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Graduate Catalog, Georgia Southern University

Graduate Catalogs

The Georgia Southern University General Catalog is an information book and reference guide dealing with different aspects of the University - its policies, facilities, degree programs, course offerings, services, and faculty. The statements set forth in this catalog are for information purposes only and should not be construed as the basis of a contract between the student and this institution. While the provisions of the catalog will ordinarily be applied as stated, Georgia Southern University reserves the right to change any provision listed in this catalog, including but not limited to academic requirements for graduation, without actual notice to individual …

Graduate Studies Fact Book

Graduate Studies Fact Books (2006-2017)

No abstract provided.

Graduate Studies Fact Book

Graduate Studies Fact Books (2006-2017)

No abstract provided.

Undergraduate And Graduate Catalog [2010-2011], Georgia Southern University

Undergraduate & Graduate Catalogs

No abstract provided.

2010-2011 Aasu Athletics Year In Review, Armstrong State University

Armstrong Athletics Awards & Honors (Archived)

No abstract provided.

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Chen, Jennifer Y. Mak

Journal of Applied Marketing Theory

This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-09 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR), and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.

Providing Consistent Service At The Concession Stands: An Exploratory Study, Mark S. Nagel

Journal of Applied Marketing Theory

Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, and Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards …

The Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy Lough, Jennifer Renee Pharr

Journal of Applied Marketing Theory

Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …

The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz

Journal of Applied Marketing Theory

Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.

Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance Of Prospective Sales Employees, Richard M. Southall, Ronald Dick, Thomas A. Pollack

Journal of Applied Marketing Theory

The majority of entry-level positions within the sport industry fall in the area of sales. Yet, only recently have sportmanagement programs begun to offer courses devoted to sales education and training. The discipline of sales provides an ideal opportunity to incorporate experiential-based learning. While several recent articles have examined the application of experiential-learning to courses focused on ticket sales, this article presents the results of the first systematic assessment of such courses’ effectiveness. Specifically, this paper presents the results of an evaluation of sales-training programs that incorporate Southall, Nagel, LeGrande, and Han’s (2003) metadiscrete experiential learning model and the application …

Consumer-Led Brand Development For A University Athletics Program, Lynn W. Mcgee

Journal of Applied Marketing Theory

A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach for practitioners are presented and the need for richer concepts and measures in …

The George-Anne, Georgia Southern University

The George-Anne

• Drug Bust on Campus Last Thursday
• News
• Views
• Weekend Wrap Opinions
• Reviews
• Classifieds
• Features
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• GSU Purchases $675,000 Golf Course for Expansion
• Eagles Defeat No. 11 Team In the Nation
• Seasonal Flu Shots Available Through GSU Health Services
• Students Debate DREAM Act at Thursday's Forum
• Take the Greek to Them
• Reality TV Overstepping Atrocity Levels
• Letters To the Editor
• CLASS, Not the Union, Needs a New Building
• Eagles Travel To NYC
• Exercise With the Botanical Gardens
• Web Site Creates Study Network for Users
• Campus Recreation & Intramurals
• Tricks Of the Grade': How To Higher Your GPA
• Biennial Exhibition Of the Arts
• Eagle Motorsports Ready To Race
• Don't Stop Believing
• Classifieds
• A Star Getting Back to …

The George-Anne, Georgia Southern University

The George-Anne

• Student Leaders Push for New Union
• Police Beat
• LEED Certification To Become Law
• (You) Need to Decide Carefully
• Competition Brings NASCAR to GSU
• GSU Drivers 'Get Pumped'
• CRI Feature: Matthew Gentry's Cycling Adventure
• Iron Eagle Challenge
• Gain New Experiences Abroad
• Sorority Recruitments Reach Record High
• Classifieds
• GSU Football Ranked No. 24 in FCS
• Eagle Teams Have Winning Weekend

Deans Tailgate, Georgia Southern University, Zach S. Henderson Library

Library Publications (1999-2023)

• Deans Tailgate

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University Salutes Outstanding Faculty

The George-Anne, Georgia Southern University

The George-Anne

• Keel Continues Time Honored Tradition
• News
• Views
• Features
• Classifieds
• Sports

Graduate Student And Instructor Engagement In Course-Based Qualitative Research: A Case Study, Bonnie Cummings-Vickaryous, Cathy Mills, Larena Hoeber, June Ledrew

International Journal for the Scholarship of Teaching & Learning

This case study explores the lived experiences of two graduate students and two university instructors in a course-based qualitative research project. The course design was a research methods course that focused on qualitative research and analysis and provided a vehicle for the instructors to reflect on their experiences and the students' experience of the cognitive and affective demands implicit in the assigned tasks. Findings indicate that development of student research skills is enhanced through student engagement in a real-world research project. This authentic learning experience, although stressful and overwhelming within the timelines of the course schedule, was instrumental in assisting …

The George-Anne, Georgia Southern University

The George-Anne

• Budget Cuts Must be Decided Today
• News
• Views
• Weekend Wrap
• Features
• Sports
• Classifieds

The George-Anne, Georgia Southern University

The George-Anne

• Officials: World on Way Out
• April Fools
• Shots Fired at Garden District
• News
• Views
• Weekend Wrap
• Features
• Classifieds
• Sports
• April Fools

The George-Anne, Georgia Southern University

The George-Anne

• Time to Cast Your Ballot
• Little Caesars Opens Doors
• Careers After College
• This Election Affects You
• Surrender, the Fight Is Over
• Presidential Candidates Address Students
• Remembering Charles Crouch
• Sophomore's 5K Event Supports Organ Donation
• Weekend Wrap
• GSU Instructor Dies
• Botanical Garden's Spring Festival Takes Place Saturday
• Weekly Buzz
• Jabbawockeez Performance a Student Affair
• Criticism and Transformation
• Classifieds
• Eagles Begin Spring Practice
• Where Are They Now? Todd Greene

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University Spring 2010 Enrollment Reaches Record; Online and Graduate Programs See Continued Growth

The George-Anne, Georgia Southern University

The George-Anne

• Cuts in Courses Cause Concern
• Clotheslines Support More Than Students’ Laundry During SAAW
• Large Scale... Large Feel?
• Talk About a Horror Film ...
• The George-Anne Needs You!
• You Can Make a Difference
• Weekly Buzz
• Film Makers... Start Shooting
• Student Opportunities Come In a TRIO
• Olympic Torch Symbolizes ‘Freedom’
• Dream of The Clubhouse Moves Closer To Fruition
• Weekend Wrap
• The Road to Graduation
• Not Your Average Shakespeare
• Classifieds
• Tech Sweeps Eagles in Two
• Softball Splits

The George-Anne, Georgia Southern University

The George-Anne

• Cuts in Courses Cause Concern
• News
• Views
• Weekend Wrap
• Features
• Classifieds
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• 3 Over 3
• News
• Views
• Weekend Wrap
• Features
• Classifieds
• Sports

Graduate Studies Fact Book

Graduate Studies Fact Books (2006-2017)

No abstract provided.

2010 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2010 Softball Roster

The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz

AMTP Proceedings 2010

Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented to aid sport marketing professionals in the creation of a recovery marketing plan for their organization.

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Shih-Chia Chen, Jennifer Mark

AMTP Proceedings 2010

This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-9 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR) and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.

2010 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• Georgia Southern 2010 Men's Soccer Media Guide