Digital Commons Network^™

2013 Aasu Volleyball Guide, Armstrong State University

Armstrong Athletics: Women's Volleyball Records (Archived)

No abstract provided.

Learn What The Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, Ronald Dick

AMTP Proceedings 2013

In the current difficult economy and global marketplace, there is more competition than ever for businesses to earn and retain sales from customers in each of their respective industries. That is no different in the sports and entertainment industry, particularly in luxury suite sales for stadiums, arenas, and ballparks. In many instances, companies are asking customers about their preferences in regards to current product offerings and about innovations within their company and industry. By listening to the voice of the customer, companies can increase sales, improve client relationships, add to current product offerings, create new and innovative products, and earn …

Effectiveness Of Green Olympic Initiatives On Reasons Affecting Residents’ Actions To Support The Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton

AMTP Proceedings 2013

The world faces major environmental challenges that affect the well-being of human beings, plants, and wildlife. The Olympic Games, one of the most influential sport events, should pay special attention to environmental issues. In 1996, the environmental element became a central factor of the International Olympic Committee’s (IOC) (IOC, 2009). To scientifically and comprehensively evaluate the impact of the Olympics on the host city, the IOC launched the Olympic Games Global Impact (OGGI) study in 2003 (IOC, 2006). This study begins two years before the host city is selected, and terminates two years after hosting the Games (IOC, 2006). One …

Innovation And Entrepreneurial Ventures In Sport: Branding Athletes Through Use Of New Media And Technology, Khalid Ballouli, John Grady, Brandon Brown

AMTP Proceedings 2013

Due to the growing capacity of modern technology to build brands through digital integration and social media networking, athletes have begun to create their own digital presence in efforts to reach a wider target audience. As such, entrepreneurs who develop integrated networks of traditional marketing and social media strategies—designed to increase brand influence in the digital space—are beginning to develop ways in which to capitalize on the monetization of the digital athlete brand. Digital athlete branding involves creating a digital presence for the professional athlete through the development of personal websites, social networks, and new media to provide unique fan …

Using Exploratory Factor Analysis To Identify Star Players’ Effects On The Branding Process Of Professional Sports Teams, N. David Pifer, Jennifer Y. Mak, Won-Yul Bae, Jarrod Schenewark

AMTP Proceedings 2013

Given the extremely competitive nature of professional sports and the high levels of risk associated with exorbitant player salaries, it is important for management to examine the specific effects that star players can have on a sport franchise’s brand. Gladden and Milne (1999) provided an early framework for examining the relationship between marquee athletes and a team’s brand by developing a model to assess brand equity in professional sport. This model, based largely on previous work by Aaker (1991), listed the star player as a product-related antecedent capable of generating brand equity that could bring about national media exposure, merchandise …

Influence Of Social Motivations On Spectator Consumption Behavior Of A Formula One Grand Prix Event, Kevin K. Byon, Suk-Kyu Kim, Jae-Gu Yu, James J. Zhang, Chong Kim

AMTP Proceedings 2013

The purpose of this study was to examine the relationship between spectator motivation and sport consumption behavior in the context of F-1 events. Respondents were spectators from three Formula One (F-1) races held in Shanghai, China. Through a structural equation modeling analysis, Achievement Seeking and Salubrious Effects were found to be related to repurchase intentions. Three motivating factors (i.e., Achievement Seeking, Entertainment, and Catharsis) were also found to be associated with Word-of-Mouth intentions concerning F-1 events.

The Face Of Fakes: U.S. Consumers And Counterfeit Fashion Products, Karen Edwards, Jason Carpenter

AMTP Proceedings 2013

Counterfeit products pose a serious threat to fashion product brand owners and to the world economy. While research on the demand side of counterfeiting has grown over the past two decades, few extant studies have been conducted among non-student consumers outside Asia and Europe and few studies have focused on product categories other than consumer electronic-related items. Using a sample of U.S. consumers (N=305), the current research investigates consumer attitudes in the context of fashion products. Findings suggest that gender and education are the two variables most frequently related to purchase intention for counterfeits, beliefs about counterfeit products, and ethicality. …

An Examination Of The Segmentation Typologies Articulated In The Spectator And Participation Sports Marketing Literature, Sam Fullerton, Tammy Mccullough, Carol L. Bruneau

AMTP Proceedings 2013

With the emergence of sports marketing as an important business discipline, a number of segmentation studies have focused on either the spectator sports market or the participation sports market. Regarding spectator sports, most of the previous studies have focused on individual sports entities such as a team, a league, a sport, or an event. The majority of the segmentation studies on participation sports have also assumed a narrow perspective by developing typologies for a specific activity such as golf. The current research assesses the efforts designed to segment the aggregate spectator sports market irrespective of the sport being watched and …

Soccer Marketing In The United States, Brian Crow, Dennis Phillips, Dallas Branch, Greg Hutton

AMTP Proceedings 2013

Soccer is continuing to grow in popularity in the United States. According to the U.S. Soccer Federation, there are more than 4 million players in the US, more than double the number in 1990 (Belson, 2010). The Sports and Fitness Industry Association (formerly SGMA) has found that total participation in soccer had increased nearly 3% annually in 2011 (Physical Activity Council, 2011). According to another SFIA study, however, a shortage of facilities and emphasis on tournament and showcase events may result in potential future downturn in participation (Athletic Business, 2012). There is also a shifting emphasis from tournament and showcase …

2013 Georgia Southern University Women's Soccer Roster, Georgia Southern University

Women's Soccer Records

• 2013 Women's Soccer Roster

2012-2013 Georgia Southern University Women's Basketball Media Guide, Georgia Southern University

Women's Basketball Records

• Georgia Southern Women's Basketball 2012-13 Media Guide Make Tradition

Georgia Southern Magazine, Georgia Southern University

Georgia Southern Magazine

• Campus Growth
• An Evening with Laura Bush
• 'Sprung up from Sandy Earth'
• China's Roses
• Tee Time
• Learning to Overcome

2013 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2013 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Exploring The Factors Affecting The Perceived Program Quality Of International Sports Education Programs: The Case Of A Chinese Sports University, Luke Lunhua Mao, James Zhang

Journal of Applied Marketing Theory

This study explored and tested factors affecting the perceived quality of international sports education provisions in the context of a Chinese sports university. Based on a comprehensive literature review, on-site observations, interviews with students and administrators, and a test of content validity by a panel of experts, a questionnaire was developed and administered to 61 international students attending a sports university in China. An exploratory factor analysis produced five factors related to perceived program quality, with 22 items retained (i.e., leaning environment, service orientation, administrative professionalism, content assurance, and academic growth). Hierarchical regression analyses revealed that these program quality factors …

The George-Anne, Georgia Southern University

The George-Anne

• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Homecoming 2012
• News
• Opinions
• GSU Celebrates Homecoming Week
• Homecoming
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

Psychographic Segmentation In A Unique Service Industry: A Typology Based On Consumers’ Levels Of Consumption Of Live And Media-Based Spectator Sports, Tammy Mccullough, Sam Fullerton

Journal of Applied Marketing Theory

The purposes of this study were twofold. First a typology for the categorization of consumers of spectator sports based solely upon their levels of consumption as members of both the live and the media-based audiences was developed. The four segments were given names based upon the individuals’ levels of consumption as members of both of the two alternative audiences. Specifically, the resulting segments comprised the sports-immersed fans, venue-based enthusiasts, media-based fans, and sports contrarians. Subjects also responded to a set of 34 sports-oriented psychographic statements which allowed for lifestyle-based profiles to be developed for each of the four designated segments. …

The George-Anne, Georgia Southern University

The George-Anne

• Constitution Day Sparks Political Discussion
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

Iuliia Sherrod Named Men's And Women's Tennis Assistant Coach, Armstrong State University

Armstrong Athletics: Men's Tennis News (Archived)

Iuliia Sherrod Named Men's and Women's Tennis Assistant Coach. Armstrong Atlantic State University announced today the hiring of Iuliia Sherrod as assistant men's and women's tennis coach. A former ITA All-American for the Pirates, Sherrod will begin immediately assisting head men's and women's tennis coach Simon Earnshaw with the program.

The George-Anne, Georgia Southern University

The George-Anne

• Campus Polls in Works
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

Fallon Rehmert Named Assistant Women's Basketball Coach, Armstrong State University

Armstrong Athletics: Women's Basketball News (Archived)

Fallon Rehmert Named Assistant Women's Basketball Coach. Armstrong Atlantic State University head women's basketball coach Matt Schmidt announced the addition of Fallon Rehmert to the Pirate coaching staff today as an assistant coach.

The George-Anne, Georgia Southern University

The George-Anne

• Literature Chair Expresses Concerns
• News
• Opinions
• Arts
• Sports
• Classifieds
• Puzzles/ Comics

The George-Anne, Georgia Southern University

The George-Anne

• Dean of Students Search Continues
• News
• Opinions
• Arts
• Classifieds
• Puzzles/ Comics
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• News
• Opinions
• Arts
• Classifieds
• Puzzles/ Comics
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Murder Suspect Arrested
• Opinions
• Arts
• Sports
• Classifieds
• Puzzles/ Comics

The George-Anne, Georgia Southern University

The George-Anne

• Giuliani to Speak
• Opinions
• Arts
• Sports
• Classifieds
• Puzzles/ Comics

2012 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2012 Softball Roster

2012 Georgia Southern University Softball Media Guide, Georgia Southern University

Women's Softball Records

• Table of Contents

Accounting Majors' Perceptions Of Future Career Skills: An Exploratory Analysis, Abbie Parham, Thomas G. Noland, Julia Ann Kelly

Accountancy: Faculty Publications

Business education is often criticized for its failure to develop lifelong skills. This study examines the opinions of 205 students to determine what skills they deem to be important for their future careers. The study then compares the opinions of accounting students against other business disciplines. The results of the study are mixed for the accounting profession. Many of the skills accounting majors ranked as important for their future were not surprising. However, there was some indication that accounting majors may be suffering from a silo effect and are not able to fully grasp how skills learned in other university …