Digital Commons Network^™

Decoding Symbolic Influence On Youtube Engagement, Emotion Resonance And Trust In Information Campaigns, Diwash Poudel

Theses and Dissertations

This study examined how symbolic images in YouTube videos influences viewers’ emotions, trust, and engagement with political content online. Approximately 2,000 videos were collected and analyzed, with a focus on both thumbnails and standout frames. The findings revealed that cultural symbols were particularly effective at capturing attention and evoking strong emotional reactions—especially anger and disgust. Notably, these same symbols also enhanced viewer trust, making audiences less susceptible to misinformation. Statistical tests confirmed that these effects were consistent and significant. To ensure the validity of these results, additional analyses were conducted to assess potential biases in YouTube’s recommendation algorithm, as well …

Differentiated Instruction For Students With Special Needs: “How Can We Better Equip Students, School Systems, And Society For Differentiated Instruction For Students With Special Needs In Career And Technical Educational Environments?”, Mikala A. Highsmith

Creativity and Change Leadership Graduate Student Master's Projects

Career and Technical Education (CTE) plays a vital role in preparing students for the demands of the modern workforce by providing essential knowledge, technical skills, and industry-recognized certifications. As the number of students with disabilities, including neurodivergent learners, continues to rise, CTE programs face increasing pressure to adopt innovative, inclusive educational practices. Integrating creative teaching strategies and leveraging technology are now critical tools in addressing diverse learning needs that promote effective classroom management and enhance student engagement. Moreover, CTE programs emphasize the development of professional competencies, workforce protocols, and transferable skills that strengthen students’ employability across industries. This paper examines …

Populism And Religious Rhetoric In Spain's Right-Wing Vox Party, Ainsley Taylor

College of Arts & Sciences Senior Theses

This thesis examines the intersection of populism and religious rhetoric in Spain’s right-wing political party, Vox. By analyzing Facebook posts from Vox’s national and regional accounts in the months leading up to the 2019 and 2023 national elections, as well as key regional elections in Andalusia and Cantabria, this study explores how the party strategically employs religious themes to shape its populist discourse. The findings indicate that Vox primarily uses religious rhetoric to construct an exclusive national identity, framing perceived external threats such as immigration, secularism, and leftist politics. While the party's use of religious rhetoric declined slightly between 2019 …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

A Unique Light: The Presence, Salience And Portrayal Of Unique Religious Values On College Football Television Broadcasts, Joseph Bradford Hovey

Theses and Dissertations

A mixed-methods content analysis case study of BYU football broadcasts (2023-2024), guided by agenda setting and framing theories, was conducted to determine to what extent the unique Latter-day Saint religious values of BYU were present and salient, as well as how they were framed, on BYU football television broadcasts. Using the university's 2024 brand messaging guide as a standard for topics indicative of such religious values, the 25 game broadcasts were analyzed and coded for presence or absence of religious values along with sentiment valence in each case. Frequency tests determined that 56% of games over the two seasons included …

Code^Shift Newsletter Spring 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

The Usc Sports Sorority: A Podcast Highlighting The Experiences Of Sjmc Alumnae Working In Sports Media, Griffin Goodwyn

Senior Theses

Women’s sports are on the rise, as indicated by increased media interest and television viewership records across the professional and collegiate ranks. This trend coincides with one specific to the sports media industry, where more women are pursuing careers in that space – and being recognized for their contributions in ways they have not in previous decades.

My project examines both trends in the form of a podcast, featuring interviews with eight alumni and two current students who have sports media experience and ties to the University of South Carolina’s School of Journalism and Mass Communications. The podcast consists of …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Looking For Difference: Using Declamation And Controversial Images To Frame Civic Engagement, Adam J. Gaffey

Communication Studies Faculty Works

Adam Gaffey's chapter titled "Looking for Difference: Using Declamation and Contro versial Images to Frame Civic Engagement" (pp. 177-193) is in the book Encouraging College Students' Democratic Engagement in an Era of Political Polarization, edited by Angela M. McGowan-Kirsch, Lexington Books, 2025.

A Moonshot In An Uncertain Time, Griffin Thomas Brown

Communication 300 Papers

This is a rhetorical analysis of John F. Kennedy’s speech at Rice University given on September 12th, 1962. This speech was chosen because of its cultural and temporal significance, and it has been analyzed in a myriad of ways according to the surrounding texts within the COMM 300 framework. The paper contains a synopsis of the rhetorical situation at the time, as well as an analysis of the speech using the 5 canons, symbolic convergence theory, and visual perspectives. Kennedy’s speech is deconstructed, and his juxtaposition of pride and careful optimism is studied intently below. In addition, Kennedy’s argument surrounding …

You Go, I Will Wait, Rasim Bayramov

Theses and Dissertations

On the other side of the coast, a hand is waiting. On the other side of the shore, someone is waiting for you to come. This space between you and them is an asymptote. The more you wait, the colder the pan is to the hand. But the salt of the sea will cover and warm your hand. There’s much to play with while you wait. The destination is only a promise, a figure disillusioned. Waiting spaces are enchantingly altering

in their premise. A bureaucratic fantasy with no avail and no ending. Systematically accumulated levels of power and control lies …

Vietnamese Gen Z'S Perception Of National Brand Identity Through Cộng Cà Phê Packaging Design, Ngoc Thao Chi Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined how Vietnamese Gen Z perceive national brand identity expressed through Cộng Cà Phê's packaging design. Through online questionnaires, 247 Gen Z respondents aged 18-27 evaluated the packaging design across four dimensions: cognition, emotion, language, and action. Results showed strong recognition of cultural design elements, particularly the color palette and retro typography that reference Vietnam's subsidy era. Emotionally, the packaging evoked national pride in Vietnamese identity among respondents. Linguistically, participants rated the design as highly authentic in conveying national character. Behaviorally, many respondents indicated they would choose Cộng Cà Phê to introduce Vietnamese coffee culture to international friends. …

The Kids Aren't Alright: "Indie Sleaze Revival" And The Commodification Of Subcultures On Social Media, Lauren Mar

Scripps Senior Theses

In 2012, the “indie sleaze” subculture is accepted to have “died” — the same year Facebook bought Instagram. Named retroactively by social media in 2021, the “indie sleaze” subculture and its “revival” online provides a rich ground for investigating how and why social media converts subculture into aesthetics. Drawing on Dick Hebdige’s 1979 theory of subculture, this project considers new understandings of the political, aesthetic, and affective relationships between digital media and subcultures. In examining the evolution of “indie sleaze” from its origins and manifestations in an escapist party scene of the aughts to its online simulations from 2021 to …

What We Owe Each Other: An Examination Of Social Exchange Theory And Public Perception Of Healthy Relationships, Sarah R. Korbich

West Chester University Graduate Theses, Dissertations, and Final Projects

This study uses prior literature on social exchange theory and uses various frameworks to examine the public’s perception and comprehension of SET through examining user-generated content on TikTok. Social exchange theory is based upon the idea that when interacting with other persons, you are exchanging rewards and costs. This study was guided by two questions that explore how social exchange is generalized and understood by the public, and how well the public’s ideas of positively contributing to a healthy relationship aligns with operational measures of SET. This study’s intention is to encourage SET’s usage in application to relational contexts as …

Reply Stop To Stop, Molly A. M. Garrett

Theses and Dissertations

Over the course of 8 years working in progressive political strategy, 2015–2023, I became increasingly critical of the systems, formulas and tools we were using to communicate with voters. Reply STOP to Stop is documentation of my time at graduate school, of wrestling with ideas of political design, language, communication and distribution. I analyzed my past work — all the texts, emails, social media posts, print ads, web banners, videos and other miscellaneous scripted content — and wondered if we would all be better off without it. Would elections be fairer, would there be less fake news, more community building? …

Visual Semiotics In Parks: Assessing Pictorial Symbol Effectiveness In Outdoor Recreation Settings, Miranda Jane Foster

Graduate Student Theses, Dissertations, & Professional Papers

As interest in outdoor recreation grows, so does the need for effective communication in parks and protected areas. With a larger, more diverse visiting population, managers face new challenges, including intensified recreational use, staffing demands, and barriers to communication presented by cultural and linguistic diversity (Manning et al., 2017; Perry et al., 2021). Effective, indirect communication tools, such as pictorial symbol signage, are essential for addressing these challenges. Pictorial symbol signs are widely used in recreational signage and serve as vital indirect management strategies for communicating to diverse visitors as a universal visual language (Davies et al., 1998). However, research …

Attack On Titan Anime Memes: Possible Meanings And Interpretations By Young Adults., Yee-Lin Teo, Sze Seau Lee, Xin Jie Lim

Journal of Media Literacy Education

Memes have unpredictable and diverse interpretations because of their tendencies to be parodies, remixes, or mashups. This study aims to examine the possible meanings which memes may express and the interpretations of memes by young adults within the affinity space of Attack on Titan anime memes. The two-phase methodology involves analysing the memes using Shifman’s analytical dimensions of content, form, and stance, before conducting in-depth interviews with ten young adults who represent insiders and outsiders of the affinity space. The findings discuss how Attack on Titan memes normalise sexualisation, violence, and struggles such as suicidal intentions in young adults. The …

Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful

Electronic Theses and Dissertations

As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …

Three Characters And Me(Me): Positioning Popular Culture To Unpack Emerging Teacher Identity, Gillian E. Mertens, Henry (Cody) C. Miller

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In this article we narrate an instructional practice we implemented in two different teacher education courses that facilitated conversations about teacher identity through the use of fictional characters who were educators. This practice served two purposes in our course work: firstly, this activity presents students with an opportunity to demonstrate their media interests and career goals; secondly, this activity provides a quick, baseline assessment of how aspiring teachers view their profession and future practice. We detail student responses to this activity and consider how their choices of fictional educators fit into broader patterns we see in popular culture, specifically depictions …

Peril And Promise: Student Experiences Of Virtual Reality And Implications For Inclusive Social Justice Pedagogy, Michelle Vannatta

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Virtual reality (VR) is a fast-evolving technology rapidly being integrated into education and training in multiple sectors of society. As the use of VR spreads, it is important to critically analyze both its role in effective pedagogies and how students experience it. Virtual reality has extraordinary promise for deeply engaging students, and it also poses particular challenges for equitable and effective teaching of diverse students. This paper discusses students’ responses to a VR exercise and examines some of the complexities VR presents around racial justice, gender equity, and economic fairness. Virtual reality technology may be less effective and less comfortable …

"You Want Me To Teach What?!": Emerging Technologies, Required Knowledge, And Pedagogical Practice, Rachel Bryson, Ryan Cheek, Sam Clem, Hannah Stevens

English and Technical Communication Faculty Research & Creative Works

Being assigned to teach unfamiliar content is an experience that many technical communication (TC) instructors can relate to. In this experience report, four TC instructors describe their experiences teaching unfamiliar and emerging technology, providing takeaways for readers about how they might approach similar tasks, particularly when constrained by a lack of time and resources when teaching a class for the first time. The instructors had to adapt their pedagogical approaches to teach a range of technology and software. These approaches include building students' visual and rhetorical literacy, diving deep into ethics, explicitly teaching students how to learn, and humbly showing …

Exploring Saudi Arabian Teachers' Perceptions Of Smartboard Instruction For Students With Communication Disorders, Mohammed Alqahtani

USF Tampa Graduate Theses and Dissertations

Using smartboards with students with communication needs in the classroom is one way to apply technology in educational settings. Research has shown the benefits of using the smartboard with students with disabilities (SWDs) and second-language learners. There is still a need to understand further teachers’ perceptions towards using the smartboard in their classrooms with students with communication needs. Therefore, I conducted an exploratory qualitative study to explore Saudi teachers' perceptions regarding the use of smartboards with students with communication needs in the classroom. I collected data via in-depth interviews, smartboard screen recordings, and audio recordings of teachers’ lessons taught using …

Anime: A Qualitative Study Exploring Miyazaki’S Influence On Fans And Fan Art Through The Perspective Of Visual Communication Within The Sociocultural And Cybernetic Traditions, Lynda C. Welch

Doctoral Dissertations and Projects

Visual communication has been an acknowledged form of human communication for millennia, dating back to prehistoric cave paintings. Aristotle noted its importance, although it lost its prominence as a recognized communicative form until the 20th century, when scholars such as Innis, McLuhan, Postman, and Foss expanded upon its importance. This identification was a crucial point in visual communication, heralding the birth of comics, film, television, animation, and Japanese anime. Lamarre, McCloud, and McLuhan were a few theorists who grasped the significance of animation and visual communication, although this recognition did not extend to fan art and the visual communication possibilities …

Cyber Crime Against Women's Personal Data On Online Platforms And The Role Of Pdp Laws, Ambar Alimatur Rosyidah, Farah Fajriyah, Rahayu Rahayu

JURNAL KOMUNIKASI INDONESIA

The presence of online platforms such as financial technology lending platforms is like a double-edged knife for women. These platforms pave the way for restrictions on women accessing loans. However, the use of fintech poses risks to women. They become victims of cybercrime with the existence of desk collectors who collect online loans and the third party who use the women's data. This study aims to examine the cybercrime implications of using fintech experienced by women related to fintech lending and then explore the role, data protection, and scope of the PDP Law as a solution. This study uses Qualitative …

Analyzing The Message Complexity, Signal Words, And Readability Of Medical Tourism Warning Messages, Alicia Mason, Sakshi Bhati

Faculty Submissions

Medical tourists are deemed to be a vulnerable patient population because they often have limited knowledge of the specialized health care treatment and services they seek. They are also frequently unfamiliar with the medical tourism physicians, providers, and facilitators with whom they interact. As a result, travel, biomedical, and procedural risks are often difficult to define and estimate. This analysis uses computer-automated technology to analyze the risk and warning messages distributed by government and private medical associations to medical tourists. Results show these messages are often complex and highly textual with little visual graphic elements. The messages frequently lack key …

Film As An Educational Media In Building Awareness On Wild Animal Conservation (Case Study: Petualangan Sherina 2), Gumelar Setiaji, Melisa Bunga Altamira

Jurnal Vokasi Indonesia

Currently, films are not only a medium for entertainment, but can also be used as a medium for information, persuasion, and even education. Nature conservation is one of the environmental issues that is currently of concern. In a survey conducted by a non-governmental organization, the public paid sufficient attention to protecting biodiversity, flora, and fauna. Wild animal conservation is an issue that will be addressed in this research. The film "Petualangan Sherina 2" is a musical genre film that focuses on the importance of the conservation of wild animals, namely orangutans. This research will discuss how a film can be …

Connectivity, Presence, And Time: A Pedagogical Experience With Telematic Music, Cássia Carrascoza Bomfim, Alexandre Ficarelli, Danilo Rossetti

Journal of Network Music and Arts

This article aims to discuss the notions of connectivity, presence, and time in the specific context of telematic music. To do so, we describe the work of the Telematic Ensemble LaFlauta, formed by students and professors from the University of São Paulo, Ribeirão Preto campus, for performance at the NowNet Arts Conference 2023.4 This work involved rehearsals and performances of three compositions dedicated to the group: Virtual Studies (2023) by Paulo C. Chagas, Modules 2 - My Words (2023) by Cássia Carrascoza, and Textural Studies (2023) by Danilo Rossetti. We conclude that the positive results of telematic music in a …

E-Lit's #1 Hit: Is Instagram Poetry E-Literature?, Kathi Inman Berens

English Faculty Publications and Presentations

Preface

A lot has happened in the world, and in e-literature, since my essay débuted as a conference presentation then a publication in electronic book review in 2018. Global protests against the murders of George Floyd and Breonna Taylor during the pandemic summer of 2020 sparked reckoning with how banal, mainstream, and lethal is white supremacy. Six months later, in response to specific critiques about access and equity inside the Electronic Literature Organization, its Board of Directors published a statement about Equity, Diversity and Inclusion (EDI) as a core value. As an editor of the Electronic Literature Collective Volume 4, …

Sustainable Land Initiative Infographics, Riley M. Cameron, H. Rain Mazumder, Peyton Fraley, Sarah Sykora

Graphic Communication

The Sustainable Land Initiative (SLI) is a collaborative program between farmers, Resource Conservation Districts (RCDs), and universities that is aimed at hastening the California agricultural industry’s adoption of climate-smart agriculture (CSA) practices to mitigate and adapt to the effects of climate change on the environment. One aspect of the program involves removing the various barriers that local farmers face during the CSA practice adoption process, which includes a lack of outreach and education. To help tackle this obstacle, our senior project team has developed infographics on three different CSA practices with two main objectives: educate growers on the benefits of …