Digital Commons Network^™

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …

Marketing Latin Alternative Music Through Social Networking Sites, Vanessa Ursala Garcia

Master's Theses

This thesis examined the marketing strategies for Latin alternative music used on MySpace, Facebook, and Al Borde (On the Edge). This study found that the understanding of the target demographic was important for implementing successful marketing strategies to niche audiences. Marketing Latin alternative music has not been successful at a mainstream level; therefore, marketers have targeted niche communities on social networking sites. The most dominant strategy used involved the status update feature on Facebook. It allowed musicians and marketers to communicate information and media to a large network of individuals across the country. Three other major strategies included event invitations, …

Who Am I?: The Reflexivity Of Self-Identity Through Tourism, Matthew Lee Milde

Master's Theses

This study has set forth to close gaps, explore innovative methods, and create a better understanding of "Who am I?", in tourism research. Few studies in tourism research focus on how experiences gained from traveling shape self-identity through personal biographies. Building on the work of seminal authors on self-identity, personal narrative, and tourism, this study explores the reflexivity of self-identity as represented in travel narratives. The lived experiences offered through narrative condition spontaneous instances of self-discovery allowing for the (re)creation of new self-identities.

Participants were selected through a snowball sample; in-depth interviews were held with fifteen (15) adults born and …

Predicting Work And Organizational Engagement With Work And Personal Factors, Andrea Kittredge

Master's Theses

The current study examined how psychological hardiness and self efficacy would be related to both work engagement and organizational engagement after controlling for job characteristics, perceived organizational support, and procedural justice as work characteristics. Findings showed that psychological hardiness, specifically commitment, added significant predictive value to both work and organizational engagement after controlling for the work characteristics. However, commitment accounted for more variance in work engagement than variance in organizational engagement. Although it was correlated with overall hardiness, self efficacy was not found to be directly related to either engagement variable, nor did it add predictive value to either of …

Faculty Attitudes Toward Collaboration With Librarians, Atif Yousef

Library Philosophy and Practice (e-journal)

The purpose of this study was to identify attitudes of faculty members toward collaboration with librarians working in the campus library. The study relates these attitudes to selected independent variables. A questionnaire was distributed to all faculty members in Zarka Private University. A total of 114 responses were gathered. The questionnaire included 22 attitudinal statements. The results of this study indicate that most of the respondents had positive attitudes toward collaboration with librarians. Faculty members accept shared responsibility with librarians in the three main areas of collaboration: collection development, information literacy, and library services. Although most of the respondents had …

Quality Of Life Among Rural Nigerian Women: The Role Of Information, Yetunde Abosede Zaid, S. O. Popoola

Library Philosophy and Practice (e-journal)

The quality of life of people in developing countries including Nigeria is not near the expected standard. This is especially so with women living in the rural areas whose lives are characterized by poor income, poverty, hunger, diseases as well as lack of potable water, good shelter and access to medical attention. This is due to the fact that these women do not have access to valuable information and may not make use of available information which could help them meet the challenges of daily living. This study, therefore, investigated the extent to which information accessibility and use could improve …

Libraries Build Autonomy: A Philosophical Perspective On The Social Role Of Libraries And Librarians, Audrey Barbakoff

Library Philosophy and Practice (e-journal)

An important, overlooked moral contribution of libraries and librarians to the community is the provision of support for autonomy. Philosophers have long considered autonomy a primary moral value, essential to living a flourishing life. Although library scholarship has not often engaged deeply with the philosophical discourse surrounding autonomy, libraries and librarians are uniquely positioned to enact many of the methods for encouraging it. By considering the moral significance of library services as autonomy-building activities, libraries and librarians can provide a valuable social support for their communities, individual users, and ultimately themselves.

Spartan Daily December 8, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 49

Spartan Daily December 7, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 48

Spartan Daily December 2, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 46

Communicator, Dec. 2009, San Jose State University, Department Of Kinesiology

Communicator (Kinesiology)

Volume 22, Issue 2

Spartan Daily November 24, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 44

Spartan Daily November 23, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 43

Spartan Daily November 19, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 42

Spartan Daily November 17, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 40

Spartan Daily November 16, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 39

Spartan Daily November 10, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 38

Spartan Daily November 5, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 36

Organizational Communication For Organizational Climate And Quality Service In Academic Libraries, J. A. Bolarinwa, D. Y. Olorunfemi

Library Philosophy and Practice (e-journal)

Librarians spend most of their time engaging in some form of communication. This paper article highlights practical approaches, suggestions, and explanations of effective communication in academic libraries. It suggests ways of improving the academic library services through appropriate communication techniques.

Knowledge, Perception, And Attitudes Of Library Personnel Towards Preservation Of Information Resources In Nigerian Federal University Libraries, Samson Oyeniyi Akande

Library Philosophy and Practice (e-journal)

This paper investigated the relationship among preservation knowledge, perception and attitude of library personnel towards preservation of information resources in Nigerian federal university libraries. Simple random sampling technique was used to select twenty university libraries from the twenty four federal university libraries in Nigeria. All the 660 library personnel in the selected libraries constituted the study sample. Data was collected by a questionnaire administered on the 660 personnel out of which 510 copies were returned. The response rate was 77.3%. The study found that knowledge and perception of library personnel about preservation of information resources correlate significantly with their attitude …

Spartan Daily November 3, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 34

Use Of Electronic Resources By Postgraduate Students Of The Department Of Library And Information Science Of Delta State University, Abraka, Nigeria, Obuh Alex Ozoemelem

Library Philosophy and Practice (e-journal)

The population for the study was 78 postgraduate Masters and PhD students of the Department of Library and Information Science, Delta State University, Abraka. Due to the small population the entire population was used as the sample. The analysis of the data collected revealed that there is a low level of skill in the use of ICT among the selected respondents; the Internet via Cybercafé is the most used medium in sourcing electronic materials; respondents exhibit a very low experience in sourcing electronic materials; there is a high level of electronic resource usage regardless of gender difference by respondents. In …

Citation Analysis Of Doctoral Works Submitted To The Department Of Animal Science, University Of Ibadan, Nigeria, Wole Michael Olatokun

Library Philosophy and Practice (e-journal)

The objective of this study was to carry out a citation analysis of doctoral theses submitted to the department of Animal science, University of Ibadan, Nigeria, with a view to finding possible relationships between citing, cited articles and authors (doctoral students). The research design used was the descriptive survey with the research elements for the study being the theses submitted for the award of doctoral degrees during the period 2000-2007. Frequency and percentage distributions (presented in charts, tables, and graphs) and measures of central tendency were used to analyse data. Findings showed that journals, books and conference papers ranked the …

Noticias De Naccs, Vol. 38, No. 4, Nov/Dec 2009, National Association For Chicana And Chicano Studies

Noticias de NACCS Newsletter

No abstract provided.

Review Essay Of “Men And The War On Obesity: A Sociological Study”, Natalie C. Boero

Faculty Publications, Sociology

A review is presented of the book "Men & the War on Obesity: A Sociological Study," by Lee F. Monaghan.

Segmented Professions: Further Considerations Of Theory And Practice In Lis And Librarianship, Andrew Carlin

Library Philosophy and Practice (e-journal)

How relevant are theories of information to practical library work? Using sociology and the philosophy of social sciences, this essay discusses how theoretical work defines an area of knowledge in relation to other fields, the identification of researchable phenomena, and how phenomena are established as its own subject matter. Theorizing is a generic activity, highlighting connections between theory and practice, profession and field. While proposing that theorizing is important, this paper explores the nature of theorizing in LIS, and suggests that its cognitivistic foundations impede theory development. Information is a linkage between theory and practice, and this paper argues that …

Spartan Daily October 26, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 29

Spartan Daily October 15, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 26

Spartan Daily October 14, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 25

Spartan Daily October 7, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 21