Digital Commons Network^™

Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers

Communication Theses

This thesis examines contemporary product launches as communicative events, arguing that they help shape how technological change is publicly interpreted and remembered. Drawing on media ecology and cultural memory, and using Fantasy Theme Analysis as the primary method, the study analyzes Tesla’s 2019 Cybertruck unveiling as a case of symbolic meaning-making at the moment of introduction and in its immediate circulation. The analysis identifies four dominant fantasy themes that organize the launch’s symbolic world and cohere into a rhetorical vision presenting Tesla as a disruptive actor introducing a resilient technology for an already arriving future. It then traces how that …

Do We Think Globally? A New Journal, 75 Years In The Making, Nicholas David Bowman

Media Studies - All Scholarship

In an editorial ending their tenure as editor of Critical Studies in Media Communication, Steiner (2007) warned of the scourge of journal proliferation, invoking a concern that increasingly, these new journals mostly benefit individual careers and publishing house profits. Meanwhile the “just-planted crop [of manuscripts] is generally bringing diminishing returns to the field” (p. 384) because we are publishing far more than we can read, evaluate, ­integrate, and engage. Steiner is hardly alone in her critique. Others call out the invisible labor of editorial stewardship, showing for example how inefficient systems not only exploit scholars (Chalmers & Solomon, …

Political Mediatization In The Digital Era: The Case Of Walhi West Sumatera’S Environmental Advocacy, Muhammad Thaufan Arifuddin, Ernita Arif, Yuliandre Darwis, Rinaldi Rinaldi, Muhammad Al-Amin Dalmenda

JURNAL KOMUNIKASI INDONESIA

This article examines how political mediatization operates at the local level through environmental civil society activism in post-authoritarian Indonesia. Focusing on the West Sumatra chapter of the Indonesia Forum for Environment (WALHI) as a critical case, the study argues that media logic is not merely imposed by political elites or mainstream media, but is strategically appropriated by local civil society organizations to contest oligarchic power, shape public agendas, and sustain democratic engagement at the subnational level. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with environmental activists and youth organizers, and an analysis of …

The Impact Of Universities’ Social Media Content And Digital Brand Equity On Potential Students’ Perception, Engagement And Trust: The Case Of Egyptian Private Universities, Mahy Shoukry

Theses and Dissertations

Universities are increasingly using social media platforms as tools for marketing, brand building, and student engagement as a result of the digital transformation in higher education. This study investigates how prospective students' perceptions, levels of engagement, and trust are impacted by universities' digital brand equity and social media content. This study attempts to close the knowledge gap on how visual and user-generated information influences the decision-making processes of potential students, given the competitive environment among Egyptian private institutions. Particular focus is placed on how authenticity, video content, and images influence educational institutions' online appearance and reputation. The methodology used a …

Brute Force Branding: Variations & Repetitions Of The Almighty Dollar Banknote, Rui-Long Monico

Artl@s Bulletin

Abstract: This paper examines the U.S. dollar as a global brand and mythic icon, revealing how its stable aesthetic asserts dominance and infiltrates daily life. Through visual analysis and global comparison, it shows how banknotes are battlegrounds where art, identity, and geopolitics collide—currency as a weapon of soft power and cultural hegemony. The dollar’s visual inertia—ritualized, repeated, reappropriated—cements its supremacy as a symbolic force, where repetition enforces authority and variation sparks both resistance and conformity. Banknotes emerge as tools of statecraft and vessels of collective memory, as reflected in the author’s bespoke creation accompanying this study.

Résumé: Cet article analyse …

Appropriations Of Women And Children In World War I Propaganda Posters And Beyond, R. Asli Kilci, G. Azra Yetișkin, Muhammet Öztürk, Jessy Ohl

Speaker & Gavel

WWI has received renewed attention in recent years as a foil for contemporary society. While often overlooked in comparison to other conflicts, WWI shares with the present day a devastating global pandemic, growing geopolitical hostilities in Europe, and the proliferation of new communication technologies. As an example of “total war,” WWI involved mass recruitment of civilians through a variety of means, one of which was the innovative use of propaganda posters. In this article, we analyze one prevalent rhetorical strategy in WWI propaganda posters that continues to influence audiences today— depictions of women and children. By studying the visual and …

Civic Grammar: Why Classical Architecture Endures In The American State, Jesse Walker

Master of Liberal Studies Theses

The dominant visual language of American federal buildings has been classical, surviving repeated ideological challenges, professional revolts, and political controversy. While this persistence has been widely observed, the mechanism behind it has not been clearly identified. This thesis isolates that mechanism. Drawing on architectural history, federal procurement policy, and primary sources from Jefferson's correspondence through the executive orders of 2020 and 2025, it argues that classicism endures not because its meaning has remained stable, but because federal architecture is governed by a persistent functional constraint: government buildings must be immediately legible to an ordinary citizen, without signage or prior knowledge, …

Artificial Intelligence Adoption Among Future Journalism And Mass Communications Professionals: A Tam-Based Approach To Students’ Generative Ai Adoption Intent, Chinwendu P. Akalonu

Journal of Communication Pedagogy

As artificial intelligence (AI) reshapes industries, journalism and mass communications professions are slowly adapting to these technologies. This study employs the Technology Acceptance Model (TAM) and AI-TAM frameworks to examine predictors of AI adoption intent among college students preparing for careers in the field. Survey results reveal that perceived usefulness, trust in AI output quality, organizational requirement, ethical awareness, and certain sociodemographic factors such as race predict AI adoption intent. Additionally, the study highlights differences in adoption intent among students in different subfields of mass communication, including journalism, advertising, and public relations. It underscores the importance of expanding traditional TAM-based …

Provoking Generative Ai Futures: Merging Theory And Praxis, Regina M. Luttrell Ph.D., Nick Bowman

Media Studies - All Scholarship

An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike.

The latest emergence of increasingly low-cost and scalable AI technologies presents a point of both celebration and concern for the contemporary media and information ecosystem. To this end, this edited volume gathers media and communications scholars and practitioners to engage in discussions and exchange ideas about current trends and developments in the field. Questions this volume asks include: What are the essentials of generative AI from a media and communication perspective? How has generative AI influenced research and scholarship? …

The Power Of A Picture: Building Visual Depictions Of The Eppm Bolstering Sunscreen Application Motivation, Ansley M. George

University of Kentucky Doctoral Dissertations

This study investigates visual depictions of efficacy skin cancer health risk messages. Using Witte's Extended Parallel Processing Model (EPPM) and existing literature on fear appeals and visual persuasion as a theoretical framework, the study aims to explore how self and response efficacy imagery impacts individuals' perceptions of health risk messages in the context of skin cancer prevention when emphasizing specific principles of design. Formative research was employed via qualitative photo sorts and participants were exposed to an assortment of images depicting efficacy in the context of skin cancer prevention where they discussed why they felt they were or were not …

Performing The Digital Identity: A Media Discourse Analysis Of Online Identity Construction, Dalya Qasem

Graduate Studies Theses and Dissertations 2026

This dissertation investigates how news media construct narratives about TikTok and its role in shaping digital identity. While existing scholarship has examined issues such as privacy, marketing, and entertainment, less attention has been given to how identity is represented, negotiated, and understood within public discourse. Using Critical Discourse Analysis (CDA) combined with computational text analysis through Voyant Tools, this study analyzes a corpus of 111 news articles published between 2020 and 2025 that explicitly reference TikTok and identity. The analysis identifies prominent keywords, topics, and rhetorical patterns across media texts. Furthermore, the research demonstrates a critical analysis of popular understandings …

Butterflies & You: Considerations Of Human Relationships With The Natural World, M. E. Colby

Undergraduate Honors Theses

Science communication only accounts for approximately 2% of the entire scientific output of 2017-2022 (Parejo-Cuéllar et. al, 2024). It is an under-researched and under-valued field, especially in an age that has devalued science as a whole. The delicate art of explaining complicated ideas to people who are unfamiliar with scientific jargon is vital to humans’ understanding of the world. Butterflies & You is a documentary film exploring the relationship between humans and the many different butterfly species that call Illinois home. Video-based science communication is important to research and practice because of its impact on environmental advocacy and the growing …

Beheld To Behold: A Rhetorical Theology Of Otherness In Acts, Hannah E. Gross

Masters Theses

The phenomena of otherness foundationally grounds this work. A micro-concept of Martin Buber’s I and Thou Theory, otherness is central to this study particularly as it is rhetorically situated in the work of Acts. The research draws from ideological criticism to produce a rhetorical theology. Findings uncover two primary relational dynamics of otherness: (1) God to the believer to the unbeliever and (2) God to the believer to the believer. These constructions of dialogical engagement in Acts are donned witness and withness, offering keen insight on a rhetorical theology of otherness.

Sticker Or No Sticker, That Is The Question: A Test Of Two Competing Hypotheses, Dongdong Yang, Yi Luo, Marylou Naumoff

College of Communication and Media Scholarship and Creative Works

Stickers, as an important nonverbal communication affordance on social media, have been understudied in Western contexts. This study employed an online survey (N = 300) to test two competing hypotheses—the social compensation and withdrawal hypotheses—to examine how personality traits influenced sticker use for emotional expression and self-presentation among U.S. college students. Results demonstrated that when communicating with a new friend on their mobile messenger, participants used stickers more frequently for self-presentation than emotional expression. Moreover, loneliness was positively related to neuroticism and negatively related to agreeableness and extraversion. Neuroticism was negatively related to sticker use for both emotional expression and …

The Complexities Of Impoliteness In Digital Workspaces: A Politeness Theory Analysis Of Gen Z Workplace Communication, Russell D. Jones

Doctoral Dissertations and Projects

The purpose of this qualitative study was to investigate how Generation Z’s on TikTok influences their communication patterns in professional and social contexts, with specific attention to the role of politeness and impoliteness. Addressing a gap in communication scholarship, digital-native practices reshape established theories of interaction and affect workplace expectations were examined. Using a phenomenological design, data was collected from 30 semi-structured interviews and 300 open-ended survey responses to capture a broad and deep account of Gen Z communication. Thematic analysis and triangulation revealed three dominant patterns: (a) the redefinition of professionalism through informal and brief exchanges, (b) the habitual …

The Presentation Of Self In Everyday Digital Life: A Study Of Self- Disclosure And Work Environments, Mackenzie Michelle Skiff

Communication & Theatre Arts Theses

The digital age impacts individuals’ lives in many ways. One impact is how and where work is completed across many careers. The work-from-home strategy enables individuals to complete work that is not within a shared space, such as an office. With the absence of this shared space, communication practices within workplaces could be changing. Specifically, self-disclosure while working from home may differ from self-disclosure within the office or hybrid (both in office and remote) work environments. This thesis investigates whether there are differences in self-disclosure practices across three different types of contemporary work environments and offers a digital update to …

Deaf Parents’ Infant-Directed Touch With Their Hearing And Deaf Babies: Intuitive, Cultural, Or In Need Of Instruction?, Brenda C. Seal Ph.D.

Journal of Early Hearing Detection and Intervention

No abstract provided.

Leadership Communication, Heather Arlen, Eli Bruess, Mitchell Buerkle, Ali Gravelle, Magdalen Kramer

Leadership Education Newsletters

No abstract provided.

From Prompt To Prejudice: Visual Evidence From Ai Image Generation Platforms, Jinu K. Varghese, Padma Rani

Markets, Globalization & Development Review

This study examines how AI image generation systems perpetuate digital orientalism through systematic cultural representation patterns that increasingly shape global digital markets and international development discourse. Using visual social semiotics methodology, we conducted comparative analysis of Midjourney and ChatGPT platforms across nine culturally specific prompts examining religious imagery, contemporary social dynamics, and power structures in Indian cultural contexts. Our findings reveal that both platforms consistently reproduce colonial-era representational frameworks despite culturally sensitive prompting and advanced technical capabilities. The analysis identifies three systematic patterns: temporal displacement strategies that acknowledge modernity while containing it within orientalist categories, institutional validation requirements that privilege …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Speech Delivery Versus Speech Content: How Do Non-Expert Audiences Assess Public Speeches?, David G. Levasseur, Elizabeth A. Munz

Basic Communication Course Annual

Public speaking classes should ideally produce students whose speeches are favorably received by an audience. Unfortunately, we actually know very little about how non-expert audiences assess such speeches. Given this information gap, the present study asked untrained public speakers to watch and rate a variety of speeches. Participants were also asked to provide qualitative comments to justify their speech ratings. These qualitative comments were content analyzed, and the content analysis results revealed that participants’ evaluative observations: (1) focused much more on speech delivery than on speech content; (2) referenced specific nonverbal channels (e.g. eye contact) more than combined nonverbal clusters …

“It Would Just Show The Teachers Don’T Care”: Exploring Student Perceptions Of Introductory Communication Courses And Instructor Value In The Ai Era, Brandi N. Frisby, Joe C. Martin, Jessalyn I. Vallade, Renee Kaufmann

Basic Communication Course Annual

As generative AI grows in popularity, so do the concerns regarding whether this technology has the capability to effectively teach written and oral communication skills, thereby affecting the perceived value students place on introductory communication courses (ICC). This study sought to address that concern by asking students to provide qualitative and quantitative responses on (a) the effect of generative AI on their development of essential communication skills, (b) the value of the ICC in the face of generative AI capabilities, and (c) perceptions of instructors’ use of generative AI for instructional responsibilities. Results highlight students’ preference for human instruction over …

Me, Myself, And The Influencer: Examining How Parasocial Interaction And Self-Congruence With Social Media Influencers Affects News Media Trust, Ben Wasike

Communication Faculty Publications

Social media influencers (SMIs) develop unique relationships with their followers, including high levels of trust and credibility. This study examined how these influencer–follower relationships affect news media trust with a focus on actual self-congruence, ideal self-congruence, parasocial interaction (PSI), and source and message credibility. Data showed that respectively, positive correlations exist between each of these variables and news media trust. However, ordinary least squares (OLS) regression only showed direct effects of actual self-congruence and PSI on trust, while message credibility had a negative effect. Structural equation modeling showed that actual self-congruence positively mediated the relationship between PSI and trust. Overall, …

Code^Shift Newsletter Fall 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

Visual Narrative Through The Wimba Approach In Tahilalats Comic With Campaign Theme Bersama Stop Judi Online, Rangga Pangkuluhur Gumelar, Basnendar Herry Prilosadoso

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic …

College Students’ Perceptions Of Artificial Intelligence (Ai) Risks And Benefits In Pakistan, Rauf Arif, Muhammad Ittefaq, Lamia Zia

Human-Machine Communication

With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past 6 months. The results of our study indicate that the majority of college students view AI technology positively and perceive it as an opportunity to enhance workplace productivity. In addition, …

College Students' Perceptions Of Artificial Intelligence (Ai) Risks And Benefits In Pakistan, Rauf Arif, Muhammad Ittefaq, Lamia Zia

Faculty Scholarship

With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past 6 months. The results of our study indicate that the majority of college students view AI technology positively and perceive it as an opportunity to enhance workplace productivity. In addition, …

Newhouse Impact Magazine 2025, Newhouse School

Newhouse Impact Magazine

Showcasing the research and creative work of faculty, staff and students at the Newhouse School

It Is Not Clear How Well Physical Activity Promotion Materials Are Understood: Findings From A Rapid Literature Review, Jafra D. Thomas, Jasmine C. Wong, Regina F. Hockert, Yi Sheng Wu, Winston Kennedy

Topics in Exercise Science and Kinesiology

Topics in Exercise Science and Kinesiology Volume 6: Issue 1, Article 6, 2025. Efforts to promote physical activity and other health-related behaviors are more effective when resource materials are understood by a wide and diverse audience. Before our lab’s previous investigations (Thomas et al., 2024), only one study seemed to use the cloze procedure to directly test the comprehension (i.e., readability) of physical activity promotion material (Cardinal & Seidler, 1995). Thus, this rapid literature review sought to (a) determine the extent the cloze procedure has been used to study physical activity promotion material comprehension in lay adults and (b) collate …

Critical Editing Studies: A Textual-Intertextual Approach To Editing, Rhetoric, And Cultures Of Sensitivity, Amanda Keren-Happuch Yaa Emefa Anka

Masters Theses

This study explores how editing influences public discourse and perception by analyzing two major editing controversies, one involving the written word and the other, image. The method of analysis I employ is close textual-intertextual analysis in which I rely on the original source, that is, the written word and image in question, and supplement the analysis with secondary sources, such as media articles, scholarly works, and public reactions. The first case study focuses on the issue of bowdlerization as regards Charlie and the Chocolate Factory by Roald Dahl and the second artifact focuses on digital editing as it relates to …