Digital Commons Network^™

2015 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• Georgia Southern 2015 Men's Soccer Media Guide

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

2015 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2015 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Sports
• Puzzles & Classifieds
• Arts & Entertainment

Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space, Brian Parker

Journal of Applied Marketing Theory

This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space. Survey research collected brand equity ratings for two sets of competitive brands (Nike, Converse, Reebok and Toyota, Nissan, Pontiac), used to construct a pair of twodimensional maps that illustrate the brands’ position on brand equity dimensions relative to competitors and demographic-based segments. Paired brand equity indicators resulted in eight map quadrant areas that characterize a brand positioned in that space. The mapping techniques facilitate the strategic application of …

Is Dynamic Pricing Viable For Small Market Collegiate Athletics?, Steve Chen, Kenneth Henderson, Cassandra Smith, Nicholas Mason

Journal of Applied Marketing Theory

Sport organizations use dynamic ticket pricing (DTP) strategies to generate extra revenues. DTP is based on demand and occasions. This exploratory study reported the results of the online survey data collected from 48 mid-west college/university athletic directors and marketing managers. The participants shared responses regarding their perceptions of the use of DTP by regional and private smallmarket collegiate athletic programs. Specifically, the study examined the perceived benefits and shortcomings of DTP. Past experiences implementing the strategy are also discussed. The results concluded that the majority of respondents were receptive to DTP although they questioned whether the strategy could deliver excessive …

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Sports
• Puzzles & Classifieds
• Arts & Entertainment

The George-Anne, Georgia Southern University

The George-Anne

• Puzzles & Classifieds
• Opinions
• News
• Sports
• Arts & Entertainment

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Arts & Entertainment
• Puzzles
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• CREATIONISM IN CLASS?
• Puzzles
• Opinions
• News
• Sports
• Arts & Entertainment

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• Classifieds & Puzzles
• News
• Arts & Entertainment
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Arts & Entertainment
• Classifieds & Puzzles
• Sports

Chhs Matters

College of Health Professions: News & Publications (2012-2023)

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Arts & Entertainment
• Classifieds & Puzzles
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Sports
• Opinions
• News
• Arts & Entertainment
• Classifieds & Puzzles

The George-Anne, Georgia Southern University

The George-Anne

• KEEPING UP WITH GOD ON CAMPUS
• Opinions
• News
• Arts & Entertainment
• Classifieds & Puzzles
• Sports

Investigating The Nba Servicescape: Fan Involvement, Team Loyalty, Perceptions Of Atmospheric Music And Emotional Responses, Crystal Southall, Richard Southall

Journal of Applied Marketing Theory

Within the domain of entertainment and leisure services, sport is a unique experiential service-product. Further, sport consumer behavior has changed dramatically, as advances in technology have decreased barriers to and increased the scope of sport consumption. Sport consumers can now watch live, delayed, or recorded sport events when and where they choose. Therefore, sport organizations must focus on sustainability through the creation of a competitive advantage in the staging of live sport events. Given that the NBA product is consumed within an increasingly stimulating consumptive landscape (Andrews, 2006), this study sought to examine the relationship between NBA fans’ involvement, home-team …

Acquiring And Maintaining Premium Seat Customers In The “Big Four” Leagues, Peter J. Titlebaum, Ronald Dick, Kim Feldmann, Robert Davis

Journal of Applied Marketing Theory

The sports industry in the United States will bring in an estimated $400 to $425 billion in 2011 (Plunkett Research, Ltd, 2011). Of the overall revenue, $10 billion is derived from premium seating. Unlike general admission and television revenue, income from premium seats is not usually shared with other teams in the league (Miller & Washington, 2010). Premium seating revenue makes a significant contribution to the overall revenue stream of sports organizations. In the 2010-2011 seasons, there were a total of 12,527 luxury suites across all the professional sports venues within the National Football League (NFL), National Basketball Association (NBA), …

Staff Council Newsletter

Staff Council Newsletter (2011-2016)

No abstract provided.

College Students’ Attitudes Towards Adults With Developmental Disabilities: Does Direct Contact Make A Difference?, Caroline E. Greene

Honors College Theses

Data were collected from thirty college students who participated in an alternative break trip and approximately seventy college students who did not attend the trip. Study subjects served as counselors at a camp for adults with developmental disabilities. Data were collected using five measures: a) before the week started, students filled out a survey which questioned their comfort level and attitude when interacting with this population; b) this same survey was administered to a random sample of college students who did not attend the break trip c) at camp, students kept a journal throughout the week documenting their experiences; d) …

The George-Anne, Georgia Southern University

The George-Anne

• It's been my sign for 10 years. "IT'S NOT CHANGING"
• News
• Opinions
• Arts & Entertainment
• Sports
• Classifieds
• Puzzles & Comics

2014 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

Graduate Studies Fact Book

Graduate Studies Fact Books (2006-2017)

No abstract provided.

2014 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2014 Softball Roster

2014 Georgia Southern University Softball Media Guide, Georgia Southern University

Women's Softball Records

• Georgia Southern Softball 2014

2013-2014 Georgia Southern University Basketball Media Guide, Georgia Southern University

Men's Basketball Records

• Men's Basketball 2013-14 Media Guide

The Impact Of Multi-Dimensional Sport Service Quality On Game Attendance Associated With Professional Sports: A Case Of Major League Baseball Spectator, Kevin K. Byon, Younghwan Choi, Brian H. Yim

AMTP Proceedings 2014

The purpose of this study was to examine the effects of the four-factor sport service quality model on future game attendance associated with Major League Baseball (MLB) spectators. Based on the extensive review of literature, four factors of sport event quality model was developed, which included: (a) ticket services, (b) game amenities, (c) venue services, and (d) venue accessibility. Data (N = 266) were collected from spectators of a MLB team. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were utilized to estimate the measurement model and the hypotheses. The SEM revealed that ticket services, venue services, and venue …

2014 Aasu Men's Basketball Guide, Armstrong State University

Armstrong Athletics: Men's Basketball Records (Archived)

No abstract provided.