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How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones Jan 2017

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …


Broadcast News Curriculum, Communication Studies Jan 2017

Broadcast News Curriculum, Communication Studies

Curriculum Programs

This concentration is designed to provide the knowledge, values, perspectives, and skills necessary to understand the roles, functions, and operations of broadcast news.


Anatomy Of Front Pages: Comparison Between The New York Times And Other U.S. Major Metropolitan Newspapers, Yung Soo Kim, Deborah S. Chung Jan 2017

Anatomy Of Front Pages: Comparison Between The New York Times And Other U.S. Major Metropolitan Newspapers, Yung Soo Kim, Deborah S. Chung

Journalism and Media Faculty Publications

Using content analysis, this article compares the front-page elements of The New York Times with six major metropolitan national newspapers to assess how different news organizations package and present their most important page to the public. Findings reveal that The New York Times featured more international and national news stories, depended more frequently on its own staff for both stories and images, and used smaller headlines on its front pages compared with the other major metropolitan newspapers.


A Turn To Realism And Humanism From Propaganda: Chinese Photojournalism Practices Between 1976 And 1988, Shi Li Jan 2017

A Turn To Realism And Humanism From Propaganda: Chinese Photojournalism Practices Between 1976 And 1988, Shi Li

SIUE Faculty Research, Scholarship, and Creative Activity

China’s photojournalistic field undertook great transformations in the 1980s. While the conservatives continued to cling to the propagandistic doctrine, a more progressive trend was emerging. The tension between these two forces had its historical roots and would go on to shape the way Chinese photojournalism developed. Based on archival research and in-depth interviews, this paper revisits the history of Chinese photojournalism practices between 1937 and 1988 and identifies the key features of these three periods: the wartime propaganda of 1937—1949, the intensification of propaganda of 1949 —1976, and the transformation to realism and humanism in 1976—1988.


Jour 3900: Visual Communication (Syllabus), Robert Byrd Jan 2017

Jour 3900: Visual Communication (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Robert Byrd Jan 2017

Jour 3900: Visual Media (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jrsm 1700: Survey Of Media (Syllabus), Pamela Denney Jan 2017

Jrsm 1700: Survey Of Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd Jan 2017

Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang Jan 2017

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang Jan 2017

Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.


Jrsm 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2017

Jrsm 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.


Jrsm 3900: Visual Media (Syllabus), Matthew J. Haught Jan 2017

Jrsm 3900: Visual Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.


Jrsm 3900: Visual Media (Syllabus), Casey Hilder Jan 2017

Jrsm 3900: Visual Media (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.


Jrsm 3900: Visual Media (Syllabus), Jin Yang Jan 2017

Jrsm 3900: Visual Media (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.


Jrsm 4910: Advanced Social Media (Syllabus), Kerry Crawford Jan 2017

Jrsm 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills in social media content creation, apps, and analytics. Emphasis on messaging strategies for news and strategic communication. Evaluation of capabilities and tactics for existing and emerging media platforms.


Jour 1700: Survey Of Media (Syllabus), Pamela Denney Jan 2017

Jour 1700: Survey Of Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 3526: Digital Imaging (Syllabus), Jay Adkins Jan 2017

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Digital Imaging (Syllabus), Jay Adkins Jan 2017

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Communication (Syllabus), Matthew J. Haught Jan 2017

Jour 3900: Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Jason R. Terrell Jan 2017

Jour 3900: Visual Communication (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Jin Yang Jan 2017

Jour 3900: Visual Communication (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Melissa Janoske Jan 2017

Jour 3900: Visual Communication (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4900: Multimedia Visual Comm (Syllabus), Matthew J. Haught Jan 2017

Jour 4900: Multimedia Visual Comm (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.


Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford Jan 2017

Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.


Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2017

Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Theoretical foundations of visual communication, including Gestalt, semiotics, user interface design, and theories of practice. Application of skills to develop design projects.


Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2017

Jour 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Theoretical foundations of visual communication, including Gestalt, semiotics, user interface design, and theories of practice. Application of skills to develop design projects.


Jour 1700: Survey Of Media (Syllabus), Candy Justice Jan 2017

Jour 1700: Survey Of Media (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Confederate Symbols And Media Coverage: A Look At Mississippi Newspapers Over Time, Madison Elizabeth Heil Jan 2017

Confederate Symbols And Media Coverage: A Look At Mississippi Newspapers Over Time, Madison Elizabeth Heil

Honors Theses

The purpose of this thesis was to examine how the media coverage of Confederate symbols in Mississippi has changed over time by focusing on the following events: the banning of flag sticks at the University of Mississippi athletic events in 1997, the removal of the Mississippi state flag from campus in 2015, the modification of the song Dixie at football games in 2009, and the banning of the song from athletic events in 2016. A sample of news articles featured on the front page of three different Mississippi-based newspapers were reviewed through content analysis by two trained coders for changes …


Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson Dec 2016

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …


Prospectus, June 1, 2016, Parkland College, Peter Floess, Scott Wells Jun 2016

Prospectus, June 1, 2016, Parkland College, Peter Floess, Scott Wells

Prospectus 2016

Natural sciences create new outdoor lab space in L-wing, Reception: Graphic Design Student Juried Exhibition, Grab your FREE copy of Images Magazine now in Student Life, Graphic Design Student Juried Exhibition 2016