Digital Commons Network^™

The George-Anne Daily, Georgia Southern University

George-Anne Media Group: Newsletters & Magazines

No abstract provided.

Sustainable, Accessible, Feasible, Effective (Safe) School Safety Planning: Educator Preparedness In Crisis Detection And Response, Katherine Fallon, Juliann Sergi Mcbrayer, Dawn Tysinger, Chad Posick, Mary Jo Carney

National Youth Advocacy & Resilience Conference

As incidents of school violence have hit the news media, school safety is of increasing interest to scholars and practitioners. Unfortunately, schools are ill-equipped to prevent violence and intervene when it occurs. This presentation will discuss how research can inform school readiness and public policy to prevent and intervene in violence.

What Do I Do After A Student's Mental Health Crisis, Francie Livingston

National Youth Advocacy & Resilience Conference

Most educators have been trained in prevention of mental health emergencies, but what do we following a crisis. Participants will learn strategies for assisting students to return to school, meeting their emotional needs, providing support for classmates, and involving the families in this process.

We Are Not The Alternative School. We Are The School With Alternatives., Lindsay Thompson, Ryan Maher, Cassie Crowder

National Youth Advocacy & Resilience Conference

It is our goal to change the perceptions of alternative schools as a placement for “bad kids”, to a place where students gain the support needed to become successful in their home schools by looking through the lens of the effects of trauma and its impact on students.

A Girl Named Sue: A Child's Journey From Complex Trauma To Hope, Healing & Recovery, Jamie S. Like Ms.

National Youth Advocacy & Resilience Conference

Audience would include any school staff, counselors, social workers, parents and community members. Many children who experience complex trauma struggle emotionally, physically, and behaviorally. In this session, participants will earn to never underestimate the impact they can make on the life of a child, that damage from childhood trauma can be mitigated and that relationships, relationships, relationships are the key to everything!

Develop Restorative Capacity, Don't Defund Your Safety Network, Louis L. Fletcher Phd, David Watson

National Youth Advocacy & Resilience Conference

The Executive Director of Facilities & Operations and the Director of Safety & Security for a Colorado School district with 27,000 students will share tools, techniques, and experiences, which have cultivated restorative practices (RP) in their district. The presenters will discuss the effectiveness of proactive techniques for training SROs and school security officers to provide successful restorative alternatives to traditional discipline approaches with the goal of helping participants evaluate whether getting rid of SROs versus retraining their approach to student discipline is the best alternative.

Keynote: Building Belonging To Empower Staff And Students To Thrive, Joelle Hood

National Youth Advocacy & Resilience Conference

Strong social connections strengthen our immune system, lower anxiety and depression, and even help us live longer. Additionally, people who feel connected are more empathetic, trusting, and cooperative. This engaging and interactive session will provide participants with research, strategies, and structures for building belonging and cultivating connection in the classroom, the staff room, at home, and in the community.

Use Of Online Or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching To Begin Their Post-College Graduate Careers-A Study Revisited, Linda G. Mullen, Randy S. Stuart, Michael Lee Thomas

AMTP Proceedings 2023

In 2019, a study was conducted to see if college students who studied/majored in professional sales, preferred digital media over face-to-face interactions for post-graduation careers searches. Results showed sales students used multiple methods during these searches. Although sales students engaged with digital media to land entry-level career positions, they still relied heavily upon traditional methods (i.e., college/university career fairs/services, internships, etc.). In March of 2020, as Covid-19 moved just about everyone online, the authors were interested in seeing whether the increased use and familiarity with digital media changed sales students’ preference for and use of job search tools.

This follow-up …

Investigating How Tacit Knowledge Management Inclination And Explicit Marketing Agendas Impact Business Success., Christine Aliyu Makama, Douglas Johansen Dr

AMTP Proceedings 2023

This study empirically tests the relationship between tacit knowledge management inclination, internal explicit marketing agendas and external explicit marketing agendas and how they act together to enhance business outcomes. This was done to fill in the gap in the body of knowledge on the dearth of empirical research on tacit knowledge management inclination and marketing orientation. Using the quantitative research method and purposive sampling technique, data were collected from 89 respondents with significant business and marketing experience through a well-structured questionnaire with closed-ended questions. Employing regression analysis, the hypotheses were tested, and the finding highlighted that tacit knowledge management inclination …

Messages From The Provost, Georgia Southern University

Messages from the Provost

Message from the Provost

Innovation in Scholarship

Georgia Southern Internship Scholarship Program Accepting Applications for Summer 2023

Strength in Knowledge

Fluent in Success

The Emergence Of “Createch” As A Required Or Desired Skill For Digital Marketing Internships, Theresa Clarke, Jordan A. Pratt, Canessa N. Collins

AMTP Proceedings 2023

See the uploaded file for an extended abstract.

Margin Variance Analysis For Informing Customer Engagement Strategy, Timothy J. Smith

AMTP Proceedings 2023

A margin variance analysis measures the sources of difference in gross margins between pieces of business within a larger set of business. When the piece of business is defined as the the total sales to an individual customer over a period of time, sales and marketing managers can use this analysis to define customer specific engagement strategies to improve customer profitability. In this paper, we clarify how customer engagement strategies can be driven by a margin variance analysis, provide derivations of two equally-valid forms of a simple customer margin variance analysis, and demonstrate the margin variance analysis and the development …

Role Of Social Media On Travel Destination Decision-Making: Young American’S Motivation, Attitude, And Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An

AMTP Proceedings 2023

This study aims to examine how social media influences American Millennials’ and Gen Zers’ travel destination decision-making process in an integrative theoretical framework of the Uses and Gratification Theory and Theory of Reasoned Action. Young generations, who desire escapism and entertainment in order to relax through their everyday lives, are looking for value brought to their lives from vicarious out-of-routine experiences through social media, which engenders process gratification. This process evokes the desire to experience and explore the destination they viewed on social media, inducing vicarious pleasure that leads to affective responses toward the travel destination. Notably, a positive …

Secondbrand Exchange: When Traditional Retail Brands Resell Used Products, Peter Silverstein, Catherine Armstrong Soule, Sara Hanson

AMTP Proceedings 2023

This paper explores the novel context of secondbrand exchange, wherein traditional “firsthand” retail brands directly engaging in the reselling of their own previously used items. This research is the first to investigate how and why traditional brands engage in secondhand activities and to consider the influence of this strategy on consumer judgements about new products, used products, and the brand. The authors outline four consumer motives (frugality, sustainability, fashionability, and durability) for purchasing used items that are mapped onto strategic positioning for secondbrands. A framework of item transformation is introduced from refresh to renew to remake. Next, using brand extension, …

Beyond Mad, Sad, Glad: Using Art To Build Emotional Granularity, Gina Moore

National Youth Advocacy & Resilience Conference

The ability to identify and articulate specific emotions helps us make sense of and respond to emotional experiences, but when all we know is angry, sad, or happy, the result is often an impulsive reaction that does little to process the experience in a healthy way. In this high-energy, interactive session, we will explore how visual art can help adolescents become more emotionally aware so they can “name it to tame it.” Participants will leave with their own artistic creations and some new creative tools for building community in their own programs. Come ready to engage and get creative!

2023 Conference Program, Georgia Southern University

National Youth Advocacy & Resilience Conference

Conference Program

Increasing Social Media Equity Of A Brand By Developing Social Media Capabilities And Consumer Promotions, Manisha Mathur

AMTP Proceedings 2023

Existing literature identifies the role of customers in promoting a brand on social media and in providing recommendations to others customers based on their own experiences with the brand. The recent focus on using social media has led to most firms becoming effective in using social media to develop customer communities, becoming content providers unlike traditional advertisers, and focusing on conversing with consumers rather than directing marketing messages at them (Barwise and Meehan, 2010). In this research, we conceptualize social media equity as comprising of a brand’s associations with customers on social media, quality perceptions of the retailer brand on …

Comments From The Editors, Tulay Girard, Melek Meral Anitsal

Journal of Applied Marketing Theory

We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory (JAMT) is to provide a reputable platform for publishing academic research that advances marketing knowledge and offer insights for marketing managers.

What Drives Cryptocurrency Adoption? Exploring The Role Of Psychological Traits And Environmental Orientation, Sooyeon Choi, Seungho Shin

Journal of Applied Marketing Theory

Cryptocurrency is gaining worldwide recognition. This research examines the psychological determining factors of consumers’ cryptocurrency adoption behavior based on the theory of planned behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has positive influences on the attitude and perceived behavioral control for cryptocurrency and in turn affects the intention to use cryptocurrency. Subjective norm is a significant predictor of cryptocurrency intention and the LOHAS lifestyle moderates the influence of attitude on the intention. This research offers theoretical and practical implications for the cryptocurrency market.

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Journal of Applied Marketing Theory

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …

Using The I3 Model To Understand Overeating, Kenneth Herbst, Mark Peterson, Suman Saha

Journal of Applied Marketing Theory

This paper uses a conceptual framework, the I³ Model (pronounced the ‘I-Cubed Model’), for understanding the influence of external and internal factors on eating behavior. According to the I³ Model (Instigation, Impellance and Inhibition), three processes can explain how overeating can occur. This paper provides support for the I³ Model through a field experiment and two laboratory experiments. The I³ Model sheds light on the nature of overeating when a perfect storm arises in which instigation and impellance are strong and inhibition is weak. The identification of this perfect-storm condition suggests that …

Chamber Of Commerce Membership: An Explanatory Model Of Member Organizations’ Normative, Continuance And Affective Commitments, Shawn F, Clouse, Simona Stan, Nader H. Shooshtari

Journal of Applied Marketing Theory

Organizations join associations to gain a wide range of benefits, such as advocacy in the local community, more expertise, or access to markets and new technologies. However, these benefits do not always result in readily observable positive outcomes as compared to the monetary costs and time investment for businesses. Such value judgements may result in lower commitment to the association and ultimately dropped memberships. The purpose of this study is to better understand the factors that drive member organizations’ commitment to a chamber of commerce. The results of the empirical study show a positive impact of members’ role expectancies and …

Student Affairs Newletter, Georgia Southern University

Division of Student Affairs Newsletter (2020-2023)

A Message from our VP

Eagle Engage

True Blue Campaign

Office of Student Conduct

Counseling Center

Office of Student Activities

Office of Leadership & Community Engagement

Campus Recreation and Intramurals

Office of Student Wellness & Health Promotion

Eagles Call

Announcements

Transition Of Students With Disabilities To Postsecondary Education, Kelly Dolata

Empowering Educators Conference

The presentation will focus on the difference between accommodations for students with disabilities in high school and college. Topics include IDEA and the ADA, success versus access, student responsibilities and self-advocacy.

The Experiences Of Georgia Special Education Teachers During The Pandemic, Karin Fisher, Edie Grice, Adia Greer, Laura Echezabal

Empowering Educators Conference

In 2020, COVID-19 wreaked havoc on Georgia’s educational systems. Schools closed, and many continued providing education through virtual platforms. It is well-known that students with disabilities struggled during the pandemic; however, their teachers' experiences are unexplored. As a result, we conducted a mixed-methods study to document their experiences.

Faculty Senate Agenda, Georgia Southern University, Faculty Senate

Faculty Senate Agendas

No abstract provided.

Rehabilitation Sciences News, Georgia Southern University

Clinical Sciences: News & Publications (2018-2023)

• RiteCare Center asks Georgia Southern community to lend their voice to help others find theirs

Newsroom, Georgia Southern University

Newsroom (2006-2023)

MISTER: Georgia Southern Junior Jordan Moreno is Passionate about Teaching, Changing the Education Paradigm February 22, 2023 Program

Georgia Southern University hosts 34th annual National Youth Advocacy and Resilience Conference March 5-8 February 22, 2023 Georgia

RiteCare Center Asks Georgia Southern Community to Lend Their Voice to Help Others Find Theirs February 22, 2023 A

College Of Business News, Georgia Southern University

College of Business: News & Publications

• Parker Alumni Talk About Tenet Advisors, a Startup Company Offering Integrated Family Office Solutions
• Alumna Spotlight: Courtney Ashley

College Of Education News, Georgia Southern University

College of Education: News & Publications (2003-2023)

• College of Education earns accreditation from the Council for the Accreditation of Educator Preparation (CAEP)
• Williams-Johnson edits special issue for top journal
• COE undergrads assist in district-wide Project Eaglet
• Teacher Candidates Provide Targeted Tutoring
• Teacher certification now easier for paraprofessionals