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The George-Anne Inkwell Edition, Georgia Southern University

The Inkwell

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Ts-Reconfiguration Of K-Path Vertex Covers In Caterpillars For K \Geq 4, Duc A. Hoang

Theory & Applications of Graphs

A k-path vertex cover (k-PVC) of a graph G is a vertex subset I such that each path on k vertices in G contains at least one member of I. Imagine that a token is placed on each vertex of a k-PVC. Given two k-PVCs I, J of a graph G, thek-Path Vertex Cover Reconfiguration (k-PVCR)} under Token Sliding (TS) problem asks if there is a sequence of k-PVCs between I and J where each intermediate member is obtained from its predecessor by sliding a token from some …

Ceo’S Tweets And Firm Stock Returns: A Case Study Of Elon Musk And Tesla, Jauron Gunther Dam

Honors College Theses

This research study explores the relationship between a CEO’s public statements and a firm’s abnormal stock returns by focusing on the case study of Elon Musk’s tweets and Tesla’s stock price over the course of 2021. A longitudinal dataset is constructed by analyzing how the information contained in tweets affected Tesla’s short-run stock price. The textual data is analyzed based on CEO tweets, the daily frequency of tweets, explicit and implied fundamentals, and sentiment. The content of Elon Musk’s publications may lead TSLA to have abnormal returns. The tweets are able to capture influences from fundamentals and psychology. When Elon …

Maturing Manga: An Analysis Of Adult Themes In Shōnen Manga, Audrey Leahy

Honors College Theses

Manga is a Japanese form of visual storytelling comparable to comic books and graphic novels that has seen a significant increase in popularity abroad in the twenty-first century. In Japan, manga is published in magazines intended for particular target audiences. The two most prominent of these are shōnen, manga for young men, and seinen, manga for adult men. This paper examines these demographics and explores the growing similarities between these two demographics. The research compares the adult content and themes of manga in both shōnen and seinen manga. The series Dorohedoro and Chainsaw Man were analyzed both quantitatively for amounts …

What Doesn’T Kill You Makes You Stronger: The Shifting Strategies Of Japan’S Yakuza In Response To Economic Globalization And Securitization, Benjamin P. Murkison

Honors College Theses

The Yakuza in Japan is a deeply traditional and infamous ethnic mafia, which has historically based their profits off of the protection of gambling rings and street vendors, but have developed into one of the most sophisticated and wealthy criminal institutions in the world. Reaching their peak in the 1960’s with around 200,000 members, the Yakuza has been in a slow decline ever since. However, the past decade has seen the most dramatic drop in Yakuza numbers in recorded history, as a result of increasing securitization by the Japanese state. As their power has declined within Japan, they have only …

Five Things You Should Know This Week, Georgia Southern University

A Few Things You Should Know This Week (2020-2023)

New non-academic space reservation platform starts this week

USG required cybersecurity training due by April 28

Commencement hosts and candidate assistants needed

Annual Progress Report Supplemental File

How Peoples’ Perceptions Of Their Parents’ Parenting Style Correlate To Their Perceptions Of Their Own Parenting Style, Madelynn M. Roberson

Honors College Theses

This study sought to observe how parenting styles may be passed down through generations. Data were collected from the parents of children aged 5 years and younger who were recruited from social media in the Lowcountry area in Georgia. These parents completed a short survey, specifically, the Parental Authority Questionnaire (PAQ). Each parent completed the PAQ three times, one for their perception of each of their parents and one for their perception of their own parenting. We measured the results and categorized the parenting styles into Baumrind’s three parenting styles: Authoritarian, Authoritative, and Permissive. Once the results were measured we …

Desire In Bridgerton: Defining The Female Gaze, Hailey C. Coles

Honors College Theses

Feminist literature is rife with multiple, sometimes conflicting, sometimes partial, definitions of the female gaze. A definitive understanding of the female gaze incorporates the literature but includes other modes of thought and analysis appropriate for a number of different media. Bridgerton articulates this understanding as it privileges female sexuality not just through dialogue, but through its focus on multiple characters’ bodily awareness. Non-verbal elements like blocking, the physical articulation of bodies, changes in camera angles and foci that privilege subtle and nuanced movements, and even the pervasive use of music all contribute to the form and characterization of the female …

Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde

Honors College Theses

This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …

A Process Evaluation Of The Green Period Pantry Project, Gabi Wiggill

Honors College Theses

Introduction: The Green Period Pantry (GPP) was a health promotion initiative that was implemented in collaboration with the Office of Student Wellness and Health Promotion. It was created using $48,000 in grant money applied for and received from Sustain Southern as part of the Sustainability Fee Grants at Georgia Southern University. The purpose of the project was to supply students who experienced menstruation with reusable menstrual hygiene products. Another purpose was to describe the process from idea inception to implementation through collaboration with the Office of Student Wellness and Health Promotion. Results: A total of 3,506 units of reusable Menstrual …

Newsroom, Georgia Southern University

Newsroom (2006-2023)

A Gut Feeling: Georgia Southern Researchers Exploring How the Gut Microbiome Adapts and Shifts in Endurance Athletes

Determining High School Athletes’ Awareness Of The College Athletics Recruitment Process: A Systematic Review, Anika E. Ryals

Honors College Theses

The collegiate athletic recruitment process is the pathway for some student-athletes to continue to play sports in college. The purpose of the recruitment process to play college athletics is to establish academic success and create connections with the recruiting coaches and staff. A major benefit that college athletics can provide is scholarships to student-athletes so that they can continue their education. The purpose of this study was to conduct a systematic review of current literature to connect studies of the collegiate athletic recruiting process. In this study, a systematic review was conducted using academic research centered on high school athletes …

The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford

Honors College Theses

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Policies On The Victimization Of Enumerated Students Across The Geographic South, Matthew D. Kreutz

Honors College Theses

A high-quality school district anti-bullying policy is not enough to reduce bullying and safeguard bullying-involved individuals. When bullying policies do not successfully attain targeted results, it is difficult to know if they were implemented as planned. Victims of bullying often suffer long-term psychological problems, including loneliness, diminishing self-esteem, psychosomatic complaints, and depression. This thesis will cover theoretical evaluations and content analysis of bullying policies and their enactment at the district and state levels in the geographic South.

Disproportionate Discourses: Analyzing The Media’S Coverage Of Police Brutality, Tatyanah Santiago

Honors College Theses

This thesis examines how the media covers fatal confrontations between minorities and the police. Since the media is a primary vehicle for interpreting events as they unfold, it is important to recognize the ways news coverage frames these violent encounters. This paper focuses specifically on the death of Michael Brown in Ferguson, MO in August 2014 and George Floyd’s murder in Minneapolis, MN in May 2020. News articles from The New York Times, The Washington Post, Fox News, and CNN were analyzed to see how authority narratives, witness narratives, and character depictions were reported. Three theoretical lenses (Critical Race …

Literature Through The Looking Glass: How Fan Fiction Can Save English, Jacob C. Quinn

Honors College Theses

English departments face a crisis of student disinterest. Scholars are struggling to sell the study of literature as practically useful in an increasingly STEM-dominated world. The literary realm of fan fiction, which can serve as a guiding star, demonstrates how a community of readers and writers can reach for ideals of democracy and creativity that acknowledge the inherent worth of studying literature while also examining how such study can help students thrive in a world threatened by censorship and authoritarianism. This is a prescription for a total shift in philosophy for the academic study of literature. Such study has been …

How Digital Content Marketing Affects Viewership And Engagement Of Multiplayer Online Battle Arena Esport Events: An Examination Of League Of Legends, Joshua J. Lord

Honors College Theses

Recently esports, specifically Multiplayer Online Battle Arena (MOBA) esports has grown to where esports pull upwards of 150 million hours watched per specific major event. Despite this, esports and specifically Multiplayer Online Battle Arena esports have extraordinarily little literature on what factors affect viewership. This Honors thesis attempts to illustrate how the Digital Content Marketing (DCM) of esports affect the event’s viewership and engagement of viewers during and after the event using data from esports charts and social media. This study has theoretical implications for digital content marketing and expands the literature of esports and looks to spark future discussion …

A Study Of The Social Media Perceptions And Guest Satisfaction Concerning Recent Changes Related To The Genie+ System In The Walt Disney World Theme Parks, Kylie N. Bennett

Honors College Theses

This study examines the social media perceptions and guest satisfaction rates concerning recent changes related to the introduction of the Genie+ system in the Walt Disney World theme parks. Social media has allowed the public to share these opinions about changes in the Walt Disney World theme parks, but it is not known how these opinions compare to the lived guest experience. It is said that with the introduction of a paid standby queue bypass system the Walt Disney Company is making that aspect of its parks less accessible than in the past (Austin, 2022). This study uses a mixed …

Building Classroom Community In Elementary Literacy Methods Courses, Kathleen M. Crawford, Heather M. Huling

Elementary & Special Education: Faculty Publications

In this article, two elementary teacher educators provide a novel approach to building relationships and classroom community in their face to face elementary literacy methods courses. The authors present their classroom practice entitled “Tell Me Time” (TMT), mirroring morning meetings in K–12 settings, as the staple of building classroom community in their courses. They describe how TMT has been used to build student relationships with each other and with instructors through providing unique, personalized opportunities to socialize and connect through listening, speaking, reading, and writing. Threaded throughout, the authors detail specific feedback from students and highlight how TMT has helped …

The Clash Between Luxury Brands And The Environment, Antoinette Harkness

Honors College Theses

ABSTRACT

Luxury brands are known for their high end material, craftsmanship, quality, materials, exclusive designs and high cost. Luxury attracts the eye of all consumers, especially young consumers that desire to be a true luxury consumer. As luxury companies try to appeal to the masses, with plenty of inventory but at what cost? Luxury brands are polluting our environment, as the textile and apparel industry is currently the second leading polluter in the world. Sustainable fashion is an all inclusive term describing products, processes, activities and actors aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal …

Csr Communication Strategy: Avoiding Consumer Skepticism Considering Product Type And Firm Size, Maisy Dauphinais, Setare Mohammadi, Lin Guo

AMTP Proceedings 2023

According to prior study, applying a promotional tone may diminish the credibility of the CSR message. To the best of our knowledge, prior studies did not distinguish between luxury and everyday products when determining the most effective technique for highlighting their CSR initiatives and accomplishments. Furthermore, these tactics may need some adjustments for organizations of various sizes, which hasn't been researched before. Results show that three variables—company size (small/large), product type (luxury/fairly priced), and communication style (factual/promotional)—influence customer CSR skepticism. According to our findings, if a firm is big and sells luxury goods, it's ideal to use a factual tone …

A Comparison Of The Green Mindset And An Array Of Green Customer Citizenship Behaviours Of Adult Residents In South Africa And The United States, Christo Bisschoff, Estelle Van Tonder, Sam Fullerton

AMTP Proceedings 2023

Independent samples of 513 South African and 938 American consumers responded to an invitation-only, Internet-based survey that captured behavioural and attitudinal data regarding five constructs germane to customer citizenship. The five constructs were green mindset, anti-consumption behaviour, consumer coaching, green advocacy, and customer helping behaviour. Multi-item scales for all five constructs that had been shown to produce a high degree of reliability in prior research were gleaned from the literature. Results from South Africa and the United States were compared. High degrees of reliability were in evidence for each scale in each country. A comparison of the mean scores documented …

Differences In Eco-Friendly Attitudes And Behaviors Among Consumers In The United States Across An Array Of Demographics, Sam Fullerton, Tammy Mccullough

AMTP Proceedings 2023

A sample of 938 consumers residing in the United States responded, by invitation, to an online survey on anti-consumption attitudes and behaviors. Drawing from one aspect of that survey, the primary focus of this study is sustainability. The relationship between four of the measured sustainability-related variables and five commonly examined demographics was evaluated using a t-test, ANOVA, and the Scheffé Method of Multiple Comparisons. Age was the most common variable to be associated with attitudes and behavior regarding sustainability. The most common dependent variable to be associated with the five demographic variables was the frequency in which the respondent chose …

Personal Brand Equity In Linkedin: Impression Management As An Antecedent And Behaviors As Consequences, Carlos Valdez, Jorge Villegas, David Penn

AMTP Proceedings 2023

This research explores how Personal Brand Equity in professional social media is influenced by impression management and the online behaviors of users of this social media platform. Using a path analysis, the relationship between Impression Management and Personal Brand Equity was, as expected, strong and positive. The paths between brand equity and frequency of behaviors such as use of LinkedIn to network were significant and strong while other behaviors such as frequency of use of LinkedIn to ask for recommendations were not significant. The contribution of this paper is to be the first to analyze this relationship to understand better …

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Lubna Nafees, Christy M. Cook

AMTP Proceedings 2023

This study explores the relationship between social media influencers (SMIs) perceived source credibility and the formation of brand attitudes of their followers from an urban Indian sample. SMIs have become a channel in shaping consumers’ brand perceptions for products and services across multiple industries worldwide. Using survey data from India, this research delves into the dimensions of SMI perceived source credibility and attitudes towards the brand. A confirmatory factor analysis (CFA) validated the concept that SMI perceived source credibility is a second order construct that is comprised of SMI perceived expertise, goodwill and trustworthiness. Also, that partial least squares structural …

The Digital Engine Model: Lead Generation Through Applied Dcm Strategies, Kyle A. Huggins, John D. Hansen

AMTP Proceedings 2023

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content in order to develop brand equity, connecting content to brand story and narrative. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper digital content marketing instruction and …

The Relative Importance Of Appearance And Language In Consumers’ Evaluations Of Multicultural Models In Television Commercials, Neleen S. Leslie-Piper

AMTP Proceedings 2023

ABSTRACT

This study aims to expand the literature on source effects by examining the relative importance of appearance and language in consumers’ evaluations of multicultural models in televisions commercials. Specifically, using accommodation theory as a framework, the study explores how multicultural models affect customers’ perceptions of the source’s credibility, attractiveness as well as overall attitudes toward the commercial, the brand and intent to purchase.

Combating Luxury Brand Counterfeiting: Recommended Action Strategies, Md Shahidul Islam

AMTP Proceedings 2023

In the past few decades, luxury brand counterfeiting has grown significantly worldwide, and this growth caused considerable damage to the knowledge-based globalized economy and the brands. The rapid development of e-commerce business, primarily during the pandemic, has facilitated the counterfeiting trades through small shipments by different modes of transportation. Counterfeit products can be found in many industries, such as common consumer goods, IT goods, agriculture goods, pharmaceutical items, and luxury items (fashion apparel). The measures adopted to combat luxury brand counterfeiting are minimal to what should have been done. This study proposes that social media activism against counterfeiting is critical …

K-8 Preservice Teachers’ Statistical Thinking When Determining Best Measure Of Center, Ha Nguyen, Eryn M. Stehr Maher, Gregory Chamblee, Sharon Taylor

Mathematical Sciences: Faculty Publications

The purpose of this study was to determine K-8 preservice teacher (PST) candidates’ statistical thinking when selecting the best center representation for the given data. Forty-four PSTs enrolled in a Statistics and Probability for K-8 Teachers course in a university located in the southeastern region of the United States were asked to complete a 2007 National Assessment of Educational Progress test item. All 44 PSTs’ data were qualitatively analyzed for correctness and statistical thinking strategies used. Findings were that most PSTs either incorrectly selected the mean, rather than median, as the best measure of center for the given data or …

Confronting New Realities: Factors Impacting Adoption And Success Of Online Marketing Education In The Caribbean, Neleen S. Leslie-Piper, Celia Mckoy, Petula Senior

AMTP Proceedings 2023

ABSTRACT

COVID-19 was a watershed event in higher education as institutions at all levels were affected. Schools, colleges, and universities were forced to transition to remote or online instruction with varying levels of preparation. While most colleges and universities in the developed world were taken by surprise, they were not completely unprepared, as most institutions already had the infrastructure to facilitate online learning. In fact, some institutions were already offering online or hybrid courses of study. The developing world, and the Caribbean in particular, faced a different challenge. While institutions utilized learning management systems to deliver face-to-face classes, the facilitation …