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The George-Anne, Georgia Southern University

The George-Anne

• Opinions
• News
• Puzzles
• Features
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• Puzzles
• News
• Opinions
• Features
• Sports

Men’S Soccer Adds Eight To Roster For 2016, Georgia Southern University

Athletics: News & Publications

• Men’s Soccer Adds Eight to Roster for 2016
• Eagles’ signing class includes four midfielders, three defenders and one forward

Georgia Southern Football Adds 27 To Roster On National Signing Day, Georgia Southern University

Athletics: News & Publications

• Georgia Southern Football Adds 27 to Roster on National Signing Day
• Class rated best in SBC by several recruiting services

Evan Challenger Earns Preseason All-Sun Belt Nod, Georgia Southern University

Athletics: News & Publications

• Evan Challenger Earns Preseason All-Sun Belt Nod
• Eagles picked fifth in Sun Belt Preseason Coaches Poll

The George-Anne, Georgia Southern University

The George-Anne

• News
• Puzzles
• Opinions
• Features
• Sports

The George-Anne, Georgia Southern University

The George-Anne

• News
• Features
• Sports
• Puzzles
• Opinions

My News

My News (2014-2020)

• Georgia Southern staff honored with Awards of Excellence
• Georgia Southern creates Dr. Willie J. Burden Memorial Scholarship
• New pedestrian crossing at University entrance
• New Health Services facility opens today
• Georgia Southern hosts renowned educator Dr. Steve Perry for annual MLK Celebration

2015-2016 Georgia Southern University Women's Basketball Media Guide, Georgia Southern University

Women's Basketball Records

• 2015-16 Georgia Southern Women's Basketball Media Guide

2016 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton

AMTP Proceedings 2016

A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest in what they see as a floundering – if not sinking – sport. A self-administered survey was distributed at the race with those completing it having a chance to win a souvenir shirt from the races. The results indicate that better marketing is needed. WOM represented the most common means by which attendees learned about the event; much of this was …

Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers

AMTP Proceedings 2016

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides a literature review that shows the importance of community for students and alumni, and builds the case that online universities need to use online communities to deepen relationship. The paper then identifies the top social media network sites that can be used to build online communities and analyzes the activities of the top 54 undergraduate and top 53 graduate online programs at these sites. Despite the need to engage through these social media sites, online universities in general …

2016 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• 2016 Men's Soccer Roster

2016 Georgia Southern University Women's Soccer Roster, Georgia Southern University

Women's Soccer Records

• 2016 Women's Soccer Roster

2016 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2016 Softball Roster

2015-2016 Georgia Southern University Basketball Media Guide, Georgia Southern University

Men's Basketball Records

• 2015-2016 Media Guide Men's Basketball

2015-2016 Georgia Southern University Women's Basketball Roster, Georgia Southern University

Women's Basketball Records

• 2015-16 Women's Basketball Roster

At A Glance, Georgia Southern University

Georgia Southern at a Glance (2011-2016)

No abstract provided.

Graduate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

2016 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

Undergraduate Catalog, Georgia Southern University

Undergraduate & Graduate Catalogs

No abstract provided.

What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, And Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, James J. Zhang

AMTP Proceedings 2016

While Chinese supporters represent one of European soccer’s fastest-growing fan bases (Sporting Intelligence, 2011), the high-level of enthusiasm surrounding the European soccer leagues does not seem to be shared with China’s domestic league, the Chinese Super League (CSL). Soccer is in fact the most popular sport in China; however, locals have developed an attitude of resentment toward the product as they appear unhappy and unwilling to attend and watch CSL events, nor consume licensed CSL products. Based on these observations, the purpose of this study was to investigate Chinese soccer fans’ levels of satisfaction and dissatisfaction on the basis of …

Re-Branding: The Case Of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick

AMTP Proceedings 2016

In late July 2011, administrative trademark judges in the US Patent and Trademark Office ruled, in a 2-1 decision, that the University of Southern Mississippi would have to discontinue the use of its Golden Eagle logo because it was too similar in appearance to the University of Iowa Hawkeye (Hinton, 2011). Administrative trademark judge David Bucher wrote in his majority opinion that he backed Iowa's claim that there would be "the likelihood of confusion" in merchandise sales between the schools and the “the overall similarity in appearance of the marks on the goods, particularly in light of the use of …

Naming-Rights Sponsorship Outcomes And The Role Of Fan Connections To College Campuses And Stadia, Terry Eddy, Brendan Dwyer, Lamar Reams

AMTP Proceedings 2016

Despite the immense focus on revenue generation in college sport, only a small number of NCAA Division I institutions have come to agreements with naming-rights sponsors for their football stadia (Popp, Eddy, & McEvoy, 2015). The key underlying issue is that many institutions are concerned about the effect a corporately-named football stadium will have on key stakeholders, and whether this commercialization will be seen as an attack on tradition (Bentubo, 2007). However, fans’ attitudes toward naming rights relative to their perceptions of tradition and their attachment to college football stadiums are two areas which have received some attention in the …

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Graduate Students attend Art Basel Miami Beach; Betty Foy Sanders Department of Art Van Painted by Kenny Scharf
• College of Health and Human Sciences students embrace Service opportunities

My News

My News (2014-2020)

• Get your tickets to the GoDaddy Bowl
• Georgia Southern hosts renowned educator Dr. Steve Perry for annual MLK Celebration
• Donate your toys to 'Toys for Tots' at campus locations now through Dec. 18
• Georgia Southern faculty continue excellence in 2015
• MyNews returns in 2016, submit your news items now!
• Del McGee named Eagles Interim Coach for Bowl Game
• University Holiday Hours

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern faculty continue excellence in 2015

Beyond Amateurism: The Rebranding Of Major College Athletics, Dallas D. Branch Jr., Olin L. Adams, Marie Kraska

Journal of Applied Marketing Theory

For decades prior to NCAA v. Board of Regents, the brand of college athletics, even at the highest level, was amateurism. However, the last three decades of surging revenues and costs, as well as the current wave of litigation challenging amateurism, force decision makers in major college athletics to contemplate a future in which amateurism is banished or in retreat. In sum, the brand has outgrown amateurism. Major college athletics can survive a paradigm shift by selling the action in its games, the game day experience, and the traditions of the institutions.

Gameday Food And Beverage: The Perspective Of College Football Fans, Brody J. Ruihley, Rob Hardin

Journal of Applied Marketing Theory

This study examines sport spectators’ food and beverage experience through the lens of service quality, targets of quality, and standards of quality in sport-based services. Both qualitative and quantitative data were collected from 1,495 adults attending at least one American college football game. Thematic analysis produced five themes of price, variety, quality, service, and amenities while comparison analysis found several demographic differences. Findings reveal food and beverage to be critical in overall experience at sporting events. The overwhelming majority of comments were negative and findings provide feedback as to how important this aspect of the game experience is.

Characteristics And Motivations Of Die-Hard Sport Fans, Ryan Smart, Steve Chen, Kenneth Henderson

Journal of Applied Marketing Theory

Past research has examined the die-hard fans’ characteristics, consumption behaviors, and attending motivation of avid sport fans. The study further evaluated those fans’ characteristics and motivation through a series of qualitative interview questions based on the conceptual frameworks of loyalty, fan motivation, fan identity, and “sport-as-religion.” The participants were 24 season-ticket holders of a Mid-west professional football team who also identified themselves as a fan of football, baseball, basketball, and hockey. Their fanship varied from collegiate to professional level teams of various locations. Results showed die-hard fans’ game-attending motivations were influenced by their family, popularity and performance of players, and …