesting those animals are horn fly resistant (HFR) and that the trait is heritable; however, it is currently unknown if cattle producers value this …

Experimental Assessment Of Predation Risk For Juvenile Green Sturgeon, Acipenser Medirostris, By Two Predatory Fishes, S. Baird, A. E. Steel, D. E. Cocherell, Jamilynn B. Poletto, R. Follenfant, N. A. Fangue

School of Natural Resources: Faculty Publications

No abstract provided.

Variation In White-Tailed Deer Antler Size: The Effects Of Age, Landscape Composition, And Physiographic Province, Kathleen B. Quebedeaux, Andrew R. Little, Nathan P. Nibbelink, Gino J. D'Angelo, Charlie H. Killmaster, Karl V. Miller

School of Natural Resources: Faculty Publications

Spatial variation in landscape composition can influence phenotypic expression in wildlife species and can improve management efforts to express certain phenotypic traits. We evaluated the influence of age, landscape composition, and physiographic province on white-tailed deer (Odocoileus virginianus) antler characteristics using data from 16,622 male deer (age range: 1.5–3.5+ years old) harvested between 1997–2016 across five physiographic provinces in Georgia. Age and physiographic province influenced antler size index (ASI; P < 0.001). ASI of yearling males was greatest (- x = 53.37; SE = 0.39) in the Upper Coastal Plain and least (- x = 46.23; SE = 0.51) in the Lower Coastal Plain physiographic province. Given the differences in ASI among physiographic provinces, we evaluated how landscape composition within each physiographic province influenced ASI of 7,325 yearling (1.5-year-old) males. Yearling ASI was positively related to increasing coverage of cultivated crops and suburban-urban areas (e.g., parks, small housing developments). Conversely, evergreen and deciduous forested cover consistently had a negative effect on ASI, except in the Ridge and Valley physiographic province where evergreen was positively related to ASI. Wildlife managers and hunters should recognize the effects of age, landscape composition, and physiographic province when setting antler size expectations.

Variation In White-Tailed Deer Antler Size: The Effects Of Age, Landscape Composition, And Physiographic Province., K. B. Quebedeaux, Andrew R. Little, N. P. Nibbelink, G. J. D'Angelo, C. H. Killmaster, K. V. Miller

School of Natural Resources: Faculty Publications

Spatial variation in landscape composition can influence phenotypic expression in wildlife species and can improve management efforts to express certain phenotypic traits. We evaluated the influence of age, landscape composition, and physiographic province on white-tailed deer (Odocoileus virginianus) antler characteristics using data from 16,622 male deer (age range: 1.5–3.5+ years old) harvested between 1997–2016 across five physiographic provinces in Georgia. Age and physiographic province influenced antler size index (ASI; P < 0.001). ASI of yearling males was greatest (- x = 53.37; SE = 0.39) in the Upper Coastal Plain and least (- x = 46.23; SE = 0.51) in the Lower Coastal Plain physiographic province. Given the differences in ASI among physiographic provinces, we evaluated how landscape composition within each physiographic province influenced ASI of 7,325 yearling (1.5-year-old) males. Yearling ASI was positively related to increasing coverage of cultivated crops and suburban-urban areas (e.g., parks, small housing developments). Conversely, evergreen and deciduous forested cover consistently had a negative effect on ASI, except in the Ridge and Valley physiographic province where evergreen was positively related to ASI. Wildlife managers and hunters should recognize the effects of age, landscape composition, and physiographic province when setting antler size expectations.

Leveraging Image Analysis For High-Throughput Plant Phenotyping, Sruti Das Choudhury, Ashok Samal, Tala Awada

School of Natural Resources: Faculty Publications

No abstract provided.

2019 Nebraska Water Productivity Report, Mesfin Mekonnen, Christopher Michael Usher Neale, Chittaranjan Ray, Galen E. Erickson, Adam Liska, Haishun Yang, Thiago L. Romanelli, Arjen Y. Hoekstra

Daugherty Water for Food Global Institute: Faculty Publications

Nebraska’s agricultural production is diverse and vast, ranking the state fourth in total value of agricultural products in the U.S. The state is a national leader in terms of agricultural production: it is the third largest producer of corn and second largest in cattle production. Nebraska is also the second largest producer of ethanol and distillers’ grains. The production and use of these three commodities are highly interlinked. Corn is a major input in livestock feed and the ethanol industry. Ethanol plants then produce distillers’ grains as a co-product that is also used as livestock feed, thus forming what the …

Medium-Dependent Antibacterial Properties And Bacterial Filtration Ability Of Reduced Graphene Oxide, Alexander Gusev, Olga Zakharova, Dmitry S. Muratov, Nataliia S. Vorobeva, Mamun Sarker, Iaroslav Rybkin, Daniil Bratashov, Evgeny Kolesnikov, Aleš Lapanje, Denis V. Kuznetsov, Alexander Sinitskii

Nebraska Center for Materials and Nanoscience: Faculty Publications

Toxicity of reduced graphene oxide (rGO) has been a topic of multiple studies and was shown to depend on a variety of characteristics of rGO and biological objects of interest. In this paper, we demonstrate that when studying the same dispersions of rGO and fluorescent Escherichia coli (E. coli) bacteria, the outcome of nanotoxicity experiments also depends on the type of culture medium. We show that rGO inhibits the growth of bacteria in a nutrition medium but shows little effect on the behavior of E. coli in a physiological saline solution. The observed effects of rGO on E. …

Annual Report: Nebraska Extension In Lancaster County, January 1, 2019 Through December 31, 2019

Lancaster County, Nebraska Extension: Reports

Lancaster County Extension information from 2019. Contents include:

1) About Extension - Lancaster County Extension mission statement, overview and impact reports;

2) Staff and Programs - staff directory and Extension Educator annual program summaries;

3) Financials - summaries of 2018-19 budget expenditures and current fiscal year 2019-20 budget; and

4) Media - website and social media information, samples of our monthly newsletter, the Nebline, and local newspaper articles.

Research And Creative Activity, July 1, 2018-June 30, 2019: Major Sponsored Programs And Faculty Awards For Research And Creative Activity, University Of Nebraska-Lincoln, Office Of Research And Economic Development, University Of Nebraska-Lincoln

Office of Research and Economic Development: Publications

Foreword by Bob Wilhelm, Vice Chancellor for Research and Economic Development:

This booklet highlights successes in research, scholarship and creative activity by University of Nebraska–Lincoln faculty during the fiscal year running July 1, 2018, to June 30, 2019.

It lists investigators, project titles and funding sources on major grants and sponsored awards received during the year; fellowships and other recognitions and honors bestowed on our faculty; books published by faculty; performances, exhibitions and other creative activity by our faculty; and patents and licensing agreements issued for products of Nebraska research.

2019 marks the university’s 150th anniversary, an exciting time to …

The Perception Of School Food-Service Professionals On The Implementation Of The Healthy, Hunger-Free Kids Act Of 2010: A Mixed-Methods Study, Zainab Rida, Elisha Hall, Saima Hasnin, Jessie Coffey, Dipti Dev

Department of Child, Youth, and Family Studies: Faculty Publications

Objective: To: (i) understand the nutrition attitudes, self-efficacy, knowledge and practices of school food-service personnel (SFP) in Nebraska and (ii) identify potential barriers that schools face in offering healthy school meals that meet the US Department of Agriculture (USDA) nutrition standards.

Design: Convergent parallel mixed-methods study.

Setting: Kindergarten–12th grade schools in Nebraska, USA.

Participants: SFP (260 survey participants; fifteen focus group participants) working at schools that participate in the USDA National School Lunch Program.

Results: Mixed-methods themes identified include: (i) ‘Mixed attitudes towards healthy meals’, which captured a variety of conflicting positive and negative attitudes depending on the situation; (ii) …

Sociosexuality, Testosterone, And Life History Status: Prospective Associations And Longitudinal Changes Among Men In Cebu, Philippines, Lee T. Gettler, Patty X. Kuo, Stacy Rosenbaum, Josephine L. Avila, Thomas W. Mcdade, Christopher W. Kuzawa

Department of Child, Youth, and Family Studies: Faculty Publications

Sociosexuality is defined as an individual's interest in uncommitted sexual activity and can be measured in terms of both psychological orientations and behavioral expression. In socio-ecological contexts in which adults monogamously partner and cooperate to raise children, individuals with unrestricted sociosexuality are likely to prioritize mating/competition over committed partnering and parenting. Given the importance of mother-father cooperation in the evolutionary past, humans may have the capacity to facultatively and opportunistically downregulate sociosexuality to focus on priorities related to invested partnering and parenting. To date, no prior studies have used longitudinal data to track within-individuals changes in sociosexuality as it relates …

Market Claims And Efficacy Information In Direct‐To‐Consumer Prescription Drug Print Advertisements, Kathryn J. Aikin Phd, Kevin R. Betts Phd, Aysha Keisler Phd, Kathryn Schaefer Ziemer Phd

United States Food and Drug Administration: Publications

This study examined the impact of “New” and “#1 Prescribed” market claims and quantitative efficacy information on perceptions of a hypothetical prescription drug in a direct‐to‐consumer (DTC) print advertisement. We examined two market claims (New and #1 Prescribed), two efficacy levels (higher and lower), and a control condition without this information. Participants with diabetes were randomized to review one ad version and asked their perceptions of the ad's message, the drug's benefits, side effects and risks, doctors' opinions about the drug, and behavioral intention to use the drug, as well as recall and recognition of drug benefits and risks. Results …