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Customer Experience At The Heart Of The Moroccan Banking Revolution, Raja Temnati Jul 2026

Customer Experience At The Heart Of The Moroccan Banking Revolution, Raja Temnati

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article examines customer satisfaction with Moroccan banks, particularly in the context of the growing digitalization of banking services. Based on a qualitative survey, it identifies the key factors influencing customer satisfaction, including the performance of online services, the speed of request processing, and the quality of interactions with bank advisors. The findings show that banks offering seamless and secure digital services while maintaining high-quality in-branch customer support achieve higher levels of customer satisfaction, loyalty, and corporate image. Conversely, banks with limited online services, high perceived fees, and inadequate branch service generate greater customer dissatisfaction. The study highlights the importance …


The University In Support Of Small Businesses Through The Recognition Of Entrepreneurs' Professional Experience (Rape) Framework, Mostafa Kharbachi Jul 2026

The University In Support Of Small Businesses Through The Recognition Of Entrepreneurs' Professional Experience (Rape) Framework, Mostafa Kharbachi

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article proposes a framework designed for entrepreneurs who previously operated in the informal sector before formalizing their businesses but who are unable, due to the limited age of their legal enterprises, to qualify for public or private procurement opportunities, as is the case for many micro-enterprises and self-employed entrepreneurs in Morocco. The proposed incentive mechanism, entitled the Recognition of Entrepreneurs' Professional Experience (RAPE), is also intended to support informal micro-enterprises wishing to transition into the formal economy through coaching and professional assistance. The paper presents the principles of this framework, whose implementation requires collaboration between public institutions, private organizations, …


Brand Content: A Strategic Lever For Improving The Marketing Performance Of Service Companies, Leila Kissi Jul 2026

Brand Content: A Strategic Lever For Improving The Marketing Performance Of Service Companies, Leila Kissi

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article investigates the influence of Brand Content on the marketing performance of service companies operating in increasingly competitive markets, where innovation and differentiation are essential for customer retention. The study examines the extent to which Brand Content serves as a strategic lever for enhancing key marketing variables, including perceived value, customer engagement, perceived service quality, and brand reputation. The findings indicate that Brand Content positively shapes customer perceptions by improving engagement, satisfaction, and loyalty. Furthermore, it plays a significant role in enhancing perceived quality and strengthening brand reputation. Overall, the study demonstrates that Brand Content is a strategic marketing …


Towards An Economy Serving The General Interest, Amina Kchirid Jul 2026

Towards An Economy Serving The General Interest, Amina Kchirid

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

The prevailing economic model has faced increasing challenges over recent decades, reflected in recurrent economic crises, widening inequalities, and climate change. The traditional market- and profit-oriented entrepreneurial model developed by large corporations is undergoing profound transformation. Alternative forms of entrepreneurship that integrate social, environmental, and societal dimensions have emerged to enrich the current economic model and create new development opportunities. These approaches place greater emphasis on the common good and collective interest. This article examines the epistemological foundations of these different approaches through a comprehensive literature review and an analysis of models adopted in various countries. It also identifies the …


Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users, Salima Debbarh Mounir, Safaa Idmoussa Jul 2026

Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users, Salima Debbarh Mounir, Safaa Idmoussa

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article examines the impact of advertising campaigns using celebrity endorsement strategies on the behavior of banking service users. The study is based on a qualitative investigation conducted among both customers and non-customers of the selected banking institution. The findings indicate that the presence of celebrities in advertising can effectively capture public attention and significantly enhance brand awareness and recognition. However, celebrity endorsement alone is insufficient to ensure customer loyalty. Service quality and user experience remain the primary determinants of trust and long-term relationships between banks and their customers.


Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study, Adil Cherkaoui, Ilham Boughaba, Yasmina Bennis Bennani, Sabah Khaoua Jul 2026

Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study, Adil Cherkaoui, Ilham Boughaba, Yasmina Bennis Bennani, Sabah Khaoua

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article explores the impact of digital communication on the e-reputation of a Moroccan company. Its primary objective is to examine the complex dynamics and challenges associated with digital communication in order to strengthen online visibility and enhance customer engagement. The findings reveal that the company's current digital practices remain at an early stage of development and that significant efforts are required to improve its digital presence and reinforce customer engagement. In particular, the company should adopt a more proactive approach to managing customer feedback and strategically leverage online reviews to enhance its reputation. Furthermore, implementing market segmentation and personalized …


The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?, Hasnaa Benomar Jul 2026

The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?, Hasnaa Benomar

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

To meet consumer expectations and address growing environmental concerns, many companies have adopted ethical marketing policies. These initiatives encourage consumers to associate their purchasing decisions with the support of causes that serve the public interest, thereby enhancing the company's image and reputation. However, have all companies truly recognized the significance of ethical consumption? Is ethical marketing a genuine commitment to respecting people and the environment, or is it primarily a strategic response to changing consumer behavior aimed at gaining a competitive advantage? These questions highlight the need to examine the role of ethical marketing within corporate strategy and to explore …


Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty, Fatima Zahra Alami, Kawtar Bouftass Jul 2026

Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty, Fatima Zahra Alami, Kawtar Bouftass

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

In recent years, organizations have shown growing interest and increasing enthusiasm for Human Resource (HR) Marketing, a new approach to managing human capital within organizations. The human resources department has become a strategic function at the core of the organization, attracting the attention of all stakeholders and facing rising expectations in terms of performance, employee motivation, retention, and long-term organizational sustainability. In this context, human resource managers have increasingly adopted marketing principles and practices to attract prospective employees, facilitate their integration into the organization, and encourage them to remain with the company, particularly high-potential talent who are actively sought after …


Editorial : Innovation For Performance : Different Perspectives, Fatima Zahra Alami, Adil Cherkaoui, Raja Temnati Jul 2026

Editorial : Innovation For Performance : Different Perspectives, Fatima Zahra Alami, Adil Cherkaoui, Raja Temnati

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

No abstract provided.


The Holy Trinity: Religion Clauses And Education Funding On The Roberts Court, Philip T.K. Daniel, Jeffrey C. Sun Jul 2026

The Holy Trinity: Religion Clauses And Education Funding On The Roberts Court, Philip T.K. Daniel, Jeffrey C. Sun

ConLawNOW

The Supreme Court’s trinity of education subsidy cases have created an emergent pattern in education funding cases that extend much further than just emphasizing rules of neutrality and accommodation. These also potentially harm minoritized perspectives and identities by moving far beyond historic doctrinal groundings of separation of church and state. In three key cases all authored by Chief Justice Roberts, Trinity Lutheran Church of Columbia, Inc. v. Comer (2017),  Espinoza v. Montana Department of Revenue (2020), and Carson v. Makin (2022), the Court in this “Holy Trinity” of decisions moved from a theory of benevolent neutrality to policy abdication, relinquishing …


Book Review: Justice Breyer's Problematic Pragmatism, Mark S. Kende Jul 2026

Book Review: Justice Breyer's Problematic Pragmatism, Mark S. Kende

ConLawNOW

Courts often face difficult questions of statutory interpretation and constitutional interpretation. Various judges take different approaches. This essay reviews the book, Reading the Constitution, Why I Chose Pragmatism Not Textualism, authored by former U.S. Supreme Court Justice Stephen Breyer, who used methods that were often in the Court minority. Justice Breyer argued in favor of relying on purpose in federal statutory interpretation cases, and in favor of pragmatic balancing in federal constitutional cases. He was anti-formalistic and therefore generally opposed to textualism or originalism. The essay argues that this trade publication, intended for a general audience, has strengths and …


أخبار الكويت القانونية, الكويت Jul 2026

أخبار الكويت القانونية, الكويت

Proche-Orient, Études juridiques

No abstract provided.


مشروع قانون بإصدار قانون البنك المركزي المصري والجهاز المصرفي والنقد الأجنبي, جمهورية مصر العربية Jul 2026

مشروع قانون بإصدار قانون البنك المركزي المصري والجهاز المصرفي والنقد الأجنبي, جمهورية مصر العربية

Proche-Orient, Études juridiques

No abstract provided.


الإجتهاد اللبناني, Poej Jul 2026

الإجتهاد اللبناني, Poej

Proche-Orient, Études juridiques

No abstract provided.


الأردن: الجديد في التشريع والاجتهاد, سلوى جابر Jul 2026

الأردن: الجديد في التشريع والاجتهاد, سلوى جابر

Proche-Orient, Études juridiques

No abstract provided.


المصارف الخاصة والمشتركة في سوريا, لينا الحكيم Jul 2026

المصارف الخاصة والمشتركة في سوريا, لينا الحكيم

Proche-Orient, Études juridiques

No abstract provided.


الدين الإسلامي، نظام للسلام, جاسم علي الشامسي Jul 2026

الدين الإسلامي، نظام للسلام, جاسم علي الشامسي

Proche-Orient, Études juridiques

No abstract provided.


Le Contentieux De La Confusion Des Peines, Doreid Becheraoui Jul 2026

Le Contentieux De La Confusion Des Peines, Doreid Becheraoui

Proche-Orient, Études juridiques

No abstract provided.


الجديد في قضايا الاستملاك, أنطوان معربس Jul 2026

الجديد في قضايا الاستملاك, أنطوان معربس

Proche-Orient, Études juridiques

No abstract provided.


Le Contentieux Administratif En Mauritanie : Évolutions Et Enjeux, Ahmed Ould Bouboutt Jul 2026

Le Contentieux Administratif En Mauritanie : Évolutions Et Enjeux, Ahmed Ould Bouboutt

Proche-Orient, Études juridiques

No abstract provided.


Le Droit D’Auteur Libanais : Entre Copyright Et Conception Personnaliste, Christophe Caron Jul 2026

Le Droit D’Auteur Libanais : Entre Copyright Et Conception Personnaliste, Christophe Caron

Proche-Orient, Études juridiques

No abstract provided.


Avant-Propos, Ibrahim Najjar Jul 2026

Avant-Propos, Ibrahim Najjar

Proche-Orient, Études juridiques

No abstract provided.


الإجتهاد اللبناني, Poej Jul 2026

الإجتهاد اللبناني, Poej

Proche-Orient, Études juridiques

No abstract provided.


الجديد في قضايا الاستملاك, أنطوان معربس Jul 2026

الجديد في قضايا الاستملاك, أنطوان معربس

Proche-Orient, Études juridiques

No abstract provided.


اقتراح قانون تعديل قانون العقوبات: هل يلتزم حقوق الإنسان المكرّسة في الاتفاقات الدولية؟, دريد بشراوي Jul 2026

اقتراح قانون تعديل قانون العقوبات: هل يلتزم حقوق الإنسان المكرّسة في الاتفاقات الدولية؟, دريد بشراوي

Proche-Orient, Études juridiques

No abstract provided.


Thierry Bonneau, Droit Bancaire, Montchrestien, 5e Éd., 2003, Poej Jul 2026

Thierry Bonneau, Droit Bancaire, Montchrestien, 5e Éd., 2003, Poej

Proche-Orient, Études juridiques

No abstract provided.


Rapide Parcours Des Revues Actuellement Publiées Par L’Université Saint‑Joseph Ou Ses Institutions, Jean Ducruet S.J. Jul 2026

Rapide Parcours Des Revues Actuellement Publiées Par L’Université Saint‑Joseph Ou Ses Institutions, Jean Ducruet S.J.

Proche-Orient, Études juridiques

No abstract provided.


Compte Joint Et Succession En Droit Libanais, Ibrahim Fadlallah Jul 2026

Compte Joint Et Succession En Droit Libanais, Ibrahim Fadlallah

Proche-Orient, Études juridiques

No abstract provided.


Recherches Sur La Notion De Droit Potestatif, Arnaud Ducrocq Jul 2026

Recherches Sur La Notion De Droit Potestatif, Arnaud Ducrocq

Proche-Orient, Études juridiques

No abstract provided.


En Requiem – Philippe Fouchard, Ibrahim Najjar Jul 2026

En Requiem – Philippe Fouchard, Ibrahim Najjar

Proche-Orient, Études juridiques

No abstract provided.