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Journalism Studies

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Endless News Most Beautiful: Exploring The Visual Landscape Of Journalism And Transforming The Carroll News’ Visual Identity, Thuy Le Apr 2016

Endless News Most Beautiful: Exploring The Visual Landscape Of Journalism And Transforming The Carroll News’ Visual Identity, Thuy Le

Senior Honors Projects

This project aims to explore the practice, value and impact of newspaper design and how its principles can be applied to construct a coherent visual identity for a college newspaper. The first part will examine primary and secondary sources on visual journalism, including both theoretical and visual analysis of renowned newspaper designs around the world. The second part focuses on designing a complete visual overhaul for The Carroll News. This part will include insights from key current and former Carroll News staff members through interviews, and a survey of Communications majors, who are frequently exposed to news media, to gather …


Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady Mar 2016

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …


Jour 3526: Digital Imaging (Syllabus), Jay Adkins Jan 2016

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Slo Assessment Report Feedback Communication Studies - Journalism And Media Communication Ba And Bs 2016, Uno Office Of Institutional Effectiveness Jan 2016

Slo Assessment Report Feedback Communication Studies - Journalism And Media Communication Ba And Bs 2016, Uno Office Of Institutional Effectiveness

Student Learning

Outcomes: The program has eight distinct SLOs (goals). Measures: A single measurement tool (internship supervisor evaluation) was used to assess each SLO. Specific items on the measurement tool were aligned to each of the goals. The performance assessment was completed for 48 students, and a proficiency target was identified (80% assessed as satisfactory or exceptional). Results Reported: The routine data collection over three year period substantiates the results. The internship supervisor evaluation provides the program with results for the eight program goals. Goals 1-7 were assessed with a single data point (one item per goal from the internship supervisor evaluation). …


Jour 3526: Digital Imaging (Syllabus), Jay Adkins Jan 2016

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Communication (Syllabus), Matthew J. Haught Jan 2016

Jour 3900: Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Robert Byrd Jan 2016

Jour 3900: Visual Communication (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Matthew J. Haught Jan 2016

Jour 3900: Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Jason R. Terrell Jan 2016

Jour 3900: Visual Communication (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Communication (Syllabus), Matthew J. Haught Jan 2016

Jour 3900: Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4900: Multimedia Visual Communications (Syllabus), Matthew J. Haught Jan 2016

Jour 4900: Multimedia Visual Communications (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.


Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford Jan 2016

Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.


Jour 6900: Multimedia Visual Communication (Syllabus), Matthew J. Haught Jan 2016

Jour 6900: Multimedia Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a project for print and digital display, including data visualization, illustration, branding, video and photography.


Jour 3900: Visual Communication (Syllabus), Matthew J. Haught Jan 2016

Jour 3900: Visual Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3526: Digital Imaging (Syllabus), Jay Adkins Jan 2016

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Digital Imaging (Syllabus), Jay Adkins Jan 2016

Jour 3526: Digital Imaging (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Media (Syllabus), Jin Yang Jan 2016

Jour 3900: Visual Media (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2016

Jour 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Robert Byrd Jan 2016

Jour 3900: Visual Media (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Matthew J. Haught Jan 2016

Jour 3900: Visual Media (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Tori Cliff Jan 2016

Jour 3900: Visual Media (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2016

Jour 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford Jan 2016

Jour 4910: Advanced Social Media (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.


The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee Dec 2015

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …


Spartan Daily, November 19, 2015, San Jose State University, School Of Journalism And Mass Communications Nov 2015

Spartan Daily, November 19, 2015, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 145, Issue 36


A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart Jul 2015

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2015

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2015

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2015

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2015

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.