Digital Commons Network^™

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

AMTP Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

Effects Of Online Consumer Ratings On Persuasion, Magdoleen Ierlan

AMTP Proceedings 2023

Online product review websites have become very important in the purchase decisions of consumers. Word-of-mouth communication was once limited to the passing of information using verbal means, however, it now extends into text messages and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails. The type of review will influence the consumer differently. Also, the need for cognition will impact the way the type of review the consumer requires to decide.

Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2023

The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …

Measuring Social Influence In Online Social Networks - Focus On Human Behavior Analytics, Shyamala N. Chalakudi, Dildar Hussain, Gnana Bharathy, Murthy Kolluru

AMTP Proceedings 2023

With the advent of online social networks (OSN) and their ever-expanding reach, researchers seek to determine a social media user’s social influence (SI) proficiency. Despite its exploding application across multiple domains, the research confronts unprecedented practical challenges due to a lack of systematic examination of human behavior characteristics that impart social influence. This work aims to give a methodical overview by conducting a targeted literature analysis to appraise the accuracy and usefulness of past publications. The finding suggests that first, it is necessary to incorporate behavior analytics into statistical measurement models. Second, there is a severe imbalance between the abundance …

A Guide To Controlling Supply Chain Last Mile And Reverse Last-Mile Logistics: A Study Of U.S. And China Small Business Enterprises, Emmanuel Finnih

AMTP Proceedings 2023

In the United States, the last-mile logistics infrastructure is less developed, with fewer delivery services and less efficient delivery methods. China has adopted more advanced technologies such as drones and robots for last-mile delivery, while the United States has lagged behind in this area (Zhang and Zhang, 2020). Finally, in terms of delivery methods, China has adopted more efficient methods such as same-day delivery and express delivery, while the United States has been relatively slow to adopt these methods, with many retailers still relying on traditional delivery methods like ground shipping. However, the COVID-19 pandemic has accelerated the adoption of …

From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe

AMTP Proceedings 2023

This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.

Could Brand Tribes Facilitate Transformation Of Their Members?, Saeed Shobeiri, Jean-Luc Bernard

AMTP Proceedings 2023

This research aims to determine whether brand tribes could provide their members with transformational benefits. It investigates, for one of the first times, the link between two key concepts of brand tribalism and customer-level transformation. By looking closely at the individual-level outcomes of joining brand tribes, this research complements a large body of past research that has mostly emphasized collective nature of tribalism. We conducted a self-administered online targeted survey undergraduate and graduate students of a large North-American university about their preferred brand of smart phone. The results, brand tribalism was found to be a major antecedent of transformational experiences …

Choose Your Channels Strategically: How Gender Plays A Role In The Receiving Of Online Brand Activism Ad Campaigns, Jana Stupavsky

AMTP Proceedings 2023

The successful launch of a new online brand activism ad campaign focused on gender-sensitive issues can be distorted if the content is delivered through poorly thought-out channels. Companies with access to their customer data should learn more about their existing customer base to strategically select the campaign communication channels. When engaging in activism, brands should consider framing their campaign messaging positively and appear authentic. Otherwise, they risk loss in brand equity and corporate reputation. The following analyses present results from a secondary consumer demographic and behavioral characteristics database anchored in source credibility theory. Its goal is to explore differences in …

Impact Of The Digitized Sales Work Environment On Customer Orientation, Julia Rötzmeier-Keuper, Nancy Viola Wünderlich

AMTP Proceedings 2023

Informed by appraisal theory, which highlights personal characteristics and resources as critical to the emergence of stress appraisal and adaptation (Lazarus & Folkman, 1984), our study poses the following questions:

• What characterizes the DSWE?
• What is the role of the DSWE in creating salesperson distress and eustress?
• How is a salesperson’s customer orientation/ value-based selling affected by the DSWE?

In our attempt to explore the potential up- and downsides of work environment digitalization and the appraisal of the pervasive use of Information Technology in everyday work, we adopted a qualitative approach. We combined information from qualitative interviews with B2B customer …

Service Failure And Recovery: The Role Of Customer Forgiveness And Perceived Justice In Customers’ Coping Behaviors, Andreawan Honora, Kai-Yu Wang, Wen-Hai Chih

AMTP Proceedings 2023

This research investigated the role of customer forgiveness as the underlying mechanism of the effect of service failure severity on customers’ coping behaviors. It also investigated the moderating role of customers’ justice perceptions in the proposed model. The findings showed that customer forgiveness is essential in mending the relationships and lowering customer avoidance. Customer forgiveness was less negatively affected by service failure severity when customer perceived service providers’ recovery efforts with higher levels of justice. Additionally, this research explored the moderating effects of three dimensions of justice on the relationship between service failure severity and customer forgiveness. The findings demonstrated …

Brand Me: How Linkedin Training Improves Personal Branding By Influencing Self-Esteem And Job Search Self-Efficacy By Generating An All-Star Profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin

AMTP Proceedings 2023

This article considers how LinkedIn training in the form of a workshop can improve a professional's personal brand by influencing self-esteem and job search efficacy by developing a LinkedIn All-Star Profile. Self-esteem and self-efficacy are two of the most highly researched social and vocational psychology aspects. While there has been some research on the impact of non-technological workshops, there needs to be more research on the effects of workshop training in these two variables on employee personal brand on social media.

George-Anne Deep Dive, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

No abstract provided.

#Goals: Library Partnerships For Instruction Strategic Planning Success, Melissa Dennis

Georgia International Conference on Information Literacy

The Research and Instruction Department of UM Libraries has worked closely with campus units to create a longstanding partnership of library skills embedded into first year classes called the First Year Instruction Initiative (FYII). Incorporating information literacy and critical thinking skills into these curriculums has allowed us to expand our reach to teaching students, both synchronously and asynchronously. In particular, the Center for Student Success and First Year Experience and the campus Qualitative Enhancement Plan became library partners for inclusion in the classroom. Through academic advising, academic support services, first-year initiatives, military and veteran support and all things student success …

Implementing Universal Design Of Instruction In Information Literacy (And Almost Anything Else): The Success Of Our Students Depends On It., Peter R. Dean

Georgia International Conference on Information Literacy

This proposal focuses on the importance of universal design when teaching either one-shot library instruction or semester long information literacy courses. This presentation will discuss how all students can benefit from a course that is barrier-free to students who have already self-disclosed as students with disabilites.

This presentation also will discuss the intense reluctance of students with disabilities to self-disclose at the college level. And how some students may not even be aware of the fact that they have a learning disability—making it even more importance to implement (and hence include) universal design principles into your teaching methodologies.

In this …

College Of Graduate Studies News, Georgia Southern University

College of Graduate Studies: News & Publications (2016-2023)

• The Grad Post, Spring 2023, Master of Science, Logistics and Supply Chain Management
• The Grad Post, Spring 2023, Dr. Marla Bruner, Associate Dean of Graduate Student Services
• The Grad Post, Spring 2023, Matt Dunbar, Director of Graduate Enrollment
• The Grad Post, Spring 2023, Students with Disabilities Advocacy Group

Midweek Memo, Georgia Southern University

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Students' Understanding Of Self-Management In Aphasia Treatment, Maryse Azer

Honors College Theses

Aphasia is a neurogenic language disorder caused by damage to the language areas of the brain in the left hemisphere, resulting in speech and language impairments. People with aphasia (PWA) often receive services from speech-language pathologists (SLPs) who provide screening, assessment, diagnosis, and treatment to address communication deficits. Aphasia is a chronic condition and PWA experience symptoms throughout their lives. Healthcare costs related to aphasia account for $46 billion annually. Provider shortages, lack of transportation, insurance constraints, and travel expenses can leave PWA without adequate care. One possible solution to the costs and access issues is the implementation of self-management …

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Midweek Memo, Georgia Southern University

Midweek Memo

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College Of Business News, Georgia Southern University

College of Business: News & Publications

• Leatherwood Takes Top Spot on “The Voice”
• Finance Association Holds Fourth Installment of Spring 2023 Guest Speaker Series

Editorial: Assessing And Addressing Health Inequities And Disparities: The Role Of Health Informatics, Gulzar H. Shah, Anjum Khurshid, Joanne Chopak-Foss

Health Policy & Community Health: Faculty Publications

No abstract provided.

Effectiveness Of Checkout Charities: Exploring Generational Differences, Shaylee R. Ferguson, Lauren Beverly, Jamye Foster

AMTP Proceedings 2023

As consumer-brand relationships continue to evolve, the role of cause-related marketing (CRM) is becoming increasingly complex (Mohr et al., 1998). A specific type of CRM, checkout charities, is becoming common in brick-and-mortar and online retailers (Sudbury & Vossler, 2021). Previous check-out-charity research has focused on consumer stress and cause fit while ignoring the influence of generational differences on perceptions and participation. Research has found that some generational groups differ in motivations for giving and donation expectations, thus impacting consumer behaviors in the context of checkout charities. Therefore, this study will attempt to answer the following research question: Do younger generations …

Optimal Orientations Of Vertex-Multiplications Of Trees With Diameter 4, Willie Han Wah Wong, Eng Guan Tay

Theory & Applications of Graphs

Koh and Tay proved a fundamental classification of G vertex-multiplications into three classes ζ₀, ζ₁ and ζ₂. They also showed that any vertex-multiplication of a tree with diameter at least 3 does not belong to the class ζ₂. Of interest, G vertex-multiplications are extensions of complete n-partite graphs and Gutin characterised complete bipartite graphs with orientation number 3 (or 4 resp.) via an ingenious use of Sperner's theorem. In this paper, we investigate vertex-multiplications of trees with diameter 4 in ζ₀ (or ζ₁) and exhibit its intricate connections with …

College Of Health Professions News, Georgia Southern University

College of Health Professions: News & Publications (2012-2023)

• HSK Faculty Receive Grant for New Equipment

Mindfulness In Education: Why Every School Should Be Teaching It, Ashley L. Baer

National Youth Advocacy & Resilience Conference

Were you ever asked to pay attention in school? As an educator have you asked students to pay attention? Compare that to how many times you were taught or taught a student to pay attention. Most likely the answer is never. Mindfulness is explicit attention building and emotional regulation. Learn how and why you should create a mindful breathing culture through short experiential practices, activities, and games including breathing activites, and movement.

The Age-Less Citizen: Cultivating A Civically Engaged K-12 Community Through The Use Of Service Learning, Chelsia I. Douglas Mpa

National Youth Advocacy & Resilience Conference

The Age-less Citizen will analyze evidence-based civic education studies and explore proactive student engagement strategies to build an individualized nonpartisan action plan for each school represented. From sending election reminders home by a kindergartener, to including local school board meetings on school newsletter and calendars, attendees will take away practical tips and tools to restore faith in the younger generation's ability to improve our democracy.

When Leadership Changes How Do You Build A Project Team On The Fly, Jessica Garner, Kay Coates

University Libraries: Faculty Presentations

In 2019, the Georgia Southern Libraries hired a new Dean of the Libraries. The Access Services department was responsible for implementing several new projects and was required to assemble a project team using the new Dean’s foundational approach of shared governance. This presentation will outline how the Access Services department built a project team on the fly. We will outline the criteria used to select members from across two campuses to complete several different projects.

Exploring The Link Between School Discipline And Restoring Relationships Using Restorative Conferences!, Derrick C. Bailey, Julia Bullock

National Youth Advocacy & Resilience Conference

Participants will be able to identify the link between effective restorative conferences and school discipline. They will learn strategies that are effective for reactive and proactive conferences. Participants will analyze scenarios of actual conferences and prepare a list of things to avoid. Participants will learn how to use data to assess the effectiveness of their conferences and adjustments that may need to be made.