Digital Commons Network^™

2012 Aasu Women's Basketball Guide, Armstrong State University

Armstrong Athletics: Women's Basketball Records (Archived)

No abstract provided.

Faculty Handbook, Georgia Southern University

Faculty Handbooks

Faculty Handbook for Georgia Southern University for the 2012-2013 academic year. The Faculty Handbook is published online by the Office of the Vice President for Academic Affairs and archived in Digital Commons@Georgia Southern.

Motivation, Need Support And Need Satisfaction In Youth Soccer Players, Erica Lippitt

College of Graduate Studies: Theses & Dissertations

Author's abstract: Physical activity levels and obesity rates vary greatly across ethnic groups in the United States (CDC, 2011). One popular way to increase physical activity levels in youth is through youth sport participation, which may be influenced by athlete motivation. Numerous studies have determined motivation levels in youth sport participants, but very little done in comparing levels across different ethnic groups. Identifying differences in motivation levels based on ethnicity can allow coaches and sport administrators to adjust practices and program setups to increase participation and meet needs of player competence. The purpose of the study was to determine if …

2012 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

• Georgia Southern Eagles 2012 Women's Soccer

2011-2012 Georgia Southern University Basketball Media Guide, Georgia Southern University

Men's Basketball Records

• This is Georgia Southern Basketball

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

Graduate Studies Fact Book

Graduate Studies Fact Books (2006-2017)

No abstract provided.

2012 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Audit Reveals Mishandled Funds
• Views
• Sports
• Classifieds
• Puzzles/ Comics
• Arts

Evaluation Of Sponsorship Activation Strategies Employed By A Minor League Baseball Team, Velina Boteva

College of Graduate Studies: Theses & Dissertations

A common challenge for corporations engaging in sport sponsorship activities lies in the evaluation of these activities. Some of the struggle is in the multitude of objectives that can be pursued through developing sponsorship relationships. Typical objectives include increasing brand awareness and recognition (Cornwell, Humphreys, Maguire, Weeks, & Tellegen, 2006), increasing sales (Choi, Stotlar, & Park, 2006) accessing specific target markets (Doherty & Murray, 2007), developing goodwill (Meenaghan, 2001), and positioning the brand (Ferreira, Hall, & Bennett, 2008). With so many differing objectives, it can be difficult to identify and/or develop standard rules, measurement scales, or generally accepted techniques that …

Social Marketing As A Catalyst For Building New Relationships Between Sport Practitioners And Academicians, Eric C. Schwarz, Dallas Branch

Journal of Applied Marketing Theory

Social marketing, conceptualized by Kotler and Zaltman (1971) as a means to promote social objectives and causes more effectively, has the potential to be the catalyst for addressing the disparity and creating positive perceptions. Social marketing is a significant means to address communication, conceptualization, and intellectual gaps between groups, which often results in clarifying differences in product and value outcomes; and the need for change and shifts in paradigms associated with practitioner-academician interaction (Hanna, 2001). Primary and secondary research conducted showed that there is fragmentation within the sport industry between academicians and practitioners, resulting in a large intellectual gap. It …

The Five-Factor Consumer Behavior Model For Intercollegiate Football Tickets Consumption, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretical constructs of a five-factor consumer behavior model for intercollegiate football tickets consumption. The participants were spectators of a NCAA Division IA football annual player draft game (n=201). Around half of the participants were current season ticket holders (54.2%) and married (49.2%). Confirmatory Factor Analysis (CFA) was utilized to analyze the factorial validity of the five-factor consumer behavior model for intercollegiate …

Assessing Event Quality Of High School Football Games: Development Of A Scale, Kevin Byon, Matthew Ziemnik, Eddie T. C. Lam, James J. Zhang

Journal of Applied Marketing Theory

The purpose of this study was two-fold: (a) to identify the dimensions of event quality associated with high school football games and (b) to develop a scale, Event Quality Scale of High School Football (EQS-HSF) that measures event quality of high school football games. Applying a random cluster sampling method, participants were adult spectators (N = 404) from three high school football home games. Following the scale development procedures suggested by Churchill’s (1979), a total of 25 items under six factors (Game Attractiveness, Event Setting, Economic Consideration, Social Opportunity, Exciting Atmosphere, and Enjoyment Experience) were written and validated through qualitative …

The George-Anne, Georgia Southern University

The George-Anne

• Student Remembered
• Student Organizations to Merge
• Views
• Letters to Editor
• SGA to Provide Shuttles for Sunday Shopping
• Sports
• Weekly Buzz
• Classifieds
• Puzzles/Comics
• Arts

The George-Anne, Georgia Southern University

The George-Anne

• Views
• Sports
• Arts
• Classifieds
• Puzzles/ Comics

The George-Anne, Georgia Southern University

The George-Anne

• Keel: Biology Building to Attract Industry
• Off-Campus Robberies Spur Student Concern
• Williams Center Nears Opening
• Referendum To Be Discussed
• McCullough Makes Way To GSU
• Football, No Longer an Inspiration
• A Thank-You to GSU Students
• What’s Been Going On With SGA?
• Eagles Getting Ready to Parade Through ‘Boro
• Art student Tiffany Simmons is Heading to Japan
• Wartime Memories Make International Impact
• Weekend Wrap
• Classifieds
• Puzzles/Comics
• Georgia Southern Sports Looks Back

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University to Host Inaugural The Business of Sports Speaker Series

Self, Social, Team, And Situational Factors Influencing Televised Sports Viewership, Donghun Lee, James Zhang, Ketra L. Armstrong, Soon Ho Kim

Journal of Applied Marketing Theory

This study examined personal, social, and team motives associated with the consumption of televised sports (CTS) while taking into consideration market constraints variables. Research participants (N = 304) were university students who responded to a questionnaire that consisted of four segments: (a) watching televised sports, (b) motives for watching televised sports, (c) situational constraints, and (d) demographics. Semi-structured interviews as an ad hoc study were conducted with additional 22 frequent viewers of televised sports to ensure inclusion of all relevant factors affecting CTS. Multiple regression analyses revealed that self, team, and social motives were significant factors (p < .05) related to CTS. Two situational factors (weather and ticket availability) were found to have a significant (p < .01) impact on the CTS. Findings from the interviews further revealed that four conceptual themes affected CTS: individual-related factors, team-related factors, event-related factors, and media features.

Service Quality Of The Chinese Ymca Of Hong Kong, Joyce Chan, Siu Yin Cheung, Jennifer Y. Mak

Journal of Applied Marketing Theory

Service quality is an essential element for managers and marketers to successfully compete in the sport and leisure industry. The present study is a first of its kind research study evaluating the service quality of the Chinese YMCA of Hong Kong. In this study, extensive customer research was conducted to investigate the members’ usage, expectations, perceptions, and satisfaction levels in the Recreation and Sport Department. Data were collected from 559 members. This study provides a channel to listen to the voice of the customers and assist the managers to improve the service quality by pinpointing areas that need managerial action.

Tomorrow’S Champions Of Sustainability: How Everyday Leaders Can Harness Grass Roots Momentum To Advance Adoption Of Ecologically Sound Practices In Sport And Event Management, Dorene Ciletti, John M. Lanasa, Diane P. Ramos, Richard E. Mathisen

Journal of Applied Marketing Theory

For more than a decade, we have appealed to corporations to consider sustainability. Leading companies have enjoyed positive media attention, improved bottom line profits and enhanced competitiveness through environmental management and social initiatives. Sustainability in the broader sense has become everyone’s job, and the momentum crosses age groups and economic strata. This paper focuses on the event organizer as ordinary leader, inspiring an engaged, accessible audience toward sustainability, and offers rationale for promoting socially and environmentally responsible event management. With a captive audience, ordinary leaders have an opportunity to model socially and environmentally responsible practices through effective education, communication, metrics …

Value Of Professional Sport Teams In The Community: Reexamining The Measurement Properties Of The Community Impact Scale, Dae Hyun Kim, James J. Zhang, Yong Jae Ko

Journal of Applied Marketing Theory

The Community Impact Scale was developed by Zhang et al. (1996) to measure essential value dimensions of professional sports in the community. The original scale includes 45 items under eight factors (Community Solidarity, Public Behavior, Social Equity, Pastime Ecstasy, Health Awareness, Individual Quality, Excellence Pursuit, and Business Opportunity). To further ensure its usefulness for theoretical and practical applications, this study re-examined measurement properties of the scale through conducting a confirmatory factor analysis (CFA). Research participants (N = 349) were residents of three major metropolitan areas, who responded to a survey in various community settings. With some modifications and eliminations of …

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University Student Andrew Palmer Honored by Sigma Phi Epsilon Fraternity

At A Glance: Georgia Southern University

Georgia Southern at a Glance (2011-2016)

No abstract provided.

2011 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2011 Softball Roster

2011 Georgia Southern University Softball Media Guide, Georgia Southern University

Women's Softball Records

• Schedule/ Table of Contents

2010-2011 Georgia Southern University Basketball Media Guide, Georgia Southern University

Men's Basketball Records

• This is Georgia Southern Basketball

Faculty Handbook, Georgia Southern University

Faculty Handbooks

Faculty Handbook for Georgia Southern University for the 2011-2012 academic year. The Faculty Handbook is published online by the Office of the Vice President for Academic Affairs and archived in Digital Commons@Georgia Southern.

2011 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

• 2011 Georgia Southern Women's Soccer Media Guide

2011 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• Georgia Southern Men's Soccer

Faculty Senate Minutes-2011

Faculty Senate Minutes

No abstract provided.