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A Case Study On Marketing And Business Strategy For Sunsweet Public Company Limited Towards Ready-To-Eat Products, Nattawadee Wangcharoenpaisan Jan 2020

A Case Study On Marketing And Business Strategy For Sunsweet Public Company Limited Towards Ready-To-Eat Products, Nattawadee Wangcharoenpaisan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Sunsweet Public Company Limited has been in sweet corn and agricultural products export industry since 1997. Sweet corn export value of Sunsweet is contributed to 6,760.49 million baht or 23.66% of sweet corn export value of Thailand to overseas. This paper mainly focuses on marketing analysis of Sunsweet. It observes the decision in which Sunsweet has made to launch ready-to-eat products in Thailand. SWOT analysis is used to analyze the company’s strengths, weaknesses, opportunities, and threats. The results of this analysis, subsequently, explain how the company has come to this business decision. The research then proceeds to define Sunsweet’s current …

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The Relationship Between Social Media Influencers And Travel Intention Of Thai People During Covid-19, Teeraporn Rotjanasiripong Jan 2020

The Relationship Between Social Media Influencers And Travel Intention Of Thai People During Covid-19, Teeraporn Rotjanasiripong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The coronavirus pandemic has decreased the number of traveler of Thai people. As a part of marketing to help tourism industry, social media influencers become an important marketing tools on tourism segment to raise brand awareness and increase the number of people to travel. This research would like to study the relationship on social media influencers and other variable that relate to the travel intention of Thai people during the Covid-19 The survey collects 322 respondents from four generations of Thai people who intend to travel within Thailand. The method of research uses quantitative research collecting primary data by using …

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The Relationship Of Agricultural Growth, Price, Wages And Poverty Reduction Of Thai Rice Farmers, Pitcha Pongpanstaporn Jan 2020

The Relationship Of Agricultural Growth, Price, Wages And Poverty Reduction Of Thai Rice Farmers, Pitcha Pongpanstaporn

Chulalongkorn University Theses and Dissertations (Chula ETD)

In recent years Thai population has increased year by year, this would also increase the demand for food as well. The sources of those foods come from agriculture. Agricultural production has been a great interest to economists studying the process of development and growth. There are many types of agricultural productivity which are interesting, I would like to focus specifically on rice which is the major economic crop in Thailand and have the largest farm area. The objective of this study is to study the relationship of agricultural growth by considering the relationship between productivity with price, wage and poverty …

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What Is The Impact Of Culture Fator On Tongrentang's International Marketing Strategy In Thailand?, Yijun Yue Jan 2020

What Is The Impact Of Culture Fator On Tongrentang's International Marketing Strategy In Thailand?, Yijun Yue

Chulalongkorn University Theses and Dissertations (Chula ETD)

Traditional Chinese medicine （ TCM）enterprises is one of the most popularnational industry in China TONG REN TANG should overcome the cultural barriersand be accepted by the people of the world, including the Thailand It not onlybegood at the revitalization of China’s national economy, but also helpful tospreadChinese excellent national culture, In reality, our Chinese enterprises for a longtimeface huge challenges due to the influences of cultural differences, in order torealizethe cross-cultural international marketing, must consider all aspects, then TongRenTang can get the correct strategies In this paper, internationalization of Tong Ren Tang would be analyzed, wecansee that pharmaceutical industry have …

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What Will Be The Impact Of Legalizing Medical Cannabis On Economic Effects In Japan? : Analysis Of Case Study In Germany And Usa, Canada, Thailand., Yuki Matsushita Jan 2020

What Will Be The Impact Of Legalizing Medical Cannabis On Economic Effects In Japan? : Analysis Of Case Study In Germany And Usa, Canada, Thailand., Yuki Matsushita

Chulalongkorn University Theses and Dissertations (Chula ETD)

In recent years, cannabis has been legalized all over the world. Countries around the world are turning into cannabis legalization. As a result, in 2018, the WHO Expert Committee on Drug Dependence recommended the redesignation of cannabis, taking into account evidence of medical use (Mayor, 2019). Until today, the medical cannabis (MMJ) program has started in both high- and middle-income countries, including Canada, Colombia, Chile, Germany, Israel, Italy, Jamaica, the Netherlands, Switzerland, Thailand, the United Kingdom, Uruguay, and more than 30 states in the United States. In this study, I will consider the advantages and disadvantages of accepting medical cannabis …

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Coffee Consumption Behavior And Swot Analysis: A Coffee Shop In Hat Yai, Narinthorn Foithong Jan 2020

Coffee Consumption Behavior And Swot Analysis: A Coffee Shop In Hat Yai, Narinthorn Foithong

Chulalongkorn University Theses and Dissertations (Chula ETD)

This independent study aims to study the coffee consumption behavior of students and the strategies for coffee shop entrepreneurs around the Prince of Songkla University Hatyai campus. To guideline the business development strategies, the population and samples were 2 groups: 1) The students who are studying in Prince of Songkla university random sampling 353 cases and 2) The entrepreneur of a coffee shop around Prince of Songkla University Hatyai Songkhla. Structured questionnaires and in-depth interviews were used as a research tool. The primary data included students’ general information, consumer behavior, and factors affecting consuming fresh coffee decisions by using marketing …

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Csr In Thailand – An Analysis Of Bjc And Its Specific Csr Activities Combining Its Glass Packaging Business, Yuxin Shen Jan 2020

Csr In Thailand – An Analysis Of Bjc And Its Specific Csr Activities Combining Its Glass Packaging Business, Yuxin Shen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Since the beginning of the 2000s, CSR has been a hot topic. Some people think that CSR is not conducive to the company to obtain more profits, and another view is that CSR has become a part of business operations. With the continuous improvement of people's living standards, Thailand also pays more and more attention to sustainable development. Berli Jucker Public Company Limited (BJC) is one of the most important CSR companies in the Thai market, it is involved in manufacturing, distribution and other service activities, the profit of glass packaging business accounts for around 8% of the company's total …

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Does The Acquisition Increase Shareholder Wealth?: Evidence From The Case Of Bjc Acquiring Big C, In Thailand, Saraphan Choowattanapakorn Jan 2020

Does The Acquisition Increase Shareholder Wealth?: Evidence From The Case Of Bjc Acquiring Big C, In Thailand, Saraphan Choowattanapakorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study aims to investigate whether BJC taking over BigC transactions creates any wealth to shareholders in the short run and long run reflecting in two measures, stock measures and accounting measures. The stock returns are evaluated by using an event study approach to answer three questions in the short time. The first question is the length of time the market absorbs information reflects in the movement of stock price trading surroundings the event date. The finding suggests that there is the possibility of rumors spreading before the announced date for CPALL, Big C and Makro. Secondly, for the short-term …

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A Study Of The Benefits And Barriers Of Thai Smes With Bot Policy Supporting Smes, Laksika Junyakhajorn Jan 2020

A Study Of The Benefits And Barriers Of Thai Smes With Bot Policy Supporting Smes, Laksika Junyakhajorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

This qualitative and descriptive study aims to determine from the perspective of SMEs owner towards the policies in order to see the benefits and obstacles of Thai SMEs with BOT policies on supporting SMEs. The in-depth interviews were conducted with 10 SMEs owners in Thailand and some interview questions generating to deeper discussion. The thematic analysis was used to analyze the interviews. The study showed that some company characteristics data i.e., company age, company size, and business sectors had a significant effect on perspectives towards the policies supporting SMEs. However, the demographic characteristics of owner did not relatively affect the …

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Marketing And Strategy Analysis: A Case Study Of Pana Coffee Company, Sulida Intarawichien Jan 2020

Marketing And Strategy Analysis: A Case Study Of Pana Coffee Company, Sulida Intarawichien

Chulalongkorn University Theses and Dissertations (Chula ETD)

Coffee business is extremely growth in last few years. Pana coffee company is a brand-new coffee business company. The company has been established for 4 years. There are lots of organization management that company needed to solid and make the strength on to go further in several years. One of the important managements in organization is marketing management which effect on brand and positioning of brand in market. So, the marketing strategies of company needed the improvement to compete and survive in the global growth business. This study aims to analyze organization resources by using SWOT analysis and 5P’s Marketing …

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Living Arrangement, Health Insurance And Welfare At Old Age In China, Qingyuan Xue Jan 2020

Living Arrangement, Health Insurance And Welfare At Old Age In China, Qingyuan Xue

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis investigates (1) the associations between living arrangements and different types of intergenerational transfers from adult children, (2) the associations among health insurance, health behavior and health care utilization, and (3) the associations between different measures of health and socioeconomic status. It uses the latest three waves of the Chinese Longitudinal Healthy Longevity Survey (CLHLS) conducted in 2005, 2008-2009, and 2011-2012, which are nationally representative. Chapter 2 uses both actual living arrangements and the discrepancy between actual and preferred living arrangements as potential determinants of different types of intergenerational transfers, including monetary transfers, contact, informal care, and emotional support. …

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การศึกษาปัจจัยที่ส่งผลกระทบต่อสภาวะล้มละลายและการกลายเป็นคนยากจนเนื่องจากค่ารักษาพยาบาล, นภัสสร แสนชัย Jan 2020

การศึกษาปัจจัยที่ส่งผลกระทบต่อสภาวะล้มละลายและการกลายเป็นคนยากจนเนื่องจากค่ารักษาพยาบาล, นภัสสร แสนชัย

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานศึกษาครั้งนี้ได้ศึกษาถึง 3 ประเด็นได้แก่ 1.ความเป็นธรรมของระบบบริการสุขภาพของประเทศไทย 2.การศึกษาปัจจัยที่ส่งผลกระทบต่อสภาวะล้มละลายจากค่ารักษาพยาบาล 3.การศึกษาปัจจัยที่ส่งผลกระทบต่อการกลายเป็นคนยากจนจากค่ารักษาพยาบาลและการศึกษาทั้งสามประเด็นจะเปรียบเทียบระหว่างเขตการปกครอง (ในเขตเทศบาลและนอกเขตเทศบาล) ของประเทศไทย การศึกษาครั้งนี้ใช้ข้อมูลการสำรวจภาวะเศรษฐกิจและสังคมของครัวเรือนและการสำรวจอนามัยและสวัสดิการของปี พ.ศ. 2562 สำรวจโดยสำนักงานสถิติแห่งชาติ วิธีการศึกษาของทั้ง 3 ประเด็นจะประกอบด้วยการคำนวณค่าดัชนีคัควานีและดัชนีการวัดการกระจายเพื่อวัดความเป็นธรรมของระบบบริการสุขภาพ ส่วนของการศึกษาสภาวะล้มละลายและการกลายเป็นคนยากจนจากค่ารักษาพยาบาลศึกษาด้วยแบบจำลองสมการถดถอยโลจิต ผลการศึกษาสำหรับประเด็นความเป็นธรรมของระบบบริการสุขภาพ พบว่า ระบบบริการสุขภาพมีลักษณะถดถอยและยังคงมีความไม่เป็นธรรมในระบบบริการสุขภาพทั้งพื้นที่ในเขตเทศบาลและนอกเขตเทศบาลโดยประชาชนที่มีรายได้น้อยได้รับภาระค่าใช้จ่ายด้านสุขภาพมากกว่าประชาชนที่มีรายได้สูงซึ่งมีค่าดัชนีคัควานีของภาพรวมทั้งหมดสามารถคำนวณได้เท่ากับ -0.1526 ประเด็นการศึกษาปัจจัยที่ส่งผลกระทบต่อสภาวะล้มละลายและการกลายเป็นคนยากจนจากค่ารักษาพยาบาล พบว่า 2 ประเด็นนี้ ส่วนใหญ่ปัจจัยที่นำมาศึกษามีผลการศึกษาไปในทิศทางเดียวกัน โดยปัจจัยที่เพิ่มโอกาสเสี่ยงต่อสภาวะล้มละลายและการกลายเป็นคนยากจนจากค่ารักษาพยาบาลอย่างมีนัยสำคัญ คือ 1. ครัวเรือนที่มีผู้สูงอายุ 2. ครัวเรือนที่มีผู้มีความบกพร่องทางร่างกาย ส่วนของปัจจัยที่ลดโอกาสเสี่ยงต่อประเด็นที่ศึกษาอย่างมีนัยสำคัญ คือ 1. สถานะการทำงานของหัวหน้าครัวเรือน 2. ระดับการศึกษาของหัวหน้าครัวเรือน 3.ระดับเศรษฐานะของครัวเรือน 4. การมีประกันสุขภาพของสมาชิกในครัวเรือน เมื่อพิจารณาความแตกต่างระหว่างพื้นที่เขตการปกครองพบว่า ในพื้นที่เขตเทศบาลมีปัจจัยที่เพิ่มโอกาสเสี่ยงต่อประเด็นที่ศึกษาสภาวะล้มละลาย คือ ครัวเรือนที่มีผู้สูงอายุ ในส่วนของพื้นที่นอกเขตเทศบาล พบว่า ในเขตพื้นที่นี้ยังขาดปัจจัยที่ช่วยลดโอกาสเสี่ยงต่อประเด็นที่ศึกษาการกลายเป็นคนยากจน คือ การศึกษา เนื่องจากผลการประมาณค่าจากแบบจำลองทั้งภาพรวมพบว่า การศึกษาเป็นปัจจัยที่มีนัยสำคัญทางสถิติต่อประเด็นที่กำลังศึกษา

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Factors Influencing Investment Decision And Behaviors Of Thai Mutual Funds Investors, Wilaiwan Muensanthi Jan 2020

Factors Influencing Investment Decision And Behaviors Of Thai Mutual Funds Investors, Wilaiwan Muensanthi

Chulalongkorn University Theses and Dissertations (Chula ETD)

Mutual fund is are one of investment vehicle that capture attention for many reasons such as the increase in number of mutual fund investor, the increase in types of mutual fund, the behavior of investor and the change in technology and media. It is important for asset management companies to continue to attract new investors and understand the difference investment behavior of investors. In order to describe their behavior and explain influencing factors on their investment decision, this study use Chi-square test, as well as Ordinary least squared method. From the sample size of 281 observations, I find 178 of …

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Financial Analysis: A Comparison Between Thai Textile Industry Public Company Limited And Lu Thai Textile Company Limited, May Thu Htet Jan 2020

Financial Analysis: A Comparison Between Thai Textile Industry Public Company Limited And Lu Thai Textile Company Limited, May Thu Htet

Chulalongkorn University Theses and Dissertations (Chula ETD)

Financial statements are useful since they help indicate condition of a company as well as help the company’s stakeholders to evaluate and take appropriate business decisions by conducting time-series analysis (compare own past and current performance) and comparative analysis (compare own performance with competitors or industry standards). This study will evaluate the financial performance of two textile companies from Thailand (Thai Textile Industry Public Company Limited: TTI) and China (Lu Thai Textile Company Limited: LTTC) and compare the performance of TTI against that of LTTC. The financial ratios used in this study are: 1) growth rate, 2) profit margins, 3) …

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How Does External Environment In China Affect Tongrentang's Strategic Choices?, Manni Wei Jan 2020

How Does External Environment In China Affect Tongrentang's Strategic Choices?, Manni Wei

Chulalongkorn University Theses and Dissertations (Chula ETD)

In recent years, under the changes of China ’s population structure and the increasing pressure on people ’s lives, the problem of “sub-health” is becoming more and more common. The implementation of the "13th Five-Year Plan" and the promulgation and implementation of the "Traditional Chinese medicine（TCM）Law" reflect the government's policy guidance to support and encourage the TCM industry. The development of TCM has risen to the height of national strategy. In the large health industry, TCM and the related industries are receiving more and more attention and recognition, The TCM industry has ushered in new opportunities for rapid development. Tongrentang …

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How Does Synergistic Advertising Strategies Created By Advertisers Have An Impact On Their Media Revenue. Company Specific: Btsg Holdings Plc, Ashma Poudel Jan 2020

How Does Synergistic Advertising Strategies Created By Advertisers Have An Impact On Their Media Revenue. Company Specific: Btsg Holdings Plc, Ashma Poudel

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this paper is to prioritize importance of synergistic advertising attempts which is shown by the increased media revenue of a business house. For the past few years, there has been drastic shift on how the companies advertise, and each competing company are trying to draw the user’s attention towards their product. Thus, this research paper portrays how the modern Marketing Intelligence works, why using both the online & offline advertising in one platform together is crucial in today’s advertising world. This has been shown by collecting, compiling, analyzing real time data from an existing entity. The result …

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How Does Tongrentang's Pharmaceutical Business Integrates With The Company's Mission To Maintain Its Leading Position?, Wei Chen Jan 2020

How Does Tongrentang's Pharmaceutical Business Integrates With The Company's Mission To Maintain Its Leading Position?, Wei Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Entering the 21st century, enterprises are facing a rapidly changing and uncertain global competitive environment. Product technology has been constantly updated and improved, and the pace of industrial upgrading and transformation has been accelerated. In the new competitive environment, the key to the success of an enterprise is the goal, truly in-depth, comprehensive, in-depth analysis of the enterprise's internal and external environment, use their own advantages, tap the potential of the enterprise, timely seize the opportunity, avoid threats, and develop the enterprise's Core technology. In order to create the core technology and competitive advantage of the enterprise, it is necessary …

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A Case Study On Descriptive Analysis Of Marketing And Business Strategy For Ptg Energy In 2013 Toward Business Performance, Nirapa Ruengwutisakulchai Jan 2020

A Case Study On Descriptive Analysis Of Marketing And Business Strategy For Ptg Energy In 2013 Toward Business Performance, Nirapa Ruengwutisakulchai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Corporate strategy is a key factor to drive company business performance which can be measured by several factors. Effective strategies can lead to positive business performance in several dimensions as well as creating a strong brand. Strong brand also enhances positive evaluations of brand awareness, product quality and customer perception. Hence, re-branding is also important to create a strong brand to adapt to the recent world. This paper will focus on three main corporate strategies which are petrol station expansion, max card membership enhancement, and non-oil business expansion in order to support rebranding campaign of PTG Energy Public Company Limited …

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How Manufacturing Company Catching Up In Emerging Markets By Using Diversification Strategy? -A Case Study Of Thailand Malee Group, Zhongbing Shi Jan 2020

How Manufacturing Company Catching Up In Emerging Markets By Using Diversification Strategy? -A Case Study Of Thailand Malee Group, Zhongbing Shi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper uses the theory about the diversification strategy as a foundation, by conducting a case study research methodology to explore the diversification strategy of manufacturing company in emerging markets, to present empirical examples in regards of the diversification (product and international diversification) process of Malee Group company of Thailand. The paper attempts to determine whether Malee Group has successful catching up in emerging markets through Product and international diversification, and what approach used by Malee group in pursuit of its diversification strategy and the factors considered by Malee Group in selecting market segment or countries to diversify into. The …

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How The Minimum Wage Change Affect To The Revenue Of The Property Development Companies In Thailand?, Siravit Srichomngam Jan 2020

How The Minimum Wage Change Affect To The Revenue Of The Property Development Companies In Thailand?, Siravit Srichomngam

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper has a purpose to test the relationship between the minimum wage change and the revenue of property development companies that join the stock market in Thailand for more than 10 years. Moreover, this paper still has an investigation for proving the result of testing. This paper used the revenue property development companies which join the stock market in Thailand for more than 10 years which the data which be used from 2010 to 2019. The Thai annual average minimum wage information is gathered from the macroeconomic website from 2010 to 2019. The relationship between the minimum wage and …

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How To Creat Malee's Fruit Juice For Maximum Value In The Domestic Market?--A Case Study Of Malee Group Public Company Limited, Hong Xu Jan 2020

How To Creat Malee's Fruit Juice For Maximum Value In The Domestic Market?--A Case Study Of Malee Group Public Company Limited, Hong Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

Social progress has accelerated the pace of people's life and work, and consumers are more inclined to buy products that are convenient and beneficial to health. At present, the fruit juice industry in Thailand is in a rapid development period, the number of fruit juice manufacturers is increasing and many food factories are beginning to turn to the fruit juice market to occupy a certain share, so the variety of fruit juice products is increasingly rich and the pressure of enterprise competition is increasing. Malee Group Public Company Limited (Hereinafter referred to as “Malee Group”) is one of the largest …

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Impact Of Covid-19 On Airline Business: A Case Study Of Airlines In Thailand, Chonlatan Chokanan Jan 2020

Impact Of Covid-19 On Airline Business: A Case Study Of Airlines In Thailand, Chonlatan Chokanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Hardship of airline industry is outstanding in 2020, air travel has been interrupted, since the new coronavirus 2019 started spreading around the world in December 2019. This research depicts the picture of impact from the consequence after economic activities are intervened both demand and supple sides, leading to financial problem. Travel restriction policy strictly imposed in several countries has reduced airline operating activities to the minimum. Airlines then mainly operate in domestic sector, and are permitted for only some specific international flights. Commercial airlines had struggled to survive, by introducing competitive airfare, finding other source of revenue, reduce over capacity, …

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Macroeconomic Analysis Of Pop Mart, Ruyao Cai Jan 2020

Macroeconomic Analysis Of Pop Mart, Ruyao Cai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Trendy toy industry, the newest and fastest industry nowadays, has been growing rapidly. This paper aims to present comprehensive views from both POP MART and trendy toy industry, conduct macroeconomic analysis to analyze POP MART, and provides recommendations for the business. This paper employs the quality and quantity method, using public data between 2015 and 2020 from China National Bureau of Statistics. The result of this study that the reasons of POP MART get success is IP characters design, a comprehensive supply chain and oversea market expansion. Even under the COVID-19 pandemic, POPMART still maintain a large market share.

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Marketing Strategy Analysis Of Laogai Home Textile Company, Yang Liu Jan 2020

Marketing Strategy Analysis Of Laogai Home Textile Company, Yang Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper takes Luolai Home Textile Company as the research object. Firstly, it introduces some relevant backgrounds of China's domestic home textile market to determine its great development space. Then it analyzes the marketing environment of Luolai Home Textile Company and its existing marketing strategy by mainly using the PEST theory, SWOT analysis method, and 4Ps theory. Through analysis of the marketing environment, it is found that the external marketing environment of Luolai Home Textile Company is healthy, which is conducive to its development. However, by combining the analysis of Luolai’s internal marketing environment and its existing marketing strategies, it …

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Technical And Scale Efficiency Of Public Hospitals In Papua New Guinea, James Noah Jan 2020

Technical And Scale Efficiency Of Public Hospitals In Papua New Guinea, James Noah

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the study was to estimate the relative technical efficiency of public hospitals in PNG and estimate the magnitudes of output increases and/or input reductions that would have been required to make relatively inefficient hospitals more efficient using Data Envelopment Analysis for 20 hospitals in PNG using the data for 2017. The study is further extended using the Tobit regression analysis to investigate the institutional and contextual factors on hospital efficiencies. The results of the output-oriented DEA BCC Model indicated that the average constant returns to scale technical efficiency score was 79%; the average variable returns to scale …

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Determinants Of Health Promotion Service Consumption In Thailand, Pimpa Vitidladda Jan 2020

Determinants Of Health Promotion Service Consumption In Thailand, Pimpa Vitidladda

Chulalongkorn University Theses and Dissertations (Chula ETD)

Despite being preventable, noncommunicable diseases (NCDs) rank among leading causes of death in Thailand. Four main groups of NCDs involve cardiovascular diseases, cancers, chronic respiratory diseases, and diabetes. These chronic diseases worsen economic burden and the quality of life. To ease the burden, health promotion service is one of the tools that can directly cope with risk factors of NCDs. Therefore, increasing health promotion service consumption potentially leads to risk reduction of an individual to develop NCDs. Hence, this research aims to identify the factors influencing health promotion service consumption in Thailand along with marginal effects of each factors. The …

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The Economic Impact Of Gastronomic Tourism: The Ubud Food Festival, Sabrina Yuka Amilia Jan 2020

The Economic Impact Of Gastronomic Tourism: The Ubud Food Festival, Sabrina Yuka Amilia

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main objective of this paper is to assess the economic impact in Bali during the Covid-19 pandemic by proposing the case of Ubud Food Festival 2019 with input-output analysis. Due to the outbreak, most scheduled festivals in 2020 have been cancelled, including Ubud Food Festival 2020. Computing the festival impact generated by 54 sectors in Bali's economy, this study constructs regional output, value-added, and income multipliers. The result figured that among the gastronomic tourism-related sector, the food and beverage service industry has the largest number on regional output multiplier, recreational and sporting activities have the largest number on value-added …

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Beauty Premium, Information Signaling And Job Opportunities Of Ex-Prisoners In Labour Market, Taksaorn Phuchongpravech Jan 2020

Beauty Premium, Information Signaling And Job Opportunities Of Ex-Prisoners In Labour Market, Taksaorn Phuchongpravech

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis studies the impact of factors influencing ex-prisoners' labour market re-entry. It is separated into three studies. The first study evaluates the effect of beauty premiums from cosmetic surgery on male ex-prisoners under asymmetric information settings where employers are unaware of candidates' criminal history. Using a Choice Experiment approach (CEs), the beauty from cosmetic surgery performs as the signal submitted to 400 employers. The results show that the beauty from cosmetic surgery associates with the increase of possibility of candidates in the experiments being chosen by 3.05 and 1.54 times, in the formal and informal sector, respectively. The second …

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The Effect Of Direct Taxes On Income And Wealth Distribution In Thailand Under Comprehensive Income Concept, Voramast Limteerakul Jan 2020

The Effect Of Direct Taxes On Income And Wealth Distribution In Thailand Under Comprehensive Income Concept, Voramast Limteerakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis research comprises three studies, each of which investigates the inequality of income and wealth in Thailand from 1996 to 2017 and the impact of personal income tax and taxes on real estate on that inequality. Shorrocks Index decomposition technique is applied to examine the key drivers of inequality in the country in the first two studies. In the third study, the analysis is developed under the Heckman Selection Model to estimate the effect of personal income tax policy reform on the individual. The overall results demonstrate that accrued capital gains from asset ownership are the main drivers of …

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Community Development Financial Institutions (Cdfis): An Analysis Within The Political And Economic Context Of Neoliberalism, Tracie Victoria Wynand Jan 2020

Community Development Financial Institutions (Cdfis): An Analysis Within The Political And Economic Context Of Neoliberalism, Tracie Victoria Wynand

Cal Poly Humboldt theses and projects

This thesis explores Community Development Financial Institutions (CDFIs) business models by examining the organizational structures, procedural operations, services, and geography. It aims to understand its overall behavior as a financial institution providing low-income communities financial services and ultimately the role it plays within the neoliberal context. The research identifies that CDFIs ultimately hold a mission that promotes economic prosperity from within the neoliberal project by expanding free-market capitalist beliefs and practices when servicing low-income communities. Additionally, the findings suggest that CDFIs take on the role of the neoliberal state by operating in tandem with the Nonprofit Industrial Complex (NPIC), which …

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