Digital Commons Network^™

Are They Still Determining? Analysis Of Associations Among Gender, Ethnicity, Socioeconomic Status, Neighborhood Factors And Covid-19 Vaccination, Bokyung Kim, Seoyeon Celine Hong, Sojung Kim

College of Communication & Creative Arts Departmental Research

Introduction: This study explores associations among adult vaccination, ethnicity, gender, and socioeconomic variables such as educational attainment and income, as well as neighborhood factors. Methods: A telephone quota sample of New Jersey adults (N = 1,984) was used to text associations among proposed predictors of vaccination behaviors. Results: Our multivariate logistic regression analyses found that certain races/ethnicity, respondents' household income, and perceived safety of one's community were the strongest predictors of COVID-19 vaccination. The odds of COVID-19 vaccination were 52% lower for Black/African American respondents compared to white/Caucasian respondents (p = 0.001) and 44% lower for Hispanic/Latino respondents compared to …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Exploring The Effects Of Individuals’ Perceived Prototypicality Within A Fandom, Keely Diebold

LSU Master's Theses

Passionate fandoms centered on popular film and television series can elicit large-scale positive fan activity. At the same time, however, negative consequences can arise as factions or subsets of members with varying opinions arise within fandoms. One possible explanation for this phenomenon is varied levels among fandom members of how prototypical they view themselves within the context of that fandom. Research on social groups, however, has historically looked exclusively at perceptions of others' prototypicality and not of the self. Drawing on theories of social identity (SIT) and self-categorization (SCT), this project serves to bridge this research gap by exploring to …

Disproportionate Discourses: Analyzing The Media’S Coverage Of Police Brutality, Tatyanah Santiago

Honors College Theses

This thesis examines how the media covers fatal confrontations between minorities and the police. Since the media is a primary vehicle for interpreting events as they unfold, it is important to recognize the ways news coverage frames these violent encounters. This paper focuses specifically on the death of Michael Brown in Ferguson, MO in August 2014 and George Floyd’s murder in Minneapolis, MN in May 2020. News articles from The New York Times, The Washington Post, Fox News, and CNN were analyzed to see how authority narratives, witness narratives, and character depictions were reported. Three theoretical lenses (Critical Race …

Critical Computation: Mixed-Methods Approaches To Big Language Data Analysis, Josephine Lukito, Meredith L. Pruden

Open Access Publishing Fund Collection

In this theoretical piece, we discuss the limitations of using purely computational techniques to study big language data produced by people online. Instead, we advocate for mixed-method approaches that are able to more critically evaluate and consider the individual and social impact of this data. We propose one approach that combines qualitative, traditional quantitative, and computational methods for the study of language and text. Such approaches leverage the speed and expediency of computational tools while also highlighting the value of qualitative methods in critically assessing the outcome of computational results. In addition to this, we highlight two considerations for communication …

Negotiation In Workplace Environments, Lauren Cina

Communication Senior Capstone Projects

The communication concept of negotiation is prevalent in our world today, and it is especially evident in the workplace. To be successful in navigating relationships within the workplace, employees must possess negotiation skills. Conflict is inevitable, so the ability to see the other party’s perspective and loosen your hold of positions is essential in negotiation. Negotiation should be less about argumentation and “winning” and instead it should be more about mutual gain. Trust and power differences in supervisor/subordinate relationships play a role in negotiations and, formality in these managerial relationships does not always mean more productive problem solving. Researchers discovered …

An Empirical Study Of The Impact Of Perceived And Experienced Factors On Purchase Intention For Foreign Natural Cosmetics, Raymond Liu, Leon Zurawicki, Jurui Zhang

Atlantic Marketing Journal

There is a growing attention to the “natural” products in personal care and other areas of fashion consumption. Considering the present inflationary economic environment, the study of American consumers’ attitude toward foreign natural cosmetics and important factors determining the purchasing intent of foreign natural cosmetics imported from Asia (Taiwan in this study) with high quality but low price is timely. Based on literature on Purchase Intention and the Theory of Planned Behavior, we proposed a model and a set of hypotheses to uncover the relationship between purchase intent and the determining factors. Our hypotheses are confirmed following a nationwide survey …

Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi

Atlantic Marketing Journal

The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Journal

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …

Echo: Spring 2023, Columbia College Chicago

Echo

Student-produced magazine formerly published as Chicago Arts and Communication, changed to Echo magazine in 1997. Articles: Spread: stories about the future, Sprout: stories about the present, Seed: stories about the past. 76 pages.

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Examining The Effectiveness Of Marketing Practices Of A Nonprofit Institution Of Higher Education: Internal Service Provider, Doreen E. Sams, Mary Kay Rickard, Kendra K. Evans

Atlantic Marketing Journal

Abstract - Quality education is the sum of Institutions of Higher Education’s (IHE) parts, including classroom instruction and internal services, that are key to a student’s success during and after college. The purpose of this study is to address an understudied sector in the nonprofit marketing literature (i.e., Institutions of Higher Education internal service providers). The current study extends Dakouan et al. (2019) work by examining the marketing efforts of an IHE’s career services center’s effectiveness in creating awareness and increasing attendance at career events. The study focuses on outbound marketing strategies addressing the research question “to what extent are …

Gold & Blue, Spring 2023, St. Mary's University - San Antonio, Texas

Gold & Blue

This is the Spring 2023 edition of Gold & Blue which is St. Mary's University's official school publication.

Tearing Down And Building Up In The Contemporary Workplace: How Reflective Writing Inspires Workplace Learning And Well-Being, Gina R. Pell

PhD in Organizational Leadership

Continuous learning is critical for workers and organizations, but traditional learning strategies may be less effective as constantly changing business demands and individual needs among diverse and geographically dispersed workers may create barriers to performance and sustainability. Although alternative learning approaches such as experiential and double-loop learning may introduce risks by uncovering new challenges, they may also benefit workers and organizations when designed to bolster empathy and encourage a better understanding of pressures and stress. Reflective writing is an adaptable alternative learning approach that can be paired with existing workplace learning strategies or tailored to specific needs and learning outcomes. …

The Screen And Generation Z: How Media-Streaming Services Affect Curation And Environment Of Film And Television, Collin Graham

Senior Theses

This thesis focuses on Generation Z’s relationship to media-streaming services, using both analysis of academic texts and independent research consisting of a survey and a series of interviews with Generation Z as the intended audience. The analysis of academic texts focuses on the differences in viewing behaviors/consumption between streamed film/television and non-streamed film/television more generally, as well as how these behaviors factor into Generation Z’s perception of film/television and media-streaming services more specifically. The results of the survey and interviews show Generation Z’s awareness of the pressures streaming services put on viewers to watch content in an isolated and individualized …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

Heroes, Villains, And Blackouts: A Rhetorical Criticism Of The News Media Narrative Of The 2021 Texas Power Crisis, Alexandra Bones

Senior Honors Theses

The present study sought to determine what social reality news media broadcasts created for their audiences during the 2021 Texas power freeze. The study was conducted through a rhetorical criticism of applying symbolic convergence theory to four communication artifacts from news broadcasts from February 2021. The results of this study indicate three fantasy themes that contributed to the overall rhetorical vision, or social reality, for the audience of the crisis. First, Texas was portrayed as the fallen hero. Second, heroes were identified as active participants in the crisis who represented a large group of people, while villains were identified as …

The Role Of Story In The Creation And Life Of Man, Leah Ginion

Senior Honors Theses

Story was created by God as a vehicle for the revelation and glorification of Himself. Man, made in the image of God, was created as an innate storyteller. The world was created through story, and story is how it progresses and is sustained. As such, story is the foundation of all culture and the most natural and effective method of human communication. Research points to all of man’s stories being derivatives of the Great Story: the metanarrative of Scripture. Exploring man’s relationship with story reveals his place within the metanarrative and ultimately provides evidence for the existence and active presence …

Enhancing Collaboration: Carolyn Tubbs Relies On Open Communication As Vice Provost, Nathaniel Miller, Leticia Romero

Black History at St. Mary's University - 2025 Collection

Listening and understanding are important to work and collaboration; Vice Provost Carolyn Tubbs deems open communication vital to working with faculty and staff around the campus. In a previous role, she acted as an associate professor of marriage and family therapy, which requires strong communication and understanding. To foster an environment of success and collaboration, Tubbs finds these abilities as well as fostering the formation of faith to be vital for the mission of the university and its staff. Tubbs along with four other women serving as deans for the university are leading the way to advancing the university towards …

The Effect Of Social Skills On Analyst Performance, Cong Cong Li, An-Ping Lin, Hai Lu

Research Collection School Of Accountancy

Social skills are important but difficult to measure. So far, few empirical studies have examined the effect of social skills on the performance of professionals. Using the number of LinkedIn connections as a proxy for social skills, we investigate the effect of financial analysts' social skills on their performance. We use multiple ways to validate the measure of social skills and show that analysts with better social skills produce more accurate earnings forecasts and that their stock recommendations elicit stronger market reactions. Furthermore, these socially skilled analysts are more likely to be voted as All-Star Analysts. This study provides the …

Reactions To Latinx Children’S Picture Books From Indie Presses: An Analysis Of Online Consumer Reviews, Karina L. Agbisit

Book Publishing Final Research Papers

This study analyzed online consumer reviews of children's picture books published by three small, independent presses focused on providing representation of Latinx people and culture. Reviews showed an overwhelmingly positive reaction to the use of bilingual text. Reactions to the use of illustrations support research indicating a preference for bright, colorful images. Additional themes that emerged in reviews include the timeliness of a bilingual book about expressing feelings in the first year of the Covid pandemic; the importance of personal connections to expressions of culture and traditions in the text; the pros and cons of using photographs instead of illustrations; …

Metadata Decentralized: An Examination Of Folksonomy In Book Publishing, Dani Tellvik

Book Publishing Final Research Papers

Classification of materials as multifaceted and complex as books is fraught with competing needs and idiosyncratic forms of expression and organization. A publisher’s primary goal is to position their books in a way that will attract readers who find value in the books. Book Industry Standards and Communication (BISAC) codes, the list of industry-approved subject headings, are essential to a book’s metadata for North American publishers. They are used to strike the balance so that a book blends in to an established category while also standing out as a particularly compelling of unique expression or the chosen classification.

“Evolving Homes, Not Revolving Doors”: Examining Lesbian, Gay, And Bisexual Foster Parents’ Discursive Construction And Negotiation Of Identity Layers And Identity Gaps, Lucas Hackenburg

Department of Communication Studies: Dissertations, Theses, and Student Research

The United States foster care system serves more than half a million children each year (U.S. Department of Health and Human Services [DHH], 2023). The purpose of this study was to examine how LGB foster parents discursively construct and navigate their identities in the fostering context. The researcher undertook in-depth interviews with 18 LGB people who were currently fostering or had previously fostered at least one child from the foster care system. The researcher analyzed the interview data using Braun and Clarke’s reflexive thematic analysis (2019).

Consistent with the Communication Theory of Identity (Hecht, 1993; 2015; Hecht & Phillips, 2022), …

Insights Into The Accuracy Of Social Scientists’ Forecasts Of Societal Change, Sangsuk Yoon

Management and Marketing Faculty Publications

How well can social scientists predict societal change, and what processes underlie their predictions? To answer these questions, we ran two forecasting tournaments testing the accuracy of predictions of societal change in domains commonly studied in the social sciences: ideological preferences, political polarization, life satisfaction, sentiment on social media, and gender-career and racial bias. After we provided them with historical trend data on the relevant domain, social scientists submitted pre-registered monthly forecasts for a year (Tournament 1; N = 86 teams and 359 forecasts), with an opportunity to update forecasts on the basis of new data six months later (Tournament …

Cross-Cultural Managerial Behavior – A Comparative Study Between The Republic Of Korea And The United States Of America, Colson Richter

Senior Honors Theses

Among the many trade partners the United States engages with, the Republic of Korea is the nation’s seventh largest trading partner – exchanging over $154.9 Billion in 2020 (USTR, 2021). Despite this strong economic relationship between these two nations, the cultural distance that these societies have is one of the largest within anthropological academia (Hofstede, 2017). This reality creates the need for a solid framework of a management-focused, cultural understanding between these two countries.

In this study, academic literature will be collected and reviewed to lend insight into particular areas of culture that an American and Korean perspective would be …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Language As A Factor In Aviation Accidents And Serious Incidents: A Handbook For Accident Investigators Ed. 3, Elizabeth Mathews, Joan Carson, Anthony Brickhouse, Enrique Valdes

Handbooks

In an increasingly multicultural and multilingual aviation industry, it is important that accident investigators understand the complex role of language in maintaining safe operations. This Handbook supports investigators to systematically identify language factors in aviation accidents and serious incidents.

The Global Anxiety Crisis In Teenagers And A Proposed School-Based Preventative Intervention Plan Focusing On Building Resilience In Children, Lia Darling

Independent Study Project (ISP) Collection

The impacts of the COVID-19 pandemic and climate change have significantly influenced teenagers, creating a global anxiety crisis. This paper discusses why and how the pandemic and climate crisis increased anxiety in teenagers and the ways that prevent anxiety disorders like building resilience in children. While there is much literature on the negative effects on mental well-being, few propose solutions. This paper discusses the urgent need for preventative interventions to decrease the risk of developing an anxiety disorder along with proposing a framework for a school-based intervention focusing on building resilience skills in children. The paper used a mix method …

Bridging The Education Gap: Series Of Infographic Guides To Sustainable Living For Low-Income Communities, Brianna Mateo

Independent Study Project (ISP) Collection

Low-income communities in Australia face numerous negative impacts, such as health issues, social exclusion, educational disparities, and discrimination, which limit their opportunities to improve their quality of life (The Public Defenders,2022). As a result, students from these communities often have fewer resources and less funding, contributing to poor educational outcomes and underrepresentation in STEM fields, which includes environmental education (Australian Department of Education, 2022).

To address these challenges, I created an 8-page infographic series titled “Sustainable Living: On a Budget.” The series includes a cover page, an overview page, and four infographics covering : climate change, waste, preserving biodiversity, and …

The Impact Of Follower-Influencer Relationship Stages On Consumers’ Perceptions And Behavioral Intentions In The Context Of Influencer Marketing, Khalid Obaid Alharbi

Theses and Dissertations

This dissertation investigates the impacts of the relationship between social media influencers and followers on consumers trusting influencers, being inspired by them, and perceiving mutual benefits in this relationship, which could increase how consumers value and respond to influencers' endorsement. Using an online panel (N = 559), the survey results indicate a stronger relationship between an influencer and a follower increases the likelihood that the follower will view the influencer as trustworthy, draw inspiration from the influencer, and perceive that they share reciprocal benefits in this relationship. The trustworthiness and inspirational value of an influencer, as well as their …