Digital Commons Network^™

Contemporary Methodological Approaches To Qualitative Research: A Review Of The Oxford Handbook Of Qualitative Methods, Dian Jordan

The Qualitative Report

Researchers can discover the dynamism of new methods of qualitative inquiry and discover new applications for the established methods. The Oxford Handbook of Qualitative Methods (2014), edited by Patricia Leavy examines topics ranging from the politics of knowledge to researcher prejudice and bias extant in qualitative research. History, ethics, philosophy, and theoretical approaches of qualitative research are presented in a cogent manner. Topics include grounded theory, feminist research, indigenous methodologies, narrative inquiry, ethnography, case studies, oral history, content analysis, Internet research, photography and arts-based research, community-based research, qualitative disaster research, and mixed-methods. Chapters are devoted to skill-building techniques for …

The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo

Communication Studies

This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Newspaper Citation In Scholarly Publications: A Study On Financial Times Newspaper During 2001-2010 As Reflected In Web Of Science, Angom Jeevan Singh, Dr. S. Ravikumar

Library Philosophy and Practice (e-journal)

No abstract provided.

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Consumers' Willingness To Pay And To Patronize According To Major Restaurant Attributes, Jitka Perutkova

The Pegasus Review: UCF Undergraduate Research Journal

This study identifies the most important factors in the consumer decision-making process when choosing a restaurant. Using a dynamic comparison process, this study additionally explores consumers' willingness to pay for each of three major attributes of restaurants: food quality, service, and ambience. Understanding this relationship is important for managers in attaining the aspired level of consumer satisfaction. Results indicate that food quality is more important than service and ambiance in upscale restaurants, while speed of service is more important than food quality and ambiance in quick-service restaurants. Thus, consumers are willing to pay more for high-quality food at upscale restaurants …

Executive Committee Agenda & Packet, Wku Board Of Regents

Board of Regents Documents

Action items:

• Naming Designated Rooms / Areas
• Barbara Burch Resolution of Appreciation
• Rick Stansbury Contract Addendum

2018 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 10, 2018.

The Relationship Between Sports Sponsorship And Corporate Financial Returns In South Africa, Michael Goldman, Julian Blake, Sonja Fourie

Sport Management

Purpose

Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 2015 for a period of two years. A quantitative methodology was employed whereby share price, …

Strategic Planning For Collegiate Athletics, R Henry Migliore

Migliore Collection

Aimed at developing a long term strategic plan for the athletic department. Strategic Planning for Collegiate Athletics offers a step-by-step approach, complete with worksheets and examples, to assist athletic administrations in developing their plans for collegiate athletics. You will discover how to manage issues such as high turnover rates, unclear goals among staff, working long hours and still being unable to keep up, and lack of team spirit. As a college, university, high school, or recreational athletic director, you will benefit from the theoretically sound decision-making material that can be applied toward these issues addressing such areas as creating purpose …

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon

Theses, Dissertations and Capstones

In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till & Busler, 2000), endorser-consumer congruence (Choi & Rifon, 2012; Hosany & Martin, 2012; Sirgy, 1982; 1985), and endorser credibility (Lee & Koo, 2015; McCracken, 1989; Ohanian, 1990; 1991) can influence consumers’ responses, such as attitude toward the ad, attitude toward the brand, and purchase intention. The high degree of congruence between celebrity image and product leads more positive consumers’ attitude toward ad, brand, and purchase …

Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Journal

College sports programs are embracing promotional activities that aim to create spectators and fans for live-action events. Whereas relationship marketing and fan engagement tactics are a mainstay of professional sports organizations, their inclusion within college sports programs is not ubiquitous. This study explores the promotional strategies for college sports, surveys the sports marketing literature, and presents findings from a spectator/fan questionnaire (n = 600) conducted with full-time enrolled students for a Division III college sports team. The twofold purpose of the questionnaire was to investigate what motivates student-spectators to attend men’s college basketball games and how to increase the level …

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2018.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …

The Fat Leading The Thin: Relative Body Size, Physical Activity Identification, And Behavioral Problems, Andrew C. Pickett, George B. Cunningham

Journal of Applied Sport Management

Though sport and physical activity participation are key elements of a healthy lifestyle, anti-fat biases serve as barriers to active living, leaving a large population segment underserved. This stigma also creates thin body standards for people working in sport and physical activity, including instructors. In this study, the authors conducted an experiment to explore how instructor and participant body size interact to influence activity identification and subsequent intentions to be physically active. Results indicate that larger-bodied participants were more identified when working with a larger instructor. For thinner participants, there were no significant differences in identification related to instructor body …

Esports Venues: A New Sport Business Opportunity, Seth E. Jenny, Margaret C. Keiper, Blake J. Taylor, Dylan P. Williams, Joey Gawrysiak, R. Douglas Manning, Patrick M. Tutka

Journal of Applied Sport Management

Typically played via the Internet, eSports (organized competitive video gaming) is becoming a global phenomenon. The popularity of video games and the desire to spectate online and in-person gaming has amplified as Internet-based gaming has improved. eSports competitions are hosted all around the world, but particularly in the United States, Europe, and Asia. While eSports-specific venues are increasingly being built, many venues that host eSports competitions were constructed primarily for other professional sports or entertainment. These entertainment facilities must attract popular financially beneficial events in order to survive. eSports events have great potential to fit this mold. This paper briefly …

Factors Impacting Ticket Price Paid By Consumers On The Secondary Market For A Major Sporting Event, Nels Popp, Stephen Shapiro, Patrick Walsh, Chad Mcevoy, Jason Simmons, Stephen Howell

Journal of Applied Sport Management

In an era of dynamically priced tickets, sport marketers benefit from a greater understanding of factors impacting the price consumers are willing to pay. Past research has investigated external factors affecting ticket price on the secondary market, but little work has investigated internal factors and no prior research has utilized actual price paid as a dependent variable. The current study found age, income, prior attendance, timing of purchase, and seat location influenced secondary ticket price paid, explaining 44.9% of the variance, while fan identification and alumni status did not impact the amount patrons paid for tickets to a major college …

Rivalry Versus Hate: Measuring The Influence Of Promotional Titles And Logos On Fan Rival Perceptions, Cody T. Havard, Daniel L. Wann, Frederick G. Grieve

Journal of Applied Sport Management

The current study used an experimental design to examine how exposure to promotional titles and logos can influence fan rival perceptions. Students attending two schools that moved athletic conferences, and therefore, began rivalries with teams in their new conference, were exposed to either a neutral or negative fabricated title and logo meant to promote the new rivalry. They then reported their perceptions of the rival team. Results showed that students exposed to the neutral title were less likely to support their rival against another team than students exposed to the negative title. Further, students exposed to the negative title believed …

An Analysis Of Running Event Consumer Behaviors, Thomas Aicher, Jason Simmons, Alicia Cintron

Journal of Applied Sport Management

The purpose of this study was to examine the motives, constraints, and event selection factors affecting consumers’ decisions to participate in running events, specifically for a running festival in the Midwest United States. In partnership with a large running festival in the Midwest United States, data were collected via an online questionnaire. In total, 1,650 individuals completed a portion of the survey with 1,235 completing the additional questions for this investigation yielding a 74% completion rate. Based on the results of this study, runners’ autonomous motivation was significantly greater among those who participated in more events or longer distances during …

The Loud Crowd: Using Vocal Responses To Understand The Emotional Experiences Of Spectators, Matthew Katz, Bob Heere, Katherine Reifurth

Journal of Applied Sport Management

Much research has been conducted on the relationship between emotions and the sport experience, but most research in this field has used survey data, which has proven to have many limiting factors when attempting to measure emotions. Rather than relying on surveys, the present study uses a more direct measure of consumer emotion: sound. By measuring the variations in sound levels among sport attendees, the present study provides an exploratory study of sport fan emotions through behavioral indicators of emotional experiences rather than cognitive recall. Our results indicate that the strongest vocal responses were consistently in response to surprising plays, …

An Explorative Investigation Of Referee Abuse In English Rugby League, Tom Webb, Mike Rayner, Richard Thelwell

Journal of Applied Sport Management

This article explored the experiences of 89 rugby league referees in England who undertook a mixed methods online survey from the January 9 to March 31, 2017. The results of the survey produced rich data from the open responses, and the quantitative measures are used to support these open responses. Findings identified an established culture of abuse towards referees, a refereeing workforce requiring greater support, better communication with the governing body and, therefore, revisions to existing policy and training. Conclusions identified specific recommendations and policy implications to improve the operational environment and working conditions and increased support for referees. Subscribe …

Lifelong Female Engagement In Sport: A Framework For Advancing Girls’ And Women’S Participation, Norm O'Reilly, Michelle Brunette, Cheri Bradish

Journal of Applied Sport Management

In a collaborative and nationwide project, the authors examined the status and challenges of girls’ and women’s participation in sport in Canada through a comprehensive literature review, extensive secondary research, a representative survey with Canadian females, and a survey and consultations with leading female sport experts. This multi-level analysis led to the development of a framework for advancing girls’ and women’s participation in sport to guide stakeholders’ actions at the system, organization, and individual levels to improve the state of girls’ and women’s lifelong engagement in sport. Subscribe to JASM

2018 Otterbein Football Game Day Program, Otterbein University

Football Programs

Welcome to another season of Cardinal Football! As you know, Otterbein is a member of the NCAA Division III where we have true student-athletes. Rather than watching athletes for whom academics is an afterthought, you are here to see students who understand the importance of their total educational experience — inside and outside the formal classroom. These students play because they love the game, learn valuable lessons from the experience, and get to represent their University. I am awed by their commitment — spending countless hours to achieve excellence on the field, in the classroom, and in life. Thank you …

The Harsh Reality: A Feminist Perspective On The Experiences Of Women Coaching Male Athletes, Emilee Shearer

All Graduate Theses, Dissertations, and Other Capstone Projects

This study, using a qualitative approach, examines the impact of patriarchy on females who coach a male-dominated sports team. The purpose of the study is to identify and examine the experiences of females who coach a male-dominated sports team in order to have a better understanding of the impact of the gender binary and patriarchy in the sport field. A qualitative approach was used in this study to gain an understanding of the individual and commonality of the experiences of women coaches. There were five female coaches interviewed; one was a high school basketball coach, two were high school football …

An Exploration Of Tourists’ Perceptions Of A Rural Mountain Bike Event, Brianna L. Newland, Martin Robertson

Journal of Applied Sport Management

The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in rural locations, which is important for event managers and for those involved in rural tourism development. Data collected over two days at a mountain bike event in the rural highlands of Scotland explored the visitor awareness and perception of events in a rural location. Results indicates that attendee background does influence the perception of the impact a sport event …