Digital Commons Network^™

Dancing In The Digital Age: How Social Media Shapes The Commercial Dance Industry, Luke Lisowski

Honors College Theses

Social media has fundamentally transformed the commercial dance industry, reshaping how dancers establish careers, connect with industry professionals, and promote their artistry. This thesis examines the impact of social media platforms – such as Instagram, TikTok, and YouTube – on career growth by facilitating networking opportunities, increasing visibility, and redefining industry standards. The research explores how digital platforms have shifted the traditional pathways to success, enabling dancers to showcase their work independently while also creating challenges related to self-promotion, competition, and mental health.

Through a series of in-depth interviews with professional dancers and choreographers actively working in the industry, this …

The Power Of Storytelling In Communication, Marisa Laplante

Celebrating Scholarship and Creativity Day (2018-)

Storytelling is a vital aspect of art and communication. It shapes identity, builds relationships, and conveys complex ideas, engaging audiences emotionally, intellectually, and socially. Scholars recognize the ability of storytelling to capture attention, evoke empathy, and share experiences. Through narratives, whether oral or digital, stories foster connections between storytellers and audiences. Interpersonally, storytelling aids in identity formation and relationship building. Sharing personal stories expresses identity and values while listening fosters empathy by engaging with different perspectives. In intercultural communication, storytelling preserves cultural heritage and promotes empathy. Sharing cultural narratives illuminates community experiences. Digital media revolutionizes storytelling with interactive and multimedia-driven …

Victims Of Stage And Screen: Parasocial Savior Rhetoric And Coded Social Critique At The Convergence Of Celebrity & Conspiracy Cultures, Amy Whiteside

Graduate Theses and Dissertations

This thesis offers a critical rhetorical analysis of what I term parasocial savior conspiracy theories , a unique genre of conspiracy narrative that portrays a public figure as victimized and allows their fans to step into a savior role through their advancement of the conspiracy theory. These narratives, I argue, are both catalyzed by and further insulative to a fan’s parasocial relationship with the public figure in question. Herein, the celebrity acts as a vessel of projection for their fans’ anxieties about control, allowing them to displace their agency panic onto a beloved external party and critique factors that seem …

Only You Can Prevent The Apocalypse: Donald Trump, The Environmental Movement, And Egotism At The Brink, Gregory A. Griffin

Graduate Theses and Dissertations

This thesis explores the rhetorical style termed 'Apocalyptic Egotism,' focusing on its manifestation in American political discourse and environmental activism. By analyzing the rhetoric of Donald Trump and prominent climate advocates, including Al Gore, King Charles III, David Wallace-Wells, and Greta Thunberg, the study identifies four key stylistic elements: imminent crisis, historical insulation, epistemic certainty, and hyperbolic agency. The analysis reveals how this rhetorical style represents a distinct departure from traditional apocalypticism and perpetuates Anglo-centric power structures and marginalizes non-Western voices, with significant implications for understanding race, rhetoric, and global inequality in the context of modern crises. The thesis concludes …

Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences, Julie Irene Diaz

Electronic Theses and Dissertations

This thesis explores the influence of brand identity and media on shaping evolving perceptions of health across generations. The three generations considered are Generation X, Millennials, and Generation Z. The initial hypothesis predicted the popular media and brands that each generation interacts with are most likely to influence their perception. Additionally, the health brands most popular with each generation would influence their overall health perception, based on the identity and values of the brand. A qualitative study was conducted using focus groups to gather data about health perceptions, brand identity, media influence, and holistic health. The findings suggest that individuals …

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …

Digital Revival: The Role Of Social And Streaming Media In The Resurgence Of Appalachian Country Music, Jacob Cody Powers

Electronic Theses and Dissertations

This study investigates the role of digital media, specifically social media, and streaming platforms, in the resurgence of Appalachian country music. In recent years, niche music genres have found new life through online platforms, which offer unique avenues for discovery, engagement, and community building. Using a mixed methods approach, this research combines quantitative survey data and qualitative thematic analysis to explore how audiences discover Appalachian country music on platforms such as TikTok, YouTube, and Spotify. A cross-sectional survey was distributed to college students and social media users, collecting responses on participants' digital engagement habits, platform preferences, and motivations for exploring …

Domestic Challenges, Cultural Factors Driving Ecuador's Authoritarianism Acceleration, Benjamin F. Berlin

Undergraduate Honors Capstone Projects

Using the Cultural Topography (CTops) methodology, this paper provides insight to US policymakers into the cultural factors, combined with current domestic challenges, that are driving Ecuadorians toward authoritarianism. The CTops methodology requires practitioners to conduct primary research on a specific group, which is the population of Ecuador in this paper. To conduct this research, cultural texts and artifacts such as newspaper articles, monuments honoring national heroes, websites and blog posts, and many others were analyzed. Secondary research and an evaluation of current operational realities were also used to inform this paper. Once considered an “Island of Peace,” Ecuador is in …

Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia, Abdullah Alshehri

Graduate Theses and Dissertations (2019 - present)

Tourists now find social media important in forming their perceptions and decision criteria when traveling. This Research investigates the impact of destination marketing organizations -generated content and tourist-generated content on tourists' inspiration to visit Saudi Arabia, emphasizing the mediating role of destination image dimensions (cognitive, affective, and sensory) and the moderating role of cultural distance. Based on the Elaboration Likelihood Model, Hofstede Cultural Dimension Theory; the research analyzed a dataset of 237 responses using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that destination marketing organizations -generated content and tourist-generated content significantly enhance perceived advertising value, which in …

Gender, Politics, And Power: How Women Presidential Candidates Are Framed By News Narratives, Victoria Hernandez

Graduate Theses and Dissertations

The aim of this study was to look at the coverage of the presidential campaigns of Hillary Clinton in 2016 and Kamala Harris in 2024 during the Democratic National Convention, and analyze the differences in regard to gender, race, and political bias. The examination of these news narratives helps explore a question of whether journalists report with bias when covering politics. The researcher analyzed 11 published pieces from five mainstream media outlets. Findings of the study show that bias is unavoidable even when a journalist strives for objectivity which does not exist in newsrooms across the political spectrum. The findings …

On And Off The Court: Who Am I?, Katie Claire Parker

Graduate Theses and Dissertations

From a very young age, athletically gifted individuals are encouraged to pursue their sport. This can lead to a strong maturity in an athletic sense, yet it comes at the expense of other areas of development. The early commitments to sport require the individual to make sacrifices that allow them to gain competency over others, as a result, additional values and identifying characteristics get pushed aside. Further, athletes are known for performing in the spotlight. Every game has an audience and one team ends up a winner, the other a loser. Typically, the athletes experience the highs of victory and …

Organizational Care: The Formation And Reproduction Of Social Support Structures In Nonprofit Organizations, Ella Stanley

Communication Undergraduate Honors Theses

Through past literature it has been established that nonprofit employees are prone to experience increased levels of stress and burnout due to the emotionally taxing nature of their jobs. Social support is a communicative transaction between individuals that has been proven to mitigate the negative impacts that both stress and burnout can cause employees to face. Previous studies on social support have focused on healthcare workers and nonprofit volunteers, while this study aims to understand the specific social support structures that are prominent within nonprofit organizations to provide support for employees. This study utilizes structuration theory to explore the structures …

Rhetorics Of Vigilance: Refracting Discourses In Technologies Of Self-Managed Health & Wellness, Haley Swartz

All Dissertations

Rhetorics of Vigilance explores the limits of feminist health rhetorics by examining technologies that promote women’s self-managed health and wellness practices. By establishing a corpus of personal health technologies and associated texts including mobile health applications, pelvic floor training devices, and perimenopause information shared on social media, this dissertation analyzes how discourses refract––redirected and often distorted––to implicate women in persistent self-monitoring. Drawing from interdisciplinary scholarship on women’s health from feminist rhetorical studies, rhetorics of health and medicine, science and technology studies, and digital studies, I theorize rhetorics of vigilance as a framework through which women understand and interpret issues …

Toward The Application Of Natural Language Processing In Electronic Health Record Analysis For Taxonomy Development, Latoya Mcdonald

All Dissertations

Electronic health records (EHRs) are pivotal resources for nurse practice because they increase the timeliness and reliability of patient information at the point of care and support access by multiple healthcare providers and the individual patients themselves. However, it is widely recognized that data extraction from EHRs is challenging due to the variability in the language used in clinical care notes and the lack of standardized terminology across healthcare systems. The broad objective of this dissertation is to develop taxonomy-based classification models for nursing care by applying feature engineering approaches to EHRs that include nursing care of ostomy patients following …

Am I Woke Enough To Serve In Healthcare: A Secondary Analysis Of Pre-Health Students’ Personal And Professional Growth By Engaging In Cultural Competency Assessments, Harolynn Williams

All Dissertations

Healthcare providers must be equipped to serve an increasingly diverse population, yet cultural competence remains underemphasized in undergraduate pre-health education. This study explored how embedded cultural competency training influences undergraduate pre-health students’ perceptions of personal and professional growth. Using a qualitative descriptive design, the research incorporated intercultural assessments, the Intercultural Development Inventory (IDI), and the Global Competence Certificate (GCC), along with qualitative reflections from students enrolled in three versions of a cultural competence course: a year-long course, a semester-long course, and a short-term study abroad immersion six-week course. Findings revealed that students demonstrated measurable growth in cultural awareness, knowledge, communication, …

From Self To Society: How Threat Type And Message Mode Affect Environmental Intentions Among Young Audiences, Lucas Vogt

Electronic Theses and Dissertations

This study examined the influence of threat type (personal vs. societal) and message mode (narrative vs. utilitarian) on young adults’ environmental intentions. Using the extended parallel process model (EPPM), this study argued for expanding the theory to include threat type (societal vs. personal) to clarify how threat is understood. A 2 x 2 factorial design was utilized to test the effects of threat type and message mode on environmental behavioral intentions. A sample of 266 university students participated in an online survey. Based on prior research, this study hypothesized that personal threats would yield the highest levels of environmental behavioral …

A Qualitative Study Exploring Senior Leaders’ Experiences And Perceptions In Addressing Workplace Sexual Harassment In The U.S. Federal Government: A Systems Perspective, Karen Jane Dean

Electronic Theses and Dissertations

Sexual harassment (SH) is a prevalent, costly, and often unreported problem in the U.S. Federal Government. Despite decades of research from multiple perspectives and recommendations to address SH, the problem persists and remains complex. While some researchers and U.S. Government agencies have called upon leaders to commit to eliminating workplace SH, others have suggested using an integrated conflict management system (ICMS) to manage the complexity, nuances, and conflicts. Even though there is a call for leadership to address SH, there is limited documentation in the literature about leaders’ experiences and perceptions in addressing the problem. Therefore, this qualitative study was …

Intersectionality In Tennis (Wta) Sports Media, Emily Stoner

Honors Program: Senior Projects (Public)

This “applied knowledge” project investigates and observes intersectionality in tennis sports media via the women’s professional tour (WTA). Intersectionality in Tennis (WTA) Sports Media analyzes how intersectionality as a concept and social justice lens impacts and is impacted by media. By considering intersectional identities and their implications in sports media narratives and coverage, this piece displays some telling patterns and perpetuations.

At the professional level, tennis certainly does not garner the most profit or attention, but it provides a unique world of intersecting identities, cultures, geography and tradition. This work aims to shed light on the state of sports media, …

The Effects Of Hyper-Communication: A Quantitative Study On Workplace Productivity, David J. Olson

Doctoral Dissertations and Projects

Today's workforce is overwhelmed with information delivered by tools designed to make them more productive. In a milieu of distraction and overload, employees are disadvantaged in processing the tremendous volumes of information they receive. This is called hyper-communication, which is associated with stress, overload, communication misalignment, and, ultimately, distractedness that impairs an employee’s work efficiency. This quantitative study presents research conducted through surveys examining hyper-communication's effects on workplace productivity. A sample of 631 respondents, solicited through social media, participated in this study. The participants came from diverse occupational backgrounds, providing cross-sectional insights into how factors like employees' titles, roles, gender, …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Black Events As Narrated By Black People: Contextualizing America’S Framing Of Progression In News, Social, And Academic Writing, Tyrina Horton

Electronic Theses, Projects, and Dissertations

This paper is a critical examination of collective and public memories of public events that impact Black lives as constructed in news, social, and academic writing. Using Black mundane life to explore and build localized context and attitudes towards these events, I examine whether the collective memory of an event, as framed by public discourse, accurately portrays how Black communities experienced them. This paper explores what it means for Black people, to experience a disconnect with written accounts of public events that do not properly account for the many layers of Black experience, highlighting where there’s a failure to tell …

Contradictions In Policies And Practices: A Case Study Of Educational Opportunities For Transfer Students, Brystal Nevins

Electronic Theses, Projects, and Dissertations

Mission statements are a representation of an organization’s identity and can serve as a guiding factor for the development of policies and practices. However, in a setting of higher education where population demographics can shift over time, it may be necessary for periodic policy evaluation and adjustments to occur. A significant portion of the California State Universities’ students are being excluded from participating in their education to the best of their potential and excluded in a way that does not align with the overall California State University (CSU) mission. Through structurating activity theory, contradictions within policy processes can be used …

Community Media Coalitions: Best Practices To Support Healthy Local News Ecosystems, Stepfanie E. Alfonso

Electronic Theses, Projects, and Dissertations

Local U.S. journalism is in crisis. Communities across the country are suffering from a loss of local outlets, journalists, and a shortage of original coverage that addresses critical information needs. Yet, community media coalitions (CMCs) offer a promising solution. These coalitions bring together media outlets, educational institutions, and civic organizations to collaboratively support local news ecosystems. However, little is known about these coalitions or how to effectively build and operate them from the perspective of their creators.

To address this information gap, a guidebook was created titled A Best Practices Guide for Community Media Coalition Building: How to Wrangle All …

An Educational Leadership Journey In Trustee Effectiveness And Board Governance, Deana Olivares-Lambert

Electronic Theses, Projects, and Dissertations

Purpose and Theoretical Framework: The purpose of this study was to explore the lived experiences, learning and professional development practices, and effective leadership practices of women of color trustees within California community college governance. Grounded in Gloria Anzaldúa’s theoretical concepts of Conocimiento and Nepantla, the study focused on how intersectional identities influence the governance leadership practices of women of color trustees. The theoretical framework emphasized transformation through interconnectedness, structural change, and self-reflection in leadership roles.

Methods, Data, and Analysis: Eight California Community College trustees women of color participated in semistructured interviews using qualitative methodology through interpretive phenomenological analysis. Data …

A Family Matter: An Analysis Of Adult Children’S Conflict Communication, Abby Boyd

Electronic Theses and Dissertations

This study examines the relationship of parental conflict styles, family type, stress levels, and parent-child closeness on adult children’s conflict communication. Using Rahim’s conflict management framework and family communication patterns (FCP) theory, this research examined how family dynamics shape conflict behaviors of adult children, specifically within two parent and divorced/separated families. The survey gathered approximately 315 family experiences covering six family types. Separated/divorced and two-parent family types had sufficient numbers to further analyze the differences between these two types.

The findings indicated a significant positive relationship between parental and adult children’s conflict styles, as well as notable differences in conflict …

Navigating Perspectives: A Phenomenological Inquiry Into Communication Experiences Between North American–Trained International School Leaders And Expatriate Staff, Maggie Cashdollar

Electronic Theses and Dissertations

This descriptive phenomenological study explored the communication approaches and experiences between leaders and expatriate staff in English-medium international schools. The researcher aimed to understand how leadership communication, feedback, and cultural awareness impact professional relationships and organizational effectiveness in diverse educational settings. Semistructured online interviews were conducted with seven current or former international school leaders and teachers to capture their lived experiences. Thematic analysis revealed three major themes: (a) communication approaches, (b) the role of feedback in the workplace, and (c) cultural awareness in communication. Five subthemes emerged: (a) expectations, (b) inclusion, (c) being present, (d) growth mindset, and (e) positivity. …

Do Parents ‘Know Best’ When It Comes To Their Teenaged Children’S Experiences Of Sexual Content Online?, Harrison W. See, Kjartan Ólafsson, Brian O’Neill, Lelia Green, Carmen Jacques, Kelly Jaunzems

Research outputs 2022 to 2026

In 2010, the EU Kids Online project, and aligned AU Kids Online study, interviewed one parent and one child (9–16) from 25,542 families across 26 countries. Information gathered included parents’ awareness of their child’s experiences of sexual content online. This dataset has since been updated by recent ethnographic work in Australia and Ireland, capturing parents’ approaches to managing their children’s (11–17) digital engagement with sexual content. Parents identified risks and benefits in their children’s encounters with adult content online. This article concludes that parents do not judge the efficacy of their digital parenting around preventing their child from seeing restricted …

Mapping Outdoor Alcohol Advertising Around Waterways In An Exploration Of Where And What The Advertisements Feature, Justine E. Leavy, Paula Hooper, Gina Trapp, Renee N. Carey, Gemma Crawford

Research outputs 2022 to 2026

Background: In Western Australia (WA) social activities occur in aquatic environments where alcohol promotion and consumption may be prevalent creating an aquatic alcogenic environment. This poses a challenge for drowning prevention efforts. Restrictions on alcohol advertising placement near aquatic environments require an evidence-base of how prevalent alcohol outlet availability and promotion is in aquatic environments. We aimed to quantify the presence and content of outdoor alcohol advertising in metropolitan WA and map liquor outlet density and licensed venue proximity. Methods: An exploratory, cross-sectional, observational study investigated the geospatial characteristics of five WA coastal precincts. Digitised navigation maps were produced in …

Young People’S Perceptions Of Harm From Accessing Online Sexual Content, Despina Chronaki, Debra Dudek, Giselle Woodley

Research outputs 2022 to 2026

Harm—and the ways in which it is interpreted, negotiated, discussed, and unpacked by adolescents themselves—is a key term in almost all debates about young people’s experiences with online pornography. This essay situates the topic of this special issue—adolescents’ perceptions of harm from accessing online sexual content—within a broader context of the discourses and practices that inform research in this field. We show how discourses of harm and risk circulate around the figure of the innocent child in need of protection and argue for more nuanced understandings of and research about childhood that take into account the lived experiences and perspectives …

Ua12/2/2 Talisman: Connection, Wku Student Affairs

WKU Administration Documents

Spring 2025 Talisman:

• Alali, Cecilia & Ragan Harrington. Connection
• Hardesty, Emma. On a Roll – Dungeons & Dragons
• Muscutt, Carson. Grinding Through Life – Molotov Skateshop
• Cox, Kate. Stopwatch
• Harrington, Ragan. 1 Campus, 7 Strangers – Logan Hesse, Nicholas Basile, Spencer Winterbottom, Alliyah Jones, Alex Gehring, Annie McClurg, Rowan Finley
• Vickers, Abigail. Forged in Combat – Mixed Martial Arts
• Wood-Morris, Oli. Survivors to Neighbors – Bosnian Refugees
• Jordan, Shylin. Severed Roots
• Bivens, Emily. Behind the Screen – Social Media
• Dean, Clarissa. Shear Talent – Shake Rag Barbershop
• Sutton, Avery. For the Love of the Old – Thrift Shopping
• Phelps, Maggie. …