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Influence Of Out-Of-Home Advertising Value On Consumer Attitude And Purchase Intention Of Samsung Smartphones, Napat Kusolrerkdee Jan 2024

Influence Of Out-Of-Home Advertising Value On Consumer Attitude And Purchase Intention Of Samsung Smartphones, Napat Kusolrerkdee

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates the influence of out-of-home (OOH) advertising value on consumer attitudes and purchase intention towards Samsung smartphones. Data were collected via an online survey from 304 male and female respondents, aged 25 to 60 years, residing in Bangkok, who had encountered at least one of Samsung's OOH advertisements, including outdoor, transit, and in-store advertisements, in the past week. The study reveals that all five dimensions of advertising value (i.e. informativeness, credibility, entertainment, irritation, and overall advertising value) significantly influenced attitude towards the advertisement while the credibility dimension was the sole dimension of advertising value impacting attitude towards the …


Designing Equitable Media Literacy Interventions For Critical Youth Agency, Bobbie Foster, Paul Mihailidis, Patrick R. Johnson, Shannon Burth, Melissa Tully, Srividya Ramasubramanian, Emily Riewestahl Jan 2024

Designing Equitable Media Literacy Interventions For Critical Youth Agency, Bobbie Foster, Paul Mihailidis, Patrick R. Johnson, Shannon Burth, Melissa Tully, Srividya Ramasubramanian, Emily Riewestahl

College of Communication Faculty Research and Publications

In recent years, young people engaged in political discourse and civic action online. U.S.-based social movements centered on equity issues, such as Black Lives Matter, Dreamers, and March for Our Lives, engaged young people in shaping and publicizing the goals of these movements through digital platforms. Increasingly in communities at the margins, young Americans need digital and media literacy skills to supplement contentious education restrictions within the United States, as with many state bills curtailing the teaching of LGBTQIA+ histories and critical race theory. With these considerations in mind, our team conducted a national study of impactful media literacy in …


Doing The Impossible: Dealing With False Beliefs, Yuliya Filippovska Jan 2024

Doing The Impossible: Dealing With False Beliefs, Yuliya Filippovska

Antioch University Dissertations & Theses

Fighting false information, propaganda, open lies, rumors, misinformation, and disinformation by attacking it directly and challenging it is the dominant strategy for dealing with false beliefs (Lazer et al., 2018; Maseri et al., 2020; Van Bavel et al., 2021), and it is an important one. Refuting falsity is crucial. At the same time, there are instances when fighting false information does not work (Ardèvol-Abreu et al., 2020; McIntyre, 2018; Van Bavel et al., 2021). One of the reasons is that it denies another’s worldview, belief systems, and, as a result, their identity and even right to exist. Searching for alternative …


Social Media Sanctuaries: A Discourse Analysis Of Indian International Students' Agency And Liminality During The Russian-Ukrainian Conflict, Bhavika Sicka, Nadiya Ungo, Dennis Gregory Jan 2024

Social Media Sanctuaries: A Discourse Analysis Of Indian International Students' Agency And Liminality During The Russian-Ukrainian Conflict, Bhavika Sicka, Nadiya Ungo, Dennis Gregory

Educational Leadership & Workforce Development Faculty Publications

This study used a social media discourse analysis approach to illuminate the narratives of Indian international students in Ukraine who experienced displacement and upheaval because of the Russo-Ukrainian war. We used agency and liminality as analytic lenses to highlight how this uniquely situated population used Facebook to navigate conflict, voice their demands, support each other, challenge hegemonic narratives, re/construct their diasporic identities, and re-orient their futures. Findings indicate that Indian international students in Ukraine displayed insurmountable courage and resilience during the war, enacting agency from the margins to amplify their voices and actuate desired futures. Furthermore, South Asian students in …


Language Acquisition, Mental Health, And Acculturation Among Migrants In Canada, Ali Jasemi Jan 2024

Language Acquisition, Mental Health, And Acculturation Among Migrants In Canada, Ali Jasemi

Theses and Dissertations (Comprehensive)

This dissertation examines the integration of first-generation migrants in Canada, focusing on the constructs of acculturation, language proficiency, and mental health. With nearly a quarter of Canada's population comprising migrants (Statistics Canada, 2022), understanding their adjustment is critical. Acculturation, language proficiency, and mental health can all have an impact on the success of migrants in their new country (Balidemaj et al. 2019; Brance et al. 2023; Iversen et al. 2014; Rousseau et al. 2019; Rashtchi et al. 2012; Salami et al. 2019). There are a limited number of studies examining these variables in relation to certain migrant groups, such as …


Dishes Of Yesteryear: Memories, Stories, And Representations Of The Past Within Food Media, Diana Willis Bottomley Jan 2024

Dishes Of Yesteryear: Memories, Stories, And Representations Of The Past Within Food Media, Diana Willis Bottomley

Electronic Theses & Dissertations (2024 - present)

In 1963, Julia Child revolutionized cooking television. Child’s The French Chef, which ran for ten years on the Boston public television station, WGBH, changed how American’s viewed, produced, and consumed food. And in the sixty years since Child’s debut, food media has grown in scope and popularity, increasingly altering how we communicate identity in and through food and foodways. In this dissertation, I examine the relation between food, media, and memory, with particular attention to: how the past moderates the connection between food and identity; how food media produce a sense of place integral to identity; and how food …


Introduction (To Emotional Expressionism), E. Deidre Pribram Ph.D. Jan 2024

Introduction (To Emotional Expressionism), E. Deidre Pribram Ph.D.

Communications: Faculty Publications

The primary purpose of Emotional Expressionism: Television Serialization, The Melodramatic Mode, and Socioemotionality is to explore the forms, functions, and nuances of emotions in popular, mediated narratives. Clearly, emotions constitute a key means by which audiences experience and make sense of narrative media, in that mediated stories make compelling arguments or take up resonant positions through their emotional methods and meanings. The value of developing an emotional template for screen media lies in generating new analytical and interpretative approaches to narrative aesthetics, especially in terms of their pains and pleasures. As this study seeks to demonstrate, emotional analysis opens up …


Podcasting Practices: Mediators Of Archival Work, Ela Teacher Education Curricula, And Digital Identities, Nancy Heiss, Morgan King, Courtney Adang, Donna E. Alvermann Dec 2023

Podcasting Practices: Mediators Of Archival Work, Ela Teacher Education Curricula, And Digital Identities, Nancy Heiss, Morgan King, Courtney Adang, Donna E. Alvermann

Journal of Media Literacy Education

This paper investigates how a semester-long online course in a language and literacy teacher education department coupled a podcast project with archival pedagogy and restorying to explore how ELA (English Language Arts) teachers (preservice, inservice teachers, and those seeking re-entry) worked collaboratively to enrich understandings of instruction embedded in a high-tech environment. The course was taught in the southeastern United States at the height of a global pandemic. After the semester ended, three graduate students (from a class of 21) joined the instructor to qualitatively analyze data collected during the previous 14 weeks. Data sources included digitally stored videos, archived …


Everyday Engagement With Mobile Phones In An Urban Slum In Delhi, Simranjeet Kaur, Sunita Singh Dec 2023

Everyday Engagement With Mobile Phones In An Urban Slum In Delhi, Simranjeet Kaur, Sunita Singh

Journal of Media Literacy Education

This ethnographic case study presents findings of an 18-month research study focusing on the ways in which families residing in an urban slum were using mobile phones and how this use supported literacy practices. Data collection included participant observations and interviews with 42 participants including parents, children and community members. Results of the data analysis indicated that in this urban slum, most participants owned a mobile phone which provided multiple entry points to learning. The phones ushered in new ways of brokering knowledge where children acted as ‘experts’ and enabled parents to perform everyday tasks while parents mediated as cultural …


The Overture! Then Is Here-And-Now: Hindsight Is Twenty, Twenty?, Elena Kydd Dec 2023

The Overture! Then Is Here-And-Now: Hindsight Is Twenty, Twenty?, Elena Kydd

Music Therapy Theses

My existence and presence as a Black woman and graduate scholar in music therapy have allowed me to share my experience of racial trauma and oppression in the hallways of GCSU’s music therapy program. Autoethnography is the method I use to write my thesis on the relationships between Blackness, pedagogy, and music therapy. Thus, I perform an evocative autoethnographic study that allows me to share my personal experience of racial trauma and oppression within the culture of music therapy and to critique the larger social structures of whiteness that disenfranchise and dominate me and other Black student music therapists (SMTs). …


Wellness Review 2023, Part 1, Brian A. Ferguson, Martin Huecker Dec 2023

Wellness Review 2023, Part 1, Brian A. Ferguson, Martin Huecker

Journal of Wellness

Introduction: The 2023 Part 1 summary reviews research on wellness in healthcare professionals published outside of JWellness from January 1, 2023 to June 30, 2023.

Methods: Editors conducted a Boolean search of titles and abstracts in PubMed utilizing keyword identifiers pairing healthcare personnel (providers, nurses, and other staff) with a well-being metric. Of 416 relevant articles, an intriguing and innovative 30 were selected for inclusion, with two additional articles manually curated.

Literature in Review: This sample of the recent literature into healthcare professional wellness included multiple targeted interventions and studies of resilience. Main themes that emerged include: positive systematic healthcare …


Undergraduate Experiences Of Black Women At Pwi Campuses, Nilsa Laine Nov 2023

Undergraduate Experiences Of Black Women At Pwi Campuses, Nilsa Laine

Honors Projects in History, Literature, and the Arts

Black women in modern-day American society face various forms of oppression as a result of misogynoir, the disliking of or bias against black women. A smaller society of our modern societies is college campuses. Predominantly white institutions (PWIs) specifically have a structure that results in a unique yet universal cultural experience for Black women. This research will answer the question: are there commonalities between Black women in their undergraduate experiences at PWI campuses? Qualitative research will be conducted with methodology including archival research and interviews to collect data. Intersectionality theory, Invisibility theory, and Black feminist thought/theory will be used as …


Encuentros Y Variaciones Performáticas Entre El Larp Y El Cosplay. Algunas Claves Desde Las Teorías De Consumo (No)Narrativo, Laura I. Quiroz Nov 2023

Encuentros Y Variaciones Performáticas Entre El Larp Y El Cosplay. Algunas Claves Desde Las Teorías De Consumo (No)Narrativo, Laura I. Quiroz

Journal of Roleplaying Studies and STEAM

Tanto el larp (live-action role-play) como el cosplay (representación corporal de personajes de la cultura popular mediática) son manifestaciones dentro del amplio espectro de fenómenos del performance, entendido éste tanto escenificación como conclusión o reactivación de una experiencia. Ambas prácticas también están ligadas a hacer presentes, a través de los juegos de apariencia y la simulación corporal, universos narrativos ya sea completos, fragmentados o recombinados. La ponencia propuesta busca explorar estas relaciones y variaciones entre el larp y el cosplay a partir de las teorías de consumo narrativo y de la base de datos propuestas por Eiji Otsuka (2010, 2017) …


Interrogating Households In Anticipation Of Disasters: The Feminization Of Preparedness, Chika Watanabe, Celie Hanson Nov 2023

Interrogating Households In Anticipation Of Disasters: The Feminization Of Preparedness, Chika Watanabe, Celie Hanson

Critical Disaster Studies

It is now a maxim among scholars and policy-makers alike that disaster preparedness needs to involve community-based approaches in order to be effective. These include preparedness strategies in the household. But how do disaster preparedness policies and public discourses define “the household” in the first place? In this article, we explore how particular gendered notions of the household are reproduced in disaster preparedness policies and activities in Japan and the UK. Drawing on historical and cross-cultural analyses, we suggest that household preparedness efforts place the burden of labor on people coded as women—a phenomenon we call “the feminization of preparedness.” …


Spartan Daily, November 9, 2023, San Jose State University, School Of Journalism And Mass Communications Nov 2023

Spartan Daily, November 9, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 35


Spartan Daily, October 18, 2023, San Jose State University, School Of Journalism And Mass Communications Oct 2023

Spartan Daily, October 18, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 25


What Outfit Shall The Protagonist Wear? New Models Of Revenue Creation In Online Fiction Platforms, John Rodzvilla Oct 2023

What Outfit Shall The Protagonist Wear? New Models Of Revenue Creation In Online Fiction Platforms, John Rodzvilla

Emerson Authors, Researchers, & Creators

Online fiction platforms like Wattpad, Tapas, Choices, and Episode have created new models of digital storytelling that serve billions of readers a month who access the content through apps and websites. Through a free-to-read (F2R) model these platforms offer access to thousands of online prose narratives. Instead of requiring money upfront for access, they have found a way to monetize narrative through ad-supported serialization and paywalls. Some companies have also begun to offer reader customization through microtransactions similar to those in the mobile game world. This paper examines how these platforms are using the F2R model to create a compelling …


Augmented Reality Experience And Perception Theory: A Quantitative Study Using Eye Tracking To Investigate How Mobile Phone Users Perceive Multiple Layered Depths, Donna C. Templeton Oct 2023

Augmented Reality Experience And Perception Theory: A Quantitative Study Using Eye Tracking To Investigate How Mobile Phone Users Perceive Multiple Layered Depths, Donna C. Templeton

Doctoral Dissertations and Projects

This research explores how mobile augmented reality experiences are perceived and interacted with by using a quantitative eye-tracking study to record user eye movement behavior. Visual communication is vital in today’s increasingly visual society and current technology gives evidence of much promise in adding additional engagement, information, and interactivity through augmented reality. Though smartphone technology allows all smartphone users to access and experience browser-based augmented reality, there is little research on design aspects from a user experience perspective, such as the influence of layered depths in an augmented scene. The purpose of this study was to explore the variable of …


Spartan Daily, October 12, 2023, San Jose State University, School Of Journalism And Mass Communications Oct 2023

Spartan Daily, October 12, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 23


From Patriarchal Stereotypes To Matriarchal Pleasures Of Hybridity: Representation Of A Muslim Family In Berlin, Rahime Özgün Kehya Dr Oct 2023

From Patriarchal Stereotypes To Matriarchal Pleasures Of Hybridity: Representation Of A Muslim Family In Berlin, Rahime Özgün Kehya Dr

Journal of Religion & Film

Sinan Çetin’s blockbuster Berlin in Berlin (1993) is a Turkish-German co-production. In contrast to certain representational tendencies with German orientalism or Turkish occidentalism, it deconstructs the intersectional structures of migration, religion, and gender. The portrayal of religion in films about Turkish-German labour migration is a kind of cultural narcissism often projected into national cinema by denigrating the faith of the other and glorifying one’s own religion. However, perspectives at such intersections are critical and require sensitivity in filmmaking, as films can create prejudice or help build peaceful relationships around these sensitive issues. The paper employs discourse analysis in linking Derrida’s …


Review Essay: Enjoyment And Ideology Surplus-Enjoyment: A Guide For The Non-Perplexed Slavoj Žižek. London: Bloomsbury Academic. 2022. Pp. 400., Edward Sankowski, Betty J. Harris Oct 2023

Review Essay: Enjoyment And Ideology Surplus-Enjoyment: A Guide For The Non-Perplexed Slavoj Žižek. London: Bloomsbury Academic. 2022. Pp. 400., Edward Sankowski, Betty J. Harris

International Dialogue

Slavoj Žižek’s Surplus-Enjoyment-A Guide for the Non-Perplexed is a difficult book. Reading it requires a different approach from what is usual with what seems to us more standardized philosophical or social scientific prose. Our approach initially at least no doubt assumes as our starting point a deploying of our shared norms, shaped by our backgrounds as U.S. based scholars aiming to advance dialogue with Žižek and some of the wide variety of authors with whom Žižek himself engages.


Review: European Sources Of Human Dignity: A Commented Anthology Mette Lebech. Oxford: Peter Lang, 2019. Pp. 345. On The Problem Of Human Dignity: A Hermeneutical And Phenomenological Investigation Mette Lebech., Robert Mcnamara Oct 2023

Review: European Sources Of Human Dignity: A Commented Anthology Mette Lebech. Oxford: Peter Lang, 2019. Pp. 345. On The Problem Of Human Dignity: A Hermeneutical And Phenomenological Investigation Mette Lebech., Robert Mcnamara

International Dialogue

A coordinating feature of much contemporary discourse—philosophical and theological, social and cultural, political and legal—is the idea of human dignity. The sense of its necessity as an idea grounding and organizing thought, feeling, and action about the human being is shared across different and often otherwise contrary worldviews. But to what does the expression “human dignity” refer? What is human dignity? And why is it important? Anyone who has looked at the problem with anything more than a cursory glance knows that these are not easy questions, and Mette Lebech sets herself the task of attaining an answer in two …


Aït Khbach Nomads And A Thousand Plateaus: An Investigation Into The Challenges Of Nomadism Using Concepts From Deleuze And Guattari, Ryder Hobbs Oct 2023

Aït Khbach Nomads And A Thousand Plateaus: An Investigation Into The Challenges Of Nomadism Using Concepts From Deleuze And Guattari, Ryder Hobbs

Independent Study Project (ISP) Collection

The Aït Khbach nomads of Drâa-Tafilalet Region in Morocco face several challenges to their lifestyle. Namely, their obstacles relate directly to desertification and the state. Through interviews with the Aït Khbach, this paper seeks to present their narratives. Additionally, this paper grapples with the metaphysics of nomadism and the groundwork of its praxis. In their work, A Thousand Plateaus, Gilles Deleuze and Felix Guattari construct concepts, such as smooth space, the state apparatus, and nomadism, which can be utilized pragmatically to complement and explore the narratives of Aït Khbach nomads.


The Role Of Moroccan Street Art In Decolonial Discourse And Binary Deconstruction, Taylor Rokala Oct 2023

The Role Of Moroccan Street Art In Decolonial Discourse And Binary Deconstruction, Taylor Rokala

Independent Study Project (ISP) Collection

As a country historically subjected to French colonialism and currently the site of a burgeoning street art scene, Morocco is a locus for street art that contributes to the decolonial project and deconstruction of remaining colonial structures left by the French. Drawing from Edward Said’s concept of orientalism, the idea of gaze, and bell hooks’s counter concept of oppositional gaze, this paper seeks to understand how Moroccan street artists use their art to challenge the binary opposition between tradition and modernity constructed during the French Protectorate. I will discuss the theme of temporality, because of street art’s ephemeral nature and …


‘Unbelievable’: Perspectives On The Digital World In Manang, Alex Halaby Oct 2023

‘Unbelievable’: Perspectives On The Digital World In Manang, Alex Halaby

Independent Study Project (ISP) Collection

Manang lies one hundred miles northwest of Kathmandu in a valley called Nyeshang. Until a major road was constructed in 2014, the challenge of importing goods in and out of the town slowed the development of digital infrastructures supporting internet use. Consequently, the widespread use of the internet and digital communication is a relatively new phenomenon. Already, its effects are visible in classrooms, health clinics, hotels, and social structures. This paper investigates how Manangis learn about themselves, each other, and the world outside the valley in this new digital space. Emphasis is not placed on quantifications, but rather on the …


Casar Student Discussion Series: ‘Does Social Media Bring More Harm Than Good?’, The Prince Alwaleed Center For American Studies And Research Casar Sep 2023

Casar Student Discussion Series: ‘Does Social Media Bring More Harm Than Good?’, The Prince Alwaleed Center For American Studies And Research Casar

Performances, Events, and Presentations

CASAR Student Debate Series - Launched in Fall 2023:

The Center of American Studies and Research (CASAR) launched a Student Discussion Series in Fall 2023 semester, it is a student-led debate on a plethora of current hot topics. In this student discussion series, students play the role of delving into topics together to understand one another. This event is broadcasted on Facebook live via the CASAR Facebook Page, where the entire record is still available to watch. Students passionately present their arguments in an organized manner, going back and forth between the two sides, and often students become excited about …


Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed Sep 2023

Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed

School of Communication Studies - Faculty Scholarship

During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the ‘advocate-journalist’ model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, …


Apresentando A Pedagogia Hānai: Um Chamado Para A Equidade Na Educação Através Das Lentes Da Aanapi, Robin Brandehoff Sep 2023

Apresentando A Pedagogia Hānai: Um Chamado Para A Equidade Na Educação Através Das Lentes Da Aanapi, Robin Brandehoff

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

Este artigo introduz uma nova abordagem pedagógica intitulada Pedagogia Hānai, que engloba identidade cultural, linguagem e relações familiares para contrariar narrativas dominantes em torno de sistemas educacionais históricos e coloniais. Derivado de um estudo mais amplo sobre mentorias informais (Brandehoff, 2020) e conceitos indígenas de conexão familiar e comunidade, a Pedagogia Hānai é prática; constrói alianças com alunos, famílias e membros da comunidade; aprofunda questões ligadas a opressões raciais, culturais e econômicas; enfoca a Autenticidade entre os educadores e nas práticas de aprendizagem; e incentiva o ensino exploratório através de inter-relações de tradição cultural e de métodos modernos de aprendizagem. …


Introducing Hānai Pedagogy: A Call For Equity In Education Through An Aanapi Lens, Robin Brandehoff Sep 2023

Introducing Hānai Pedagogy: A Call For Equity In Education Through An Aanapi Lens, Robin Brandehoff

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

This paper introduces a novel pedagogical framework titled Hānai Pedagogy which embraces cultural identity, language, and familial relationships to counter dominant narratives around historical and colonial educational systems. Derived from a larger study on informal mentorships (Brandehoff, 2020) and Indigenous concepts of familial connectedness and community, Hānai Pedagogy is Hands-on; builds Alliances with students, families, and community members; Navigates racial, cultural, and economic oppressions; centers Authenticity among educators and learning practices; and encourages explorative teaching through Interrelations of cultural tradition and modern modes of learning. Using an Asian American, Native American, and Pacific Islander (AANAPI) lens, this new pedagogical framework …


The Silent Victims: Hiv In The Deaf Community, Hali Kohls Sep 2023

The Silent Victims: Hiv In The Deaf Community, Hali Kohls

sprinkle: an undergraduate journal of feminist and queer studies

No abstract provided.