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2014 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

• Georgia Southern 2014 Women's Soccer Media Guide

2014 Georgia Southern University Women's Soccer Roster, Georgia Southern University

Women's Soccer Records

• 2014 Women's Soccer Roster

2014 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• 2014 Men's Soccer Roster

2013-14 Georgia Southern University Basketball Roster, Georgia Southern University

Men's Basketball Records

• 2013-14 Men's Basketball Roster

2013-2014 Georgia Southern University Women's Basketball Media Guide, Georgia Southern University

Women's Basketball Records

• Georgia Southern 2013-2014 Women's Basketball Media Guide

2013-2014 Georgia Southern University Men's Golf Media Guide, Georgia Southern University

Men's Golf Records

• 2013-14 Golf Media Guide

2014 Aasu Men's Basketball Guide, Armstrong State University

Armstrong Athletics: Men's Basketball Records (Archived)

No abstract provided.

2014 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2014 Aasu Women's Basketball Guide, Armstrong State University

Armstrong Athletics: Women's Basketball Records (Archived)

No abstract provided.

Structural Relationship Among Loss Aversion, Emotion, And Sport Consumption: The Case Of Ncaa Men’S Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, Thomas A. Baker

AMTP Proceedings 2014

The NCAA Men’s Division I Basketball Championship, known to fans as March Madness, is one of the most popular annual sporting events in the United States. Despite its economic impact on the sports industry, relative few studies have examined phenomena surrounding the March Madness bracket. Some (e.g., Kaplan &Garstka, 2001; McCrea &Hirt, 2009) have focused on how to make accurate predictions for the tournament. However, sports marketers need to understand why and how participants make decisions when filling out their brackets, and no studies have investigated this behavior. To fill this void, the current project was conducted to explain the …

Monetizing Social Media In The Sport Industry--Or Not?, Dallas Branch Jr., Jason Falls

AMTP Proceedings 2014

One of the vexing issues for sport marketers is how one can develop marketing strategies and programs to utilize social media in order to "monetize" this effort. No one can argue the other 5 of 6 business drivers of social media marketing" (Falls, personal communications, 2013). These 5 include the following: Enhance Branding and Awareness Protect Brand Reputation Facilitate Customer Service Build Community Facilitate Research and Development However, when it comes to the sixth driver--"Drive Sales/Leads", sport organizations have found it difficult to affect their ability to "monetize" social media marketing efforts in this regard. It is this inability or …

Sports Fantasy Camps: Opportunities For Amtp Members, Mark Mitchell, Gregory Turner

AMTP Proceedings 2014

Sports Tourism is one of the fastest growing areas of the global travel and tourism industry. More organizations are providing more immersive experiences for a growing (and increasingly diverse) fan base by developing Sports Fantasy Camps. This manuscript provides an overview of such Camps and broader Sports Experience Tourism in the area around the Coastal South Carolina (i.e., North Carolina, South Carolina, Georgia, and Florida).

Developing And Reassessment Of Consumer Based Brand Equity Model In Sport (Case Study Of Soccer Clubs In Iranian Premier League), Mahdi Bigdely, Habib Honari, Rahman Aqayi, Mahdi Aghazadeh

AMTP Proceedings 2014

The main purpose of this study was to develop a valid and reliable model for evaluation of brand equity in sport teams in Iran. In this research, considering the importance and vital role of brand equity in sport teams and infancy of brand equity topic, Ross (2008) model of spectator based brand equity in sport was reassessed and after evaluating it, new Spectator Based Brand Equity in Sport model was proposed of sport teams Iran.

The George-Anne, Georgia Southern University

The George-Anne

• Historic Upset Over Florida
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles & Comics
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Eagles to Begin New Journey
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles & Comics
• Sports
• Gameday Mayday

The George-Anne, Georgia Southern University

The George-Anne

• GSU's Greeks Respond to UA Racial Controversy
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles & Comics
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Planetarium Travels to the 'Dark Side of the Moon'
• News
• Opinions
• Arts & Entertainment
• GameDay Mayday
• Classifieds
• Puzzles & Comics
• Sports

Passion Transfer In Sports Advertising: Sports Passion And Attitude Toward Advertising, Brandon Brown, Larry Degaris

Journal of Applied Marketing Theory

In order to retain advertising clients, media companies are in search of viable strategies that can justify the high costs of advertising fees within the sports setting. In acknowledging the significance of advertising during sport programs, the current study seeks to investigate the value of sports advertising by introducing the concept of ‘passion transfer’ (i.e., the transference of high likability levels of sport programs to the sport programs’ advertisements). We examine this concept by analyzing the relationship between viewer passion towards programming and advertising effectiveness. In doing so, the study also lends support to the notion of incorporating emotional measures …

The Novelty And Nostalgia Effects Of A New Major League Baseball Stadium As Measured By Its Impact On Attendance, The Corresponding Costs Of Attending, And Ticket Revenue, Sam Fullerton, Carol Bruneau

Journal of Applied Marketing Theory

Using secondary data, the novelty effect of the opening of 15 new Major League Baseball stadiums was determined. Using a seven-year period looking both before and after each stadium’s inaugural season, a meaningful novelty effect was documented. There were significant increases in attendance and the average ticket price for each of the 15 teams under scrutiny. As a consequence, there was a significant increase in the revenue generated through ticket sales. While the anticipated spike was in evidence for the year a new stadium opened, meaningful increases were also documented for the years subsequent to the opening of the new …

The Marketing And Economic Implications Of Select Bankruptcies In North American Professional Sports Since The Start Of The Global Economic Crisis, Eric C. Schwarz, Patrick Ryan Murphy, Barbara Caldwell

Journal of Applied Marketing Theory

The purpose of this paper is to look at the effects of the global economic crisis on the North American professional sports industry, and more specifically some of the examples of how the significant change in the global economic landscape has had a direct effect on the sport business industry. The most interesting of these effects is the increase in the number of bankruptcies that have occurred over the past five years. An analysis of these bankruptcies in professional sports over the recent past will be described, including their causes and results. Specific analysis will focus on the marketing implications …

Honors Research Symposium Program [Spring 2013], University Honors Program Students And Staff

Honors College: News & Publications (2008-2020)

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Police Prepared
• News
• Opinions
• Arts & Humanities
• Classifieds
• Puzzles/ Comics
• Sports

Honors @ Georgia Southern, University Honors Program Students And Staff, Georgia Southern University

Honors College: News & Publications (2008-2020)

• Undergraduate Research
• Honors in Action
• Honors Annual Report
• Alumni Updates
• 30 Years of Honors
• Invest in Honors

2013 Aasu Women's Basketball Guide, Armstrong State University

Armstrong Athletics: Women's Basketball Records (Archived)

No abstract provided.

2013 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2013 Softball Roster

2013 Georgia Southern University Softball Media Guide, Georgia Southern University

Women's Softball Records

• 2013 Georgia Southern Softball

2013 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• Georgia Southern 2013 Men's Soccer Media Guide

2013 Georgia Southern University Women's Soccer Media Guide, Georgia Southern University

Women's Soccer Records

• Georgia Southern 2013 Women's Soccer Media Guide

2012-2013 Georgia Southern University Basketball Media Guide, Georgia Southern University

Men's Basketball Records

• Georgia Southern Men's Basketball 2012-2013 Media Guide

2013 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• Georgia Southern University Athletics 2013 Men's Soccer Roster