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Introduction, Christiane E. Keck, Allen G. Wood Dec 2007

Introduction, Christiane E. Keck, Allen G. Wood

Global Business Languages

No abstract provided.


Introduction, Christiane E. Keck, Allen G. Wood Dec 2007

Introduction, Christiane E. Keck, Allen G. Wood

Global Business Languages

No abstract provided.


Introduction, Christiane E. Keck, Allen G. Wood Dec 2007

Introduction, Christiane E. Keck, Allen G. Wood

Global Business Languages

No abstract provided.


Introduction, Christiane E. Keck, Allen G. Wood Dec 2007

Introduction, Christiane E. Keck, Allen G. Wood

Global Business Languages

No abstract provided.


Intel And Costa Rica: A Model For Global Expansion, Economic Development And Sustainability, Isabel Dulfano Dec 2007

Intel And Costa Rica: A Model For Global Expansion, Economic Development And Sustainability, Isabel Dulfano

Global Business Languages

No abstract provided.


Teaching About The Media To Prepare Professional German Students To Be Culture-Competent, Michael Hager Dec 2007

Teaching About The Media To Prepare Professional German Students To Be Culture-Competent, Michael Hager

Global Business Languages

No abstract provided.


Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges, Tracy L. Melin, Nina M. Ray Dec 2007

Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges, Tracy L. Melin, Nina M. Ray

Global Business Languages

An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that country. Students speak (not read) their prepared statements to the class and are leniently, yet constructively, evaluated on language use and pronunciation and marketing credibility. The objective is to emulate a real business situation and to show students the challenges of working with different languages and cultures in international marketing and the imperfections of direct translation. Results of a student survey showed that a majority of students believed the exercise to …


Overcoming Obstacles: American Expatriates Striving To Learn Chinese Culture, Hongmei Gao Dec 2007

Overcoming Obstacles: American Expatriates Striving To Learn Chinese Culture, Hongmei Gao

Global Business Languages

No abstract provided.


Embedding Language Learning In The Business School Curriculum And Mission, Michael Bryant, David Sheehan, Mary Vigier Dec 2007

Embedding Language Learning In The Business School Curriculum And Mission, Michael Bryant, David Sheehan, Mary Vigier

Global Business Languages

No abstract provided.


Business German In The Usa Today: Knowing Our Students And Collaborating With Our Colleagues, Stephanie Borst, Ann-Katrin Schenck Dec 2007

Business German In The Usa Today: Knowing Our Students And Collaborating With Our Colleagues, Stephanie Borst, Ann-Katrin Schenck

Global Business Languages

No abstract provided.


Introduction, Christiane E. Keck, Allen G. Wood Dec 2007

Introduction, Christiane E. Keck, Allen G. Wood

Global Business Languages

No abstract provided.


Bridging Cultural Barriers In Bicultural Projects: More Than Translation And Interpretation Of Language, Taira Koybaeva Dec 2007

Bridging Cultural Barriers In Bicultural Projects: More Than Translation And Interpretation Of Language, Taira Koybaeva

Global Business Languages

No abstract provided.


Culture And German Advertising, Michael Hager Dec 2007

Culture And German Advertising, Michael Hager

Global Business Languages

No abstract provided.


The Integration Of Culture In The Business French Classroom: Engaging Students In The Analysis Of An Annual Report, Scott M. Powers, Sue Deville Dec 2007

The Integration Of Culture In The Business French Classroom: Engaging Students In The Analysis Of An Annual Report, Scott M. Powers, Sue Deville

Global Business Languages

No abstract provided.


International Internships: Preparing For The Challenge, Rubén Araiza Candia Dec 2007

International Internships: Preparing For The Challenge, Rubén Araiza Candia

Global Business Languages

No abstract provided.


Web-Based Communication Of Global Companies: Do Languages And Culture Matter?, Christine Uber Grosse Dec 2007

Web-Based Communication Of Global Companies: Do Languages And Culture Matter?, Christine Uber Grosse

Global Business Languages

No abstract provided.


Teaching Professional German With The Use Of A Cd-Rom, Michael Hager Dec 2007

Teaching Professional German With The Use Of A Cd-Rom, Michael Hager

Global Business Languages

No abstract provided.


A Hypothetical Business Plan Highlighting Approaches To International And Trans-Cultural Education, Michael E. Jones Dec 2007

A Hypothetical Business Plan Highlighting Approaches To International And Trans-Cultural Education, Michael E. Jones

Global Business Languages

No abstract provided.


Research Priorities In Languages For Specific Purposes, Christine Uber Grosse Dec 2007

Research Priorities In Languages For Specific Purposes, Christine Uber Grosse

Global Business Languages

No abstract provided.


Expanding The Field: Current Issues In Business German, Katherine Barbe Dec 2007

Expanding The Field: Current Issues In Business German, Katherine Barbe

Global Business Languages

No abstract provided.


Can We Get Tenure While Teaching Online Language For Professional Purposes?, Rafael Gómez Dec 2007

Can We Get Tenure While Teaching Online Language For Professional Purposes?, Rafael Gómez

Global Business Languages

No abstract provided.


Taking French Into The Next Century: The Development, Production, And Dissemination Of Multimedia Instructional And Promotional Materials, Eileen M. Angelini, Steven Loughrin-Sacco, William J. Thompson Dec 2007

Taking French Into The Next Century: The Development, Production, And Dissemination Of Multimedia Instructional And Promotional Materials, Eileen M. Angelini, Steven Loughrin-Sacco, William J. Thompson

Global Business Languages

No abstract provided.


Introduction, Christiane E. Keck, Allen G. Wood Dec 2007

Introduction, Christiane E. Keck, Allen G. Wood

Global Business Languages

No abstract provided.


Introduction, Vicki Galloway Dec 2007

Introduction, Vicki Galloway

Global Business Languages

No abstract provided.


A Business Language Faculty Development Program With Experiential Learning: Florida International University's Ciber Program In Madrid-Ávila, Spain, Ann Abbott, Maida Watson Dec 2007

A Business Language Faculty Development Program With Experiential Learning: Florida International University's Ciber Program In Madrid-Ávila, Spain, Ann Abbott, Maida Watson

Global Business Languages

No abstract provided.


Approaching Chinese Culture: Strategies American Expatriates Adopt For Learning Chinese Culture, Hongmei Gao, Deanna F. Womack Dec 2007

Approaching Chinese Culture: Strategies American Expatriates Adopt For Learning Chinese Culture, Hongmei Gao, Deanna F. Womack

Global Business Languages

No abstract provided.


Wandering The Web -- Pop-Up And Movable Books, Deana Groves Dec 2007

Wandering The Web -- Pop-Up And Movable Books, Deana Groves

Against the Grain

No abstract provided.


Atg Deadlines, Editor Dec 2007

Atg Deadlines, Editor

Against the Grain

No abstract provided.


From Your (Celebrating) Editor, Katina Strauch Dec 2007

From Your (Celebrating) Editor, Katina Strauch

Against the Grain

No abstract provided.


Full Page Ads, Editor Dec 2007

Full Page Ads, Editor

Against the Grain

No abstract provided.