Digital Commons Network^™

The Impact Of Follower-Influencer Relationship Stages On Consumers’ Perceptions And Behavioral Intentions In The Context Of Influencer Marketing, Khalid Obaid Alharbi

Theses and Dissertations

This dissertation investigates the impacts of the relationship between social media influencers and followers on consumers trusting influencers, being inspired by them, and perceiving mutual benefits in this relationship, which could increase how consumers value and respond to influencers' endorsement. Using an online panel (N = 559), the survey results indicate a stronger relationship between an influencer and a follower increases the likelihood that the follower will view the influencer as trustworthy, draw inspiration from the influencer, and perceive that they share reciprocal benefits in this relationship. The trustworthiness and inspirational value of an influencer, as well as their …

Risk Propensity In Journalists: An Analysis Of Journalists’ Personality Traits And How They Direct Behavior In The Field, Ellen Katherine Dunn

Theses and Dissertations

Much like first responders, journalists run toward dangerous scenes instead of away from them, often putting themselves at risk. Unlike first responders, there is no research on a how a person’s risk propensity ties to their career. For this project, reporters of various ages and tenures were surveyed on their sensation-seeking levels and propensity to engage in risky behaviors while working as journalists. Journalism risk propensity correlated positively with sensation seeking. Risk motivations increase with age and tenure, meaning that older and more experienced journalists are more likely to engage in risky behavior. Males are more risk-prone than females. The …

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

N Y State Dent J April 2023

The New York State Dental Journal

In the April 2023 issue, the reader will find the following feature articles:

• A Dentist's Role in the Delivery of Culturally Competent Oral Health Care to Transgender Patients
• Oral Health Considerations for Aging Patients Living with HIV/AIDS
• An Osteoma Embedding an Ectopic Wisdom Tooth within the Maxillary Sinus A Rare Occurrence

This issue includes regular columns with regional news impacting the New York membership including: editorial and perspectives columns, legal, association activities, component news, continuing education opportunities, and classifieds.

Exploring Trustworthiness Issues About Disaster-Related Information Generated By Artificial Intelligence, Xin Tao

Theses and Dissertations

This thesis tested the degree of trustworthiness of disaster-related information generated by artificial intelligence among American people and Chinese people, and explored the causes of people's attitudes towards trust or distrust. The thesis used OpenAI's GPT-3 model to generate stories based on real disaster events by artificial intelligence, and tested the degree of trustworthiness in semi-structured interview. The study showed that it was promising to use AI technology to publicize disaster-related news to audience. To increase readers' trust in AI-generated disaster-related information, news organizations should maintain a high level of transparency about the identity of the AI author, use the …

Images In Service Marketing: Does Presentation Style Matter?, Can Trinh

Atlantic Marketing Journal

This research presents a pioneering attempt to examine whether the use of abstract images would be more effective than the use of concrete images in the case of service marketing. Based on construal level theory, we hypothesize that relative to the use of concrete images, the use of abstract images in service marketing will better match the intangible nature of services and will thus increase communication effectiveness. Two studies in this research provide evidence to support these propositions by showing that relative to the use of concrete images, the use of abstract images can enhance ad visuals, which in turn …

The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli

Atlantic Marketing Journal

Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …

Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times, Banwari Mittal

Atlantic Marketing Journal

COVID-19 and the resulting lockdowns created an unprecedented upheaval in consumers’ daily lives and lifestyles. The purpose of this research was to understand the psychological experience of life under lockdowns and the role of individual difference variables in that experience. Using survey data from U.S. consumers, the research identified two opposite feelings, coexisting: happy camper feeling or unhappy prisoner feeling. Younger, lower income, and less educated consumers felt more like prisoners than campers. Ability to maintain life as usual, and positive pre-pandemic life conditions (health, social network, and job satisfaction) led to happy camper feelings. In contrast, pre-pandemic materialism led …

Toxic Positivity And Perceptions Of Mental Health, Madeline E. Feltner

Senior Theses

My thesis concerns how toxic positivity, especially the type we commonly see on social media, can affect perceptions and stigma around mental health issues on college campuses. Toxic positivity is the belief that a person should always maintain a positive mindset, no matter what situation they are in, and invalidates negative emotions. Previous research shows that toxic positivity can have a negative effect on mental health, but in this thesis, I study how toxic positivity affects perceptions about others with mental health issues, willingness to interact with those with mental health issues, and self-perception. It is important to research this …

An Exploration Of The Social And Economic Factors That Influence The Mental Health Of Lgbtq College Students, Alexandria Mh Fossum

Senior Theses

LGBTQ individuals face a much higher prevalence of psychiatric disorders and mental health issues than their heterosexual, cisgender counterparts. The added academic pressures of college introduce a unique set of challenges that LGBTQ students face. This thesis includes a review of academic literature and data examining the intersections between social isolation, institutional discrimination, and financial insecurity and the effects they have on the mental health outcomes of LGBTQ college students. The paper is accompanied by a documentary consisting of a set of interviews of LGBTQ college students, giving a more personal insight into the multitude of factors that affect their …

Framing Addiction: How Variations Of News Stories Affect Attitudes Toward Addicts, James A. Smith

LSU Master's Theses

Stigma toward drug addicts and alcoholics can act as a barrier to treatment and, ultimately, result in more lives lost. Over previous decades, journalists have largely framed addicts as problematic to society which contributes to public stigma. Prior research in social medicine has found that non-news portrayals of treated addicts can improve public attitudes. Similarly, studies in mass communication have found that different ways of framing news stories can elicit different attitudes from news consumers. The purpose of this study is to test the effects of thematic framing, episodic framing, problem framing, and solution framing on readers’ attitudes when journalists …

The Current - Volume 33 Issue 8, Nova Southeastern University

Student Newspapers

No abstract provided.

Rational Love: How Personality Types Can Influence Conflict Resolution, Rachel Beckmann, Sarah Solon

Research Days

Is love rational? Current literature tells us that personalities impact how an individual handles general conflict (Deventer et al., 2019; Geukes et al., 2019). Due to previous research, we now hypothesize that parties with dissimilar love languages and/or enneagram types may experience conflict more intensely than those similar. Love languages and enneagram types both help to explain human personality and interpersonal interactions. Personalities impact how an individual handles general conflict and the duration of any conflict (Deventer et al.,2019; Geukes et al.,2019). Conflict duration is prolonged with those who take conflict personally, believing that their personality is viewed negatively (Squires, …

The Black Performer's Toolbox: A Critical Authoethnography, Laura D. Oliver

LSU Doctoral Dissertations

Blackness shines bright like the moon and beams outside of identity parameters that are limiting in Western society to determine its communicative function inside and outside systems of power. When Blackness intersects with performance, various ways to construct identity are highlighted to expand our understanding of theory and methods that emphasize difference and culture. This research project aims to reimagine Blackness as a performance methodology to explore the performer’s livelihood onstage and constructions of race that impact identity offstage. Additionally, this project is built from a specific method created from the continuous use of expressive work that reflects societal challenges …

K-House: Linguistic-Cultural Synergy Among Online Filipino Communities, Shirley Palileo

Social Sciences and Development Review

This ethnographic study examines the significance of linguistic cultural hybridity among online Filipino communities watching Korean drama series. The study demonstrates the interwoven deeds of online Filipino communities in terms of language, performative acts, and habituation interdependent with the residents’ literacy, nature, and environment. Using the generated Inter Phenomenon Linguistic Cultural (IPLC) model, the study appraises the apparent discourses in K-dramas, assesses the residents’ K-drama-related performatives, and underscores the processes of habituation in platforms connected to conversations and meaning-making with others. These findings and processes endorse the principles, praxes, technology, history, and referentiality of language of online Filipino communities that …

Communicative Behavior In Sharing Covid-19 Safety Health Protocols: The Filipino Mothers’ Experience, Nikko B. Visperas

Social Sciences and Development Review

This study explored the communicative behavior of Filipino mothers in sharing COVID-19 precautions with the members of their respective households. The objectives of this study are also presented in this paper highlighting the process of information sharing, through individuals’ behavior, to their family members. This study utilized qualitative research design through focus interviews anchoring on the concept of Grounded Theory. The informants of this study were selected through a convenience sampling approach – these are five mothers based in Quezon City, Philippines. The study revealed themes highlighting the significance of Barangay Communication in acquiring information; the practice of Personal Hygiene …

Exploring The Impact Of Negative Words Used In Online Feedback In Hotel Industry: A Sentiment Analysis, N-Gram, And Text Network Analysis Approach, Daniel Dan

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study examines the words and situations that trigger and those that do not trigger a hotel response when customers post negative online feedback. The research explores, through sentiment analysis, bigrams, trigrams, and word networking, the valence of online reviews of five important hotels in Las Vegas. Only the feedback that has been categorized as negative by the algorithm is selected. In correspondence to this feedback, the existence of answers from the hotels is checked together with the response style. While the negative valence of the feedback can represent a mixture of subjective and objective emotions, there are common features …

Spartan Daily, March 21, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 23

Rigor And Reliability Of Qualitative Research Conducted In Various Languages: Fundamentals And Their Application, Shweta Jain Verma Dr., Puja Gulati, Vishav Kumar Dhiman, Jeyaraj Durai Pandian

The Qualitative Report

Lack of a common language between researcher and participants, especially when participants speak different languages, complicates and makes the qualitative research process more difficult. Since language is the vehicle through which meaning is eventually communicated to the reader, interpretation and translation are essential to qualitative research. The researcher must adopt the principal tenets of cross language research to extrapolate the knowledge to all the spheres for a methodologically reliable and valid framework that is culturally sensitive in this situation. The purpose of the article is to acquaint qualitative researchers, including physician-researchers, with the fundamentals of qualitative study being carried out …

Chimes: March 20, 2023, Calvin University

Chimes

Recent grad hired to study and promote disability inclusion on campus by Maya Oeverman

Calvin grads create platform to support III athletics by Lauren Nyong

Could an Asbury-like revival happen at Calvin? by Savannah Shustack & Adelaide Mei

Decided: How undecided students choose their majors by Lainey Moore

Student workers balance work and play by Ashley Hamons

Celebrating women of STEM by David Ogboro

"Sibling Institutions": Understanding the relationship between Calvin University and Calvin by Grace Buller

CPI offers affirmation of humanity in the midst of serious obstacles by Robert Hines

The Level Of Hearing-Impaired Interaction With The Sign Language Translation Service In The Media And Their Satisfactions, Hanan Kamel Ahmed Ismail

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The article aims to explore the interaction of hearing-impaired with the sign language translation service in the media and know the gratifications which achieved from the media programs. The study adopted the descriptive approach, using the questionnaire to find out the opinion of a sample of hearing disabilities, which amounted to (30) participants from the Higher Council for the Rights of Persons with Disabilities and the Charitable Society of the Deaf and Dumb in the Hashemite Kingdom of Jordan. The article concluded that hearing-impaired prefer "videos with subtitles in sign language" in the first place with 63.3%, followed by "sign …

Good Neighbors, Good Response: Roxas, Capiz Post-Haiyan, Inez Z. Ponce De Leon

Department of Communication Faculty Publications

The Philippines’ risk communication system relies on information dissemination, which disregards local capacity for managing risk. This research aimed to examine risk communication in Roxas City, an important economic center working on capacitation after damage by Supertyphoon Haiyan. Guided by Encoding–Decoding theory, the researcher interviewed government officers and facilitated discussions at coastal and inland communities. The researcher found that local government viewed communities as audiences who intuitively knew what to do with scientific information. The coastal community had indigenous knowledge but acted based on fear of sanctions. The inland community discussed information from media, which led to community decision-making. These …

Spartan Daily, March 16, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 22

Consumer Purchase Intent In Opinion Leader Live Streaming, Jihong Huo

USF Tampa Graduate Theses and Dissertations

The COVID-19 prompted the live-streaming industry to become popular, and live streaming by opinion leaders became a new way of shopping. In live-streaming by opinion leaders, the time from understanding the product to completing the purchase behavior is short; opinion leaders, in turn, use live-streaming to boost sales and personal exposure. Despite the popularity of opinion leaders' live consumption, there are still relatively few studies on it. Therefore, this paper will study what factors promote consumers' purchase intention during the live streaming of opinion leaders.Using the Stimulus-Organism-Response Model (SOR) as a theoretical framework, this paper uses a quantitative research approach …

The Current - Volume 33 Issue 7, Nova Southeastern University

Student Newspapers

No abstract provided.

Spartan Daily, March 15, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 21

Spartan Daily, March 14, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 20

Chimes: March 13, 2023, Calvin University

Chimes

Calvin's efforts to brand well up against negative internet culture by Grace Buller & Abigail Ham

Winter sports finish strong by Lauren Nyong

"Cherishing this long-term relationship": Faculty exchange links Calvin with Karoli Gaspar University by Savannah Shustack

Post-pandemic, students are less interested in new events, more interested in casual hangouts by Maya Oeverman

Calvin Prayer Partners connects students to senior community by Gabriel Choi

Calvin experts weigh in on psychedelic drugs as mental health treatment by David Ogboro

More than Wiebe's wife: Joanna Boer brings passion, experience to Calvin as presidential spouse by Katie Rosendale

Nebraska Politics And The Environment: Framing Political Communication In The State Of Nebraska In Comparison To National Level Discourse, Samuel Taylor

Honors Program: Senior Projects (Public)

Environmental public policy has seen little change on the national level in recent decades due to Congressional gridlock. Politicians on both sides of the aisle have entrenched their opposing viewpoints, and their communication on the topic utilizes issue frames to help sway the public to see their side. On the Republican side, these issue frames take the form of the “scientific uncertainty” and “economic consequences” frames. This study, based on issue framing, surveys the communication of Nebraska’s Republican State Senators to determine if they utilize the same issue frames or if they diverge from their national counterparts. By analyzing recent …

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …